Il Cucchiaio d'Argento

What Il Cucchiaio d'Argento does

Il Cucchiaio d'Argento is an Italian culinary media brand, founded in 1949 and operated today as the cucchiaio.it digital platform by Editoriale Domus SpA, a diversified Italian publishing group headquartered in Rozzano, Milan. Its core product is a recipe website offering thousands of categorized Italian recipes (organized by ingredient, cooking method, regional cuisine, dietary preference, cooking time, difficulty, and occasion), supported by video recipes, seasonal galleries, nutrition and wellness content, and cocktail recipes. The platform serves Italian home cooks and food enthusiasts seeking reliable, easy-to-follow recipes, with sub-brands Buccia (children's recipes), La Ciotola d'Argento, Smart Book (with food creators), and Food Creator extending the audience across children, families, and creator-led followings.

The business is a hybrid media-and-publishing operation. The publishing arm includes the flagship 'Il Cucchiaio d'Argento' cookbook (12th edition, 2024 75th-anniversary release), the '365 giorni a tavola' six-volume seasonal series (first volume June 2026), and creator-led titles. Books are sold through the proprietary shoped.it storefront, Amazon, and physical bookstores, while the digital platform monetizes via SEO-driven content traffic, newsletter subscribers, and sponsored content partnerships with food brands — most notably a core-tier relationship with Eurospin and its 'Amo Essere Eccellente' brand, plus secondary partnerships with Philadelphia (Kraft Heinz) and Matilde Vicenzi, and co-development content with professional bartenders at venues such as The Spirit Milano and Dry Milano.

Commercially, the company does not disclose revenue or pricing. Headcount on the digital team is 1–10, signaling a lean operation that benefits from being embedded inside the larger Editoriale Domus publishing infrastructure (which also publishes Domus, Quattroruote, Dueruote, and Meridiani Montagne). The company is privately held, has no external funding, no M&A activity, and operates primarily in Italy with cookbook distribution extending globally via Amazon.

Name

Il Cucchiaio d'Argento

Legal name

Editoriale Domus SpA

Website

https://cucchiaio.it

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Il Cucchiaio d'Argento is an Italian culinary media brand operating the cucchiaio.it recipe platform and a cookbook publishing program. Founded in 1949 and now in its 12th edition, it is owned by Editoriale Domus SpA and serves Italian home cooks through thousands of categorized recipes, video content, sub-brands, and sponsored content with CPG partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Rozzano

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels4 records

Core offering

Il Cucchiaio d'Argento operates the Italian recipe website cucchiaio.it, which publishes thousands of curated Italian recipes organized by ingredient, cooking method, regional cuisine, dietary preference, and occasion, complemented by video recipes and seasonal collections. The company also publishes a flagship cookbook (now in its 12th edition celebrating 75 years), a six-volume seasonal collection titled '365 giorni a tavola', a Smart Book series featuring food creators, and collaborative Food Creator books. The platform monetizes through advertising, sponsored brand content partnerships, and direct cookbook sales.

Product overview

Il Cucchiaio d'Argento operates as a comprehensive culinary media brand centered on its recipe website cucchiaio.it, complemented by an extensive publishing program. The core product is the cucchiaio.it recipe platform featuring thousands of Italian recipes, video content, and seasonal collections. The publishing arm includes the flagship 'Il Cucchiaio d'Argento' cookbook (12th edition, 75th anniversary), the '365 giorni a tavola' six-volume seasonal collection, Smart Book series featuring food creators, and Food Creator collaborative books. Additional sub-brands include 'Buccia' for children's recipes and 'La Ciotola d'Argento' for specialized culinary content.

Differentiator

Problem solved

Functional benefit

Brands

• Buccia: Children's recipe section featuring recipes designed for young chefs
• La Ciotola d'Argento
• 365 giorni a tavola

Products and services

• Il Cucchiaio d'Argento Recipe Website (cucchiaio.it) Comprehensive Italian recipe website featuring thousands of recipes across antipasti, primi, secondi, contorni, dolci, and more, including video recipes, cooking tips, and seasonal collections, aimed at Italian home cooks and food enthusiasts.
• Il Cucchiaio d'Argento Cookbook Flagship Italian cookbook publication, in its 12th edition celebrating 75 years of the brand, functioning as a comprehensive culinary reference featuring traditional and contemporary Italian recipes.
• 365 giorni a tavola Collection Six-volume collection of recipe books organized by seasons, featuring 90 recipes per volume, designed for everyday cooking with quick and tasty recipes for the entire year.
• Smart Book Series Digital and print cookbook series featuring recipes from food creators, including 'Tutti a tavola con Cinzia' featuring Mediterranean recipes for everyday cooking.
• Food Creator Books Cookbooks authored by the Cucchiaio d'Argento food creator team, including 'Tre uomini e un menu' by Andrea Mattasoglio, Alexandro Basta, and Fabio Vicentini (200 pages of recipes).
• Buccia (Children's Recipe Sub-brand) Children's recipe section featuring the Buccia mascot, offering recipes designed for young cooks and families.
• La Ciotola d'Argento Additional branded publication within the Cucchiaio d'Argento family of culinary content, offering specialized food collections.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• EurospincoreGTM or Marketing PartnerIl Cucchiaio d'Argento features dedicated recipe sections in partnership with Eurospin, including 'Ricette con Amo Essere Eccellente' and 'Idee per la cena' with Eurospin. The partnership features branded recipe collections and sponsored content on the platform.
• Amo Essere Eccellente (Eurospin Brand)coreGTM or Marketing PartnerSponsored recipe content featuring Amo Essere Eccellente products, including the 'Insalata di riso contemporanea' recipe using riso nero integrale Amo Essere Eccellente, with product branding and dedicated section on the platform.
• Philadelphia (Kraft Heinz)minorGTM or Marketing PartnerDedicated recipe section 'Ricette con Philadelphia' on the platform, featuring recipes using Philadelphia cream cheese products.
• Matilde VicenziminorGTM or Marketing PartnerSponsored content partnership featuring 'Dolci con Matilde Vicenzi' — recipe content and branded articles featuring Matilde Vicenzi products.
• Ivan Filippelli, Bar Manager, The Spirit MilanominorStrategic or Co-development PartnerProfessional bartender collaborated on cocktail recipe content (Grasshopper recipe), providing expert input and professional techniques for Cocktail section.
• Federico Volpe, Bar Manager, Dry MilanominorStrategic or Co-development PartnerProfessional bartender collaborated on Moscow Mule cocktail recipe content, providing expert input for Cocktail section.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cookaround: Italian recipe community and website featuring user-submitted and curated recipes. Closely comparable to Cucchiaio's recipe database and community-driven content model.
• Tasty (BuzzFeed): Global video-first recipe platform owned by BuzzFeed. Highly comparable to Cucchiaio on short-form video recipes and viral food content distributed via social platforms.
• Food52: Premium food media and commerce platform offering recipes, cooking content, and curated kitchenware. Comparable to Cucchiaio's editorial-plus-product strategy with a stronger DTC angle.
• GialloZafferano: Italy's largest digital recipe platform, founded by Sonia Peronaci. It is the most direct competitor to Cucchiaio, offering thousands of recipes, video content, and sponsored editorial partnerships to Italian home cooks.
• La Cucina Italiana: Historic Italian culinary magazine and digital platform covering Italian recipes, food culture, and restaurants. Direct competitor to Cucchiaio's editorial recipe and restaurant content model.
• Allrecipes: Largest global recipe platform with a vast user-submitted database, video content, and strong SEO presence. Comparable to Cucchiaio in digital recipe aggregation and consumer audience.
• BBC Good Food: UK-based authoritative recipe and food media platform with strong brand heritage. Comparable to Cucchiaio's trusted-brand recipe library model, though UK-focused rather than Italian.
• Sale&Pepe: Italian food magazine and website with recipes, cooking tips, and culinary culture. Competes with Cucchiaio for the Italian home cook audience and offers similar digital-plus-print content.

Broad incumbents

• Bon Appétit: Major US food media brand with video, editorial, and recipes. Comparable to Cucchiaio's editorial food platform model, though at a much larger scale and not regionally focused on Italian cuisine.

Emerging players

• Cucina Naturale: Italian food magazine focused on natural, healthy, and seasonal cooking. Partially overlaps with Cucchiaio's health/wellness and dietary-preference content segments (vegetarian, vegan, gluten-free).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cucchiaioit
• Facebookfacebook.com/cucchiaio.it
• LinkedInlinkedin.com/company/il-cucchiaio-d-argento

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Il Cucchiaio d'Argento