Whole Child Pediatrics

What Whole Child Pediatrics does

Whole Child Pediatrics is a private, single-location pediatric medical practice operating from a 4,400-square-foot office at 20925 Professional Plaza in Ashburn, Virginia. Founded in 2001 by Dr. Laura Pasternak, the practice serves Northern Virginia families through comprehensive pediatric services including well-child visits, sick visits, same-day appointments, newborn care, immunizations, sports physicals, prenatal consultations, and ADHD management. The current provider team comprises five Board Certified pediatricians who are Fellows of the American Academy of Pediatrics, supported by dedicated pediatric medical assistants and college-educated front-desk staff. The practice is structured as a Professional Corporation (Whole Child Pediatrics P.C.) under Virginia law, with no disclosed external ownership, private equity investment, or parent company.

Name

Whole Child Pediatrics

Legal name

Whole Child Pediatrics P.C.

Website

https://wholechildva.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Whole Child Pediatrics is a private, single-location pediatric medical practice in Ashburn, Virginia, founded in 2001. It provides comprehensive pediatric care — well visits, sick visits, immunizations, telemedicine, and newborn care — to Northern Virginia families through five Board Certified pediatricians.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAJAF

Pediatrics & Adolescent Medicine Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLALAHAF

Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

Keywords

• Pediatric medical care
• Well-child visits
• Childhood immunizations
• Pediatric telemedicine
• Newborn care services

Headquarters

HQ city

Ashburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Patient Visit Services: Fee-for-service medical care including well visits, sick visits, consultations, and preventive care. Co-pays collected at time of service per insurance requirements. Under the Affordable Care Act, preventive care including well visits for children is often covered with no co-pay.
2. Insurance Billing: The practice participates with most major insurance plans including Aetna, Anthem, Cigna, United Healthcare, Medicaid, and Tricare Standard. The practice bills insurance directly for covered services and collects co-pays and deductibles from patients.
3. Form Completion Fees: Small fees charged for completion of certain medical forms not covered by insurance, such as sports physical forms ($10), Virginia School forms ($15), and camp forms ($10). Many forms provided free of charge.
4. Vaccine Administration: Vaccines covered by most insurance plans. For uninsured patients, vaccines provided free through Virginia Vaccine for Children program with a $25 administration fee per vaccine.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Whole Child Pediatrics is a full-service pediatric medical practice providing comprehensive clinical care for children from newborns through adolescents. Services include well-child visits, sick visits, same-day sick appointments, immunizations following AAP/CDC guidelines, newborn care, prenatal consultations, sports physicals, telemedicine video visits, after-hours telephone triage, and on-site rapid COVID-19 testing, delivered by Board Certified pediatricians who are Fellows of the American Academy of Pediatrics.

Product overview

Whole Child Pediatrics is a full-service pediatric medical practice offering comprehensive pediatric care as a unified service model. The practice provides core medical services including well-child visits, sick visits, same-day appointments, and newborn care. Supporting services include telemedicine (HIPAA-compliant video consultations), immunization/vaccination services (following AAP and CDC guidelines), COVID-19 rapid testing, sports physicals, prenatal visits, and after-hours telephone consultation. Patient engagement is facilitated through the YourHealthFile Patient Portal enabling online scheduling, secure messaging, prescription refills, and E-visits. The practice operates extended hours including evenings and Saturdays, and serves Spanish-speaking patients. Whole Child Pediatrics has been serving Northern Virginia families since 2001, with the current 4,400 square foot modern facility opened in September 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Medical Care Services Full-service pediatric office care including well-child visits, sick visits, same-day sick appointments, newborn care, adolescent care, ADHD management, and childhood development monitoring delivered by Board Certified pediatricians. Extended evening hours (4 nights/week) and Saturday morning hours support working families.
• Telemedicine Services HIPAA-compliant secure video feed telemedicine appointments offered throughout the day, available exclusively to current patients of the practice for consultations and follow-up visits.
• Immunization and Vaccination Services Full range of childhood vaccinations following AAP and CDC guidelines. Vaccines are covered by most major insurance plans. Uninsured patients receive vaccines free of charge through the Virginia Vaccine for Children program with a $25 administration fee per vaccine.
• COVID-19 Rapid Testing On-site RAPID Nucleic Acid Amplification COVID-19 testing producing highly accurate results in as little as 15 minutes, available exclusively to current patients and families of the practice.
• Patient Portal (YourHealthFile) Secure online portal (YourHealthFile) enabling patients to request appointments, send secure messages to providers, request prescription refills, view child medical records, and conduct E-visits.
• Sports Physicals Physical assessments required for sports participation, provided year-round. Includes form completion services with standard and rushed delivery pricing options.
• Prenatal Visits Free prenatal consultations for expectant parents to meet the practice's doctors and staff, learn about the practice's approach, and select Whole Child Pediatrics as their newborn's pediatric medical home before delivery.
• After-Hours Telephone Service On-call physician telephone triage for current patients with urgent pediatric health concerns outside of regular office hours, provided at no additional charge.
• Medical Form Completion Services Completion of medical forms including sports physical forms ($10), Virginia school forms ($15), and camp forms ($10), with rush surcharges for expedited turnaround. School excuses, immunization records, and medication refills are provided free of charge.

Quantifiable outcome

• Vaccinations have reduced the number of infections from vaccine-preventable diseases by more than 90% according to the American Academy of Pediatrics

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ESM BillingcoreImplementation/ SI/ Consulting PartnerWhole Child Pediatrics partners with ESM Billing, a local Loudoun County company with many years of experience in medical billing. This partnership allows Whole Child to focus on providing quality care while ESM handles billing operations. Contact for billing questions: Veronica at 703-723-4484.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Pediatric Associates: Large multi-location pediatric primary care practice offering well visits, sick visits, immunizations, and after-hours access. Directly comparable to Whole Child Pediatrics in service model and patient demographic, with comparable reliance on board-certified pediatricians and patient portals.
• Capital Area Pediatrics: Multi-location independent pediatric practice in the greater Washington DC metro, including Northern Virginia locations. Directly comparable as a private pediatric primary care group offering well visits, sick care, telemedicine, and extended hours to similar family demographics.
• Loudoun Pediatric Associates: Pediatric primary care practice serving Loudoun County, Virginia, the same county as Whole Child Pediatrics. Offers comparable well-child, sick visit, and immunization services with similar insurance participation, making it a clear head-to-head competitor.
• TLC Pediatrics: Independent pediatric primary care practice offering well-child, sick, and adolescent care with extended hours. Comparable independent-practice model and target demographic in the mid-Atlantic, making it a useful operational benchmark.
• Virginia Pediatric Group: Independent pediatric practice serving Northern Virginia with multiple providers and locations, offering well-child care, sick visits, and adolescent medicine. Closest direct peer geographically and operationally to Whole Child Pediatrics.
• Fairfax Pediatric Associates: Long-established independent pediatric group in Northern Virginia with multiple physicians and locations. Comparable in service mix (well visits, sick care, immunizations), physician credentialing, and target family demographic.

Emerging players

• PM Pediatrics: Pediatric urgent care chain offering evening, weekend, and holiday sick-visit access. Comparable on the after-hours/sick-visit segment where Whole Child competes with same-day appointments, but PM Pediatrics specializes in urgent rather than comprehensive primary care.

Broad incumbents

• Children's National Hospital (Pediatric Primary Care): Major regional pediatric health system that operates primary care and specialty pediatric services across the DC metro, including Northern Virginia. Comparable as a pediatric provider serving the same families, with much broader specialty and hospital infrastructure.
• Inova Children's Services: Integrated health system with pediatric primary care, specialty, and hospital services in Northern Virginia. Comparable on pediatric care delivery in the same geography, with significantly broader scope and system-level payer leverage.

Others

• Office Practicum: Pediatric-specific EHR and practice management vendor widely used by independent pediatric groups. Comparable as the underlying technology stack enabling Whole Child's patient portal and telemedicine workflows, and a reference point for tech-enabled practice economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wholechild.pediatrics.7
• Xtwitter.com/wholechildva

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Child Pediatrics