Cross Protection

What Cross Protection does

Cross Protection (M) Sdn Bhd is a privately-held Malaysian manufacturer of disposable medical and dental supplies, headquartered in Klang, Selangor, operating from two Klang sites: a corporate/registered office at No. 18, Persiaran Astana /KU 2, Bandar Bukit Raja, and a warehouse/self-pickup distribution facility at No. 11, Jln Perindustrian 5, Batu 5 1/2, off Jln Haji Abdul Manan. The company manufactures and sells a broad portfolio of single-use products organized into disposable gloves (XTRETCH nitrile, XCEL powder-free latex, XTEND powdered latex, PE long glove), disposable face masks (RES-Q 300 series — PLUS, ULTRA, Sensitive, Kids — manufactured in an ISO 7 clean room and meeting EN 14683 Type IIR / ASTM F2100 Level 2 or 3), protection apparel (surgical gowns including the Cloud Comfort Collection Premium Plus Impervious Reinforced line, surgeon caps, sleeve covers, shoe and boot covers across AAMI Level 1/2/3), hospital admission supplies (disposable bedding, SAP absorbent underpads, dressing sets, waste bags), dental accessories (dental bibs with a proprietary bonding/embossing technique, microtip aspirators), pre-assembled procedure sets (Caesarean, Ophthalmic, Basic Dressing), and sterilization consumables (SMS wrap, crepe paper, plasma/gusseted/flat reels, pouches, indicator tapes — CE certified).

The business model is direct hardware sales of consumables to healthcare professionals and facilities, sold primarily through the company's own e-commerce storefront at crossprotection.com, supplemented by self-pickup at the Klang warehouse, scheduled own-lorry delivery in select areas, and WhatsApp/email inside sales. Pricing is in Malaysian Ringgit, tiered by carton volume (with drops of roughly 28-43% at higher tiers), with stock verification required before payment and delivery terms of RM15 per 5kg in Peninsular Malaysia (free delivery above RM1,500) and RM500 deposit per trip to East Malaysia; online transactions are explicitly restricted to Malaysia. Customer coverage is segmented by vertical — medical facilities and dental practices are primary, with veterinary, industrial, nursing/homecare, and laboratory/diagnostics as secondary verticals — though no named enterprise customers, distributor agreements, or export channels are disclosed.

Name

Cross Protection

Legal name

Cross Protection (M) Sdn Bhd

Website

https://crossprotection.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Cross Protection (M) Sdn Bhd is a privately-held Malaysian manufacturer of disposable medical and dental supplies — including gloves, surgical face masks, protective apparel, procedure sets, and sterilization products — sold through its own e-commerce storefront and direct distribution to healthcare professionals across medical, dental, veterinary, industrial, nursing/homecare, and laboratory verticals within Malaysia.

Ownership category

akta.pro rank

Product category

Medical Disposable Supplies

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro industry

PRIMARYCRADALAJ

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Paper Goods & Disposables (Tissue, Diapers, Feminine Care)

SECONDARYIMALAIAB

Sterile & Aseptic Medical Packaging (Pouches, Wraps, Sterile Barriers)

Industrials, Manufacturing & Construction/Packaging & Containers/Pharmaceutical & Medical Packaging

SECONDARYHLAHADAM

Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Surgical Instruments, Endoscopy & OR Equipment

SECONDARYCRADALAK

Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Paper Goods & Disposables (Tissue, Diapers, Feminine Care)

Keywords

• Disposable medical supplies
• Surgical face masks
• Examination gloves
• Sterilization products
• Protective apparel

Headquarters

HQ city

Klang

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of disposable medical supplies including surgical masks, gloves, protection apparel, sterilization products, and hospital admission supplies. Products sold in various quantities with tiered pricing based on order volume. Revenue generated through one-time transaction purchases rather than recurring subscriptions.
2. Custom Procedure Sets: Sale of pre-assembled sterile procedure sets (Caesarean Set, Ophthalmic Set) with customization options available based on customer requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cross Protection manufactures and sells a comprehensive range of disposable medical and dental supplies, including surgical face masks (RES-Q 300 series), examination gloves (XTRETCH, XTEND, XCEL brands), protective apparel (surgical gowns, caps, shoe covers, sleeve covers, boot covers), sterilization products (wraps, reels, pouches, indicator tapes), hospital admission supplies (bedsheets, pillow cases, blankets, underpads), dental accessories (bibs, aspirators), and pre-assembled sterile procedure sets (Caesarean, Ophthalmic, Basic Dressing). The company produces goods in an ISO 7 clean room and serves healthcare, dental, veterinary, industrial, nursing/homecare, and laboratory/diagnostics sectors, with online sales limited to Malaysia.

Product overview

Cross Protection is a Malaysian medical and dental supplies company (Cross Protection (M) Sdn Bhd) offering a comprehensive portfolio of disposable medical supplies and sterilization products. The product line consists of multiple categories including: disposable gloves (nitrile, latex, PE variants under XTRETCH, XTEND, XCEL brands); surgical and protective face masks (RES-Q 300 series in various tiers including ULTRA, PLUS, Sensitive, and Kids formulations); protection apparel (surgical gowns including PREMIUM PLUS and IMPERVIOUS REINFORCED variants, surgeon caps, isolation gowns, shoe covers, boot covers, sleeve covers); hospital admission products (AAMI LEVEL 3 disposable bedding including bedsheets, pillow cases, blankets, compressed towels, dressing sets); dental accessories (dental bibs, microtip aspirators); consumable products (SAP absorbent underpads in various sizes, waste bags, HDPE aprons, surgical tape); procedure sets (Caesarean Set, Ophthalmic Set); and sterilization products (wraps, crepe paper, plasma reels, gusseted reels, flat reels, pouches, and steam indicator tapes). The company positions itself as a one-stop supplier serving medical, dental, veterinary, industrial, nursing/homecare, and laboratory/diagnostics sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Cloud Comfort Collection: Premium Plus Impervious Reinforced Surgical Gown branded under Cloud Comfort Collection featuring PE protection on sleeves and front chest.
• XTRETCH
• XCEL
• XTEND
• RES-Q 300

Products and services

• RES-Q 300 Surgical Face Masks (PLUS, ULTRA, Sensitive, KIDS variants) 3-ply and 4-ply surgical face masks with bacterial filtration efficiency (BFE) ≥98%, viral filtration efficiency (VFE) ≥98%, and sub-micron particulate filtration efficiency (PFE) ≥85%. Available in adult and children sizes, standard and sensitive skin variants, with earloop fastening. Manufactured in ISO 7 clean room. Registered under Malaysian Act 737 with MDA advertisement approval MDAMD 018/2025. For healthcare professionals in hospitals, dental clinics, and laboratories.
• XTRETCH, XTEND, XCEL Disposable Examination Gloves Disposable examination gloves in nitrile, latex, and polyethylene materials. Includes XTRETCH black nitrile gloves, blue nitrile gloves, XTEND powdered latex gloves, XCEL tacky-grip powder-free latex gloves, and PE long gloves for extended forearm coverage. Offered for healthcare, dental, salon, beauty, automotive, cleaning, veterinary, food preparation, and agricultural applications.
• Premium Plus Surgical Gowns (including Cloud Comfort Collection Impervious Reinforced) Sterile surgical gowns made of heavyweight non-allergenic, lint-free Sontara material with knitted cuff, velcro neck, and waist tie. Premium Plus Impervious Reinforced variant (Cloud Comfort Collection) includes PE protection on both sleeves and front chest for high-fluid, lengthy surgical environments. Available in sizes S to XXXL. Designed for high-performance surgical applications.
• AAMI Level 2 and Level 3 Protection Apparel (caps, sleeve covers, shoe covers, boot covers, gowns) Disposable protective apparel including surgeon caps (poly coated tie and AAMI Level 2 round cap), sleeve covers (basic, AAMI Level 2, plastic), shoe covers (standard, AAMI Level 2, AAMI Level 3, premium, poly coated, antiskid base, plastic), and boot covers (premium). SMMMMS and SMS fabric constructions for spray/water repellency and antistatic performance. Registered under Act 737.
• Pre-assembled Procedure Sets (Caesarean Set, Ophthalmic Set, Basic Dressing Set) Sterile pre-assembled procedure sets for surgical and dressing procedures. Caesarean Set includes reinforced table cover, mayo cover, caesarean drape with pouch and fenestrated incise, syringe, umbilical cord clamp, baby blanket, maternity pad, and placenta tray. Ophthalmic Set includes surgical gown, medical towel, gauze, cotton applicator, syringe, medicine cup, gallipot, kidney dish, forcep, eye drape, back table cover, eye shield, and eye pad. Basic Dressing Set includes tray with 3 compartments, dressing forceps, gauze sponges, patient drape, sterile field, cotton balls, paper hand towel, and limpet bag.
• Sterilization Products (Flat Reels, Gusseted Reels, Plasma Reels, Pouches, Wraps, Crepe Paper, Indicator Tape) Comprehensive sterilization product range including sterilization flat reels, gusseted reels, plasma reels (Tyvek/PE-PET), sterilization pouches, SMS sterilization wraps in sizes from 60x60cm to 120x180cm, medical crepe paper for Steam/EO/Plasma sterilization, and steam indicator tape (12mmx50m). All CE certified with EO/Steam/Form tri-indicators and triple side seal construction for secure closure. Lead-free and latex-free options available.
• Hospital Admission Products (AAMI Level 3 Bedsheets, Pillow Cases, Blankets, Cotton Soft Coated Bedding, Compressed Towels) Disposable hospital admission products including AAMI Level 3 disposable blankets (141x152cm), bedsheets (141x220cm), pillow cases, cotton soft coated bedsheets and pillow cases with High Risk Poly Coated triplex material, hypoallergenic properties, and waterproof inner film. Also includes compressed towels (30x60cm) that expand when soaked. AAMI Level 3 products registered under Act 737 with MDA advertisement approval MDAMD 018/2025.
• Dental Accessories (Dental Bibs, Microtip Aspirators) Dental bibs (45x33cm, 2 ply paper plus 1 ply PE, extra heavy weight 18+18gsm) with proprietary bonding technique that securely bonds tissue and PE layers with horizontal embossing for moisture flow and liquid lock. Available in Blue, Green, Lavender, Yellow, and Pink. Also includes microtip aspirators (unsterile) for connection between aspirator and dental suction unit.
• Consumable Products (SAP Absorbent Underpads, Waste Bags, HDPE Plastic Aprons, Surgical Tape) Medical consumable products including SAP absorbent underpads in 17x27 inch, 24x36 inch, and 30x30 inch sizes with waterproof polyethylene backing and highly absorbent SAP core; HDPE plastic aprons (72x140cm); medical waste bags in small (450x650x0.015mm) and medium (650x850x0.02mm) sizes; and hypoallergenic surgical paper tape (25mmx5m). For hospitals, nursing homes, examination tables, and pet care facilities. HDPE Plastic Apron registered under Act 737.

Quantifiable outcome

• Bacterial Filtration Efficiency (BFE) ≥98% for face masks
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Top Glove Corporation: Top Glove is the world's largest manufacturer of disposable gloves, headquartered in Malaysia. Directly comparable to Cross Protection's glove lines (XTRETCH nitrile, XTEND latex, XCEL) but operates at vastly greater scale, providing both direct competitive pressure and a benchmark for cost competitiveness in the Malaysian glove market.
• Supermax Corporation: Supermax is a Malaysian glove manufacturer with integrated production of nitrile and latex examination gloves and own-brand distribution. Comparable in glove manufacturing focus and Malaysian origin, operating at substantially larger scale than Cross Protection.
• Ansell: Ansell is a global leader in PPE including examination and surgical gloves (nitril, latex), protective apparel, and sterilization packaging. Highly comparable to Cross Protection's glove and protection apparel lines, with established international distribution that Cross Protection lacks.
• Medicom (AMD Medicom): Medicom is a global manufacturer and distributor of infection control and PPE products including face masks, gloves, and procedure packs. Directly comparable product portfolio to Cross Protection, including procedure sets similar to the Caesarean and Ophthalmic Sets, with far larger global scale.
• Kossan Rubber Industries: Kossan is a Malaysian-based manufacturer of examination gloves, cleanroom gloves, and rubber products. Comparable product portfolio to Cross Protection's glove category with significantly larger manufacturing scale and broader international distribution.
• Hartalega Holdings: Hartalega is a leading Malaysian nitrile glove manufacturer with a global footprint. Comparable in product category (examination gloves) and Malaysian origin, though vastly larger in scale and capacity, making it a benchmark incumbent competitor.
• 3M Health Care: 3M is a global diversified manufacturer with a major healthcare division producing surgical masks, respirators, sterilization products, and medical consumables. Comparable across multiple Cross Protection categories (face masks, sterilization reels/pouches, AAMI-rated apparel) but operates at vastly larger scale with global reach.

Emerging players

• Wesper PPE / Biofacemasks Asia-Pacific peers: Regional Asia-Pacific disposable mask and glove manufacturers (e.g., smaller Malaysian and Indonesian players) compete directly with Cross Protection in commodity PPE categories. Comparable in scale and product mix, with similar e-commerce and B2B distribution strategies targeting healthcare verticals.

Direct peers

• Rubberex Corporation: Rubberex is a Malaysian manufacturer of household, industrial, and medical rubber gloves. Comparable to Cross Protection's glove product line with overlap in target customer segments and Malaysian manufacturing base.
• Careplus Group Berhad: Careplus is a Malaysian glove and cleanroom products manufacturer serving medical, dental, and industrial markets. Closely comparable to Cross Protection in product mix (gloves, masks, cleanroom supplies), Malaysian footprint, and target verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CrossP_Malaysia
• Facebookfacebook.com/pages/Cross-Protection-M-Sdn-Bhd/437773749708946
• Instagraminstagram.com/cross_protection_malaysia
• LinkedInlinkedin.com/company/cross-protection

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Protection