Show-Rite
Show-Rite is a U.S. specialty brand, founded in 1997 and operating under Hubbard Feeds within Alltech/Akralos, that produces species-specific feed and supplements for show livestock — cattle, goats, lambs, pigs, poultry, and rabbits — sold primarily to youth exhibitors (4-H/FFA) and family operations through a regional dealer network and Shopify storefront.
- Company typePrivate
- Founded1997
- HeadquartersNicholasville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Show-Rite does
Show-Rite is a U.S. show-livestock nutrition brand that produces and sells species-specific feed and supplements for competitive exhibition animals. Founded in 1997 and headquartered in Nicholasville, Kentucky, the brand operates under Hubbard Feeds, which has been part of Alltech's portfolio since 2015, and now sits within Alltech's Akralos North American animal nutrition platform alongside ADM. Its product catalog covers six species — cattle, goats, lambs, pigs, poultry, and rabbits — and spans roughly 40+ SKUs organized into complete feeds (e.g., Throttled Up, Cruiser, Advancer 360, Fundamental Sheep, Pig Starter, Premium Rabbit), base mixes/concentrates (Beef Nutribase, Lamb/Goat Nutribase), premixes (Blueprint Sow, 10.0 A2), and a multi-species supplement line (Rite Flex, Yolked, Sculpt, Stretch, Swell, Exhale, Stamina, Muscle-In-Motion, Rite Factor, Colossal, Fat-N-Fluffy). Show-Rite products are formulated with Alltech's proprietary nutritional technologies, including Total Replacement Technology (TRT), Bioplex organic trace minerals, Sel-Plex selenium, and enzyme packages (phytase, xylanase), as well as encapsulated delivery for targeted intestinal absorption.
The brand sells primarily through a multi-region network of authorized dealers — Associated Feeds (West Coast), Statewide Service Center (Southwest — OK, TX, AR), IFA (Intermountain), Wilco Farm Stores, Stutsman, Matthews Feed & Grain, and Graham Feed — and through a Shopify e-commerce storefront; a separate apparel site (showritegear.com) sells branded clothing. Pricing is not publicly disclosed and is obtained by contacting dealers or calling (800) 869-7219, indicating a dealer-mediated, relationship-driven transaction model rather than pure e-commerce. The primary customer segments are youth livestock exhibitors (4-H, FFA, and junior breed association members) and families running competitive show projects; key accounts are highly distributed and individual rather than enterprise. Marketing runs through blog content, Facebook/Instagram/YouTube channels, a monthly Show Solutions newsletter, and the SpotLite Rewards champion-recognition program documenting winning exhibitors from 2018 through 2024.
Show-Rite monetizes via one-time product sales (feed and supplement SKUs) distributed through its dealer and DTC channels, with no disclosed subscription or recurring revenue model. The operating model is anchored on technical sales staff who are themselves show-livestock industry veterans and conduct nationwide clinics on feeding, fitting, and showmanship. As a brand — not a standalone legal entity — Show-Rite does not publish revenue; its financial position flows through Hubbard Feeds and Alltech, and the operating context (501–1,000 employees at the parent/Hubbard level, nationwide dealer coverage, broad six-species SKU portfolio) is consistent with a mid-tier specialty feed brand rather than a mass-market commodity feed producer.
Show-Rite firmographics
Firmographics- Name
- Show-Rite
- Legal name
- Show-Rite
- Website
- https://showrite.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Show-Rite is a U.S. specialty brand, founded in 1997 and operating under Hubbard Feeds within Alltech/Akralos, that produces species-specific feed and supplements for show livestock — cattle, goats, lambs, pigs, poultry, and rabbits — sold primarily to youth exhibitors (4-H/FFA) and family operations through a regional dealer network and Shopify storefront.
- Ownership category
- akta.pro rank
Show-Rite industry classification
Industry- Product category
- Show Livestock Nutrition & Feed
- NAICS
- Animal Food Manufacturing (3111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Livestock Showing, Training & Performance Support Services (Non-veterinary) (AFAEALAM)
- akta.pro secondary industry
- Equine Treats & Reward Products (AFADAEAH)
Keywords
Where Show-Rite is headquartered
LocationHeadquarters
- HQ city
- Nicholasville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Show-Rite business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Feed and Supplement Product Sales: Show-Rite generates revenue through the sale of specialized show livestock feed products and nutritional supplements across six species categories: cattle, goats, lambs, pigs, poultry, and rabbits. Products are sold through authorized dealers, online storefront, and direct purchase options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products sold through dealer network and e-commerce |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels5 records
Show-Rite product offering
Product offeringCore offering
Show-Rite manufactures and sells species-specific show livestock feeds and nutritional supplements for cattle, goats, lambs, pigs, poultry, and rabbits, targeted at youth livestock exhibitors (4-H/FFA) and family show operations. The brand also sells branded apparel and accessories through a separate e-commerce site. Products are distributed via an authorized dealer network and an online storefront.
Product overview
Show-Rite is a comprehensive show livestock nutrition brand offering species-specific feed products and supplements for show cattle, goats, lambs, pigs, rabbits, and poultry. The product portfolio is organized by animal species with feeds ranging from complete starter feeds to specialized supplements and premixes. Key product lines include: Cattle feeds (Rite Fiber Complete, HF, Throttled Up, Cruiser, Accelerator, Beef Nutribase); Goat feeds (Advancer 360, NewCo Goat, Goat Nutribase, Climatizer, Herd Builder, Fat N Sassy); Lamb feeds (Fundamental Sheep, Lamb Nutribase, NewCo Lamb Feed, NewCo Lamb Creep); Pig feeds (Pig Starter, Team 18, Prep21, Eight, 1910, 1610, 1310); and multi-species supplements (Rite Flex, Stretch, Exhale, Sculpt, Swell, Fat-N-Fluffy, Stamina, Muscle-In-Motion, Rite Factor, Yolked, Colossal). The brand leverages Alltech nutritional technologies including Total Replacement Technology (TRT) for organic trace minerals. Products are distributed through a dealer network and the brand is part of Hubbard Feeds within the Alltech family.
Differentiator
Problem solved
Functional benefit
Products and services
- Show-Rite Show Cattle Feeds A line of species-specific feeds formulated for show cattle, including products such as Big Bucks, Heifer Smart, Prep, Ration Heifer, Ration Steer, Show Cattle Starter, Grower, and Finisher. Targeted at youth cattle exhibitors and family show operations feeding steers and heifers for the show ring.
- Show-Rite Show Goat Feeds A line of feeds formulated for show goats, including products such as Goat Power, Goat Developer, Goat Growth, Goat Prep, and Meat Goat formulas. Targeted at youth goat exhibitors and family show operations raising market and breeding goats.
- Show-Rite Show Lamb Feeds A line of feeds formulated for show lambs, including products such as Lamb Creator, Lamb Finisher, Lamb Grower, Lamb Prep, and Market Lamb formulas. Targeted at youth lamb exhibitors and family show operations.
- Show-Rite Show Pig Feeds A line of feeds formulated for show pigs, including products such as Pig Champ, Pig Grower, Pig Finisher, Pig Prep, and Animate. Targeted at youth swine exhibitors and family show operations raising market and breeding gilts.
- Show-Rite Show Poultry Feeds A line of feeds formulated for show poultry, including starter, grower, finisher, and layer formulations. Targeted at youth poultry exhibitors and small-flock show operations.
- Show-Rite Show Rabbit Feeds A line of feeds formulated for show rabbits, including starter, grower, and finisher formulations. Targeted at youth rabbit exhibitors and family show operations.
- Show-Rite Supplements & Additives A line of supplements and additives supporting show animal development and finish across species, including products such as Muscle-In-A-Bag, Animate, Dura-Mune, and other digestive and performance support supplements. Targeted at youth exhibitors seeking to enhance animal condition and appearance.
- Show-Rite Branded Apparel & Accessories Branded apparel, accessories, and show-day gear for exhibitors and supporters, sold through the dedicated showritegear.com online store. Targeted at youth exhibitors, families, and show community members seeking branded merchandise.
Quantifiable outcome
- Show-Rite champions have won at major stock shows and county/state fairs across the country (documented through SpotLite Rewards champion recognition program from 2018-2024)
Companies that use Show-Rite
Customer profileSegments2 records
Ideal customer profiles2 records
Show-Rite technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Show-Rite partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and major.
- AlltechcoreAlltech provides formulation expertise and proprietary nutritional technologies including Total Replacement Technology (TRT), Bioplex organic trace minerals, and Sel-Plex selenium. Show-Rite works closely with Alltech to formulate highly effective show livestock nutrition solutions.
- Hubbard FeedscoreShow-Rite is a Hubbard Feeds brand. Hubbard Feeds has a long history of providing research-based nutrition products and innovative support services, now part of the Alltech family since 2015.
- AkralosminorAkralos is a North American animal nutrition company formed from partnership between Alltech and ADM. Mentioned as part of the broader Alltech ecosystem. Show-Rite is also part of the Akralos/Alltech product family.
- Associated FeedscoreAuthorized West Coast dealer for Show-Rite products, serving Southern, Northern, Central regions and Oregon & Washington through representatives Susan Henderson-Perry, Brady Otto, Jesse Warntjes, and Nick Warntjes.
- Statewide Service CentercoreAuthorized dealer for Southwest region (OK, TX, AR) serving Show-Rite customers in those states through representative Bobby Patterson.
- IFA (Intermountain Farmers Association)majorAgricultural cooperative retailer distributing Show-Rite products in the Intermountain West region.
- Wilco Farm StoresmajorAgricultural retail chain distributing Show-Rite products in the Western United States.
- StutsmanmajorFeed and ingredients dealer distributing Show-Rite products.
- Matthews Feed & GrainmajorFeed and agricultural supplies dealer distributing Show-Rite products.
- Graham FeedmajorFeed and agricultural supplies dealer distributing Show-Rite products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Show-Rite competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Show-Rite social profiles
Digital presenceShow-Rite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Show-Rite leadership team
Management profileNumber of profiles
Profiles7 records
Show-Rite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Show-Rite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Show-Rite
What does Show-Rite do?
Show-Rite manufactures and sells species-specific show livestock feeds and nutritional supplements for cattle, goats, lambs, pigs, poultry, and rabbits, targeted at youth livestock exhibitors (4-H/FFA) and family show operations. The brand also sells branded apparel and accessories through a separate e-commerce site. Products are distributed via an authorized dealer network and an online storefront.
Is Show-Rite a public or private company?
Show-Rite is a private company. It is classified as corporate owned and is currently operating.
When was Show-Rite founded?
Show-Rite was founded in 1997. It employs 501 to 1,000 people.
Where is Show-Rite based?
Show-Rite is headquartered in Nicholasville, United States, in the North America region.
How does Show-Rite make money?
One revenue line is on record: feed and Supplement Product Sales.
Does Show-Rite have an API?
No public API is recorded for Show-Rite.
What industry is Show-Rite in?
Show-Rite's product category is Show Livestock Nutrition & Feed. Its primary akta.pro industry code is AFAEALAM, Livestock Showing, Training & Performance Support Services (Non-veterinary), with a secondary code of AFADAEAH, Equine Treats & Reward Products. Its NAICS code is 3111 and its SIC code is 2000.