The Market Herald

What The Market Herald does

The Market Herald (ASX: TMH) is an Australian publicly listed digital financial media company headquartered in Perth and founded in 2016, operating primarily through its flagship portal The Market Online (themarketonline.com.au). The platform delivers real-time ASX news, sector-specific coverage across all 11 ASX industry verticals, executive video interviews via the Capital Compass program, thematic reports through Thematica, and M&A / capital markets coverage through Deal Room. Its core technical stack is a digital news publishing platform with video content delivery (via JW Player) and embedded integration with the HotCopper investor forum, the latter providing embedded trending stock data, most-viewed discussions, and ASX announcements that link news coverage to a 600k+ monthly user retail-investor community.

The company serves two primary customer segments: ASX retail investors (consumers using the free content for timely market news and stock analysis) and ASX-listed companies (B2B clients seeking media coverage, investor engagement, and promotional opportunities via sponsored news, special reports, and Capital Compass video interviews). Business model is not explicitly disclosed in the source data, but the free consumer access model combined with sponsored content sections and video interview inventory is consistent with an advertising- and sponsored-content-driven publisher. No pricing or rate card is publicly disclosed. Auxiliary brands include Thematica, Deal Room, Capital Compass, and the HotCopper forum integration.

Name

The Market Herald

Legal name

The Market Online

Website

https://themarketherald.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

The Market Herald is an Australian publicly listed digital financial media company (ASX: TMH) that operates The Market Online, a free ASX stock market news and video platform serving retail investors and ASX-listed companies seeking media coverage across all 11 ASX industry verticals.

Ownership category

akta.pro rank

Product category

Financial News & Media

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industries

Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• ASX stock news
• Financial market journalism
• Investor education content
• Mining sector reporting
• Video executive interviews

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels5 records

Core offering

The Market Herald publishes The Market Online, a free, ASX-focused financial news and content platform delivering real-time stock-market news, sector reporting across 11 industries, ASX 200 index coverage, video executive interviews through the Capital Compass program, thematic investment insights via Thematica, M&A deal coverage via Deal Room, and curated Market Summary content. Distribution extends through social media channels and an embedded integration with the HotCopper investor forum community.

Product overview

The Market Online is a comprehensive Australian stock market news and financial content platform offering real-time ASX news coverage, market indices tracking (ASX 200), and investor-focused content. The platform operates through a unified portal combining news reporting (ASX News, Special Reports), market data (ASX 200, Market Summary), and analysis content (Capital Compass video interviews, Contributors & Collaborations with expert commentary, Thematica thematic insights). The Deal Room section covers corporate transactions. Content spans all major ASX industry sectors including mining, energy, healthcare, technology, and materials.

Differentiator

Problem solved

Functional benefit

Brands

• Capital Compass: Video interview series featuring ASX company executives discussing business strategies and growth plans
• Thematica
• Deal Room
• HotCopper

Products and services

• ASX News Real-time Australian stock market news coverage featuring ASX-listed company announcements, market updates, and sector-specific reporting across industries including mining, energy, healthcare, and technology, targeted at self-directed retail ASX investors.
• ASX 200 Coverage Tracking and analysis of the top 200 Australian listed companies with index data, trending stories, and market-moving corporate announcements aimed at retail investors following the S&P/ASX 200 benchmark.
• Capital Compass Video-based interview platform featuring executive interviews, company presentations, and investor-focused content from ASX-listed companies and industry experts, offered as a content series for retail investors and as a visibility channel for ASX companies.
• Contributors & Collaborations Investment analysis and educational content from financial experts, wealth management professionals, and market analysts including Wealth Within, Money and Investing, and Expert Exchange, aimed at retail investors seeking educational and analytical commentary.
• Market Summary

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HotCoppercoreStrategic or Co-development PartnerHotCopper is an Australian investor forum platform integrated into The Market Online website. The partnership provides HotCopper trending stock data, most-viewed discussions, and ASX announcements embedded within The Market Online news platform. The forum reaches 600k+ average monthly users and serves as a key distribution channel for The Market Online content while HotCopper benefits from the news coverage and visibility provided by The Market Online.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Yahoo Finance Australia: Global financial news and data destination with an Australian edition covering ASX news, quotes, and analysis; competes for the same retail-investor audience but as part of a much broader portfolio.
• Australian Financial Review (AFR): Australia's flagship business newspaper and digital property covering ASX markets; broader incumbent with overlapping investor coverage and IR advertising inventory at far greater scale.
• CommSec (ASX-listed company news service): Australia's largest retail broker, providing ASX news, market data and research directly to retail investors; overlaps in audience and market-data delivery though distribution is broker-first.

Direct peers

• HotCopper: Australia's largest retail-investor discussion forum with embedded ASX stock data; The Market Herald's distribution partner and most direct audience overlap in the ASX retail-investor niche.
• Stockhead: Australian small-cap and ASX-focused financial news site covering mining, energy, biotech and tech; directly comparable niche digital newsroom for retail investors with similar sponsored-content and video formats.
• Money Morning: Australian financial news and investment commentary publication serving retail investors with a focus on small-cap and ASX-listed opportunities; comparable niche subscription/editorial model.
• Proactive Investors Australia: ASX-focused news and video interview platform targeting small-cap and resources companies with executive interviews; closely mirrors the Capital Compass video format and listed-company IR sponsorship model.
• Motley Fool Australia: Long-form investment advice and stock coverage site for Australian retail investors; comparable two-sided retail-investor and listed-company IR model with subscription/membership monetization.
• Small Caps (smallcaps.com.au): Australian small-cap and micro-cap stock news site covering resources and biotech on the ASX; comparable target audience (retail investors) and listed-company sponsorship angle.

Regional players

• Switzer Financial Group: Australian retail-investor focused financial news, commentary and TV/video content producer; comparable investor audience and video-plus-articles content mix within Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/themarketherald
• Facebookfacebook.com/themarketonlineau
• LinkedInau.linkedin.com/company/themarketonlineau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Market Herald