Management School St.Gallen

What Management School St.Gallen does

Management School St.Gallen (MSSG) is a privately held Swiss executive education provider founded in 1994 and headquartered in St.Gallen, operating under the legal entities EMT Management School St.Gallen AG and IHP Management School St.Gallen AG. The company specializes in management, leadership, and change management training built on the St.Gallen system-oriented management model, a holistic, networked-thinking framework developed and refined over 25–30 years. It serves two primary customer segments: individual managers and executives enrolling in Open Programs (103 offerings including Impulse Days, Seminars, and multi-module certificate and diploma programs), and corporate clients purchasing customized inhouse Corporate Programs (97 offerings including leadership development programs, corporate conferences, keynotes, and executive coaching).

The business model is a hybrid of one-time program fees and multi-year customized contracts, with pricing denominated in Swiss Francs ranging from CHF 1,250 for a single Impulse Day to CHF 24,900 for full corporate General Management programs. Programs are delivered in-person across DACH-region cities (St.Gallen, Zürich, Hamburg, Berlin, Köln, Stuttgart, Vienna, Luzern) and increasingly through virtual formats. The company employs 51–100 staff, is led by CEO Mac J. Rohrbach, and is independently owned without external venture or private equity backing.

Notable enterprise clients include Siemens AG, Danfoss Power Solutions, BayernLB, OMV, HERMES Arzneimittel, AOK, Verallia Germany, Jakob Müller AG, Foerster-Technik, and the Swiss Federal Office for Health (BAG), reflecting a diversified industrial, financial, and public-sector customer base. Recent product development has emphasized AI-themed executive education (KI-Fitness, Verhandlungstraining mit KI), digital delivery via Virtual Education Programs and 'Digitale Denkpausen' webinars, and future-oriented curricula such as the St.Galler Future Readiness Program and Young Leaders Academy targeting next-generation leaders.

Name

Management School St.Gallen

Legal name

EMT Management School St.Gallen AG

Website

https://www.mssg.ch/en

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Management School St.Gallen is a privately held Swiss executive education provider founded in 1994, offering 200+ management, leadership, and change management programs to individuals and enterprises across the DACH region, built on the St.Gallen system-oriented management model.

Ownership category

akta.pro rank

Product category

Executive Education

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

Keywords

• Executive education programs
• Management training
• Leadership development
• Corporate training services
• Change management training

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Open Programs for Individuals: Public training programs including seminars, impulse days, and multi-module programs with certificates and diplomas offered to individual participants. One-time fees per program.
2. Corporate Programs: Customized inhouse training programs for companies including leadership development, corporate conferences, keynotes, impulse events, and executive coaching. Programs are tailored to company needs and priced accordingly.
3. Summer School Programs: Intensive multi-day residential programs such as the St.Galler Management & Leadership Summer School offered at premium pricing.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Management School St.Gallen delivers practice-oriented executive education and management training based on the St.Gallen system-oriented management model. It offers open programs for individual participants (multi-module certificate/diploma programs, seminars, impulse days) and customized corporate programs for organizations (inhouse leadership development, change management training). Programs are aimed at mid-career and senior professionals across the DACH region.

Product overview

Management School St.Gallen is an internationally successful provider of training programs on management, leadership, and change, combining 25 years of practical experience with a clear view to the future. The company offers two main program categories: Open Programs for individuals (including Impulse Days, Seminars, and Multi-Module Programs with certificates and diplomas) and Corporate Programs for companies (including customized inhouse seminars, Leadership Development Programs, Keynotes & Impulse Events, and Personal Coaching). Key competency areas include Management & Strategy, Leadership, Transformation & Digital Leadership, HR Development, Artificial Intelligence, Personal Excellence, International Management Education, Finance & Controlling, Project Management, Sales & Marketing, and Young Leaders. The product portfolio includes specialized programs such as the St.Galler Management & Leadership Program, Summer School, Executive Leadership, and Advanced Leadership. AI-focused offerings include 'KI-Fitness für Führungskräfte' and 'Verhandlungstraining mit KI' (Negotiation Training with AI). Digital delivery options include Virtual Education Programs, webinars, and the 'Digitale Denkpausen' online series.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Programs (multi-module certificate and diploma programs)

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• University of St.Gallen Executive School (HSG): Operates the executive education arm of the University of St.Gallen, sharing the same city, similar St.Gallen management DNA, and a comparable catalog of leadership, management and certificate programs aimed at the same DACH executive audience.
• IMD (International Institute for Management Development): Swiss-headquartered executive education provider with a global portfolio of open enrollment and corporate programs in leadership, strategy and management — directly overlapping MSSG's product positioning, audience, and St.Gallen-style management philosophy.
• ESMT Berlin: Berlin-based business school with a substantial executive education practice across open and customized programs in leadership and management; competes for the same DACH corporate clients and individuals seeking premium German-language executive training.
• SDA Bocconi School of Management: European executive education provider with a catalog of open and customized programs in leadership, management and change; competes with MSSG for European enterprise clients and senior individual participants.
• WHU – Otto Beisheim School of Management: German business school with executive education offerings in leadership, change and general management; comparable DACH footprint and audience, with strong corporate-program distribution similar to MSSG.
• Dale Carnegie & Associates: Globally established corporate training provider focused on leadership, management and communication skills; directly comparable content focus and enterprise customer base, particularly in DACH and broader European markets.

Broad incumbents

• INSEAD Executive Education: Global broad incumbent offering an extensive executive education portfolio including leadership and management programs; competes at the top of MSSG's market for premium individual and corporate clients in Europe and globally.
• London Business School Executive Education: Top-tier global executive education provider with open and customized programs in leadership and management; competes with MSSG for premium individual enrollees and multinational corporate clients across Europe.

Regional players

• Frankfurt School of Finance & Management: Germany-based business school with executive education programs in management, finance and leadership; directly comparable DACH geography and target audience of German-speaking managers and executives.

Emerging players

• Hult EF Corporate Education: Global provider of customized corporate training and executive programs with strong digital and blended delivery; competes for the same corporate leadership development budgets with a more tech-enabled delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Management School St.Gallen