Point O'Woods
Point O' Woods Golf & Country Club is a private, member-owned country club in Benton Harbor, Michigan, offering championship golf on a Robert Trent Jones Sr.-designed course alongside dining, aquatics, racquets, and event facilities to dues-paying families, individuals, and corporate members.
- Company typePrivate
- Founded1954
- HeadquartersBenton Harbor, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Point O'Woods does
Point O' Woods Golf & Country Club is a private, member-owned country club founded in 1954 and headquartered at 1516 Roslin Road, Benton Harbor, Michigan. The club's foundational asset is an 18-hole championship golf course designed by Robert Trent Jones Sr. that opened in 1958, complemented by a turf driving range, a five-acre short game area, heated swimming pool with diving bay, two tennis courts, four pickleball courts, and six dining venues (RTJ Bar & Grille, Founders Room, Copper Lounge, Southwest Grill, and The Shack). The club has hosted the Western Amateur since 1963, welcoming legends including Arnold Palmer, Jack Nicklaus, Phil Mickelson, and Tiger Woods, and runs a caddie program that has produced 37 Evans Scholars through the Western Golf Association partnership.
The business operates on a membership-driven revenue model with six tiers — Regular Golf, Regional, National, Junior (ages 21-40), Corporate (2-5 employees), and Family Recreational — all billed annually. Additional revenue comes from greens fees on Regional/National play, transaction-based spend across multiple dining outlets, private event hosting for member-sponsored functions, and event sponsorships tied to the newly launched Jim DeLapa Collegiate (2025-2028), a 15-team Division 1 tournament whose proceeds benefit the Point O' Woods Educational Foundation, a 501(c)(3) charitable affiliate. All access is gated: members and their sponsored guests only, with prospective members routed through the Membership Office and an online inquiry form.
Distribution is wholly private and referral-based, leveraging earned media from tournament coverage in Golf Digest, Golf Channel, and Golfweek, the club's website, and member word-of-mouth. The technology stack is limited to Clubessential club management software for member login and website functionality. There is no public revenue disclosure, no headcount figure, and no public ownership or parent-company structure; the club operates as an independent private entity.
Point O'Woods firmographics
Firmographics- Name
- Point O'Woods
- Legal name
- Point O' Woods Golf & Country Club
- Website
- https://pointowoods.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Point O' Woods Golf & Country Club is a private, member-owned country club in Benton Harbor, Michigan, offering championship golf on a Robert Trent Jones Sr.-designed course alongside dining, aquatics, racquets, and event facilities to dues-paying families, individuals, and corporate members.
- Ownership category
- akta.pro rank
Point O'Woods industry classification
Industry- Product category
- Private Country Club
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)
Keywords
Where Point O'Woods is headquartered
LocationHeadquarters
- HQ city
- Benton Harbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Point O'Woods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Golf Membership Dues: The club generates primary revenue through various golf membership categories including Regular Golf Membership, Regional Membership, National Membership, Junior Membership (ages 21-40), and Corporate Membership. All golf memberships provide full family privileges and unlimited access to golf and club amenities.
- Family Recreational Membership Dues: Family Recreational Membership provides full family access to dining, social events, swimming, tennis, and pickleball facilities. This non-golf membership category generates recurring subscription revenue.
- Dining Services: The club operates multiple dining venues including the RTJ Bar & Grille, Founders Room, Copper Lounge, Southwest Grill (seasonal), and The Shack (poolside). Members pay for dining experiences at these venues.
- Golf Guest Fees: The club generates revenue from guest golf, including greens fees for Regional and National members who are subject to applicable greens fees. All golf activities at the club are restricted to members and their sponsored guests.
- Collegiate Event Sponsorships: The Jim DeLapa Collegiate event offers sponsorship opportunities from exclusive Eagle sponsorships to custom involvement opportunities. All contributions benefit the Point O' Woods Educational Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Regular Golf Membership - Premier full-family golf access |
| Subscription | Annual | Regional Membership - For members residing outside local counties |
| Subscription | Annual | National Membership - For members without residence within 200 miles |
| Subscription | Annual | Junior Membership - For individuals ages 21-40 as of January 1 |
| Subscription | Annual | Corporate Membership - For corporations extending membership to 2-5 employees |
| Subscription | Annual | Family Recreational Membership - Social and recreational access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Point O'Woods product offering
Product offeringCore offering
Point O' Woods is a private, member-owned country club providing access to a Robert Trent Jones Sr.-designed 18-hole championship golf course, multiple dining venues, aquatics facilities, tennis and pickleball courts, and private event hosting. Access is gated by membership categories (Regular Golf, Regional, National, Junior, Corporate, and Family Recreational), with all guests required to be sponsored by a current member.
Product overview
Point O' Woods Golf & Country Club is a private country club offering a unified membership experience centered around championship golf. The core offering includes an 18-hole Robert Trent Jones Sr.-designed golf course, complemented by multiple dining venues (RTJ Bar & Grille, Founders Room, Copper Lounge, Southwest Grill, and The Shack), aquatics facilities (heated pool with diving bay and tot dock), and racquets programming (tennis and pickleball courts). The club also hosts private events and special occasions, and offers structured golf instruction programs for men, women, juniors, and teens. Two branded sub-initiatives extend the club's reach: the Jim DeLapa Collegiate (a premier collegiate golf tournament launching 2025) and the POW Educational Foundation (a 501(c)(3) scholarship organization). Membership programs range from full golf access to family recreational options.
Differentiator
Problem solved
Functional benefit
Products and services
- 18-Hole Championship Golf Course An 18-hole championship golf course designed by Robert Trent Jones Sr., opened in 1958, known for hosting the Western Amateur and welcoming golf legends. Available exclusively to members and their sponsored guests.
- RTJ Bar & Grille A relaxed gathering place offering casual dining, cocktails, and conversation with views of the club's grounds, available to members and their sponsored guests.
- Founders Room A warm and inviting dining space where members can enjoy relaxed meals and conversation in a timeless atmosphere.
- Copper Lounge A relaxed social space where members gather for handcrafted drinks, light fare, and a lively club atmosphere.
- Southwest Grill A seasonal outdoor dining venue offering casual meals and refreshing drinks with views of the club grounds.
- The Shack A casual poolside spot for quick bites, cool drinks, and refreshing treats serving both pool and golf areas.
- Heated Swimming Pool with Diving Bay and Tot Dock A heated swimming pool facility featuring a diving bay and tot dock, surrounded by comfortable seating areas for members and families.
- Tennis and Pickleball Courts Two tennis courts and four pickleball courts offering open play, organized events, and professional instruction for players of all skill levels.
- Private Events and Special Occasions A venue offering member-sponsored gatherings including intimate gatherings, family celebrations, corporate functions, and special occasions.
- Golf Membership Programs Membership categories including Regular Golf, Regional, National, Junior (ages 21-40), Corporate, and Family Recreational memberships with varying privileges and access levels. Pricing is quote-based and not publicly disclosed.
Quantifiable outcome
- 37 Evans Scholarships awarded to caddies
- +2 more outcomes
Companies that use Point O'Woods
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Point O'Woods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Point O'Woods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Western Golf AssociationcoreLong-standing partnership with the Western Golf Association dating to the club's founding. Through this partnership, Point O' Woods hosts the Western Amateur tournament and participates in the Chick Evans Scholarship program. High-achieving caddies can earn full housing and tuition scholarships through the Western Golf Association's Evans Scholarship program. To date, 37 Point O' Woods caddies have become Evans Scholars.
Scale indicators5 records
Expansion highlights5 records
Point O'Woods competitors and assessment
Company assessmentBroad incumbents
- Congressional Country Club: Large, prestigious private club in Bethesda, Maryland, with multiple courses and a deep history of hosting U.S. Opens and other majors. Comparable as a broader, larger-scale private member club operating at a higher absolute tier than Point O' Woods.
Direct peers
- Medinah Country Club: Illinois-based private country club with three courses and a long history of hosting major amateur and professional championships (including US Opens and the Ryder Cup). Highly comparable as a private member club whose identity and prestige are anchored to championship golf hosting.
- Olympia Fields Country Club: Private country club in Olympia Fields, Illinois, with two championship courses and a long history of hosting USGA championships including the U.S. Open. Comparable as a Midwest private club whose value proposition rests on championship heritage and exclusive membership.
- Crystal Downs Country Club: Privately held, member-owned golf and country club in Northern Michigan offering a championship golf experience in a similar geography to Point O' Woods. Comparable as a peer private club with elite golf pedigree, member-sponsored guest access, and selective membership economics.
- Quaker Ridge Golf Club: Highly regarded private golf club in Scarsdale, New York, with elite course pedigree and exclusive membership. Comparable as a private championship-golf club serving affluent members with a member-sponsorship access model.
- Bay Hill Club & Lodge: Private member club in Florida with championship pedigree, host of the PGA Tour's Arnold Palmer Invitational. Directly comparable business model — championship golf, member-only access, and prestige anchored by a signature annual tournament.
- Butler National Golf Club: Private member-only golf club in Oak Brook, Illinois, with a championship course that has hosted major professional events. Comparable as a Midwestern private club built around a single elite course and exclusive membership.
- Wade Hampton Golf Club: Exclusive private golf club in Cashiers, North Carolina, with championship pedigree. Comparable as a private club whose identity, prestige, and economics are anchored to a single elite course and limited membership.
Regional players
- Grand Traverse Resort & Spa: Michigan-based golf and leisure resort complex offering multiple courses and member-style access in Northern Michigan. Comparable as a regional peer operating premium golf experiences within the same state and serving overlapping affluent family and tournament audiences.
- Country Club of Detroit: Historic private country club in Grosse Pointe Farms, Michigan, with championship golf heritage and member-driven access. Comparable as a Michigan-based private peer with similar member-sponsored guest model and championship pedigree.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Point O'Woods compliance and trust
Trust signalCompliance1 record
Point O'Woods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point O'Woods leadership team
Management profileNumber of profiles
Point O'Woods subsidiaries and ownership
Company hierarchySubsidiaries1 record
Point O'Woods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point O'Woods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point O'Woods
What does Point O'Woods do?
Point O' Woods is a private, member-owned country club providing access to a Robert Trent Jones Sr.-designed 18-hole championship golf course, multiple dining venues, aquatics facilities, tennis and pickleball courts, and private event hosting. Access is gated by membership categories (Regular Golf, Regional, National, Junior, Corporate, and Family Recreational), with all guests required to be sponsored by a current member.
Is Point O'Woods a public or private company?
Point O'Woods is a private company. It is classified as unknown and is currently operating.
When was Point O'Woods founded?
Point O'Woods was founded in 1954. It employs 11 to 50 people.
Where is Point O'Woods based?
Point O'Woods is headquartered in Benton Harbor, United States, in the North America region.
How does Point O'Woods make money?
Five revenue lines are on record. Golf Membership Dues are the primary driver. The others are family Recreational Membership Dues, dining Services, golf Guest Fees and collegiate Event Sponsorships.
Who are Point O'Woods's main competitors?
Congressional Country Club is listed as a broad incumbent. Direct peers are Medinah Country Club, Olympia Fields Country Club, Crystal Downs Country Club, Quaker Ridge Golf Club, Bay Hill Club & Lodge, Butler National Golf Club and Wade Hampton Golf Club. Regional players are Grand Traverse Resort & Spa and Country Club of Detroit.
Does Point O'Woods have an API?
No public API is recorded for Point O'Woods.
What industry is Point O'Woods in?
Point O'Woods's product category is Private Country Club. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of MPAKADAI, Venue-Owned/Operated Event Organizers (In-House Promoters). Its NAICS code is 713910 and its SIC code is 7997.