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General Finance

Full company profile

uuid003d3qz

Namestring
General Finance
Websiteurl
generalfinance.com
Company typeenum
Private
Founded yearint
2005
Descriptiontext

General Finance Corporation is a Pasadena, California-based publicly traded holding company (NASDAQ: GFN) founded in 2005 that operates as the parent entity for businesses in the mobile storage, liquid containment, and modular space industries. The company employs between 501 and 1,000 people and runs its operating businesses through subsidiaries, a structure that allows it to manage distinct product lines — portable storage containers, modular buildings, and specialized liquid containment solutions — while consolidating capital, financing, and corporate oversight at the parent level.

The company's product surface is industrial and project-based: mobile storage units serve construction, retail, and event-driven end markets; modular space provides temporary or semi-permanent building solutions; and liquid containment addresses specialized fluid-storage needs across industrial and environmental applications. These are physical-asset, delivery-and-installation businesses whose value proposition centers on fleet availability, regional depot density, and logistics execution rather than software or platform differentiation.

General Finance's revenue mechanics are not detailed in the input, but as a parent of equipment-leasing subsidiaries the business model is rental- and lease-based: customers are charged over contract durations for the use of physical assets, with logistics and ancillary services layered on top. Ronald F. Valenta is identified as the founder. A single financing relationship with Bison Capital Asset Management is recorded in 2017. The input contains no disclosures of revenue, segment economics, customer concentration, or pricing structure, which limits any further financial triangulation.

Short descriptiontext

General Finance Corporation (NASDAQ: GFN) is a Pasadena, California-based public holding company founded in 2005 that owns and operates subsidiaries in the mobile storage, liquid containment, and modular space industries.

Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersPasadena, United States
HQ citystring
Pasadena
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
mobile storage solutions, modular space leasing, liquid containment systems, portable storage containers, temporary building rentals
Industry1 code
1Direct Lending — Specialty Finance (Consumer/SME Lending Platforms)
CodeFSAHAJAFPrimaryYes
NAICS code2 codes
  • Sales Financing52222
  • Management of Companies and Enterprises551
SIC code1 code
  • Finance Lessors6172
Product category
Mobile Storage & Modular Space
Social media profiles1 record
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

General Finance Corporation is the parent company of operating businesses that lease and sell mobile storage containers, liquid containment tanks, and modular space (portable buildings) to commercial and industrial customers. Through its subsidiaries, the company delivers, services, and picks up portable equipment at customer sites for temporary or semi-permanent use cases such as construction, industrial operations, events, and emergency response.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

No specific product or service offerings from General Finance were identified in the source data. The content consists of a third-party educational article about general liability insurance for small businesses, hosted on a .Corp search directory platform, rather than General Finance's own product documentation or company website.

Product and service1 record
1Mobile storage containers
Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Atlas Copco
TypeBroad incumbent
Description

Atlas Copco is a global industrial equipment company with a specialty rental division serving construction and industrial customers. It is a comparable specialty-rental franchise with international scale.

2ModSpace
TypeDirect peer
Description

ModSpace was a direct competitor in mobile modular space and portable storage before being acquired by WillScot. It remains a relevant comparable for GFN's modular space business model and customer base.

3H&E Equipment Services
TypeBroad incumbent
Description

H&E Equipment Services rents earthmoving, aerial, and material handling equipment across the US. While focused on heavy equipment, it is a comparable public rental/leasing operator with similar customer types and rental economics.

4McGrath RentCorp
TypeDirect peer
Description

McGrath RentCorp operates mobile modular offices, portable storage, and classroom space rentals across North America. It is the most direct public comparable to General Finance's mobile storage and modular space business.

5Sunbelt Rentals
TypeBroad incumbent
Description

Sunbelt Rentals is one of the largest equipment rental companies in North America, offering a broad portfolio including climate control, scaffolding, and modular space. It is comparable as a broad rental platform with overlapping modular offerings.

6ATCO Structures
TypeRegional player
Description

ATCO Structures & Logistics provides modular space, workforce housing, and portable storage solutions, primarily in Canada and Australia. It is geographically distinct but directly comparable in product offering.

7Target Logistics
TypeEmerging player
Description

Target Logistics provides modular space solutions focused on workforce housing and remote-site accommodations. It overlaps with GFN's modular space vertical in a more specialized industrial/camp end market.

8United Rentals
TypeBroad incumbent
Description

United Rentals is the largest equipment rental company in North America with a broad product line including aerial, earthmoving, and specialty equipment. It overlaps with GFN's modular and storage offerings as part of a much broader portfolio.

9WillScot Mobile Mini Holdings
TypeDirect peer
Description

WillScot Mobile Mini is the largest North American provider of mobile offices, modular space, and portable storage. It directly competes with General Finance in mobile storage and modular space verticals.

10Ashton Lewis
TypeRegional player
Description

Ashton Lewis is a regional provider of modular buildings and portable storage on the US East Coast. It is comparable to GFN's subsidiaries but operates at a smaller regional footprint.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

General Finance

Mobile Storage & Modular Spacegeneralfinance.com

General Finance Corporation (NASDAQ: GFN) is a Pasadena, California-based public holding company founded in 2005 that owns and operates subsidiaries in the mobile storage, liquid containment, and modular space industries.

What General Finance does

General Finance Corporation is a Pasadena, California-based publicly traded holding company (NASDAQ: GFN) founded in 2005 that operates as the parent entity for businesses in the mobile storage, liquid containment, and modular space industries. The company employs between 501 and 1,000 people and runs its operating businesses through subsidiaries, a structure that allows it to manage distinct product lines — portable storage containers, modular buildings, and specialized liquid containment solutions — while consolidating capital, financing, and corporate oversight at the parent level.

The company's product surface is industrial and project-based: mobile storage units serve construction, retail, and event-driven end markets; modular space provides temporary or semi-permanent building solutions; and liquid containment addresses specialized fluid-storage needs across industrial and environmental applications. These are physical-asset, delivery-and-installation businesses whose value proposition centers on fleet availability, regional depot density, and logistics execution rather than software or platform differentiation.

General Finance's revenue mechanics are not detailed in the input, but as a parent of equipment-leasing subsidiaries the business model is rental- and lease-based: customers are charged over contract durations for the use of physical assets, with logistics and ancillary services layered on top. Ronald F. Valenta is identified as the founder. A single financing relationship with Bison Capital Asset Management is recorded in 2017. The input contains no disclosures of revenue, segment economics, customer concentration, or pricing structure, which limits any further financial triangulation.

General Finance firmographics

Firmographics
Name
General Finance
Website
https://generalfinance.com
Company type
Private
Founded year
2005
Headcount range
501–1,000 employees
Short description
General Finance Corporation (NASDAQ: GFN) is a Pasadena, California-based public holding company founded in 2005 that owns and operates subsidiaries in the mobile storage, liquid containment, and modular space industries.
Ownership category
akta.pro rank

General Finance industry classification

Industry
Product category
Mobile Storage & Modular Space
NAICS
Sales Financing (52222), Management of Companies and Enterprises (551)
SIC
Finance Lessors (6172)
akta.pro primary industry
Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)

Keywords

  • Mobile storage solutions
  • Modular space leasing
  • Liquid containment systems
  • Portable storage containers
  • Temporary building rentals

Where General Finance is headquartered

Location

Headquarters

HQ city
Pasadena
HQ country
United States
HQ region
North America

Markets served

General Finance business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

General Finance product offering

Product offering

Core offering

General Finance Corporation is the parent company of operating businesses that lease and sell mobile storage containers, liquid containment tanks, and modular space (portable buildings) to commercial and industrial customers. Through its subsidiaries, the company delivers, services, and picks up portable equipment at customer sites for temporary or semi-permanent use cases such as construction, industrial operations, events, and emergency response.

Product overview

No specific product or service offerings from General Finance were identified in the source data. The content consists of a third-party educational article about general liability insurance for small businesses, hosted on a .Corp search directory platform, rather than General Finance's own product documentation or company website.

Differentiator

Problem solved

Functional benefit

Products and services

  • Mobile storage containers

Companies that use General Finance

Customer profile

Segments1 record

Ideal customer profiles1 record

General Finance technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

General Finance partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights2 records

General Finance competitors and assessment

Company assessment

Broad incumbents

  • Atlas Copco: Atlas Copco is a global industrial equipment company with a specialty rental division serving construction and industrial customers. It is a comparable specialty-rental franchise with international scale.
  • H&E Equipment Services: H&E Equipment Services rents earthmoving, aerial, and material handling equipment across the US. While focused on heavy equipment, it is a comparable public rental/leasing operator with similar customer types and rental economics.
  • Sunbelt Rentals: Sunbelt Rentals is one of the largest equipment rental companies in North America, offering a broad portfolio including climate control, scaffolding, and modular space. It is comparable as a broad rental platform with overlapping modular offerings.
  • United Rentals: United Rentals is the largest equipment rental company in North America with a broad product line including aerial, earthmoving, and specialty equipment. It overlaps with GFN's modular and storage offerings as part of a much broader portfolio.

Direct peers

  • ModSpace: ModSpace was a direct competitor in mobile modular space and portable storage before being acquired by WillScot. It remains a relevant comparable for GFN's modular space business model and customer base.
  • McGrath RentCorp: McGrath RentCorp operates mobile modular offices, portable storage, and classroom space rentals across North America. It is the most direct public comparable to General Finance's mobile storage and modular space business.
  • WillScot Mobile Mini Holdings: WillScot Mobile Mini is the largest North American provider of mobile offices, modular space, and portable storage. It directly competes with General Finance in mobile storage and modular space verticals.

Regional players

  • ATCO Structures: ATCO Structures & Logistics provides modular space, workforce housing, and portable storage solutions, primarily in Canada and Australia. It is geographically distinct but directly comparable in product offering.
  • Ashton Lewis: Ashton Lewis is a regional provider of modular buildings and portable storage on the US East Coast. It is comparable to GFN's subsidiaries but operates at a smaller regional footprint.

Emerging players

  • Target Logistics: Target Logistics provides modular space solutions focused on workforce housing and remote-site accommodations. It overlaps with GFN's modular space vertical in a more specialized industrial/camp end market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

General Finance social profiles

Digital presence

General Finance financial estimates

Financial estimate

Revenue estimate

Valuation estimate

General Finance leadership team

Management profile

Number of profiles

Profiles1 record

General Finance funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

General Finance M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about General Finance

What does General Finance do?

General Finance Corporation is the parent company of operating businesses that lease and sell mobile storage containers, liquid containment tanks, and modular space (portable buildings) to commercial and industrial customers. Through its subsidiaries, the company delivers, services, and picks up portable equipment at customer sites for temporary or semi-permanent use cases such as construction, industrial operations, events, and emergency response.

When was General Finance founded?

General Finance was founded in 2005. It employs 501 to 1,000 people.

Where is General Finance based?

General Finance is headquartered in Pasadena, United States, in the North America region.

Who are General Finance's main competitors?

Broad incumbents on record are Atlas Copco, H&E Equipment Services, Sunbelt Rentals and United Rentals. Direct peers are ModSpace, McGrath RentCorp and WillScot Mobile Mini Holdings. Regional players are ATCO Structures and Ashton Lewis. Target Logistics is listed as an emerging player.

Does General Finance have an API?

No public API is recorded for General Finance.

What industry is General Finance in?

General Finance's product category is Mobile Storage & Modular Space. Its primary akta.pro industry code is FSAHAJAF, Direct Lending — Specialty Finance (Consumer/SME Lending Platforms). Its NAICS code is 52222 and its SIC code is 6172.

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Live signals
citybizUnited Rentals Successfully Completes Tender Offer for General Finance CorporationUnited Rentals successfully completed a tender offer to acquire all outstanding shares of General Finance Corporation at $19.00 per share, with 91.4% of shares tendered. The transaction is scheduled to finalize via merger on May 25, 2021, after which General Finance will become a wholly owned subsidiary and its stock will be delisted from the NASDAQ. This acquisition expands United Rentals' equipment rental capabilities through the integration of General Finance's industrial rental assets.PR NewswireSHAREHOLDER ALERT: WeissLaw LLP Reminds GFN, JCS, FCAC, and EBSB Shareholders About Its Ongoing InvestigationsWeissLaw LLP issued a shareholder alert on May 7, 2021, announcing ongoing investigations into possible breaches of fiduciary duty in connection with four separate corporate transactions: the proposed all-cash acquisition of General Finance Corporation by United Rentals at $19.00 per share; the proposed reverse merger of Communications Systems with Pineapple Energy, where JCS shareholders would hold approximately 37% of the combined entity; the proposed reverse merger of Falcon Capital Acquisition with privately-held Sharecare; and the proposed acquisition of Meridian Bancorp by Independent Bank Corp at an implied per-share value of $22.47.GlobeNewswireGeneral Finance Corporation Reports Third Quarter Results for Fiscal Year 2021General Finance Corporation reported Q3 FY2021 revenue of $90 million and net income of $10.3 million, up from a prior-year loss. Adjusted EBITDA margin was 28%, and the company announced a United Rentals acquisition at $19 per share, expected to close in Q2 2021.PR NewswireMoore Kuehn Encourages AMRB, GFN, KNL, and MFNC Investors to Contact Law FirmMoore Kuehn, PLLC, a New York-based securities litigation law firm, announced investigations into four proposed mergers to assess whether they are fair to shareholders and whether the boards acted to maximize shareholder value. The mergers involve American River Bankshares being acquired by Bank of Marin Bancorp (0.575 shares per share), General Finance Corporation by United Rentals ($19.00 per share), Knoll, Inc. by Herman Miller (0.32 shares plus $11.00 cash per share), and Mackinac Financial Corporation by Nicolet Bankshares (0.22 shares plus $4.64 cash per share). The law firm is inviting shareholders of these companies to contact them regarding their rights, warning that time may be limited to enforce shareholder interests.GlobeNewswireGeneral Finance Corporation to Announce Third Quarter Fiscal Year 2021 Financial Results on May 5, 2021General Finance Corporation will announce its third quarter fiscal year 2021 financial results on May 5, 2021, before the U.S. market opens. The company is in a pending acquisition by United Rentals, which agreed to buy all outstanding common stock for $19 per share in cash, with the deal expected to close in the second calendar quarter of 2021.Benzinga54 Biggest Movers From Friday - Alcoa (NYSE:AA), ATA Creativity Global (NASDAQ:AACG)This article lists significant stock market movers from Friday, highlighting major price swings driven by corporate events such as IPOs, mergers, earnings reports, and analyst rating changes. Key positive movements include Recursion Pharmaceuticals' IPO pricing and United Rentals' acquisition of General Finance Corporation, while notable declines were triggered by wider losses, downbeat guidance, and regulatory bans on cryptocurrencies in Turkey.PR NewswireSHAREHOLDER ALERT: Monteverde & Associates PC Announces an Investigation of General Finance Corp. - GFNMonteverde & Associates PC, a New York-based securities litigation firm, announced an investigation into General Finance Corp. regarding its proposed acquisition by United Rentals at $19.00 per share. The investigation focuses on whether General Finance Corp. and its Board of Directors violated securities laws or breached fiduciary duties concerning the fairness of the acquisition process and valuation. The law firm is offering free information to shareholders who wish to learn more about the investigation.Benzinga38 Stocks Moving In Friday's Mid-Day Session - Alcoa (NYSE:AA), ATA Creativity Global (NASDAQ:AACG)The article reports on significant mid-day stock movements for numerous companies, including Recursion Pharmaceuticals rising 78.1% following its IPO pricing and United Rentals acquiring General Finance Corporation. Other notable events include PPG Industries reporting better-than-expected Q1 results and Alcoa surging on upbeat earnings, while several stocks fell due to wider losses or negative analyst ratings.BenzingaMid-Day Market Update: General Finance Climbs Following Acquisition News; PHX Minerals Shares Drop - MorgGeneral Finance Corporation shares surged 56% after United Rental announced an agreement to acquire the company for $19 per share in cash. In other market activity, Mer Telemanagement Solutions Ltd. rose 39% following a merger announcement with SharpLink, while PHX Minerals dropped 24% after pricing a public offering.Benzinga28 Stocks Moving in Friday's Pre-Market Session - ATA Creativity Global (NASDAQ:AACG)Mer Telemanagement Solutions Ltd. announced a 63.1% increase in its stock price after signing a definitive merger agreement with SharpLink. Additionally, United Rentals plans to acquire General Finance Corporation for $19 per share, resulting in a 55.7% stock price increase. DraftKings announced it will become an official sports betting partner of the NFL, which contributed to a 4.7% rise in its stock price.