What General Growth Properties, Inc. does

General Growth Properties, Inc. (operating as GGP Retail LLC) is a U.S. retail real estate company that owns and operates a portfolio of 95+ high-quality shopping centers spanning 35 states and more than 95 million square feet. The portfolio includes iconic Class A destinations such as Oakbrook Center, Ala Moana Center, Grand Canal Shoppes, Miami Design District, Fashion Show Las Vegas, and Shops at Merrick Park. Founded in 1954 and headquartered in Chicago, GGP controls approximately 19% of GSA-graded retail real estate in the United States and has served as a landlord and partner to more than 5,000 retail brands, including enterprise tenants such as CHANEL and Mattel (Barbie).

The company's core offering is commercial leasing of retail space, structured as long-term negotiated leases with pricing determined per-asset based on location, square footage, lease term, and tenant profile. Beyond base leasing, GGP operates a high-impact advertising business that monetizes on-property media, sponsorships, and immersive brand experiences across its high-traffic destinations. Supporting service lines include a retail resources platform (educational content for brick-and-mortar operators) and an industry news/blog content channel, positioning the firm as a partner-of-record for retailers rather than a passive landlord. The technology stack centers on conventional property management systems, retail analytics, and digital advertising infrastructure; no proprietary AI/ML products, patents, or external integrations are disclosed.

GGP was publicly traded on the NYSE under ticker GGP until its $9 billion acquisition by Brookfield Property Partners in 2018, which took the company private and folded it into Brookfield's global retail real estate platform. Earlier in its history, GGP filed for Chapter 11 bankruptcy protection in 2008-2009 during the financial crisis; a ~$60 million investment from Bill Ackman's Pershing Square Holdings during the bankruptcy ultimately generated over $3 billion in returns as the equity recovered. Today, GGP operates as a privately held subsidiary within Brookfield, with no independent public reporting of revenue or operating metrics.

Name

General Growth Properties, Inc.

Legal name

GGP Retail LLC

Website

https://ggp.com

Company type

Private

Founded year

1954

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

General Growth Properties (GGP Retail LLC) owns and operates 95+ Class A U.S. shopping centers spanning 35 states and 95M+ square feet, leasing space to 5,000+ retail brands including CHANEL and Mattel, and operating as a Brookfield Property Partners subsidiary since its 2018 $9 billion take-private.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Property Leasing: GGP generates revenue primarily through leasing retail space to brands and retailers across their portfolio of 95+ shopping centers spanning 35 states and 95M+ square feet. Revenue is derived from long-term commercial leases with retail tenants.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GGP owns and operates a portfolio of 95+ retail shopping centers spanning 35 U.S. states and 95M+ square feet, leasing Class A and luxury retail space to brands under long-term commercial agreements. The company complements its leasing business with high-impact advertising services (digital media, sponsorships, immersive brand experiences) inside its properties, and supports tenants through retail resources and an industry news content platform.

Product overview

GGP is a retail real estate company operating as a unified platform of 95+ retail assets spanning 35 states with 95M+ square feet. The company's integrated offering combines physical retail space leasing with high-impact advertising services, supported by retail resources and industry news content. The portfolio includes iconic properties such as Grand Canal Shoppes, Miami Design District, Fashion Show Las Vegas, Shops at Merrick Park, Oakbrook Center, and Ala Moana Center. Founded in 1954, GGP positions itself as a partner to retailers rather than just a landlord, emphasizing community connection and brand experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Leasing

Quantifiable outcome

• 19% of GSA-graded retail real estate ownership in the U.S.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Unibail-Rodamco-Westfield: Global flagship mall operator (owner of Westfield brand). Directly comparable to GGP in iconic destination mall ownership, premium tenant base, and luxury positioning, although URW operates at greater international scale.
• Simon Property Group: The largest publicly traded U.S. mall and Class A shopping center REIT. Directly comparable to GGP in business model (mall ownership/operation), tenant base (luxury and premium retailers), and scale (hundreds of millions of sq ft).
• Kimco Realty: One of the largest U.S. open-air shopping center REITs. Comparable to GGP in leasing-driven real estate model, although Kimco's portfolio skews toward grocery-anchored neighborhood centers rather than enclosed Class A malls.
• Phillips Edison & Company: U.S. grocery-anchored shopping center REIT. Comparable to GGP in leasing-driven real estate model and tenant relationship management, though focused on necessity-based neighborhood centers rather than destination malls.
• Brixmor Property Group: Publicly traded open-air shopping center REIT with a large U.S. portfolio. Comparable to GGP in real estate operating model and tenant-leasing economics, though it focuses on community/neighborhood centers rather than flagship malls.
• Federal Realty Investment Trust: U.S. shopping center and mixed-use REIT with a high-quality open-air portfolio. Comparable to GGP in premium positioning, long-duration leases, and tenant-mix strategy.
• Taubman Centers: Mall REIT specializing in Class A super-regional malls. Became private in 2020 via a Blackstone-led acquisition but remains a direct operational peer to GGP given similar premium mall portfolio and tenant focus.
• Macerich: U.S. mall REIT focused on Class A regional malls in dense, affluent markets. Direct peer to GGP given overlapping asset type, premium tenant mix, and similar real estate operating model.
• Regency Centers: U.S. grocery-anchored shopping center REIT. Comparable to GGP in real estate operating model and tenant base, though it focuses on necessity-based neighborhood centers instead of luxury destination malls.

Broad incumbents

• Brookfield Property Partners: Parent company of GGP and one of the world's largest real estate platforms. Broader incumbent in retail real estate, with GGP's mall portfolio now operating under its umbrella alongside office, multifamily, and logistics assets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about General Growth Properties, Inc.