What WP lebensmitteltechnik riehle does

WP Lebensmitteltechnik RIEHLE GmbH is a German manufacturer of professional bakery and food-processing machinery, headquartered in Westhausen and operating as the deep-frying, lye-application, baking, tray-cleaning, freezing and robotics specialist within the WP BAKERYGROUP. Founded in 1966, the company markets a catalog of industrial-scale equipment including Linie 2000 A/E deep-fryers (up to 50% energy savings), DLA 150-600 and DLA SC continuous open-kettle fryers, the patented ITES infrared tunnel oven (up to 70% baking-time reduction), the ALLROUND lye-application machine (up to 400 trays/h), BRM DELUXE (up to 700 trays/h) and Multi-Clean tray washers, the Eco-Froster paternoster continuous-flow freezer (54 m² freezing area on ~12 m² footprint), and a robotics line comprising WP Co-Worker cobots, WP Delta scoring robots with 3D camera detection, and WP Industrial stacking robots. The WP Individual division produces custom-engineered systems for bakeries and food processors with non-standard spatial or process requirements.

The company sells primarily through enterprise field sales supported by an international agency network and two WP BAKERYGROUP Baking Centres (Rietberg, Dinkelsbühl) that function as demonstration and customer-qualification sites. Revenue is generated through hardware sales of single units, Vario stations and Trio configurations, plus an all-inclusive rental model, a 24/7 service and spare-parts business, and customer training/qualification programs. Customer segments span artisanal bakeries, industrial bakeries, catering and hospitality, butcheries and meat processors, and supermarket in-store bakeries across Germany, the USA, Switzerland, Austria and the Netherlands; documented customers include Mack Artisan Bakery (15,000 pretzels/day on ALLROUND), Geier Die Bäckerei (Linie 2000 Variostation, six-time Falstaff award winner), Restaurant Lindenhof (DLA fryer behind the 2016 Guinness World Record cordon bleu), Jung Zeelandia, and Panesano AG.

WP RIEHLE operates no disclosed subsidiaries, has no external funding rounds, and reports no revenue; as a privately held German GmbH within a conglomerate parent, its outward indicators are nearly 60 years of continuous operation, "Quality Made in Germany" manufacturing at the Westhausen plant, a stated CO2-neutrality goal, active participation in industry trade fairs, and recognition in outlets such as Catering Yearbook 2025 and German/Austrian trade press.

Name

WP lebensmitteltechnik riehle

Legal name

WP Lebensmitteltechnik RIEHLE GmbH

Website

https://wp-riehle.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

WP Lebensmitteltechnik RIEHLE GmbH is a German industrial bakery-equipment manufacturer (founded 1966, Westhausen) selling deep-fryers, lye applicators, infrared ovens, tray cleaners, freezers and robotics to artisanal and industrial bakeries, catering operators, butcheries and supermarkets worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Aalen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Bakery Equipment Manufacturing: Sale of professional bakery and food processing machines including deep fryers, lye application systems, infrared ovens, tray cleaners, freezers, and robotic automation equipment. Products available as single units, Vario stations, or Trio configurations. Delivery, installation and commissioning included in service package
2. Custom/Special Systems Design (WP Individual): Customized machine solutions tailored to specific customer requirements and spatial conditions. Includes planning, delivery, installation and training services
3. Equipment Rental (All-inclusive Miete): All-inclusive rental model allowing customers to rent equipment rather than purchase outright, making technology accessible without large upfront capital expenditure
4. Spare Parts and After-sales Service: 24/7 service hotline and spare parts supply for maintenance and repairs. Quality service ensures protection against failures and optimal production security
5. Training and Qualification: Training programs for customer employees to achieve comprehensive qualification on equipment operation and maintenance

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

WP Riehle manufactures and sells professional bakery and food processing machinery including automatic deep fat fryers (Linie 2000 A/E), continuous submerged fryers (DLA/DLA SC), lye application machines (ALLROUND), infrared tunnel ovens (ITES), tray cleaning systems (BRM DELUXE, Multi-Clean), continuous-flow freezers (Eco-Froster), and robotic automation solutions (WP Co-Worker, Delta Robot, Industrial Robot). The company also offers customized special systems through its WP Individual division, an all-inclusive rental option, and 24/7 after-sales service with spare parts supply and training.

Product overview

WP Riehle is a manufacturer of professional bakery equipment forming part of the WP BAKERYGROUP. The product portfolio centers on production machinery for deep frying (Linie 2000 A and E series, DLA/DLA SC continuous fryers), lye application (ALLROUND), infrared baking (ITES), tray cleaning (BRM DELUXE, Multi-Clean), freezing (Eco-Froster), and robotics/automation (WP Co-Worker, Delta Robot, Industrial Robot). The WP INDIVIDUAL division provides custom special system designs. Products are designed for bakeries, hotels, supermarkets, catering operations, and other food processing businesses, with a focus on automation, energy efficiency, and process optimization. The company emphasizes modularity, remote maintenance capabilities, and integration into production lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Linie 2000 A Automatic deep fat fryer with programmable baking processes and automatic turning, designed for artisan and chain bakeries producing donuts and fried pastries.
• Linie 2000 E Energy-efficient automatic deep fat fryer with up to 50% energy savings during heating, featuring insulated oil tub, programmable baking processes, and remote maintenance capability via LAN/WLAN.
• DLA 150-600 Continuous open kettle fryer for submerged and floating deep-frying of donuts, quark balls, and other fried products, available in widths of 150, 300, and 600 mm.
• DLA SC 150-600 Continuous open kettle fryer with infeed conveyor, suitable for deep-frying meat, fish, vegetables, and filled products, with digital heating control for precise temperature management.
• ALLROUND High-speed lye application machine achieving 1,500-4,000 pieces per day with WP RIEHLE lye shower and double lye curtain system for pretzels, pretzel rolls, and pretzel loaves.
• ITES High-speed infrared tunnel oven with patented technology that reduces baking time by up to 70%, designed for pre-baked frozen baked goods, pretzels, baguettes, pizza slices, and snacks.
• BRM DELUXE Dry tray cleaning machine using spring-loaded adjustable brushes to clean and oil baking trays at up to 700 trays per hour without bending.
• Multi-Clean Wet tray washing machine with dirt sensor for automatic detergent dosing, supporting IFS/HACCP standards, cleaning up to 600 trays per hour.
• Eco-Froster Continuous-flow freezer with paternoster design offering 54 m² freezing area on approximately 12 m² footprint, featuring Beckhoff touch panel control with remote maintenance and automatic FIFO discharge.
• WP Co-Worker (Loading Robot) Collaborative robot (cobot) for automated loading, unloading, and tray handling in bakery production lines, with interchangeable grippers and suction attachments.
• WP Delta Robot (Scoring) Delta robot for automated cutting/slashing of dough pieces including pretzels, baguettes, and rolls, using 3D camera detection and ultrasonic, rotating knife, or waterjet cutting.
• WP Industrial Robot (Stacking) Industrial robot for automated stacking of heavy, bulky goods such as peelboards, baskets, pallets, and sacks in industrial production lines, with optional camera system.
• WP Individual (Custom Special Systems) Custom special systems design division offering bespoke solutions tailored to specific production requirements, including custom deep fryers, lye application systems, and robotic integrations.
• All-inclusive Miete (Equipment Rental) All-inclusive rental model allowing customers to rent bakery equipment rather than purchase outright, providing flexible access to technology without large capital investment.

Quantifiable outcome

• ITES infrared oven reduces baking time by up to 70%
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• WP BAKERYGROUPcoreStrategic or Co-development PartnerParent company and strategic alliance. WP BAKERYGROUP is a group of bakery equipment specialists including WP Riehle. The group includes WP Kemper (Rietberg) and WP L (Dinkelsbühl). WP Riehle serves as the specialist for deep-frying, lye application, baking, cleaning, freezing, and robotics. Baking Centres in North and South Germany enable product demonstrations.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GEA Group AG: German-listed global industrial machinery group with a food processing and refrigeration division. Comparable at the broad industrial-machinery level, particularly in freezing and refrigeration categories overlapping with WP Riehle's Eco-Froster.
• Bühler Group: Swiss global food processing machinery incumbent. Overlaps with WP Riehle in industrial food equipment, with vastly greater scale, R&D, and global service footprint—setting the competitive ceiling on premium industrial accounts.
• Middleby Corporation: U.S.-listed diversified commercial and industrial food equipment platform. Competes through brands like TurboChef and Blodgett in baking and snack equipment, with acquisition-led scale advantages.
• JBT Corporation (John Bean Technologies): U.S.-listed food processing and air transportation equipment provider. Comparable as a broad industrial food machinery incumbent, particularly in frying, freezing, and automated processing technologies.

Direct peers

• Revent International AB: Swedish bakery oven specialist with a global installed base in industrial bakeries. Comparable as a niche bakery equipment OEM competing on energy efficiency and baking quality.
• WP Lebensmitteltechnik L (WP L): Sister entity within WP BAKERYGROUP operating the Baking Centre South in Dinkelsbühl. Directly comparable bakery equipment manufacturer sharing group-level distribution, branding, and trade-fair presence.
• WP Kemper: Sister company within WP BAKERYGROUP and operator of the WP BAKERYGROUP Baking Centre North (Rietberg). Directly comparable as a German bakery equipment specialist sharing the same group infrastructure, customer base, and demonstration facilities.
• König Maschinen Gesellschaft mbH: Austrian manufacturer of bakery equipment (dough processing, bread plants, in-store bakery solutions). Comparable in European Mittelstand scale and bakery equipment specialization.
• MIWE Roll-in e.K. German manufacturer of in-store and industrial bakery ovens and proofers. Directly competes with WP Riehle's ITES infrared and baking lines for the same European bakery and supermarket-in-store-bakery customers.
• Sveba Dahlen AB: Swedish manufacturer of bakery ovens, proofers, and dough-handling equipment. Closely comparable in scale and product scope, targeting industrial and artisanal bakeries across Europe and globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WPRIEHLE
• Facebookfacebook.com/WPRiehle
• LinkedInlinkedin.com/company/wp-lebensmitteltechnik-riehle-gmbh
• Instagraminstagram.com/wpriehle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WP lebensmitteltechnik riehle