Sunnybrook Rehabilitation Center

What Sunnybrook Rehabilitation Center does

Sunnybrook Rehabilitation Center is a for-profit skilled nursing facility (SNF) operating 95 licensed beds at 25 Sunnybrook Road, Raleigh, North Carolina, and has been in operation since 2009. The facility delivers 24-hour nursing care and physical, occupational, and speech therapy up to seven days per week, with admissions accepted seven days per week from hospitals, assisted living facilities, and home settings under a physician order. Its service portfolio spans short-term post-acute rehabilitation, long-term residential care, outpatient therapy, respite care, and hospice/end-of-life care, and includes specialty clinical programs such as Accelerated Care Plus (ACP) therapy, in-house hemodialysis, a portable telemedicine platform for bedside physician consultations, and a Post COVID-19 Recovery Program.

The facility's technical stack consists of Electronic Medical Records, digital patient management tools, online pre-admission and tour-scheduling forms, and a telemedicine platform using video conferencing and portable diagnostic equipment — standard SNF infrastructure with no proprietary software or AI components. Its core technology differentiators are clinical-program focused (ACP, in-house hemodialysis, telemedicine) rather than software-platform focused.

Sunnybrook operates as a single-site facility within the Southern HealthCare Management (SHCM) network, which provides centralized HR (ADP), compliance, and employee-rewards (Onshift Engage) infrastructure. Revenue is generated through Medicare Part A (post-3-night hospital stay, up to 100 days per benefit period), Medicaid, private pay, long-term care insurance, and commercial insurance (Aetna, Humana, UnitedHealthcare, Cigna, Alignment, Ambetter, BCBS, Blue Medicare NC). The go-to-market motion is sales-led, relying on hospital case-manager referrals (notably WakeMed), physician orders, direct family inquiries, and digital trust signals including U.S. News & World Report Best Nursing Home designations in 2025 and 2026 (High Performing, Short-Term Rehab) and a Google 4+ customer rating.

Name

Sunnybrook Rehabilitation Center

Legal name

Sunnybrook Rehabilitation Center

Website

https://sunnybrookrehab.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunnybrook Rehabilitation Center is a 95-bed for-profit skilled nursing and rehabilitation facility in Raleigh, North Carolina, providing 24-hour nursing care, physical/occupational/speech therapy, and specialty programs including ACP therapy, in-house hemodialysis, and telemedicine to short-term post-acute and long-term residents.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing and Residential Care Facilities (623), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLAFAFAD

Long-Term Care Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHLAFABAB

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHLADAKAB

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Respite Care Services (Short-Term Elder Care)

Keywords

• Skilled nursing care
• Rehabilitation services
• Post-acute care
• Physical therapy
• Long-term care

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medicare Part A Reimbursement: Medicare Part A covers skilled nursing facility care for eligible beneficiaries following a minimum 3-night hospital stay, covering short-term rehabilitation stays up to 100 days per benefit period. This represents a primary revenue stream for the center.
2. Medicaid: State Medicaid programs reimburse for eligible long-term care residents who meet income and asset eligibility requirements.
3. Private Pay / Self-Pay: Private pay residents pay out-of-pocket for care services. The admissions form captures private pay as a financial category.
4. Commercial Insurance: The center accepts a broad range of commercial insurance plans including Aetna, Humana, UnitedHealthcare, Cigna, Alignment, Ambetter, Blue Cross Blue Shield, and Blue Medicare NC, among others, billing these plans for covered services.
5. Long-Term Care (LTC) Insurance: Long-term care insurance plans reimburse for skilled nursing and rehabilitation services, serving as an additional revenue stream for extended stay residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sunnybrook Rehabilitation Center is a 95-bed skilled nursing facility providing 24-hour nursing care and physical, occupational, and speech therapy up to seven days per week. The center offers short-term post-acute rehabilitation, long-term residential care, respite care, and specialty clinical programs including Accelerated Care Plus (ACP), Post COVID-19 Recovery, Telemedicine, Stroke Recovery, and In-House Hemodialysis, alongside outpatient rehabilitation services.

Product overview

Sunnybrook Rehabilitation Center offers a comprehensive rehabilitation and long-term care services portfolio centered around its core in-patient residential and short-term stay programs. The facility provides a full spectrum of therapy services including Physical, Occupational, and Speech Therapy, with specialized programs such as Accelerated Care Plus (ACP), Post COVID-19 Recovery, Stroke Recovery, Telemedicine, and In-House Hemo Dialysis. Additional clinical services include Wound Care, Infusion Therapy, Respiratory Care, Hospice Care, and Outpatient Rehabilitation. The center operates as a traditional healthcare facility without a software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Stay After Hospital Admission In-patient stay for patients admitted to a hospital for a minimum of three nights, providing 24-hour nursing care and Physical, Occupational, and Speech Therapy up to seven days each week.
• In-Patient Residential Stay Permanent in-patient residential care for patients requiring ongoing support, admitted from hospital, Assisted Living Facility, or home with physician orders.
• Respite Care Short-term in-patient respite stay for periods ranging from a few days to several months, providing temporary care relief for caregivers.
• Physical Therapy Rehabilitation service helping patients regain mobility, strength, and function through targeted therapeutic exercises and treatments.
• Occupational Therapy Therapy focused on helping patients perform daily activities and regain independence following injury, illness, or disability.
• Speech Therapy Therapeutic services for patients with speech, language, voice, fluency, or swallowing disorders to improve communication and oral function.
• Telemedicine Virtual medical care service using portable video conference equipment and digital diagnostic tools, allowing residents to be examined by physicians without leaving their beds, available during day, after hours, and weekends.
• Post COVID-19 Recovery Program Specialized recovery program for individuals diagnosed with COVID-19 who required hospitalization and are now in the recovery phase, providing rehabilitation and nursing care to return to prior level of function.
• Accelerated Care Plus (ACP) Therapy Evidence-based clinical program combining advanced rehabilitation technologies and clinical services with specialized therapist training to achieve superior rehabilitation outcomes.
• Stroke Recovery Specialized rehabilitation program focused on recovery and adaptation following stroke events.
• In-House Hemo Dialysis On-site kidney dialysis services for residents requiring regular blood filtration treatment, eliminating the need for off-site transportation.
• Wound Care Services Specialized treatment and management of acute and chronic wounds to promote healing and prevent infection.
• Infusion Therapy Services Intravenous administration of medications, nutrients, or other therapeutic solutions under medical supervision.
• Respiratory Care Services Therapeutic and diagnostic services for patients with breathing and respiratory conditions.
• Hospice Care End-of-life care services focused on comfort, pain management, and emotional support for patients and families.
• Physician Services On-site physician services providing medical oversight and treatment for residents.
• Portable Diagnostic Services Mobile diagnostic testing capabilities brought directly to patient rooms for convenient assessment.
• Outpatient Rehabilitation Out-patient Physical, Occupational, and Speech Therapy services available after in-patient stay or for community patients with physician orders.

Quantifiable outcome

• U.S. News & World Report Best Nursing Homes 2026 – Short-Term Rehab designation (High Performing)
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Southern HealthCare ManagementcoreOthersSouthern HealthCare Management (SHCM) is the parent company and operator of Sunnybrook Rehabilitation Center. As an 'essential piece' of the SHCM team, the facility benefits from centralized management infrastructure, employee reward programs (Onshift Engage), shared HR and benefits platforms (ADP), compliance frameworks, and brand resources. SHCM operates multiple skilled nursing and rehabilitation centers across the southeastern United States.
• Accelerated Care Plus (ACP)coreTechnology or IntegrationAccelerated Care Plus is a therapy program provider offering evidence-based clinical programs, advanced rehabilitation technologies, therapist training, clinical program consultants, and ongoing education and support to help facilities achieve superior patient outcomes and improve quality measures. Sunnybrook offers ACP therapy at its center as a featured specialty program. ACP has been in operation for more than 20 years.
• PersonapayminorOthersPersonapay is the third-party payment processing platform used by Sunnybrook for online bill payment and viewing statements. Links to the Personapay portal are available on the facility's main navigation.
• ADP (Automatic Data Processing)minorOthersADP provides the human resources and payroll management platform for Southern HealthCare Management and its facilities including Sunnybrook. The facility recruits employees and accepts applications through the ADP career portal (myjobs.adp.com/sunnybrookrehab).

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Laurels of Chatham: Skilled nursing and rehabilitation facility located in Chatham County within the greater Raleigh, NC market, offering short-term rehab, long-term care, and therapy services directly competing for Wake County hospital discharges.
• Raleigh Rehabilitation Center: Skilled nursing and rehabilitation facility in Raleigh, NC providing 24-hour nursing care, short-term rehabilitation, and long-term care to the same patient population served by Sunnybrook.
• PruittHealth: Southeastern US skilled nursing, rehabilitation, and home health operator with multiple facilities in North Carolina, including the Raleigh market — directly comparable SNF/rehab services.
• Genesis HealthCare: Major US skilled nursing facility operator offering short-term rehab, long-term care, and specialty clinical programs comparable to Sunnybrook's service portfolio.
• Hillcrest Convalescent Center: Skilled nursing and rehabilitation facility in the Raleigh, NC market offering short-term rehab, long-term nursing care, and therapy services in direct competition with Sunnybrook for hospital referrals.

Broad incumbents

• The Ensign Group: Large operator of skilled nursing and rehabilitative care facilities across the US, providing similar post-acute and long-term care services with broader geographic reach.
• Encompass Health: Largest US operator of inpatient rehabilitation hospitals providing post-acute rehabilitation services — comparable rehabilitation therapy capabilities though delivered in a hospital setting rather than SNF.
• Select Medical Holdings: Operates specialty hospitals, outpatient rehab clinics, and critical illness recovery hospitals across the US — a much larger incumbent offering overlapping rehabilitation services.

Emerging players

• Amedisys: Provides home health, hospice, and post-acute care services in North Carolina and across the Southeast — overlapping post-acute patient population though delivered in home rather than facility setting.
• LHC Group: Home health and post-acute care provider serving patients recovering from hospitalization across the Southeast — comparable post-acute referral market and patient demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunnybrook Rehabilitation Center