Siran Jewelry

What Siran Jewelry does

Siran Jewelry is a privately held Egyptian luxury jewelry brand headquartered in Greater Cairo that designs and sells 18K gold diamond jewelry set with natural diamonds. The company operates under multiple DBAs — SIRAN, Siran By Iram, and Siranjewelry — and offers more than 656 SKUs organized into proprietary named collections including Catena (omega chain with diamond centerpiece), Grace (geometric clustered-diamond silhouettes), LINEA (geometric originals such as Double Horsebit, Triangle, and Teardrop), Lucky Bamboo, and the SIRAN x NOT TOYS charms collaboration.

The company runs a hybrid omni-channel distribution model: physical retail stores concentrated in Greater Cairo, a Shopify-based e-commerce site at siranjewelry.com, a home-visit service for high-value clients, and a sister-brand relationship with The Jewelry House that accepts SIRAN returns. Pricing spans from approximately LE 17,000 for entry pieces to LE 600,000+ for luxury items, with payment rails including cash on delivery, Visa, and consumer installments via VALU, Souhoola, and Forsa.

The business model is direct-to-consumer retail of branded, original-design fine jewelry targeted at affluent and middle-to-upper-class Egyptian consumers for bridal, gifting, special occasions, and everyday luxury. The brand has pursued an ecosystem strategy through co-branded collaborations with L'ORÉAL (L'ORÉAL X SIRAN) and NOT TOYS, and through a linked-collection arrangement with KLEO GOLD. The underlying technology stack is a standard Shopify commerce platform with bespoke jewelry design services; no AI/ML capabilities, funding history, headcount, or revenue figures are publicly disclosed.

Name

Siran Jewelry

Legal name

Siran Jewelry

Website

https://siranjewelry.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Siran Jewelry is a privately held Egyptian luxury brand designing 18K gold natural-diamond jewelry across named collections (Catena, Grace, LINEA, Lucky Bamboo) for affluent and middle-to-upper-class Egyptian consumers via Greater Cairo retail stores, Shopify e-commerce, and a home-visit service.

Ownership category

akta.pro rank

Product category

Luxury Fine Jewelry

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

Keywords

• Diamond jewelry retail
• 18k gold jewelry
• Luxury fine jewelry
• Custom jewelry design
• Bridal diamond jewelry

Headquarters

HQ city

Gîza

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Product Sales: One-time purchase model for 18K gold diamond jewelry including rings, necklaces, earrings, bracelets, and bangles. Products are priced individually with no recurring revenue component. Payment options include cash on delivery, credit card (Visa), and installment plans through VALU, Souhoola, and Forsa.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Siran Jewelry designs, manufactures, and retails 18K gold diamond jewelry, including rings, necklaces, earrings, bracelets, bangles, and chokers in yellow, white, and rose gold variants set with natural diamonds. The brand organizes its catalog into signature collections (Catena, Grace, LINEA, Lucky Bamboo) plus collaborations (SIRAN x NOT TOYS) and offers original design, customization, lifetime warranty, installment payment plans, and home-visit consultations to Egyptian consumers.

Product overview

Siran Jewelry is an Egyptian luxury jewelry brand specializing in 18K gold diamond jewelry with original designs and customization services. The core product line includes diamond rings (229 products), necklaces (171 products), earrings (106 products), bracelets (47 products), and bangles (51 products) across yellow gold, rose gold, and white gold variants. The portfolio is organized into distinct collections: Catena (modern omega chain interpretations), Grace (geometric silhouettes with clustered diamonds), LINEA (geometric motifs with center diamonds), Lucky Bamboo (bamboo-inspired designs), and the playful SIRAN x NOT TOYS collaboration. All products feature natural diamonds with cuts including round brilliant, marquise, pear, oval, and baguette, with diamond specifications ranging from color H to F and clarity from VS to VVS.

Differentiator

Problem solved

Functional benefit

Products and services

• Diamond Jewelry (Core Line) The core 18K gold diamond jewelry line for individual consumers, available in yellow, rose, and white gold with natural diamonds in cuts including round brilliant, marquise, pear, oval, and baguette; spans rings (208 products), necklaces (171), earrings (100), bracelets (47), bangles (45), and chokers (7).
• Lucky Bamboo Collection Bamboo-stalk inspired rings, necklaces, chokers, bangles, and earrings featuring bamboo knot, stalk, spiral, and marquise diamond leaf motifs in 18K gold.
• Catena Collection 18K gold necklaces and bangles with diamond accents, featuring a modern reinterpretation of the omega chain with a signature diamond centerpiece.
• Grace Collection 18K gold geometric silhouettes with clustered natural diamonds in distinctive shaped patterns; includes bracelets, pendants, earrings, and princess necklaces, highlighted by a double-layer princess necklace at LE 594,250.
• LINEA Collection 18K yellow gold rings, pendants, chokers, bangles, and earrings featuring geometric motifs (Double Horsebit, Triangle, Teardrop) with center diamonds.
• SIRAN x NOT TOYS Collaboration Playful 18K gold charm and jewelry collection including crowns, buckets, hearts, ice cream cones, books, and balloons, some adorned with diamonds; sold with a SIRAN x NOT TOYS special bag and jewelry box.
• 18K Rose Gold Mini Heart Necklace with Center Diamond Delicate 18K rose gold pendant necklace with a heart design featuring a 0.02 CT center diamond at 2.59 GRM gold weight; individual product from the New Arrivals collection.

Quantifiable outcome

• Fast delivery within 48 hours in Greater Cairo
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• L'OREAL X SIRANminorStrategic or Co-development PartnerA collaboration partnership between SIRAN Jewelry and L'OREAL. Mentioned in the homepage under 'SIRAN LATEST TRENDS' section showing 'L'OREAL X SIRAN' as a key brand moment. Nature of collaboration not detailed in available sources.
• NOT TOYS X SIRANminorStrategic or Co-development PartnerExclusive collaboration featuring a playful jewelry collection including charms, crowns, whimsical designs (ice cream cones, crowns, books, balloons). Each piece comes with receipt, SIRAN x NOT TOYS special bag and jewelry box.
• The Jewelry HouseminorChannel Partner/ Reseller/ DistributorSister brand mentioned for returns and exchanges. Returns or exchanges can only be accepted through SIRAN branches or locations in The Jewelry House, indicating a shared retail distribution network.
• KLEO GOLDminorChannel Partner/ Reseller/ DistributorA linked collection on the SIRAN website (tjh.online/collections/kleo), suggesting a partnership or shared platform with KLEO GOLD brand.
• VALUminorGTM or Marketing PartnerInstallment payment provider partner enabling customers to purchase jewelry through monthly installment plans.
• SouhoolaminorGTM or Marketing PartnerInstallment payment provider partner enabling customers to purchase jewelry through monthly installment plans.
• ForsaminorGTM or Marketing PartnerInstallment payment provider partner enabling customers to purchase jewelry through monthly installment plans.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cartier: Global luxury jewelry and watch maison with iconic design-led gold and diamond pieces. Comparable as an aspirational fine jewelry benchmark for affluent consumers; relevant for competitive benchmarking on design signature and brand premium.
• Swarovski: Global accessible-luxury jewelry and accessories brand with strong e-commerce and physical retail. Comparable on accessible-luxury positioning, design-led collections, and DTC omnichannel strategy targeting aspirational consumers.
• Tanishq (Titan Company): India's largest jewelry brand by Tata, retailing 18K–24K gold and diamond jewelry through an extensive store network. Comparable on branded fine jewelry retail model, signature design collections, and integration of in-house manufacturing with retail.
• Damas Jewellery: Leading Middle East jewelry retailer offering gold, diamond, and watch brands across the GCC and select MENA markets. Comparable as a regional fine jewelry multi-brand retailer with overlapping 18K/21K gold and diamond product mix.
• Malabar Gold & Diamonds: Global gold and diamond jewelry retailer with significant presence across the Middle East, India, and beyond. Comparable on product (gold + diamond jewelry), omnichannel retail model, and reliance on installment/financing options to drive accessibility.
• Tiffany & Co. Iconic global luxury jewelry retailer with strong DTC e-commerce and branded fine jewelry (gold and diamond) positioning. Comparable as a benchmark for branded gold/diamond fine jewelry retailing, omnichannel experience, and design-led collections.
• Joyalukkas: International gold and diamond jewelry retailer with extensive GCC and global branch network. Comparable as a fine jewelry multi-format retailer offering gold, diamond, and bridal jewelry to similar middle-to-upper-class consumers in MENA markets.
• Pandora: Global jewelry brand with strong charm and personalization DNA sold through owned retail and e-commerce worldwide. Comparable as a charm-focused, design-led, mass-affluent jewelry brand with significant digital direct-to-consumer emphasis.

Direct peers

• L'Azurde: MENA-focused gold and diamond jewelry manufacturer/retailer selling affordable luxury fine jewelry. Comparable due to its gold + diamond manufacturing model, regional distribution, and middle-to-upper mass-market positioning in the Middle East.
• Azza Fahmy: Egyptian luxury jewelry house known for original, culturally inspired designs in gold and silver. Most directly comparable as an Egypt-based fine jewelry brand with proprietary design IP and a similar affluent Egyptian customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/siranjewelry
• Instagraminstagram.com/siranjewelry/?hl=en
• LinkedInlinkedin.com/company/siran-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siran Jewelry