Tepacheria Sazón
Tepacheria Sazón is a Mexican artisanal producer of traditional fermented tepache beverages, selling two 7% ABV SKUs (Pineapple and Guava) through DTC e-commerce, U.S. and Mexican retail, and bar/restaurant channels from its San Pancho, Nayarit facility.
- Company typePrivate
- Founded2023
- HeadquartersNayarit, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tepacheria Sazón does
Tepacheria Sazón is a privately held Mexican producer of traditional fermented tepache beverages, operating a single production facility (the only tepacheria of its kind in the region) in San Pancho, Nayarit on Mexico's Pacific coast. The company produces two core SKUs at 7% ABV — Pineapple (Piña y Canela) and Guava — each packaged in 375ml glass bottles and sold as 4-packs. Production relies on traditional Mexican fermentation methods combined with pasteurization for shelf-stability (3-year unopened shelf life, room-temperature storage prior to opening), using locally-grown, hand-harvested tropical fruit including piña miel (honey pineapple) sourced from multi-generational cultivator Memo Topete, piloncillo (raw cane sugar), and Ceylon cinnamon. The products are marketed as gluten-free, vegan, and free of artificial ingredients, and are positioned as a beer alternative and a michelada cocktail base.
The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce at $22.99 per 4-pack via its own website, wholesale distribution to specialty grocers and liquor retailers across at least seven U.S. states (Alaska, Washington, California, Illinois, Massachusetts, New York, Georgia) and multiple Mexican cities (Mexico City, Puerto Vallarta, Sayulita, San Pancho), and on-premise B2B sales to bars and restaurants. U.S. import and broadline distribution is executed through a channel partnership with Back Bar Project, the company's exclusive U.S. importer. Marketing is driven primarily by organic social media (Instagram, Facebook, TikTok, YouTube), bilingual website content focused on Mexican fermentation heritage, and earned media coverage in The New York Times, Rolling Stone, Forbes, Imbibe Magazine, and The Spirits Business.
Tepacheria Sazón operates as a private, independent company with 11-50 employees, no disclosed institutional investment, no parent company, and no M&A activity on record. Revenue, funding, and ownership structure are not publicly disclosed. The principal forward-looking initiative is the development of a canned product format alongside continued U.S. wholesale expansion via Back Bar Project. The company is registered and produces in Mexico, with the brand marketed bilingually (English/Spanish) and targeted at adult beverage consumers, bars/restaurants, and Mexican-grocery retailers in the U.S. and Mexico.
Tepacheria Sazón firmographics
Firmographics- Name
- Tepacheria Sazón
- Legal name
- Tepache Sazón
- Website
- https://tepachesazon.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tepacheria Sazón is a Mexican artisanal producer of traditional fermented tepache beverages, selling two 7% ABV SKUs (Pineapple and Guava) through DTC e-commerce, U.S. and Mexican retail, and bar/restaurant channels from its San Pancho, Nayarit facility.
- Ownership category
- akta.pro rank
Tepacheria Sazón industry classification
Industry- Product category
- Fermented Beverages
- NAICS
- Food Manufacturing (311)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Fermented Tea & Botanical Beverage Production (Jun, Kvass, etc.) (AFAFAHAD)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Tepacheria Sazón is headquartered
LocationHeadquarters
- HQ city
- Nayarit
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Tepacheria Sazón business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through company website for 4-packs of 375ml bottles. Consumers can purchase Pineapple and Guava varieties directly.
- Wholesale to Retailers: Distribution to specialty grocery stores, wine and spirits shops, and Mexican markets across the U.S. and Mexico including A-1 Market, Agave Liquors, and various independent retailers.
- B2B Bar & Restaurant Sales: Sales to bars and restaurants including craft cocktail venues and Mexican dining establishments for on-premise consumption and michelada menu applications.
- U.S. Import Distribution: Partnership with Back Bar Project as U.S. importer for broader American market distribution through their network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pineapple (Piña y Canela) 4-Pack |
| Unit Pricing | Pay-as-you-go | Guava 4-Pack |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Tepacheria Sazón product offering
Product offeringCore offering
Tepacheria Sazón is a producer of traditional Mexican fermented tepache beverages, sold in 375ml glass bottles as 4-packs at 7% ABV. Its core SKUs are Pineapple (Piña y Canela) — made from locally grown piña miel honey pineapple, piloncillo, and Ceylon cinnamon — and Guava, both crafted from 100% real fresh fruit via traditional fermentation followed by pasteurization for shelf-stability, sold directly online, through specialty retailers, and to bars and restaurants.
Product overview
Tepacheria Sazón is a traditional Mexican fermented beverage company producing artisanal tepache from locally-grown tropical fruits. The core product portfolio consists of two flavors: Tepache Sazón Pineapple (Piña y Canela) made with honey pineapple, piloncillo, and Ceylon cinnamon, and Tepache Sazón Guava made with 100% real guava. Both products are 7% ABV effervescent fermented beverages sold in 375ml bottles as 4-packs. The company is expanding into canned format. All tepache is produced in San Pancho, Nayarit using traditional recipes from the Pacific coast region.
Differentiator
Problem solved
Functional benefit
Products and services
- Tepache Sazón Pineapple (Piña y Canela) Fermented Mexican tepache made from locally grown piña miel (honey pineapple), piloncillo, and Ceylon cinnamon (canela), 7% ABV, sold in 375ml bottles as 4-packs at $22.99. Light amber, effervescent, with notes of tropical fruit, toasted spices, and caramel; targeted at adult beverage consumers and on-premise bars/restaurants.
- Tepache Sazón Guava Fermented Mexican tepache made from 100% real guava, 7% ABV, sold in 375ml bottles as 4-packs at $22.99. Crystal pink color, zesty tropical aroma, fruity semi-dry profile with ripe guava notes and a tart hibiscus finish; targeted at adult consumers and bars/restaurants seeking non-beer gluten-free options.
Quantifiable outcome
- 3-year shelf life unopened
- +2 more outcomes
Companies that use Tepacheria Sazón
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Tepacheria Sazón technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tepacheria Sazón partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Back Bar ProjectcoreU.S. importer and distribution partner for Tepache Sazón products across American markets. U.S.-based customers are directed to contact Back Bar Project for purchasing. Represents the primary distribution channel for U.S. market expansion.
- Memo TopetecoreMulti-generational pineapple cultivator in Nayarit region providing piña miel (honey pineapple) for Tepache Sazón production. Family has established itself as top pineapple cultivator in the region, providing invaluable expertise in planting, tending, and selecting fruit of finest quality for the traditional beverage.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tepacheria Sazón competitors and assessment
Company assessmentBroad incumbents
- Casa Del Sol Tequila: Premium Mexican alcoholic beverage brand with strong cultural/heritage storytelling. Competes for the same 'authentic Mexican craft alcoholic beverage' positioning in on-premise accounts and craft retail.
- Jarritos: Iconic Mexican heritage beverage brand with broad U.S. distribution. While non-alcoholic, Jarritos competes for the same Mexican authenticity and flavor-driven positioning in restaurants and retail channels.
- Pacifico Beer: Mexican Pacific-coast beer brand from the same region as Tepache Sazón's production (Nayarit/Sinaloa). Direct overlap in Mexican coastal authenticity narrative, beach/tropical venue distribution, and food-pairing occasions.
- Topo Chico Hard Seltzer: Mexican-heritage alcoholic beverage brand (Coca-Cola Co.) that competes for the same Mexican-inspired, refreshing alcoholic beverage occasion. Significantly larger distribution and marketing budget, though positioned as seltzer rather than fermented beverage.
- Modelo Especial: One of the top-selling Mexican beer brands in the U.S. Competes for Mexican-heritage alcoholic beverage occasions, especially food pairing and casual consumption, with vastly greater scale, shelf presence, and trade spend.
Direct peers
- De La Calle Tepache: Direct competitor producing commercially available alcoholic tepache for the U.S. market. Both brands target the same consumer need—authentic Mexican fermented fruit beverages—with overlapping distribution and use cases (bars, restaurants, retail).
- Kyla Hard Kombucha: Hard kombucha brand positioned as a natural, lower-sugar alcoholic alternative. Competes for the same gluten-free, real-fruit alcoholic beverage occasion with overlapping retail and on-premise channels.
- Boochcraft: Hard kombucha producer with similar fermentation-driven, fruit-forward alcoholic beverage portfolio. Comparable price points, craft positioning, and bar/restaurant distribution strategy.
- JuneShine Hard Kombucha: Hard kombucha brand offering fermented, fruit-based alcoholic beverages (~6-7% ABV) with a craft, natural-ingredients positioning. Closely comparable product format, target consumer (health-conscious alcohol alternatives), and on-premise/retail channel mix.
Emerging players
- Mad Honey Hard Kombucha: Smaller-scale hard kombucha brand with comparable craft fermented alcoholic positioning. Competes for the same craft on-premise and natural-ingredients alcoholic beverage occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tepacheria Sazón social profiles
Digital presenceTepacheria Sazón financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tepacheria Sazón leadership team
Management profileNumber of profiles
Profiles1 record
Tepacheria Sazón funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tepacheria Sazón M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tepacheria Sazón
What does Tepacheria Sazón do?
Tepacheria Sazón is a producer of traditional Mexican fermented tepache beverages, sold in 375ml glass bottles as 4-packs at 7% ABV. Its core SKUs are Pineapple (Piña y Canela) — made from locally grown piña miel honey pineapple, piloncillo, and Ceylon cinnamon — and Guava, both crafted from 100% real fresh fruit via traditional fermentation followed by pasteurization for shelf-stability, sold directly online, through specialty retailers, and to bars and restaurants.
Is Tepacheria Sazón a public or private company?
Tepacheria Sazón is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tepacheria Sazón founded?
Tepacheria Sazón was founded in 2023. It employs 11 to 50 people.
Where is Tepacheria Sazón based?
Tepacheria Sazón is headquartered in Nayarit, Mexico, in the Latin America region.
How does Tepacheria Sazón make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale to Retailers, B2B Bar & Restaurant Sales and U.S. Import Distribution.
Who are Tepacheria Sazón's main competitors?
Broad incumbents on record are Casa Del Sol Tequila, Jarritos, Pacifico Beer, Topo Chico Hard Seltzer and Modelo Especial. Direct peers are De La Calle Tepache, Kyla Hard Kombucha, Boochcraft and JuneShine Hard Kombucha. Mad Honey Hard Kombucha is listed as an emerging player.
Does Tepacheria Sazón have an API?
No public API is recorded for Tepacheria Sazón.
What industry is Tepacheria Sazón in?
Tepacheria Sazón's product category is Fermented Beverages. Its primary akta.pro industry code is AFAFAHAD, Fermented Tea & Botanical Beverage Production (Jun, Kvass, etc.), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 311 and its SIC code is 2080.