Sifto Canada
Sifto Canada is the Canadian salt and mineral products subsidiary of Compass Minerals (NYSE: CPM), founded in 1867 and headquartered in Goderich, Ontario. It produces and distributes 11 categories of salt products — deicing, highway, water softening, culinary, food-grade, pool, animal nutrition, fishery, industrial, chemical, and liquid magnesium chloride — to municipal, residential, commercial, agricultural, and industrial customers across Canada.
- Company typePrivate
- Founded1867
- HeadquartersGoderich, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sifto Canada does
Sifto Canada is a Canadian salt and mineral products company headquartered in Goderich, Ontario, operating as the Canadian salt subsidiary of Compass Minerals International (NYSE: CPM). Founded in 1867 and marketed under the registered Sifto® trademark, the company produces and distributes an 11-category product portfolio covering deicing salt, highway road salt, water softener salt, table and culinary salt, commercial ingredient food salt, pool salt, animal nutrition salt, fishery salt, industrial salt, chemical salt, and liquid magnesium chloride. The core technology is conventional salt and mineral extraction, processing, and distribution at a "millions of tonnes" scale.
The business serves a diversified Canadian customer base spanning municipal and highway winter maintenance, residential water conditioning, consumer kitchens, commercial food manufacturing, agricultural livestock, swimming pool operators, and industrial/chemical processors. Distribution is operated through seven category-branded microsites (e.g., siftosafestep.com, siftowater.com, siftosalt.com, siftocanadianstockman.com, hwysalt.com, dustgard.com) and four regional customer service operations covering Ontario, Quebec, Atlantic Canada, and Western Canada, supplemented by a bilingual English/French web presence.
Revenue is generated through direct and channel sales of salt and mineral products with no public pricing disclosure; the model is fundamentally commodity hardware sales at scale. The company holds no independent funding, has no disclosed acquisitions or divestitures, and functions as a strategic operating subsidiary of Compass Minerals, whose corporate office (Overland Park, KS) and Canadian main office (905.567.0231) provide back-office and strategic direction. The company's competitive position rests on 150+ years of brand heritage, established distribution reach, and the operational scale conferred by its parent.
Sifto Canada firmographics
Firmographics- Name
- Sifto Canada
- Legal name
- Sifto Canada
- Website
- https://siftocanada.com
- Company type
- Private
- Founded year
- 1867
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sifto Canada is the Canadian salt and mineral products subsidiary of Compass Minerals (NYSE: CPM), founded in 1867 and headquartered in Goderich, Ontario. It produces and distributes 11 categories of salt products — deicing, highway, water softening, culinary, food-grade, pool, animal nutrition, fishery, industrial, chemical, and liquid magnesium chloride — to municipal, residential, commercial, agricultural, and industrial customers across Canada.
- Ownership category
- akta.pro rank
Sifto Canada industry classification
Industry- Product category
- Industrial Salt and Mineral Products
- NAICS
- Other Nonmetallic Mineral Mining and Quarrying (212390), Nonmetallic Mineral Mining and Quarrying (2123), Metal Service Centers and Other Metal Merchant Wholesalers (423510)
- SIC
- Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Wholesale-Metals & Minerals (No Petroleum) (5050)
- akta.pro primary industry
- Industrial Salt Mining (Rock Salt, Brine) (IMAKAGAG)
- akta.pro secondary industries
- Sugar & Salt Bulk Storage (TLALAIAH), Industrial Minerals Trading (Phosphate, Potash, Sulfur, Borates, Barite, Talc) (IMAKAJAF)
Keywords
Where Sifto Canada is headquartered
LocationHeadquarters
- HQ city
- Goderich
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sifto Canada business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Salt and Mineral Products Sales: Sifto Canada generates revenue through the sale of various salt and mineral products including deicing salt, water softener salt, table salt, culinary salt, commercial food salt, pool salt, animal nutrition salt, fishery salt, industrial salt, highway road salt, liquid magnesium chloride, and chemical salt. Products are sold through multiple distribution channels serving residential, commercial, agricultural, industrial, and municipal customers across Canada.
Go-to-market motion1 record
Distribution channels5 records
Sifto Canada product offering
Product offeringCore offering
Sifto Canada mines, processes, and markets salt and salt-derived products from its underground mine in Goderich, Ontario. Its portfolio spans deicing/highway salt, water softener salt, food-grade table salt, pool salt, animal nutrition salt, fishery salt, industrial/chemical salt, and liquid magnesium chloride, sold across municipal, industrial, food, agricultural, and consumer channels.
Product overview
Sifto Canada is a manufacturer and supplier of salt and mineral products, operating as a brand under Compass Minerals since 1867. The company offers a diversified portfolio of 11 distinct salt product categories covering consumer, commercial, industrial, and agricultural applications. The product line includes Deicing Salt and Highway Road Salt for winter road maintenance; Water Softener Salt, Pool Salt, and Table & Culinary Salt for consumer use; Commercial Ingredient Food Salt and Fishery Salt for food applications; Animal Nutrition Salt for agricultural use; and Industrial Salt, Chemical Salt, and Liquid Magnesium Chloride for industrial purposes. All products are marketed under the Sifto® brand.
Differentiator
Problem solved
Functional benefit
Brands
- Sifto® Salt: The primary brand name under which Sifto Canada markets its salt products, including table salt, deicing salt, water softener salt, and industrial salt.
Products and services
- Highway/Road Deicing Salt
Companies that use Sifto Canada
Customer profileSegments6 records
Ideal customer profiles5 records
Sifto Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sifto Canada partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Sifto Canada competitors and assessment
Company assessmentBroad incumbents
- K+S Aktiengesellschaft: German-based global potash and salt producer with significant North American footprint through K+S North America. Competes with Sifto in industrial, food-grade, and deicing salt categories and provides international benchmarking on salt economics.
- Cargill Salt: Cargill's salt division is one of North America's largest salt producers, supplying food, water conditioning, agricultural, and industrial salt. Directly comparable in scale, end-market mix, and channel approach to Sifto's diversified salt portfolio.
- Compass Minerals: NYSE-listed parent company of Sifto Canada. Compass Minerals is a leading global provider of essential minerals, including salt for highway, consumer, and industrial uses, and plant nutrition products. Directly comparable as the broader platform encompassing Sifto's operations.
- Morton Salt: Iconic North American salt brand owned by Stone Canyon Industries (formerly K+S North America). Morton sells table salt, water softener salt, and road salt — overlapping substantially with Sifto's product portfolio in adjacent US and Canadian markets.
Direct peers
- Kissner Group: Canadian-headquartered salt processor and distributor producing rock salt, treated road salt, and specialty deicing products. Direct competitor in the Canadian and broader North American deicing and water conditioning markets.
- American Rock Salt Company: Largest US producer of rock salt, primarily serving the northeastern US highway deicing market. Directly comparable as a pure-play deicing salt miner with similar geological extraction model, though geographically focused in the US rather than Canada.
- Detroit Salt Company: Underground salt mine operator in Detroit, Michigan, supplying industrial, agricultural, and water conditioning salt. Comparable to Sifto's Goderich mine as a North American underground rock salt producer with similar grade offerings.
- Windsor Salt: Canada's other major salt producer, operating the Ojibway mine under the Detroit River. Windsor Salt sells rock salt, food-grade salt, and water conditioning salt — directly competing with Sifto across consumer, municipal, and industrial categories in Canada.
Regional players
- NSC Minerals: Saskatchewan-based producer and distributor of industrial and agricultural minerals including salt, sulfate, and livestock mineral products. Comparable regional mineral supplier with overlap in animal nutrition and agricultural salt segments where Sifto Canadian Stockman competes.
Others
- Stone Canyon Industries: Private holding company that owns Morton Salt and other mineral-related businesses. Relevant as a strategic owner of one of Sifto's largest North American salt competitors, influencing competitive dynamics in the consumer and deicing salt categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sifto Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sifto Canada leadership team
Management profileNumber of profiles
Sifto Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sifto Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sifto Canada
What does Sifto Canada do?
Sifto Canada mines, processes, and markets salt and salt-derived products from its underground mine in Goderich, Ontario. Its portfolio spans deicing/highway salt, water softener salt, food-grade table salt, pool salt, animal nutrition salt, fishery salt, industrial/chemical salt, and liquid magnesium chloride, sold across municipal, industrial, food, agricultural, and consumer channels.
Is Sifto Canada a public or private company?
Sifto Canada is a private company. It is classified as corporate owned and is currently operating.
When was Sifto Canada founded?
Sifto Canada was founded in 1867. It employs 51 to 100 people.
Where is Sifto Canada based?
Sifto Canada is headquartered in Goderich, Canada, in the North America region.
How does Sifto Canada make money?
One revenue line is on record: salt and Mineral Products Sales.
Who are Sifto Canada's main competitors?
Broad incumbents on record are K+S Aktiengesellschaft, Cargill Salt, Compass Minerals and Morton Salt. Direct peers are Kissner Group, American Rock Salt Company, Detroit Salt Company and Windsor Salt. NSC Minerals is listed as a regional player. Stone Canyon Industries is listed as an others.
Does Sifto Canada have an API?
No public API is recorded for Sifto Canada.
What industry is Sifto Canada in?
Sifto Canada's product category is Industrial Salt and Mineral Products. Its primary akta.pro industry code is IMAKAGAG, Industrial Salt Mining (Rock Salt, Brine), with a secondary code of TLALAIAH, Sugar & Salt Bulk Storage. Its NAICS code is 212390 and its SIC code is 1400.