Tattoo Insure

What Tattoo Insure does

Tattoo Insure is a UK-based specialist insurance intermediary focused exclusively on the tattoo, body piercing, and adjacent body-art trades. Founded in 2005 and headquartered in Northampton, the company operates as a trading name of David Roberts & Partners (Insurance Brokers) Ltd, an FCA-authorized (reference 305036) insurance broking group established in 1989. The company serves thousands of individual practitioners, studios, mobile operators, and training academies across the UK, providing tailored policies underwritten by a UK-based, A-rated insurer with UK-based claims handling.

The core product suite is built around public liability, treatment risk, employers liability, and contents/equipment coverage for tattoo artists and body piercers. The product surface has been progressively extended to include specialist cover for tattoo removal (laser, saline, chemical), laser/IPL treatment providers, tattoo training academies, and reconstructive/medical micropigmentation practitioners. Distribution is multi-channel: direct online quotes via the company website, telephone sales, attendance at UK tattoo conventions, organic social presence, and content marketing through industry publications and an educational blog.

The business operates as a traditional independent insurance intermediary, generating revenue primarily through commissions received from insurers on placed premiums, supplemented by administration fees (£50 for new policies, £35 for mid-term adjustments, £50 for renewals) and commissions from premium finance arrangements via Premium Credit Ltd. Annual policies start from approximately £159-£169.34 excluding treatment risk, with monthly payment options from £23. Pricing is risk-based depending on coverage scope, business size, services offered, and location. The company does not disclose proprietary technology platforms or AI-driven underwriting capabilities.

Name

Tattoo Insure

Legal name

David Roberts & Partners (Insurance Brokers) Ltd

Website

https://tattooinsure.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Tattoo Insure is a UK-based specialist insurance broker offering tailored public liability, treatment risk, and equipment cover exclusively to tattoo artists, body piercers, and laser treatment professionals, operating as a trading name of FCA-regulated David Roberts & Partners (Insurance Brokers) Ltd since 2005.

Ownership category

akta.pro rank

Product category

Specialty Commercial Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Workers’ Compensation for High-Hazard & Specialty Trades (FSAJAEAF)

akta.pro secondary industry

Mobile Cosmetic Tattooing & Permanent Makeup (HSALAMAL)

Keywords

• Tattoo insurance
• Body piercing insurance
• Tattoo removal insurance
• Professional liability insurance
• Treatment risk insurance

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Intermediary Commission: Receives commission from insurers which is taken from the premium paid by customers. This is the primary revenue stream for arranging and placing general insurance policies.
2. Administration Fees: Charges administration fees for policy services: £50 for arranging new policies, £35 for mid-term adjustments, £50 for renewals. Cancellation fees may apply.
3. Premium Finance: Acts as a credit broker offering monthly payment facilities through Premium Credit Ltd and/or insurers. May receive commission from credit providers for facilitating installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tattoo Insure is a specialist UK insurance intermediary that arranges commercial insurance schemes for tattoo artists, tattoo studios, body piercers, tattoo removal specialists, laser/IPL practitioners and tattoo training academies. Its products bundle public liability (up to £5,000,000), treatment risk (up to £250,000), contents and equipment, employers' liability, work-away/convention cover, and business interruption, underwritten by a UK-based A-rated insurer with UK-based claims handling. The company also acts as a credit broker offering monthly premium finance through Premium Credit Ltd, and charges administration fees for new policies, mid-term adjustments and renewals.

Product overview

Tattoo Insure is a specialist insurance broker serving the tattoo, body piercing, and associated trades industries in the UK. The company operates as part of David Roberts and Partners (Insurance Brokers) Ltd and offers a suite of insurance products centered around its core Tattoo Insurance and Body Piercing Insurance offerings. These core products are supplemented by specialized add-on modules including Treatment Risk Insurance, Public Liability Insurance, Contents and Equipment Insurance, Employers Liability Insurance, Work Away Cover, Business Interruption Insurance, and Laser Treatment Insurance. The company also provides cover for Tattoo Removal Insurance and Tattoo Training Academy Insurance as distinct product lines. Tattoo Insure positions itself as an industry specialist with policies tailored specifically for tattoo artists, studios, mobile practitioners, and training academies, offering both individual policies and bundled coverage options with monthly payment flexibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Tattoo Insurance Comprehensive commercial insurance cover for tattoo artists, studios, and mobile tattooists, including public liability (up to £5,000,000), treatment risk (up to £250,000), contents and equipment, employers' liability, and work-away/convention cover. Targeted at UK tattoo studios and self-employed tattoo artists requiring licensing-compliant cover.
• Body Piercing Insurance Specialist commercial insurance for body piercers operating from licensed studios, self-employed, or at conventions, covering public liability, treatment risk and equipment/jewellery stock. Designed for UK body piercing studios and self-employed piercers needing licensing-compliant cover.
• Tattoo Removal Insurance Commercial insurance for tattoo removal professionals offering laser, saline and chemical removal techniques, covering public liability, treatment risk, professional liability and damage to expensive removal equipment. Aimed at UK tattoo removal clinics and mobile practitioners.
• Laser Treatment Insurance Specialist commercial insurance extension for tattoo studios and clinics offering laser tattoo removal, IPL hair removal and saline treatments, bundling public liability, treatment risk and equipment coverage for UK laser/IPL practitioners.
• Tattoo Training Academy Insurance Bespoke commercial insurance for UK tattoo training academies, covering instructors and students during training activities, underwritten by an A-rated insurer. Designed to support academy environments and provide a pathway to professional cover for newly qualified artists.
• Reconstructive Tattoo Insurance Specialist commercial insurance for medical micropigmentation practitioners performing areola reconstruction and other restorative tattoo procedures, providing liability and treatment risk cover tailored to clinical reconstructive tattooing environments in the UK.

Quantifiable outcome

• Same day cover with documents emailed within minutes
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• David Roberts & Partners (Insurance Brokers) LtdcoreOthersParent company and trading style under which Tattoo Insure operates. David Roberts & Partners is authorised and regulated by the FCA (reference number 305036). Tattoo Insure is one of several trading names including Insurance World and Tat2Insure.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• NFU Mutual: UK mutual insurer widely used by small businesses and rural trades for commercial cover including liability, property and motor. Adjacent UK small-commercial insurer with overlap in personal-care studio and trades customers.
• Hiscox UK: UK specialist insurer focused on small and medium-sized businesses and professions, including therapy, beauty and trades. Overlaps as a specialty carrier that small UK commercial brokers and the tattoo industry could either compete with or use as alternate capacity.
• Howden UK: Large UK commercial insurance broker serving SMEs, trades and specialty segments with multi-product, multi-carrier placements. Comparable as a UK specialist broker operating across multiple verticals under FCA regulation.
• Be Wiser: UK commercial insurance broker offering tailored cover to small businesses across trades and services. Comparable broker-led commercial distribution model targeting UK SMEs in adjacent verticals.
• Markel UK: Specialty insurance carrier serving niche trades, professions and contingency risks in the UK. Comparable as a specialty carrier that provides scheme capacity to brokers similar to Tattoo Insure and could itself win tattoo vertical customers direct.
• Simply Business: UK's leading small-business insurance comparison marketplace, covering trades, professional services and personal-care categories with multiple carrier panels. Competes with Tattoo Insure for tattoo and body-piercing customers at the acquisition layer if the specialist advantage narrows.

Direct peers

• PolicyBee: UK specialist insurance broker that builds tailored policies for niche SMB trades such as technology contractors, with online quote-engine distribution. Closely mirrors Tattoo Insure's vertical-specialist broker model, FCA-regulated intermediation, and SME customer base, even though the served trades differ.
• Salon Gold Insurance: UK specialist insurance provider for hair, beauty and salon professionals, offering public liability, treatment risk and contents cover with monthly payments. Operates in the immediately adjacent personal-care vertical with a virtually identical product structure to Tattoo Insure's core scheme.

Others

• Zurich Insurance UK: Broad UK general insurer providing commercial and personal lines; relevant adjacent incumbent for capacity benchmarking and competitive dynamics rather than direct product overlap.
• Allianz Insurance UK: Major UK general insurer offering personal and commercial lines; contextual broad-incumbent capacity that could be courted as an alternative carrier or that competes at the branded end of the SME market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tat2insure
• Facebookfacebook.com/tat2insure
• Instagraminstagram.com/tat2insure
• LinkedInlinkedin.com/company/tattooinsure

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tattoo Insure