Specialized Surfaces

What Specialized Surfaces does

Specialized Services LLC, operating as Specialized Surfaces, is a privately held, California-licensed home remodeling and hard surface installation contractor founded in 1992 and headquartered at 220 Walnut Ave., Huntington Beach, CA. The company holds CA Contractors License #921119 (C-54 / C-15 / B – General Building) and operates with in-house crews rather than subcontractors. Its service portfolio is organized into three core categories — kitchen remodeling, bathroom remodeling, and hard surfaces (hardwood, tile, natural stone, flagstone, pavers, and concrete) — supported by sub-services such as hardwood refinishing, stone restoration, concrete grinding and polishing, and tile/grout cleaning. Projects are delivered as project-based professional services with pricing typically ranging from $15,000 for a basic bathroom refresh to $100,000+ for a luxury kitchen remodel, and a 10-year workmanship warranty is included across all work. No software platform or proprietary technology is described; the company is fundamentally a craft services business.

The company serves two customer segments: residential homeowners in Orange County (Newport Beach, Laguna Beach, Corona del Mar, Huntington Beach, Costa Mesa) as the primary segment, and a secondary commercial segment with named accounts including South Coast Plaza, Chapman University, Sheraton, Ford, Wells Fargo, and UCLA. Go-to-market is direct-to-consumer, driven by phone inquiries, website leads, free in-home estimates, and a referral-driven model (with the company claiming 75-80% of customers come from referrals). Marketing relies on reputation management across Google Reviews, Yelp, Angi, HomeAdvisor, and the BBB (A+ rated), supported by localized landing pages. Geographic coverage includes Orange County, Los Angeles, and San Diego.

The business is founder/owner-operated with no institutional investment, no parent company, no subsidiaries, no disclosed funding rounds, no M&A activity, and no disclosed headcount or revenue figures. Claimed operating metrics include 15,000+ clients served since 1992, a 4.9/5 average review rating, and a 97-98% customer satisfaction rate. As a 30+ year family business that has grown organically, it has no disclosed appetite for acquisition-based expansion and operates from a single office location serving the Southern California market.

Name

Specialized Surfaces

Legal name

Specialized Services LLC

Website

https://specializedsurfaces.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Specialized Surfaces is a privately held Orange County, California home remodeling contractor offering kitchen and bathroom remodeling plus hardwood, tile, stone, and concrete hard surface installation and restoration services to residential homeowners and select commercial accounts across Southern California.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Building Finishing Contractors (2383), Flooring Contractors (238330)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Tile & Stone Surface Restoration (Polishing, Honing, Refinishing) (HSAGAGAG)

akta.pro secondary industries

Kitchen Flooring Installation & Refinishing (HSAPAAAD), Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE), Stone Repair, Crack/Chip Filling & Re-Honing (HSAEAOAC), Paver/Outdoor Stone Surface Cleaning & Sealing (HSAEAOAM)

Keywords

• Kitchen remodeling
• Bathroom remodeling
• Hard surface installation
• Home renovation services
• Stone and tile contracting

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Kitchen Remodeling Services: Full-service kitchen remodeling including custom cabinetry, countertop installation, tile work, and complete renovations. Revenue generated through project-based contracts with pricing varying by scope and materials selected.
2. Bathroom Remodeling Services: Complete bathroom transformations including custom showers, vanities, tile work, and fixture installation. Project-based revenue model with pricing based on scope and material selections.
3. Hard Surface Installation & Restoration: Hardwood flooring, tile, natural stone, flagstone, pavers, and concrete installation and restoration services. Includes both new installations and maintenance/restoration of existing surfaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Specialized Surfaces provides project-based kitchen and bathroom remodeling and hard surface installation services for residential and commercial clients in Southern California. Offerings span custom cabinetry and countertops, showers and vanities, hardwood flooring, tile, natural stone, flagstone, pavers, concrete, and refinishing/restoration. All work is performed by in-house crews with a 10-year workmanship warranty.

Product overview

Specialized Surfaces is a home remodeling service company operating as a single unified service offering rather than a platform-plus-modules architecture. The core portfolio centers on three main service categories: Kitchen Remodeling (custom cabinetry, premium countertops, designer tile, and lighting), Bathroom Remodeling (custom showers, vanities, stone work, and accessibility upgrades), and Hard Surfaces (hardwood flooring, flagstone, pavers, concrete, marble/natural stone, and tile/grout). These services are supported by specialized sub-services including hardwood refinishing, natural stone restoration, concrete grinding and polishing, and tile/grout cleaning and repair. The company operates with in-house crews (no subcontractors) and offers a 10-year workmanship warranty across all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling

Quantifiable outcome

• 70-80% ROI on kitchen remodels
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Sweeten: Tech-enabled renovation marketplace that matches homeowners with vetted general contractors and manages kitchen/bath projects end-to-end; competes for the same OC homeowner project leads through a digital-first, software-augmented delivery model.
• Block Renovations: Tech-enabled kitchen/bath remodel platform providing design, fixed pricing, and managed contractor execution; represents the digital-native competitive threat to traditional remodelers in major metros including parts of Southern California.

Direct peers

• Marble & Stone Restoration of Orange County: Regional natural stone restoration, polishing, and refinishing specialist serving OC homeowners and commercial properties; directly comparable on the hard-surface restoration, honing, and polishing services that differentiate Specialized Surfaces.
• The Countertop Factory: Southern California stone and countertop fabrication/installation company serving homeowners and contractors on granite, quartz, and marble projects; directly comparable on countertop fabrication and installation scope within the same regional market.
• Reborn Home Solutions: Southern California kitchen and bath remodeler offering full remodels and design-build services to homeowners in the LA/OC/IE region; competes head-to-head with Specialized Surfaces on similar project scope, pricing band, and homeowner customer profile.
• Mr. Handyman: National home repair, maintenance, and remodeling franchise with local OC operators handling tile, flooring, and bath updates; comparable on small-to-mid hard-surface repair and installation jobs though typically lighter on full kitchen remodels.
• DreamMaker Bath & Kitchen: Franchised kitchen and bath remodeling brand with regional operators delivering full remodel services; comparable project scope, warranty structure, and residential homeowner target to Specialized Surfaces.

Broad incumbents

• Bath Fitter: National bath renovation company specializing in acrylic tub and shower liners and full bath conversions; competes for the same OC homeowner segment on bathroom renovations with a more standardized, product-driven delivery model.
• Kitchen Tune-Up: National kitchen remodeling franchise offering cabinet refacing, redooring, and full remodels via local franchisees; comparable kitchen-focused service line but operates through a distributed franchise model rather than a single in-house crew.
• Re-Bath: National bathroom remodeling franchise providing full bath remodels with proprietary product systems; comparable on bathroom remodel scope but broader geographically and uses a franchise network rather than in-house crews.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialized Surfaces