White Research

What White Research does

White Research (operating since 2020 as "White") is a Brussels-headquartered boutique research and consultancy firm, founded in 2012 by Kostas Bougiouklis and Efthymios Altsitsiadis. The firm operates through four service departments — Research Services, Communications and Stakeholder Engagement, EU Studies, and EU Funding Services — delivering consumer and behavioral research, market analysis, innovation management, stakeholder engagement, policy studies, impact assessments, and Brussels-based representation for clients accessing EU research funding. Delivery is anchored in EU-funded research consortia (Horizon 2020, Horizon Europe), public sector tenders, and direct corporate and academic engagements. Its client base spans European Commission bodies, named enterprises including Siemens, Meta, Nokia, and EY, industry associations such as UNESDA, and academic partners including KU Leuven, University of Cambridge, TU Delft, Koç University, and Copenhagen Business School.

The operating model is professional services, with project-based pricing negotiated per engagement and multi-year contract cadence. Distribution is direct — tender responses, consortium participation, and relationship-led business development — with no indirect channels or marketplace presence. The firm maintains ISO 27001 certification and GDPR compliance, supported by a 360-degree feedback-driven talent management framework intended to position reliability and excellence as differentiators. Operations run from Brussels (headquarters) and Thessaloniki, Greece (research office opened 2015), with a stated team of 32 professionals.

Revenue exposure is concentrated in EU institutional and grant-funded work, which both de-risks counterparty credit and ties growth to the cadence of the EU's multi-annual framework programmes. The core technology is a service delivery platform spanning conceptualization, qualitative and quantitative analytics, collective intelligence methods (e.g., co-creation, social listening, crowdsourcing), and structured knowledge dissemination — delivered through human expertise rather than proprietary software. The firm is privately held, founder-led, with no disclosed external funding rounds, parent company, or M&A activity.

Name

White Research

Legal name

White Research

Website

https://white-research.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

White Research is a Brussels-headquartered boutique research and consultancy firm offering consumer and behavioral research, EU policy studies, stakeholder engagement, and EU funding support to public-sector bodies, enterprises, academic institutions, and civil-society organizations across Europe.

Ownership category

akta.pro rank

Product category

Research and Policy Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Research and Development in the Social Sciences and Humanities (541720), Management Consulting Services (54161), Scientific Research and Development Services (5417)

SIC

Services-Management Consulting Services (8742), International Affairs (9721)

akta.pro primary industry

Policy, Regulatory & Public Affairs Research (BPAHALAF)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), ESG, Sustainability & Impact Research (BPAHALAL), Research Administration & Grants Management Support (Pre/Post-Award, Compliance) (EDAEALAO)

Keywords

• Market research services
• EU policy consulting
• Stakeholder engagement strategy
• EU funding advisory
• Innovation management consulting

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Funded Research Partnerships: White carries out funded research in partnership with a large variety of organisations, focusing on advancing knowledge, designing new concepts, and developing solutions in areas of societal and economic interest. Revenue comes from EU research grants and funded projects.
2. Public Sector Services: Responding to public sector tenders and participating in negotiated procedures. Supporting public sector in developing and implementing policies through policy studies, impact assessments, evaluations, and dissemination work.
3. Business Services: Providing policy, strategy, and stakeholder engagement services to businesses. Services range from analysing policies and developing strategies to helping partners engage with EU policy-making environment.
4. EU Funding Services: Supporting partners in accessing EU research funding through representation in Brussels, monitoring developments, networking, and providing advice on EU funding participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

White Research is a boutique research and consultancy firm that delivers four integrated service lines — Research Services (market and behavioural research, conceptualisation, analytics, knowledge creation), Communications and Stakeholder Engagement (digital engagement, media relations, copywriting), EU Studies (policy studies, evaluations, impact assessments), and EU Funding Services (Brussels representation, consortium building, proposal writing for Horizon Europe and Horizon 2020). The firm combines social and consumer behaviour research, market analysis, innovation management, EU policy and strategy, and stakeholder engagement across eight focus areas including Sustainability, Technology & Digital, Skills & Employment, Innovation, Mobility, SMEs & Entrepreneurship, Energy, and Consumer Goods.

Product overview

White Research is a boutique research and consultancy company offering four integrated service departments: Research Services (covering conceptualisation, analytics, roll-out and knowledge creation), Communications and Stakeholder Engagement (digital engagement, media relations, copywriting), EU Studies (policy studies, evaluations, impact assessments, monitoring), and EU Funding Services (funding advice, representation, training, project acquisition). Their services are cross-functional and integrated, working together to provide comprehensive support to partners across public sector, business, academia, and civil society sectors in areas including sustainability, technology, skills, innovation, mobility, SMEs, energy, and consumer goods. They deliver their services primarily through EU research projects (Horizon Europe, Horizon 2020), public procurement tenders, and direct consultancy engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Services
• Communications and Stakeholder Engagement
• EU Studies
• EU Funding Services
• Brussels in a Box

Quantifiable outcome

• Zero failed projects - never failed to meet expectations, more often than not exceeding expectations
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• SiemenscoreTechnology or IntegrationCorporate partner collaborating on research projects and business services engagements.
• Meta (Facebook)coreStrategic or Co-development PartnerStrategic stakeholder engagement and communication partnership with Meta's Brussels-based policy team. Providing stakeholder mapping, policy insights, narrative building, and communications support.
• UNESDA (European Soft Drinks Association)coreStrategic or Co-development PartnerLong-term communications and stakeholder engagement partner supporting UNESDA's social media presence, website upgrades, and strategic positioning on sustainability and health topics.
• EYminorStrategic or Co-development PartnerCorporate partnership in consulting and research services.
• Q-Plan InternationalminorStrategic or Co-development PartnerStrategic partnership in research and innovation management consulting.
• EBN (European Business and Innovation Network)coreStrategic or Co-development PartnerCivil society partner for European business and innovation ecosystem development.
• OpenForum EuropecoreStrategic or Co-development PartnerCivil society partner for open technology and policy advocacy in Europe.
• Copenhagen Business SchoolcoreStrategic or Co-development PartnerAcademic partner for research collaboration and knowledge sharing.
• KU LeuvencoreStrategic or Co-development PartnerAcademic partner collaborating on EU-funded research projects.
• University of CambridgecoreStrategic or Co-development PartnerAcademic partner for research collaboration and innovation studies.
• TU DelftcoreStrategic or Co-development PartnerAcademic partner for technology and innovation research.
• CERTH (Centre for Research and Technology Hellas)coreStrategic or Co-development PartnerResearch partner for technology and innovation projects in Greece.
• European CommissioncoreStrategic or Co-development PartnerPrimary public sector partner providing funding through Horizon Europe, Horizon 2020, and other EU instruments for research projects and policy studies.
• Koç UniversitycoreStrategic or Co-development PartnerLong-term partnership providing 'Brussels in a Box' EU funding support services, including networking, proposal review, and Brussels representation for their research teams.
• CIRADcoreStrategic or Co-development PartnerAcademic partner for agricultural and development research collaboration.
• Fraunhofer FITcoreStrategic or Co-development PartnerAcademic partnership with Fraunhofer Institute for Applied Information Technology.
• Maastricht UniversityminorStrategic or Co-development PartnerAcademic partner for EU policy and innovation research.
• BOKU ViennaminorStrategic or Co-development PartnerAcademic partner for sustainable development and bioeconomy research.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Technopolis Group: Technopolis Group is an EU policy research and innovation consultancy delivering studies, evaluations, and impact assessments for the European Commission. Strong overlap with White on innovation management, SME research, and Horizon consortium partnerships.
• Ecorys: Ecorys is a Netherlands-headquartered research and consulting company with deep EU institutional client relationships across policy evaluation, Horizon project work, and stakeholder engagement. Same customer base (European Commission, member states) and same core service mix as White.
• IDEA Consult: IDEA Consult is a Belgian boutique research and consulting firm supporting EU and regional policy clients on innovation, regional development, and SME research. Same Belgian roots, similar boutique scale, and overlapping Horizon Europe service offering.
• PPMI: PPMI is a Brussels- and Vilnius-based research and consulting firm specialising in EU policy analysis, labour market research, and Horizon project management. Highly comparable to White in boutique size, EU institutional focus, and consortium-based research model.
• VVA Consulting: VVA is a Brussels- and Milan-based consultancy delivering policy analysis, evaluations, and stakeholder engagement for the European Commission and other EU institutions. Direct overlap on EU Studies and impact assessments.
• Trinomics: Trinomics is a Dutch-based boutique consultancy specialising in EU policy, sustainability, energy, and economic research for the European Commission and agencies. Closely overlaps with White on EU Studies, impact assessments, and Horizon-funded evaluation work.
• CSIL (Centre for Industrial Studies): CSIL is a Milan-based research consultancy with strong EU institutional practice in market analysis, innovation, and SME research. Comparable in boutique scale and Horizon-funded project delivery.

Broad incumbents

• Wavestone: Wavestone is a global management and technology consultancy with European public sector and policy practices that bid for EU institutional work. Competes with White on policy and stakeholder engagements as part of a wider portfolio.
• ICF International: ICF is a large global consultancy with a deep European Commission practice in policy research, evaluation, and stakeholder engagement. Competes with White on the same EU tenders at larger scale but with broader service portfolio beyond boutique specialisation.
• Ramboll Management Consulting: Ramboll is a large international consultancy with EU policy, sustainability, and impact assessment practices across the European Commission. Overlaps with White on EU Studies and sustainability themes but operates at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xtwitter.com/white_research

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Research