Seguros en Vida

What Seguros en Vida does

Seguros en Vida is a privately held, Florida-based insurance agency founded in 2020 that distributes life insurance and adjacent personal-lines products to Spanish-speaking individuals and families, primarily in Miami-Dade and Broward County. The company's core offerings are term life insurance (Seguro de Vida a Término) and permanent life insurance (Seguro de Vida Permanente), with a "living benefits" feature — access to policy proceeds for critical illness or disability — bundled into all policies at no additional cost. It has expanded its catalog to include health, vehicle, travel, senior, and retirement plans, positioning itself as a one-stop financial protection provider for the Florida Hispanic market. The firm operates under multiple DBAs (Seguros en Vida, Seguro Vida, Vida Segura Hoy) and reaches customers through a sales-led, agent-mediated model: licensed advisors quote and sell policies via phone ((800) 552-6922), email, a website contact form, WhatsApp chat, and in-person consultations at its Miami headquarters at 8000 NW 7th Street, Suite 202. Revenue is generated through recurring premium subscriptions on life and ancillary insurance products, with term-life policies priced roughly $15-$40 per month for healthy individuals. There is no disclosed institutional funding, no parent company, and no publicly available revenue or headcount data beyond an employee count band of 51-100.

Name

Seguros en Vida

Legal name

Seguros en Vida

Website

https://segurosenvida.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Seguros en Vida is a privately held Miami-based insurance agency founded in 2020 that sells term, permanent, and living-benefit life insurance, plus health, vehicle, travel, senior, and retirement products, to Spanish-speaking families and individuals across Florida's Miami-Dade and Broward County markets via licensed agents.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Universal Life (UL) Insurance (FSAIABAB)

akta.pro secondary industry

Whole Life Insurance (FSAIABAA)

Keywords

• Term life insurance
• Permanent life insurance
• Living benefits insurance
• Retirement planning
• Spanish insurance services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Life Insurance Premiums: Recurring premium payments from term life and permanent life insurance policies. Policyholders pay regular premiums in exchange for death benefit coverage and living benefits for critical illness or disability.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Seguros en Vida is a Miami-based insurance agency that sells life insurance products to Florida's Spanish-speaking community. Its core offerings include term life insurance, permanent life insurance with cash value accumulation, and living benefit life insurance that allows policyholders to access coverage during serious illness or disability. The agency distributes its products through licensed insurance agents and financial advisors via phone, email, and in-person consultations.

Product overview

Seguros en Vida is an insurance company offering a portfolio of life insurance products designed to provide financial stability for families. The core offerings include Term Life Insurance (Seguro de Vida a Término) providing affordable coverage for specific periods, Permanent Life Insurance (Seguro de Vida Permanente) offering lifetime coverage with cash value, and Living Benefit Life Insurance (Seguros con Beneficios en Vida) allowing policy access during serious illness or disability. Additional products include Health Insurance, Vehicle Insurance, Travel Insurance, Senior Insurance Plans, and Retirement Plans. All life insurance plans come with built-in living benefits at no additional cost, distinguishing their product suite in the Florida insurance market.

Differentiator

Problem solved

Functional benefit

Products and services

• Term Life Insurance (Seguro de Vida a Término) Term life insurance providing coverage for a specific period (typically 10-30 years) at affordable rates. Pays benefit only if death occurs during the policy term; healthy individuals can obtain coverage starting from approximately $15 to $40.
• Permanent Life Insurance (Seguro de Vida Permanente) Permanent life insurance providing coverage for the entire lifetime of the insured, with comprehensive benefits and cash value accumulation that functions as a financial legacy for the family.
• Living Benefit Life Insurance (Seguros con Beneficios en Vida) Life insurance policies that allow access to coverage while alive in case of serious illness or disability, covering medical payments, rent, and other expenses. Included in all plans at no additional cost.
• Health Insurance Plan (Plan de Seguro de Salud) Health insurance product protecting family members from various health risks, covering hospitalization expenses based on health status, medical history, and financial situation.
• Vehicle Insurance (Seguro de Vehículo) Vehicle insurance covering various types of vehicles including bicycles and four-wheeled vehicles, protecting both the vehicle and passengers.
• Travel Insurance Plan (Plan de Seguro de Viaje) Comprehensive travel insurance covering from trip planning through completion, customizable based on typical risk factors involved in the itinerary.
• Senior Insurance Plan (Plan de Seguro para Personas Mayores) Insurance plan designed for seniors covering pre-existing conditions, cashless hospitalization, and daycare expenses.
• Retirement Plans (Planes de Jubilación) Retirement plans combining life insurance with investment benefits, featuring tax-free premium payments and regular payments at consolidation age.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Ladder Life: Ladder Life is a digital term-life insurer focused on online applications and adjustable coverage. It is a relevant emerging competitor for the same entry-level life-insurance customer, though its product is narrower and its distribution is entirely digital.

Broad incumbents

• Goosehead Insurance: Goosehead is an established personal-lines agency combining digital lead generation with agents and franchise distribution. It overlaps with Seguros en Vida in life-insurance placement, quote generation, and advisor-assisted policy selection, although it operates at much greater scale.
• Haven Life: Haven Life is an online life-insurance platform offering direct quoting and digital application. It competes for the same core life-protection need through a more scalable, technology-led model without Seguros en Vida's local, personalized advisory emphasis.
• Northwestern Mutual: Northwestern Mutual provides life insurance, wealth management, and retirement planning through financial advisors. Its combination of protection, cash-value products, and advisor-led planning is comparable, although its scale and affluent customer mix differ.
• New York Life: New York Life is a large life insurer and financial-services provider with an extensive agent distribution network. It is comparable through life and retirement products plus advisor-led household selling, but serves a broader and more national market.

Direct peers

• Primerica: Primerica distributes life insurance and financial products through a large agent network using a direct-sales motion. Its advisor-led acquisition of middle-market households overlaps directly with Seguros en Vida's life-insurance and retirement focus.
• Brightway Insurance: Brightway operates a large franchise-based personal-insurance agency platform, including life and other family protection products. It is comparable through its agent-led retail model, multi-carrier access, and emphasis on localized customer service.
• Policygenius: Policygenius is an online insurance marketplace with a prominent life-insurance offering. It competes for many of the same household protection needs, but replaces Seguros en Vida's local advisor model with a primarily digital shopping journey.
• Libre Insurance: Libre Insurance is a digital-first insurance agency with a strong Hispanic customer focus. Its multilingual acquisition and personal-insurance distribution closely resemble Seguros en Vida's Spanish-language, family-oriented model.
• Bankers Life: Bankers Life focuses on life, health, and retirement solutions for middle-income Americans through local agents. It is comparable in customer demographics, face-to-face advice, and the bundling of protection and retirement needs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seguros en Vida