What Victory does

Victory Supermarket Chain Ltd. (legal name ויקטורי רשת סופרמרקטים בע"מ) is an Israeli discount supermarket operator founded in 1986 and listed on the Tel Aviv Stock Exchange under ticker VCTR (Yeter Index) since May 2011. The company runs a dual-channel retail model comprising 67-70 physical stores across Israel — from Kiryat Motzkin in the north to Dimona/Sderot in the south, covering more than 70,000 sqm of retail space — alongside an owned e-commerce platform (victoryonline.co.il) launched in January 2017 for online ordering and home delivery. All stores operate six days per week (closed on Shabbat and Jewish holidays) and sell exclusively kosher products, including those certified Mehadrin BADatz, anchoring trust with religiously observant and traditional households. The chain employs between 2,200 and 3,000+ workers (sources vary) and is controlled by the Ravid family, with Eyal Ravid as CEO and Avraham Ravid as Deputy CEO; Zvika Bernstein serves as Chairman of the Board.

Victory's commercial strategy centers on discount pricing sustained by a parallel import (פרלל) program that bypasses official distributors, allowing branded products to be sold at materially lower prices than competitors — a positioning recognized by Mako in 2019 as the cheapest supermarket for a basket of basic products. Beyond physical and online grocery sales, the company has built a layered ecosystem including the Victory Customer Club loyalty program, the Victory 100% multi-network gift card (launched 2012, processed via Isracard), a co-branded MAX-Victory credit card (launched 2023 with year-round exclusive discounts), and a Victory City urban convenience sub-format. Revenue is generated almost entirely through transaction-based grocery retail in Israel, with adjacent streams from gift cards and credit card-linked loyalty economics; the most recent quarter (Q1 2026) reported 756 million NIS in revenue (up 25% YoY), 18.6 million NIS net profit, and 103.5 million NIS operating cash flow, with full-year 2025 net profit of 43.7 million NIS supporting a 27 million NIS dividend.

The technology footprint is intentionally lean: no proprietary platform, no public AI/ML capabilities, no API or SDK, and a standard e-commerce website for online orders. Competitive differentiation is operational and structural rather than technological — anchored in cost-advantaged procurement (parallel imports), nationwide physical distribution, kosher certification depth, and a financial-services wrapper (gift card + credit card) that increases customer wallet share. Reporting cadence and disclosure quality (quarterly investor updates, audited financials, accessibility and PCI-DSS compliance on the website) are consistent with a publicly listed mid-cap Israeli retailer.

Name

Victory

Legal name

ויקטורי רשת סופרמרקטים בע"מ

Website

https://www.victory.co.il/

Company type

Public

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Victory is an Israeli discount supermarket chain operating 67-70 physical stores nationwide plus an online grocery platform, serving price-conscious Israeli households with kosher products, parallel-import goods, and a co-branded credit card.

Ownership category

akta.pro rank

Product category

Discount Supermarket Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

akta.pro secondary industry

Hard Discount with In-Store Bakery / Fresh Counters (CRAHADAH)

Keywords

• Discount supermarket chain
• Kosher grocery retail
• Online grocery delivery
• Parallel import goods
• Supermarket chain Israel

Headquarters

HQ city

Yavne

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Physical Supermarket Retail Sales: Revenue from sales of food and consumer goods through 67+ physical supermarket branches operating under a discount retail model across Israel.
2. Online Grocery Sales: Revenue from online shopping and home delivery services through victoryonline.co.il, enabling customers to order groceries for delivery.
3. Gift Cards (Victory 100% Cards): Sale of gift cards/vouchers (Victory 100%) accepted at Victory stores and partner chains. Cards are processed through Israel Credit Card.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Victory operates a discount supermarket chain with 67–70 physical stores across Israel plus an online grocery shopping platform (victoryonline.co.il), offering low-priced kosher food and household products to Israeli consumers through a direct-to-consumer retail model. The company differentiates via a parallel-import program, strict kosher certification, and a co-branded MAX credit card loyalty offering.

Product overview

Victory is an Israeli discount supermarket chain operating a dual-channel retail model consisting of 67 physical supermarket stores nationwide plus an online e-commerce platform (victoryonline.co.il). The core offering centers on affordable grocery retail through discount pricing strategy. The product portfolio includes the main supermarket operations, the online shopping platform, the Victory 100% gift card accepted at partner chains, the co-branded MAX-Victory credit card with exclusive customer benefits, a loyalty customer club, and a parallel import program offering branded goods at reduced prices. Victory City represents an urban convenience sub-format. All products share a focus on low prices, kosher certification, and convenience for the Israeli consumer.

Differentiator

Problem solved

Functional benefit

Brands

• Victory 100%: Gift card/purchase voucher brand launched in 2012, accepted at 100% of its value at Victory and all participating networks

Products and services

• Victory Supermarket Chain (Physical Stores) Network of 67–70 discount supermarkets across Israel selling low-priced kosher food and household products directly to Israeli consumers.
• Victory Online Grocery Online grocery shopping platform (victoryonline.co.il) where Israeli consumers can browse and order kosher food and household goods for delivery.
• Victory 100% Gift Card

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• MAXcoreGTM or Marketing Partner · 1 January 2023Partnership for co-branded Victory-MAX credit card launched in 2023. The card provides exclusive discounts and benefits for Victory customers throughout the year, in addition to regular customer club benefits. Card is accepted by all banks in Israel and internationally.
• Israel Credit Card (Isracard)coreChannel Partner/ Reseller/ Distributor · 1 January 2012Israel Credit Card processes the Victory 100% gift card system, enabling card acceptance across Victory and partner chains.
• Victory 100% Partner ChainsminorChannel Partner/ Reseller/ DistributorMulti-brand gift card accepted at various retail chains beyond Victory, providing customers with flexibility in redemption.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rami Levy Hashikma Marketing: Israel's flagship discount supermarket chain; directly competes with Victory on low-price positioning, parallel imports, and nationwide branch coverage in Israel.
• Shufersal: Israel's largest grocery retailer with hundreds of branches under multiple banners; competes directly with Victory across price, online, and loyalty dimensions.
• Yeinot Bitan: Multi-banner Israeli supermarket chain with nationwide presence; comparable mid-market grocery assortment and online operations.
• Mega Retail (formerly Alon Israel): Israeli supermarket chain with nationwide footprint; competes with Victory in conventional and value-tier grocery segments.
• Osher Ad: Israeli discount-leaning supermarket chain; directly overlaps with Victory on price-driven value proposition and kosher-certified assortment.
• Tiv Taam: Israeli supermarket chain with broad nationwide footprint; competes with Victory for mainstream household grocery spend.

Broad incumbents

• Carrefour Israel (formerly Yenot Bitanei Agam): Operates larger hypermarket-format stores in Israel under the Carrefour banner; overlaps with Victory on grocery but competes in a broader general-merchandise context.
• Aldi: Global hard-discount grocery leader; relevant global comp for Victory's discount model, parallel imports, and limited-assortment thinking.
• Lidl: Global hard-discount chain comparable in positioning; relevant for benchmarking discount unit economics and private-label depth.
• Walmart: Global discount-retail benchmark relevant to Victory's everyday-low-price philosophy, scale advantages, and grocery-format evolution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/abavictory

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory