Montgomeryshire Wildlife Trust

What Montgomeryshire Wildlife Trust does

Montgomeryshire Wildlife Trust is a private, nonprofit wildlife conservation charity founded in 1982 and headquartered in Welshpool, Powys, Wales, UK, with a second site at the Dyfi Wildlife Centre near Machynlleth. It is one of 46 local Wildlife Trusts comprising The Wildlife Trusts network and serves as the only organisation solely dedicated to protecting all of Montgomeryshire's wildlife. The trust manages 18 nature reserves spanning over 510 hectares of habitat, runs flagship conservation programmes including the Dyfi Osprey Project with public live streaming of nesting ospreys, dormouse and Pearl-bordered Fritillary butterfly recovery work, and supports youth engagement through the Wildlife Watch sub-brand and Wild Guardians project. Its technology footprint is a standard CMS-driven website with integrated e-commerce, GDPR-compliant data handling, payment processing via PayPal, Stripe and Apple Pay, and live video streaming infrastructure at Cors Dyfi. The trust is governed by a Board of Trustees with day-to-day leadership from a CEO and heads of department, supported by a wholly-owned trading subsidiary, MWT Trading.

Name

Montgomeryshire Wildlife Trust

Legal name

Montgomeryshire Wildlife Trust

Website

https://montwt.co.uk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Montgomeryshire Wildlife Trust is a nonprofit wildlife conservation charity founded in 1982 that protects habitats and species across Montgomeryshire in mid-Wales, serving 2,000+ members and 300+ volunteers through 18 nature reserves spanning 510+ hectares.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

Keywords

• Wildlife conservation charity
• Nature reserve management
• Conservation membership programs
• Habitat and species protection
• Environmental education services

Headquarters

HQ city

Welshpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees providing recurring revenue. Individual membership from £33/year, Joint from £39/year, Family from £45/year, Young Person from £10/year. Members receive welcome packs, free reserve access, magazine issues, and volunteering opportunities.
2. Donations and Fundraising: One-time and recurring donations from supporters. The trust promises 91p from every £1 donated directly funds conservation work. Gift Aid scheme allows reclaiming 25p per £1 from UK taxpayers.
3. Legacies and Bequests: The trust receives gifts in Wills, with significant legacies enabling major acquisitions like Dolforwyn Woods (£1,000 from Judi Stretton) and transformation following £1 million Collot legacy in 1996. Recent Jean Ann Webster legacy funded Conservation Manager position.
4. Adopt an Animal Schemes: Adoption packs for Osprey (£20/year) and Dormouse (£20/year) featuring artwork prints and welcome letters. Proceeds support specific conservation work for these key species.
5. Postcode Lottery Funding: Players of Postcode Lottery have raised £157,011 for the trust through Postcode Planet Trust. Annual funding supports wildlife surveys, volunteer work parties, and conservation activities.
6. Corporate Membership and Reserve Guardians: Business sponsorship scheme starting from £3,000 investment for Reserve Guardian status, providing corporate social responsibility benefits and reserve sponsorship.
7. Easyfundraising: Partnered with easyfundraising platform where supporters shop through the portal and brands donate a percentage of purchases at no extra cost to the shopper.
8. Shop Sales: Online and physical shop selling merchandise. Welshpool shop and online store with proceeds supporting trust operations and the Cors Dyfi centre.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Montgomeryshire Wildlife Trust is a wildlife conservation charity that protects and manages 18 nature reserves across over 510 hectares in Montgomeryshire, mid-Wales. It sells annual memberships (Individual, Joint, Family, Young Person) granting access to reserves and the Otter magazine, runs the Dyfi Osprey Project with live camera streaming at the Dyfi Wildlife Centre, and offers species adoption schemes and corporate sponsorship (Reserve Guardian, Corporate Membership) to fund conservation projects such as the Pathways for Pearls butterfly project, Beaver reintroduction in Wales, Pumlumon Project and Grassland Communities.

Product overview

Montgomeryshire Wildlife Trust operates as a conservation charity offering a membership-based platform with multiple engagement tiers and products. The core offering centers on nature reserves (18 sites spanning 510+ hectares) and conservation projects, supported by membership programs (Individual, Joint, Family, and Young Person tiers) that provide access to reserves, publications like the Otter magazine, and volunteer opportunities. Additive products include adoption schemes (Adopt an Osprey, Adopt a Dormouse) that fund specific species conservation, corporate programs (Reserve Guardian Scheme, Corporate Membership), and the Postcode Lottery partnership. The Trust also runs campaigns like 30 Days Wild and youth programs through Wildlife Watch. All products feed into the organization's mission of protecting Montgomeryshire's wildlife and wild places.

Differentiator

Problem solved

Functional benefit

Brands

• Wildlife Watch: Junior membership program for children receiving posters, stickers, quarterly magazines and membership cards
• Dyfi Osprey Project
• Reserve Guardian Scheme
• Adopt an Animal

Products and services

• Individual Membership Annual membership providing free entry to 15 nature reserves and the Dyfi Wildlife Centre, three issues of the Otter magazine, volunteering and events access. Priced from £33/year for adults.
• Joint Membership Annual membership for two adults sharing all individual membership benefits including reserve access and Otter magazine. Priced from £39/year.
• Family Membership Annual family membership that includes Wildlife Watch membership for children with posters, stickers, quarterly magazines and a membership card. Priced from £45/year.
• Young Person Membership Membership for children up to age 14 (£10/year) and youth 14-17 (£12/year), with Wildlife Watch benefits.
• Adopt an Osprey Adoption scheme supporting osprey conservation at Cors Dyfi. Pack includes welcome letter and A4 print of osprey artwork by local artist Diane Rose. Priced from £20/year.
• Adopt a Dormouse Adoption scheme supporting hazel dormouse conservation. Pack includes welcome letter and A4 print of dormouse artwork by local artist Daisy Dunn Arts. Priced from £20/year.
• Reserve Guardian Scheme Corporate sponsorship programme allowing businesses to sponsor nature reserves and demonstrate corporate social responsibility. Investment starts from £3,000, pooled into the Reserves Fund supporting all 18 reserves.
• Corporate Membership Business membership programme with tiered packages providing exclusive corporate benefits and demonstrating support for Montgomeryshire's wildlife and communities.
• Dyfi Osprey Project Osprey conservation, education and engagement project at Cors Dyfi Nature Reserve with live streaming of nesting ospreys and visitor facilities at the Dyfi Wildlife Centre.
• Nature Reserves (18 reserves over 510 hectares) Portfolio of 18 nature reserves across Montgomeryshire spanning over 510 hectares, ranging from wild expanses to urban oases, including ancient woodlands, wetlands, meadows and hillforts; 15 are publicly accessible.

Quantifiable outcome

• Protected 510+ hectares of wildlife habitat across 18 nature reserves
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, key and supporting.

• The Wildlife TrustscoreStrategic or Co-development PartnerMontgomeryshire Wildlife Trust is one of 46 local Wildlife Trusts across the UK, Isle of Man and Alderney, forming the largest UK voluntary organisation dedicated to conserving habitats and species. Benefits include shared resources, national campaigns, coordinated policy influence, and collective branding with Sir David Attenborough as President Emeritus.
• Welshpool Golf ClubkeyStrategic or Co-development PartnerPartnership with Welshpool Golf Club to improve habitat for wildlife and people on 116 hectares of land. Includes joint surveys and management of land between fairways for nature.
• EasyfundraisingsupportingGTM or Marketing PartnerEasyfundraising platform partnership enabling supporters to raise free donations when shopping online with over 7,000 participating brands including eBay, Argos, John Lewis, ASOS, Booking.com and M&S.
• GiveacarsupportingGTM or Marketing PartnerCar donation partnership where Giveacar arranges collection and either recycles or auctions vehicles, raising approximately £35 for scrap donations with auction cars potentially raising more.
• Octopus LegacysupportingGTM or Marketing PartnerPartnership with expert Will writers Octopus Legacy (formerly Guardian Angel) to offer supporters free Will-writing service. Supports legacy giving with optional gift to trust.
• Farming Community PartnerskeyStrategic or Co-development PartnerPartnership projects with local farmers including Grassland Communities project to improve grassland habitats and Help Farmers Help Nature initiative for sustainable land management.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Plantlife: UK wild plant and fungi conservation charity with membership model and reserve management, addressing overlapping habitat and species themes relevant to MWT's grassland and meadow reserves.
• People's Trust for Endangered Species: UK charity focused on species conservation and habitat restoration with membership, donations, and reserve management. Comparable mission around endangered species including dormice - directly overlapping MWT's dormouse conservation work.

Direct peers

• Butterfly Conservation: UK-wide charity with membership and reserves focused on butterfly and moth conservation. Highly relevant peer given MWT's Pearl-bordered Fritillary conservation project (Pathways for Pearls) and dedicated species-protection programme.
• Radnorshire Wildlife Trust: A neighbouring Welsh Wildlife Trust operating in Powys/Radnorshire with a directly comparable model: membership-based charity managing multiple nature reserves, conservation projects, and similar revenue streams (membership, donations, legacies, Postcode Lottery). One of the most natural comparables given shared geography and parent network.

Broad incumbents

• National Trust: Major UK heritage and nature conservation charity operating membership-based access to reserves and properties with very similar revenue model (membership, donations, legacies, shop, corporate partnerships) at vastly greater scale.
• Woodland Trust: UK-wide conservation charity managing woodland nature reserves with membership, donations, and legacies. Much larger than MWT but operates the same charity-reserve-membership model across overlapping conservation themes.
• The Wildlife Trusts (central): The umbrella body of which Montgomeryshire is an affiliate. Operates the same nature reserve and membership model nationally, providing shared brand, policy influence, and fundraising infrastructure.
• Royal Society for the Protection of Birds (RSPB): The UK's largest wildlife conservation charity with a national network of nature reserves, membership programme, and volunteer base - directly comparable operating model but at vastly greater scale, serving as the benchmark for membership-driven conservation charities.

Others

• People's Postcode Lottery: Not a peer in the conservation sense but a key funding partner that has raised £157,011 for MWT through Postcode Planet Trust - representing the lottery-charity funding model that increasingly supports UK conservation organisations.

Regional players

• Brecon Beacons National Park Authority: Operates in overlapping mid-Wales geography with nature reserve management, conservation programmes, and visitor engagement - though as a statutory public body rather than charity, offering a useful comparison for reserve operations and funding models.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/montwt
• Facebookfacebook.com/montwt
• LinkedInlinkedin.com/company/montgomeryshire-wildlife-trust
• Instagraminstagram.com/montwt
• Xx.com/MontWildlife

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montgomeryshire Wildlife Trust