Southern Heritage Bank

What Southern Heritage Bank does

First Citizens National Bank, doing business as Southern Heritage Bank, is a privately held, FDIC-insured national bank headquartered in Dresden, Tennessee, serving retail and small-business customers across West Tennessee. The bank operates an omnichannel community banking platform anchored by a multi-branch physical network and complemented by digital channels including iOS/Android mobile apps, online banking with bill pay, Zelle peer-to-peer payments, mobile wallet, eStatements, telephone/text banking, and an owned-plus-network ATM footprint. Its product set spans five checking account tiers (Simply Good, eSolutions Plus, Dogwood, Wall Street, Easy Access), six savings vehicles (regular savings, first-time savers, CDs, IRAs, HSAs, ESAs), consumer lending (home equity lines of credit, personal loans), residential mortgage origination and refinancing, and a trust and wealth management practice covering estate planning, investment/retirement management, and specialized trust structures (living, testamentary, charitable, special needs).

Underlying technology is a standard digital banking platform with mobile and electronic payment integrations rather than proprietary core systems; the CASH Virtual Assistant is a chat/text-based customer support tool, with no disclosed AI/ML research, patents, or in-house model assets. The bank holds no disclosed public APIs or SDKs and operates as a regulated financial institution (OCC, FDIC, NMLS #449205, Equal Housing Lender).

The business model is classic community banking: primary revenue comes from net interest income on consumer, mortgage, and small-business loans funded by deposits, supplemented by recurring deposit-related fees, trust and wealth management fees, debit/credit card interchange, and overdraft service charges. Distribution is direct-to-consumer via branches and digital channels, supported by community-marketing initiatives (United Way giving, "Teach Kids to Save" financial education) rather than outbound sales motions. In October 2025, the bank entered a strategic partnership with Park National Bank (NYSE: PRK), an Ohio-based regional holding company, which extends its access to capital and operational scale while preserving the Southern Heritage Bank local brand identity.

Name

Southern Heritage Bank

Legal name

First Citizens National Bank

Website

https://southernheritagebank.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Southern Heritage Bank (legal entity: First Citizens National Bank) is a privately held community bank serving retail and small-business customers across West Tennessee via a multi-branch network and digital channels, offering deposits, consumer and mortgage lending, and trust and wealth management services.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

Keywords

• Community banking
• Retail banking
• Personal lending
• Mortgage services
• Trust services

Headquarters

HQ city

Dyersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking revenue from interest on loans including mortgages, personal loans, home equity lines of credit, and commercial loans
2. Deposit Services: Fees and services from checking and savings accounts, including overdraft services and account maintenance
3. Trust Services: Estate planning, investment management, and trust administration services generating fee income
4. Card Services: Debit card transaction fees and credit card interchange

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Southern Heritage Bank (First Citizens National Bank) is a community bank providing deposit accounts (checking, savings, CDs, IRAs, HSAs, ESAs), consumer and mortgage lending (home equity lines of credit, personal loans, home purchase, refinancing), trust and wealth management services (estate planning, living trusts, investment and retirement management), card services, and digital banking capabilities including a mobile app, online banking with bill pay, Zelle, and the CASH Virtual Assistant.

Product overview

Southern Heritage Bank (operating as First Citizens National Bank) offers a comprehensive banking platform comprising multiple product categories: five distinct checking account options (Simply Good Checking, eSolutions Plus Checking, Dogwood Checking, Wall Street Checking, Easy Access Checking), six savings products including regular savings, first-time saver accounts, CDs, IRAs, HSAs, and educational savings accounts, a full spectrum of lending products including home equity lines of credit, personal loans, and mortgage services for purchase and refinancing, plus specialized trust and wealth management services covering estate planning, investment management, and various trust structures. The bank provides extensive digital banking capabilities including mobile banking apps, mobile wallet support, online banking with bill pay, Zelle peer-to-peer payments, eStatements, and SecurLOCK Equip card controls. Additional services include debit and credit cards, overdraft protection, identity theft protection, and safe deposit boxes. The product portfolio operates as a unified community banking platform with digital channels integrated throughout all product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Southern Heritage Bank: Trade name and brand identity under which First Citizens National Bank operates.

Products and services

• Simply Good Checking Basic checking account offering with essential banking features for everyday consumer transactions.
• eSolutions Plus Checking Electronic-focused checking account with enhanced digital banking tools and features for individual consumers.
• Dogwood Checking Premium checking account option with additional benefits and features for individual consumers.
• Wall Street Checking Checking account designed for customers seeking higher transaction limits and premium features.
• Easy Access Checking Simple checking account with easy access to funds and basic banking services for individual consumers.
• Regular Savings Standard savings account for building emergency funds and achieving consumer financial goals.
• First Time Savings Savings account designed for first-time savers, typically with lower minimum balance requirements.
• Certificates of Deposit (CDs) Time deposit accounts offering fixed interest rates for specified terms for consumer savers.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts including Traditional and Roth IRA options for individual consumers.
• Health Savings Account (HSAs) Tax-advantaged account for qualified healthcare expenses, available to consumers with high-deductible health plans.
• Educational Savings Accounts (ESAs) Tax-advantaged savings accounts for qualified education expenses for individual savers and families.
• Home Equity Lines of Credit Revolving credit lines secured by home equity, allowing flexible borrowing against residential property value.
• Personal Loans Unsecured loans for personal use, including debt consolidation, major purchases, or unexpected consumer expenses.
• Home Purchase Mortgage Mortgage financing for purchasing a primary residence, including various loan programs for individual homebuyers.
• Home Refinancing Mortgage refinancing options to replace existing home loans with potentially better terms.
• Trust Consultation & Planning Professional guidance on trust structures and planning strategies for individual clients.
• Estate Planning & Settlement Services to help establish and administer estate plans and settle estates for individual clients.
• Investment & Retirement Management Professional management of investments and retirement accounts for individual clients.
• Living Trusts Revocable trusts providing asset management during lifetime and estate planning benefits for individual clients.
• Testamentary Trusts Trusts established through a will that take effect upon death for individual estate planning clients.
• Charitable Trusts Trust structures providing charitable giving benefits and tax advantages for individual donors.
• Special Needs Trusts Specialized trusts designed to protect assets for individuals with special needs without affecting government benefits.
• Mobile Banking Banking access via smartphone and tablet applications for consumer account management on the go, including mobile deposit.
• Mobile Wallet Digital wallet integration allowing consumer contactless payments using mobile devices.
• Telephone & Text Banking Banking services accessible to consumers via telephone calls and text messages.
• Online Banking & Bill Pay Web-based banking platform with bill payment functionality for consumer account management.
• eStatements Electronic delivery of bank statements to consumer customers in place of paper copies.
• Debit Cards Bank-issued debit cards linked to consumer checking accounts for point-of-sale and ATM transactions.
• Credit Cards Credit card products available to consumer applicants through third-party issuer partnerships.
• Overdraft Services Coverage for consumer transactions that exceed available account balances.
• Identity Theft Protection Monitoring and protection services to help consumer customers prevent identity theft.
• Safe Deposit Boxes Secure physical storage containers available for rent to consumer customers at bank branches.

Quantifiable outcome

• Ranked #73 out of all US banks by Bank Director Magazine

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Park National BankcoreStrategic or Co-development Partner · 1 October 2025Strategic partnership announced October 2025 where Park National Bank welcomes First Citizens National Bank. Park National Bank is an Ohio-based regional bank holding company (NYSE: PRK) that acquired First Citizens National Bank. This partnership provides First Citizens with additional capital resources and operational support while maintaining local brand identity.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trustmark Corporation: Mississippi-based regional bank (Nasdaq: TRMK) with Tennessee branches and full retail, commercial, mortgage, and wealth management services. Similar mid-sized regional profile and comparable product menu including trust capabilities.
• Simmons First National Corporation: Arkansas-headquartered regional bank (Nasdaq: SFNC) with a meaningful Tennessee branch footprint offering deposit, lending, mortgage, and trust services. Closely comparable in size, community-bank culture, and product breadth.
• Pinnacle Financial Partners: Nashville-based regional bank (Nasdaq: PNFP) focused on relationship banking for businesses and consumers across Tennessee and neighboring states. Competes head-to-head in commercial lending, treasury, and trust services in Tennessee markets adjacent to FirstCNB.
• BancorpSouth Bank: Mississippi-based regional bank with branches across Tennessee, offering deposits, lending, mortgage, and wealth management. Similar community-bank orientation and overlapping product suite in adjacent geographies.
• FirstBank (Tennessee): Tennessee-headquartered community bank with statewide branch network, full retail/commercial banking, mortgage, and digital services. Competes directly for households and small businesses across Tennessee markets overlapping FirstCNB's footprint.
• Renasant Corporation: Tupelo, Mississippi-headquartered regional bank (NYSE: RNST) operating across Tennessee, Mississippi, Alabama, and Georgia. Offers community-style retail banking, mortgage, and wealth services that directly mirror FirstCNB's model.
• Cadence Bank: Houston-headquartered regional bank (NYSE: CADE) with Tennessee presence offering consumer, commercial, mortgage, and wealth services. Comparable scale and product mix, with overlap in Mid-South commercial banking.
• Wilson Bank & Trust: Tennessee community bank headquartered in Lebanon, TN, with a similar community-banking model, multi-county branch network, mortgage lending, and trust services. Most direct in-state community bank peer in scale and culture.
• First Horizon Corporation: Memphis-headquartered regional bank holding company (NYSE: FHN) with deep Tennessee franchise, full retail and commercial banking, mortgage, and wealth services. Direct geographic and product-line overlap with FirstCNB across West Tennessee and the broader Mid-South.

Broad incumbents

• Park National Bank: Ohio-based regional bank holding company (NYSE: PRK) and FirstCNB's new parent following the October 2025 partnership. Operates a much broader multi-state branch network and offers overlapping deposit, lending, and trust capabilities, making it the closest incumbent comparator as it absorbs FirstCNB.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FirstCNB
• YouTubeyoutube.com/watch?v=Es8fNMAmK6Q
• Instagraminstagram.com/firstcnb

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Heritage Bank