What Hong Leong Industries does

Hong Leong Industries Berhad (HLI) is a publicly listed Malaysian holding company founded in 1961 and listed on Bursa Malaysia under ticker HLI. It operates two core segments — automotive and building materials — through four wholly-owned subsidiaries: Hong Leong Yamaha Motor Sdn Bhd (motorcycle manufacturing and distribution, joint venture with Yamaha Motor Co. Ltd. since 1979), HLY Marine Sdn Bhd (exclusive distributor of Yamaha Marine outboard products in Peninsular Malaysia since April 2017), Guocera Holdings Sdn Bhd (ceramic and mosaic tile manufacturing with facilities in Kluang), and GenCode Sdn Bhd (technology solutions). The Yamaha motorcycle business holds approximately 49% market share in Malaysia, making Hong Leong Yamaha Motor one of Yamaha's most successful operations globally, while the Guocera tile business has been operating since the company's origins as Fancy Tile Works Limited.

The company's revenue model is hardware-led across all segments: motorcycle and marine sales through a nationwide dealership network, ceramic tile sales to construction and renovation customers, and recurring aftermarket income through OEM parts distribution and the Yamaha Quality Service Centre network. Go-to-market is primarily via channel partners and dealers, with direct-to-consumer engagement emerging through Lifestyle Stations (integrated showroom/service/parts/training concepts), 360-degree digital showrooms, e-service systems, and digital warranty platforms. Customers span individual consumers, gig economy workers (food delivery and parcel hailing riders projected to grow to 90,000 active riders by 2025), and construction-sector building materials buyers. Headcount stands at nearly 3,000 employees, and the company maintains ISO9001:2015 and ISO14001:2015 certifications alongside an FTSE4Good ESG rating of 4.4 in 2025.

The company is a member of the Hong Leong Group conglomerate, which provides financial stability, and operates an active sustainability governance framework led by the Group Managing Director. Strategic priorities include smart factory automation, digital transformation of the customer experience, expansion of service centres and parts distribution to capture the projected RM44 billion automotive aftermarket by 2025, and capitalising on gig economy-driven motorcycle demand in the Malaysian market of 23 million vehicles. As of March 2023, HLI held a strong net cash position of RM1.63 billion (RM5 per share) and is described by third-party research as offering an attractive 7% dividend yield.

Name

Hong Leong Industries

Legal name

Hong Leong Industries Berhad

Website

https://hli.com.my

Company type

Public

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hong Leong Industries Berhad is a Malaysian listed holding company that manufactures and distributes Yamaha motorcycles (~49% Malaysian market share), exclusively distributes Yamaha Marine outboards in Peninsular Malaysia, and produces Guocera ceramic tiles, serving consumers, gig economy riders, and construction-sector buyers through a nationwide dealership and service network.

Ownership category

akta.pro rank

Product category

Motorcycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

akta.pro secondary industries

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

Keywords

• Motorcycle manufacturing
• Ceramic tile production
• Marine outboard distribution
• Automotive after-sales service
• Building materials supply

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Manufacturing and Distribution: Manufacturing and distribution of Yamaha motorcycles in Malaysia through Hong Leong Yamaha Motor Sdn Bhd, with exclusive distribution rights for Yamaha Marine outboard motor products in Peninsular Malaysia through HLY Marine Sdn Bhd.
2. Building Materials: Production and sale of ceramic tiles and building materials through Guocera Holdings Sdn Bhd.
3. Spare Parts and Service: Distribution of original equipment manufacturer parts, service workshop operations, and Yamaha quality service centres across Malaysia. Automotive parts market estimated to grow at CAGR of 5% to RM44bil by 2025.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hong Leong Industries Berhad (HLI) is a publicly listed Malaysian holding company that manufactures and distributes Yamaha motorcycles (through Hong Leong Yamaha Motor Sdn Bhd), exclusively distributes Yamaha Marine outboard motors in Peninsular Malaysia (through HLY Marine Sdn Bhd), and produces ceramic and mosaic tiles (through Guocera Holdings Sdn Bhd). The company also operates Yamaha Lifestyle Stations integrating showrooms, service workshops, parts outlets, and training academies, supported by a nationwide dealer and service centre network.

Product overview

Hong Leong Industries Bhd (HLI) operates as a diversified manufacturing and distribution holding company with two primary segments: automotive (motorcycles) and building materials. The company offers a portfolio of products through its subsidiaries: Hong Leong Yamaha Motor Sdn Bhd (motorcycles, ~40%+ market share), HLY Marine Sdn Bhd (marine engines), Guocera Holdings Sdn Bhd (ceramic tiles), and GenCode Sdn Bhd. The core Yamaha motorcycle business includes a Lifestyle Station concept combining sales, service, spare parts, safety training (META academy), and merchandise, supported by an expanding service centre and parts distribution network across Malaysia. The marine division distributes Yamaha outboard motors, while the building materials division produces premium tiles for construction applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Yamaha Motorcycles
• Yamaha Marine Outboard Motors

Quantifiable outcome

• ~49% motorcycle market share in Malaysia
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Kembara KitchenminorOthers · 5 December 2024Charitable partner for flood relief efforts. On 5 December 2024, Guocera and HLYM partnered with Kembara Kitchen to support flood victims, donating essential items and RM500, with employees volunteering to pack 1,000 ready-to-eat meals for victims in Kedah.
• Harimau Buta MalaysiaminorOthers · 17 June 2023Alumni Hong Leong Yamaha Motor (HLYMA) partnered with Harimau Buta Malaysia (Blind Football Malaysia) for the 'Blindness Doesn't Stop The Game' CSR program, supporting para athletes who won silver medal in ASEAN Para Games.
• Yayasan Sultanah BahiyahminorOthers · 1 January 2023Recipient of flood relief donations. 1,000 ready-to-eat meals prepared through Kembara Kitchen partnership were sent to flood victims at this foundation in Kedah.
• Yamaha Motor Co. Ltd. (Marine)coreChannel Partner/ Reseller/ Distributor · 27 April 2017HLY Marine Sdn Bhd was appointed as the exclusive re-seller and distributor of Yamaha Marine outboard motor products in Peninsular Malaysia in April 2017. This partnership strengthens the company's presence in the marine propulsion segment.
• Yamaha Motor Co. Ltd.coreStrategic or Co-development Partner · 23 April 1979Hong Leong Yamaha Motor Sdn Bhd is a joint venture between Hong Leong Group and Yamaha Motor Co. Ltd., incorporated in 1979. This is a core strategic partnership making Hong Leong Yamaha Motor one of Yamaha's most successful operations outside of Japan, with over 40% market share in Malaysia.

Scale indicators11 records

Recent moves13 records

Expansion highlights6 records

Market position

Strengths2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hong Leong Industries