The Advisory Group
The Advisory Group (TAG Financial) is an independent financial advisory firm in Diamond Bar and Torrance, California, founded in 1989, that delivers fee-based financial planning, investment management, insurance, and retirement plan services to individuals, families, and business owners across more than 30 U.S. states through its affiliation with LPL Financial.
- Company typePrivate
- Founded1989
- HeadquartersDiamond Bar, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Advisory Group does
The Advisory Group (also doing business as TAG Financial) is an independent financial advisory firm founded in 1989 by Brent J. Beverly, CFP®, and Christian F. Li, CFP®, CPFA, headquartered in Diamond Bar, California with a secondary office in Torrance. The firm delivers financial planning, investment management, insurance, retirement plan, and financial education services to individuals and families — primarily pre-retirees and retirees — and to business owners seeking fiduciary support for employee retirement plans. Advisors are registered representatives of LPL Financial (Nasdaq: LPLA), a large independent broker-dealer, which provides brokerage and advisory infrastructure, research, and compliance coverage; the firm itself is registered to provide securities services in more than 30 U.S. states.
The service model is advisor-led and relationship-based, beginning with a complementary consultation and progressing through three client engagement levels billed annually, supplemented by commissions on insurance and investment product implementations. The underlying technology stack is composed of third-party platforms rather than proprietary systems: eMoney Advisor powers the client planning portal and document vault, LPL Account View provides brokerage account access, OneView (Albridge Solutions) delivers consolidated nightly-updated wealth reporting, and Fiduciary Benchmarks supports retirement plan fiduciary analysis. Content marketing — produced via FMG Suite — and an in-house educational library (articles, webinars, calculators, quarterly newsletter) serve as the primary top-of-funnel acquisition motion, with referrals from long-tenured clients identified by the firm as a core revenue stream.
The firm employs approximately 12 people across producing advisors and operations roles. Revenue is not publicly disclosed and is generated through three streams: (1) fee-based planning and investment management agreements (subscription/recurring), (2) commissions on insurance and investment product sales (transaction fee), and (3) referral-driven relationship revenue. Customer concentration is low — there are no disclosed enterprise or anchor clients — and growth signals point to defensive expansion through multi-state registration and retirement plan services rather than aggressive scaling.
The Advisory Group firmographics
Firmographics- Name
- The Advisory Group
- Legal name
- The Advisory Group
- Website
- https://tagfinancial.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Advisory Group (TAG Financial) is an independent financial advisory firm in Diamond Bar and Torrance, California, founded in 1989, that delivers fee-based financial planning, investment management, insurance, and retirement plan services to individuals, families, and business owners across more than 30 U.S. states through its affiliation with LPL Financial.
- Ownership category
- akta.pro rank
The Advisory Group industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Finance and Insurance (52)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Fee-Based Advisory (FSAEAAAM)
- akta.pro secondary industries
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Financial Coaching & Budgeting Advisory (FSAEAAAH)
Keywords
Where The Advisory Group is headquartered
LocationHeadquarters
- HQ city
- Diamond Bar
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Advisory Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Fee-based Planning and Management: Investment Advisor Representatives charge fees for financial planning and money management services. Fees are clearly stated in signed agreements before services begin. Fees are not hourly-based but rather agreed upon based on complexity of client situation.
- Commission-based Product Sales: Standard fees or commissions earned when clients implement products through The Advisory Group including investments, insurance, and other financial products. Implementation is not required and clients are encouraged to verify services independently.
- Referral and Long-term Client Relationships: Long-term client relationships and referrals from existing clients form a key revenue stream, minimizing client acquisition costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Initial Planning Engagement - Complementary consultation to explore fit |
| Subscription | Annual | Client Engagement Levels - Three levels of ongoing service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Advisory Group product offering
Product offeringCore offering
The Advisory Group provides personalized financial planning, investment management, insurance, and financial education services to individuals and families, with retirement planning as the central focus. Services are delivered by CERTIFIED FINANCIAL PLANNER™ practitioners operating as registered representatives of LPL Financial across more than 30 U.S. states. Clients engage at three service levels through ongoing advisory relationships, supported by client portals (eMoney Vault, LPL Account View) and consolidated wealth reporting (OneView).
Product overview
The Advisory Group operates as a financial advisory firm offering a unified service model centered on financial planning, investments, insurance, education, and support services. The core offerings include Financial Planning (comprehensive plans, retirement analysis, estate planning), Investments (securities, asset management, IRAs, annuities), Insurances (life, disability, long-term care), Education Services (retirement workshops, college funding), and Support Services (legal, tax, estate referrals). Client engagement is facilitated through digital tools including eMoney Advisor Vault (for financial planning and document sharing), LPL Account View (for brokerage account access), and OneView (Albridge-powered consolidated reporting). The firm provides educational content via TAG Tools, Resource Center (covering Estate, Insurance, Investment, Lifestyle, Money, Retirement, Tax), TAG Articles, and TAG Educational Videos. Retirement plan administration is supported through LPL Retirement Plan Tools partnership. The advisory team includes CFP® practitioners providing personalized wealth management services primarily to individuals approaching or in retirement.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Collaborative financial planning service for individuals and families that integrates personal and financial circumstances to pursue life goals. Includes Comprehensive Financial Plan, Detailed Financial Review, Financial Independence Analysis, Estate Settlement, and Business Strategy Planning.
- Investments Securities services including professional asset management, U.S. Government Bills/Notes/Bonds, Corporate Stocks/Bonds, Municipal Bonds, Brokered CDs, Annuities (Fixed/Variable), Mutual Funds, IRAs, and Pension Investment Services for individuals and families.
- Insurances Independent insurance agent services balancing protection needs and investment goals for individuals, families, and businesses. Includes Long-Term Care, Disability Income Protection, Life Insurance, Medical coverage for families, and Key Executive Compensation and Buy/Sell Funding for businesses.
- Education Services Financial education programs for individuals, corporations, partnerships, associations, charities, and other organizations. Includes employee retirement workshops, executive education programs, ERISA Pension disclosure, and college funding education covering 529 Plans, UTMA/UGMA, and Coverdell ESAs.
- Support Services Network of professional advisors providing legal, tax, real estate, pension administration, accounting, and estate planning services to complement core financial services for The Advisory Group's clients.
Quantifiable outcome
- Multiple CERTIFIED FINANCIAL PLANNER practitioners with decades of experience serving clients
Companies that use The Advisory Group
Customer profileSegments2 records
Ideal customer profiles2 records
The Advisory Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The Advisory Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- LPL FinancialcoreThe Advisory Group operates as registered representatives with LPL Financial (Nasdaq: LPLA), a leading wealth management firm. LPL supports the firm with brokerage and advisory services, access to investment solutions, fintech tools, and practice management resources. LPL services approximately $2.3 trillion in assets for around 8 million Americans and supports more than 32,000 financial advisors.
- Pacific Capital Realty ServicesminorCalifornia real estate brokerage providing education and referrals for real estate matters including advice on real estate transactions, Section 1031 Tax Deferred Exchanges, and residential landlord activities. Clients are under no obligation to use this service.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Advisory Group competitors and assessment
Company assessmentDirect peers
- Cetera Advisor Networks: Independent broker-dealer supporting affiliated financial advisors with similar back-office, technology, and compliance infrastructure to LPL, serving comparable retail and small-business clients.
- Cambridge Investment Research: Independent broker-dealer supporting thousands of financial advisors with practice management, technology, and product access analogous to TAG's LPL affiliation, serving similar individual investor base.
- Ameriprise Financial: Independent financial advisory franchise model serving individuals and small businesses with financial planning, investments, and insurance products, closely mirroring TAG's integrated planning + product implementation approach.
- Edward Jones: Large independent financial advisory firm operating a branch-based retail advisory model serving individual investors and families, similar to The Advisory Group's local office, advisor-led relationship model. Comparable in customer focus on retail pre-retiree/retiree segments.
- Commonwealth Financial Network: Independent broker-dealer and RIA supporting independent financial advisors with comprehensive planning technology and practice resources, directly comparable to TAG's advisor-led retail model.
Broad incumbents
- Fisher Investments: Large investment management firm providing portfolio management and financial planning to high-net-worth and institutional clients, overlapping with TAG's investment advisory services at significantly greater scale.
- Raymond James Financial Services: Larger diversified financial services firm with an independent advisor channel serving individual clients with planning, investments, and insurance — operating at greater scale with similar service breadth to TAG.
- Mariner Wealth Advisors: Large national RIA providing comprehensive financial planning, investment management, and tax/estate services to individuals and families — a scaled peer in the same comprehensive planning segment.
- Hightower Advisors: National RIA supporting advisor-led practices serving high-net-worth individuals and families with comprehensive financial planning, offering a scaled comparison to TAG's small advisory practice model.
- Creative Planning: Large independent RIA offering financial planning, investment management, and tax services to individuals and families, serving a similar retail/HNW segment to TAG with much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
The Advisory Group social profiles
Digital presenceThe Advisory Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Advisory Group leadership team
Management profileNumber of profiles
Profiles12 records
The Advisory Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Advisory Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Advisory Group
What does The Advisory Group do?
The Advisory Group provides personalized financial planning, investment management, insurance, and financial education services to individuals and families, with retirement planning as the central focus. Services are delivered by CERTIFIED FINANCIAL PLANNER™ practitioners operating as registered representatives of LPL Financial across more than 30 U.S. states. Clients engage at three service levels through ongoing advisory relationships, supported by client portals (eMoney Vault, LPL Account View) and consolidated wealth reporting (OneView).
Is The Advisory Group a public or private company?
The Advisory Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Advisory Group founded?
The Advisory Group was founded in 1989. It employs 1 to 10 people.
Where is The Advisory Group based?
The Advisory Group is headquartered in Diamond Bar, United States, in the North America region.
How does The Advisory Group make money?
Three revenue lines are on record. Fee-based Planning and Management is the primary driver. The others are commission-based Product Sales and referral and Long-term Client Relationships.
Who are The Advisory Group's main competitors?
Direct peers on record are Cetera Advisor Networks, Cambridge Investment Research, Ameriprise Financial, Edward Jones and Commonwealth Financial Network. Broad incumbents are Fisher Investments, Raymond James Financial Services, Mariner Wealth Advisors, Hightower Advisors and Creative Planning.
Does The Advisory Group have an API?
No public API is recorded for The Advisory Group.
What industry is The Advisory Group in?
The Advisory Group's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAEAAAM, Fee-Based Advisory, with a secondary code of FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension). Its NAICS code is 523940 and its SIC code is 6282.