WOOD STEP
WOOD STEP A/S is a Danish family-owned manufacturer and retailer of custom wooden staircases, serving private homeowners, builders, developers, and architects across Denmark with a BASIC-to-UNIKA product range and dedicated B2B project sales.
- Company typePrivate
- Founded1991
- HeadquartersHavndal, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What WOOD STEP does
WOOD STEP A/S is a Danish family-owned manufacturer and retailer of custom wooden staircases, founded in 1991 and headquartered in Havndal (Jylland) with a regional showroom in Glostrup (Sjælland). The company designs, produces, and installs wooden staircases across a three-tier product portfolio — BASIC (standard catalog elements), SPECIAL (custom details with installation), and UNIKA (fully bespoke luxury) — spanning straight-run, quarter-turn, half-turn, curved, spiral, and floating-tread configurations in woods such as pine, oak, ash, beech, and mahogany. Core technology centers on craft manufacturing supplemented by the proprietary MountIn® hidden step mounting system, a 3D staircase configurator/visualizer, and an online self-measure tool (Mål selv trappen®).
The business generates revenue primarily through one-time staircase sales priced from approximately 66,000 DKK (BASIC) to 145,000+ DKK (UNIKA), supplemented by a fee-based TrappeARKITEKT® home consultation (2,500 DKK, credited on purchase) and a webshop for loft ladders, inspection hatches, mezzanine ladders, and accessories. Go-to-market combines a field-sales model anchored by TrappeARKITEKT® consultants and showrooms with a self-serve online channel and a dedicated B2B project sales division serving contractors, developers, and architects (including heritage and institutional clients such as Retten i Aarhus). Ownership and leadership are family-controlled, with founder Peter Ravn now Chairman and Jacob Ravn and Michael Frandsen as co-owners; the company completed a generational transition in 2022 and established a dedicated Project and Installation Department in 2021.
WOOD STEP firmographics
Firmographics- Name
- WOOD STEP
- Legal name
- WOOD STEP A/S
- Website
- https://woodstep.dk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WOOD STEP A/S is a Danish family-owned manufacturer and retailer of custom wooden staircases, serving private homeowners, builders, developers, and architects across Denmark with a BASIC-to-UNIKA product range and dedicated B2B project sales.
- Ownership category
- akta.pro rank
WOOD STEP industry classification
Industry- Product category
- Custom Wooden Staircases
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)
- akta.pro secondary industries
- Staircase & Railing Remodeling (Interior) (HSAPAFAF), Egress Windows, Stairwells & Code Compliance Upgrades (HSAPACAC)
Keywords
Where WOOD STEP is headquartered
LocationHeadquarters
- HQ city
- Havndal
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
WOOD STEP business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Custom Wooden Staircase Sales (Retail): The primary revenue stream comes from selling bespoke wooden staircases to private homeowners and businesses through three tiers: BASIC (standard elements, lower price, available without installation), SPECIAL (custom details, includes professional mounting), and UNIKA (fully custom luxury, professional mounting included). Prices range from approximately 66,000 DKK for standard models to 145,000+ DKK for high-end designs.
- Loft Ladder and Attic Stair Products: Sale of prefabricated loft ladders, inspection hatches, mezzanine ladders, and kit system stairs through the WOOD STEP webshop. Products include energy-efficient models such as the POLAR STEP, TØRRING-STEP (EI30, EI60 variants), THERMO-PLUS, and TYPE 18 Full Automatic. These are sold as finished products ready to install.
- TrappeARKITEKT® Consultation Service: Fee-based home consultation service priced at 2,500 DKK including VAT, credited in full upon purchase of a WOOD STEP staircase. Includes professional project assistance, measurement, 3D visualization, and quotation. Acts as a lead-generation and upsell mechanism for high-value custom staircase sales.
- B2B Project Sales (New Construction): Dedicated project sales division serving developers, contractors, and construction companies for new-build projects. Includes design collaboration with architects, construction schedule planning, and interim/construction site stairs during the building phase. Provides consistent revenue from larger multi-unit projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard quarter-turn staircase — open design without risers, ash wood steps, white-pigmented matte lacquer finish, visible plugs on stringers |
| One time/ perpetual license | Pay-as-you-go | Curved staircase with continuous handrail to floor — closed with risers, oak rustik steps, concealed MountIn® mounting, custom balustrade |
| One time/ perpetual license | Pay-as-you-go | Space-saving mousetrap (floating staircase) with glass railing — solid 50mm oak steps, central steel stringer, laminated glass railing with brushed steel point fixtures |
| One time/ perpetual license | Pay-as-you-go | Mål selv trappen® DIY staircase — narrow assortment, customer measures and orders online, expert review before production |
| Unit Pricing | Pay-as-you-go | TrappeARKITEKT® Home Consultation — on-site measurement, 3D visualization, design consultation, and quotation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
WOOD STEP product offering
Product offeringCore offering
WOOD STEP designs, manufactures, and installs custom wooden staircases for Danish residential and B2B construction customers across three product tiers: BASIC (standard catalog staircases with lower pricing), SPECIAL (custom details with professional installation), and UNIKA (fully bespoke luxury staircases). The company also sells prefabricated loft ladders, inspection hatches, and mezzanine ladders through its webshop, and offers a fee-based in-home consultation service (TrappeARKITEKTEN®) plus an online self-measure ordering tool (Mål selv trappen®).
Product overview
WOOD STEP is Denmark's largest supplier of wooden staircases, offering a three-tier product portfolio: BASIC (standard catalog stairs), SPECIAL (customized with enhanced details), and UNIKA (fully bespoke luxury designs). The product range spans indoor wooden staircases in multiple types (straight-run, quarter-turn, half-turn, curved, spiral, floating-tread, space-saving), loft stairs and access solutions, and mezzanine ladders. Complementary services include the trappeARKITEKTEN® professional consultation, the Mål selv trappen® online self-measure and order tool, and B2B project sales for new construction. The company operates showrooms in Jylland (Havndal) and Sjælland (Glostrup), offers Saturday open houses monthly, and provides delivery throughout Denmark.
Differentiator
Problem solved
Functional benefit
Brands
- BASIC: Entry-level staircase category with elements from standard range, simple but professional quality look
- SPECIAL
- UNIKA
- trappeARKITEKTEN
Products and services
- WOOD STEP BASIC Trappe Entry-level wooden staircases using standard catalog elements with simple but professional quality. Suitable for private homes and projects requiring multiple identical stairs; available at lower price point and available without measurement/installation.
- WOOD STEP SPECIAL Trappe Customizable wooden staircases with enhanced details such as special surface treatments, integrated lighting, and tailored adaptations. Includes minimalist, space-saving, and detailed hall staircase designs. Delivered including professional installation.
- WOOD STEP UNIKA Trappe Fully bespoke, architecturally designed wooden staircases in the high-end luxury segment. Complex projects for new builds and renovations, including replica staircases and unique architect-drawn solutions. Delivered including professional installation, with 1:1 prototypes and manual crafting by skilled joiners.
- Loft Ladders and Attic Stair Products High-insulation loft stair solutions including the TØRRING-STEP (with EI30 and EI60 fire-rated variants), POLAR-STEP, THERMO-PLUS, and TYPE 18 Fuldautomatisk. Most models are PEFC-certified and meet the highest airtightness class (class 4). Sold as finished products ready to install via the webshop.
- Hemsestiger (Mezzanine Ladders) Space-saving vertical ladder solutions for accessing smaller lofts or storage areas, produced to staircase quality with wider treads than standard variants. Customizable in design, wood species, and surface treatment. Can be fixed or mounted with a sliding bracket for vertical storage when not in use. Production lead time approximately 3–4 weeks.
- trappeARKITEKTEN® Consultation Service Professional staircase consultation service featuring on-site visits, 3D visualization, project guidance, and personalized design advice from experienced staircase architects. Visit costs 2,500 DKK including VAT and is credited in full upon purchase of a WOOD STEP staircase.
- Mål selv trappen® (Online Self-Measure and Ordering Tool) Online staircase design and ordering tool with 3D visualizer, guided measurement calculator, and expert review of orders before production. Enables customers to self-measure and order standard-quality wooden staircases online at a lower price than guided sales.
- Projektsalg (B2B Project Sales) B2B staircase solutions for new construction projects including professional design collaboration with architects and builders, construction site interim stair rentals, and full project management from design through installation. Active in both Jylland and Sjælland with dedicated project sales division.
Quantifiable outcome
- TrappeARKITEKT® home visit fee of 2,500 DKK fully credited upon purchase, reducing customer acquisition cost barrier
- +2 more outcomes
Companies that use WOOD STEP
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
WOOD STEP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WOOD STEP partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered notable and minor.
- Lind & RisørnotableLind & Risør is a builder/contractor that has worked with WOOD STEP for more than 7 years. They value WOOD STEP's professionalism, ability to deliver both large advanced staircases and smaller standardized solutions, and proactive approach to suggesting optimizations with quality and price benefits. WOOD STEP provides staircase design and delivery as part of Lind & Risør's building projects.
- SkjødenotableSkjøde is a project developer/contractor with an ongoing collaboration with WOOD STEP. They highlight the efficient follow-up on project adaptations, good dialogue, service, order handling, quality, and installation. The constructive collaboration provides certainty and ensures the right staircase solutions for their projects.
- Kohl & Company ApSnotableKohl & Company is a carpentry and contracting firm that has had a long-term partnership with WOOD STEP's Copenhagen department. WOOD STEP is a regular supplier of staircases for their customers. Kohl & Company describes buying from WOOD STEP as buying 'good service and quality every time'. WOOD STEP provided staircase design and execution for a prestigious project in Taarbæk.
- HusCompagnietnotableHusCompagniet is a residential construction company that WOOD STEP has partnered with for many years. WOOD STEP supplies staircases for HusCompagniet's show houses, allowing potential buyers to see WOOD STEP products in context. Charlotte & Lasse chose their staircase after seeing a WOOD STEP staircase in a HusCompagniet show house.
- Menzer&KristensenminorMenzer&Kristensen is a construction company that built the new home for customers Annie and Hans, who chose a WOOD STEP staircase. WOOD STEP collaborated with the builder on staircase specifications and timing for the project.
- Katrine Hansen (@this_is_espace)notableInterior designer Katrine Hansen collaborated with WOOD STEP and the client to create the vision for the exceptional UNIKA T97 staircase. She designed the concept that WOOD STEP then engineered and manufactured, with no compromises on details.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
WOOD STEP competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
WOOD STEP social profiles
Digital presenceWOOD STEP financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOOD STEP leadership team
Management profileNumber of profiles
Profiles4 records
WOOD STEP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOOD STEP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOOD STEP
What does WOOD STEP do?
WOOD STEP designs, manufactures, and installs custom wooden staircases for Danish residential and B2B construction customers across three product tiers: BASIC (standard catalog staircases with lower pricing), SPECIAL (custom details with professional installation), and UNIKA (fully bespoke luxury staircases). The company also sells prefabricated loft ladders, inspection hatches, and mezzanine ladders through its webshop, and offers a fee-based in-home consultation service (TrappeARKITEKTEN®) plus an online self-measure ordering tool (Mål selv trappen®).
Is WOOD STEP a public or private company?
WOOD STEP is a private company. It is classified as family owned and is currently operating.
When was WOOD STEP founded?
WOOD STEP was founded in 1991. It employs 11 to 50 people.
Where is WOOD STEP based?
WOOD STEP is headquartered in Havndal, Denmark, in the Europe region.
How does WOOD STEP make money?
Four revenue lines are on record. Custom Wooden Staircase Sales (Retail) is the primary driver. The others are loft Ladder and Attic Stair Products, trappeARKITEKT® Consultation Service and B2B Project Sales (New Construction).
Does WOOD STEP have an API?
No public API is recorded for WOOD STEP.
What industry is WOOD STEP in?
WOOD STEP's product category is Custom Wooden Staircases. Its primary akta.pro industry code is HSAPAIAJ, Stair Parts, Railings & Architectural Woodwork, with a secondary code of HSAPAFAF, Staircase & Railing Remodeling (Interior). Its NAICS code is 337212 and its SIC code is 2430.