Universitas Prasetiya Mulya

What Universitas Prasetiya Mulya does

Universitas Prasetiya Mulya is a private university in Indonesia, founded in 1982/1983 and headquartered in BSD City, Tangerang, Banten, with a second campus in Cilandak, South Jakarta. It operates three schools: the School of Business and Economics (S1 programs in Accounting, Business, Branding, Finance & Banking, Financial Technology, and others; S2 programs in Marketing & Finance Management, Applied Business Analytics, New Ventures, and Executive Business; and an S3 doctoral program in Management & Entrepreneurship), the School of STEM (S1 programs in AI & Robotics, Digital Business Technology, Business Mathematics, Product Design Innovation, Food Business Technology, and Renewable Energy Engineering), and the School of Law and International Studies (International Business Law). It also offers an accelerated STAR TRACK program (3-year undergraduate + 1-year master's), international student programs, and the IDegree online credit-exchange with Woosong University, South Korea. Technology infrastructure includes an LMS, student dashboard, MyPrasmul portal, 360 VR campus tour, and CITRA assessment tool for prospective students.

The university runs a sales-led go-to-market motion targeting prospective students through PRASMUL Goes To roadshows (with free CITRA assessments), campus Open House events, digital marketing, and direct admissions via hotlines and WhatsApp. Revenue is primarily tuition-driven (subscription/recurring annual billing) across S1/S2/S3 programs, supplemented by corporate training and executive education (professional services), and more recently by Prasmul EduWealth, a co-branded education savings plan launched with Danamon and Manulife Indonesia in October 2025 combining savings, life insurance, and student development services. Strategic positioning emphasizes experiential learning, AI and digital transformation integration ('Prasmul New Look' launched May 2026), and a network of corporate and international academic partnerships (ITB, British Council, ACCA, BRI, Panin Asset Management, ICDEC). The institution is foundation-owned (Yayasan Prasetiya Mulya), governed by a Board of Trustees, and led by Rector Dr. Hassan Wirajuda (former Indonesian Foreign Minister, 2025-2028 term); it does not publish financial statements.

Name

Universitas Prasetiya Mulya

Legal name

Universitas Prasetiya Mulya

Website

https://prasetiyamulya.ac.id

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Universitas Prasetiya Mulya is a private Indonesian university (founded 1982/1983) with campuses in BSD City and South Jakarta, offering undergraduate, graduate, and doctoral programs across Business & Economics, STEM, and Law, plus corporate training and an education savings product.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (61141), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Finance, Accounting & Economics Schools (EDAHAHAD)

akta.pro secondary industries

International Business & Global Management Schools (EDAHAHAJ), Marketing, Sales & Brand Management Schools (EDAHAHAE), Diploma-to-Degree / Articulation & Credit-Transfer Pathways (EDAIAJAG)

Keywords

• Higher education services
• Business school programs
• STEM university education
• Graduate management studies
• International student programs

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tuition and Registration Fees: Primary revenue from student tuition payments across undergraduate, graduate, and doctoral programs including registration and admission fees
2. Corporate Training and Executive Education: Revenue from corporate partnerships, professional development programs, and executive education offerings
3. STAR TRACK Program: Accelerated 3-year undergraduate plus 1-year master program generating additional revenue streams

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Universitas Prasetiya Mulya is a private Indonesian university delivering higher education across undergraduate (S1), graduate (S2), and doctoral (S3) levels through three schools: School of Business and Economics, School of STEM, and School of Law and International Studies. Programs span accounting, finance, marketing, hospitality, business analytics, AI & Robotics, Digital Business Technology, Business Mathematics, Renewable Energy Engineering, and International Business Law, with an accelerated Star Track pathway combining a 3-year bachelor and 1-year master.

Product overview

Universitas Prasetiya Mulya is a private university in Indonesia offering a comprehensive portfolio of educational products across three main schools: School of Business and Economics (undergraduate and graduate programs in business, accounting, finance, marketing, and hospitality), School of STEM (undergraduate programs in AI & Robotics, Digital Business Technology, Business Mathematics, Product Design Innovation, Food Business Technology, and Renewable Energy Engineering), and School of Law and International Studies. The university operates a 4-year accelerated Star Track Program combining undergraduate and master's degrees, maintains international student programs, and has launched innovative financial products like Prasmul EduWealth in partnership with Danamon and Manulife. Technology-enhanced services include 360 VR campus tours, the MyPrasmul student portal, IDegree online exchange programs with international universities like Woosong University, and CITRA assessment tools for prospective students. The institution emphasizes collaborative learning integrated with AI and digital technologies across its academic offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• School of Business and Economics (S1) Undergraduate business and economics programs offering majors in Accounting, Business, Branding, Business Economics, Event Management, Hospitality Business, International Marketing, Finance & Banking, and Financial Technology, combining business intelligence with practical industry exposure for prospective undergraduate students.
• School of STEM (S1) Undergraduate STEM programs including Product Design Innovation, Business Mathematics, AI & Robotics, Digital Business Technology, Food Business Technology, and Renewable Energy Engineering, integrating technology with business applications for prospective undergraduate students.
• School of Law and International Studies (S1) Undergraduate program in International Business Law, preparing students for the legal aspects of global business operations.
• Master of Management Programs (S2) Graduate programs including Marketing & Finance Management (Regular), Applied Business Analytics, New Ventures Innovation, Business Management, Strategic Management, and Business Executive (BSD Campus), featuring a multidisciplinary environment with industry practitioners, targeted at working professionals.
• Doctoral Program in Management and Entrepreneurship (S3) Doctoral program focused on management and entrepreneurship research and scholarship, designed for academic researchers and senior professionals pursuing advanced studies.
• Star Track Program Accelerated 4-year program combining a 3-year undergraduate degree and 1-year master's degree, designed for high-achieving students seeking expedited advanced education.
• International Student Program Programs designed for international students, supporting cross-cultural academic exchange and global education exposure at Prasetiya Mulya's campuses.
• Prasmul EduWealth Premium Education Saving Plan Premium Education Saving Plan co-developed with Danamon and Manulife Indonesia, combining a savings plan, life insurance protection, and student development ecosystem to help families plan and finance children's education costs.
• IDegree Online Credit Exchange Program Online credit exchange program enabling Prasetiya Mulya students to take courses at partner universities abroad (such as Woosong University, South Korea) for one semester with credit transfer toward their degree.
• ITB-Prasmul Sarjana-Magister Integration Program Bachelor-Master integration program between S1 Business Mathematics at Prasetiya Mulya and S2 Mathematics at ITB, allowing students to take graduate courses during undergraduate studies and complete a master's degree in one year.

Quantifiable outcome

• Gold medal achievement at 14th Bali International Choir Festival 2025 with score 81.00
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature4 records

Partnerships

14 partnerships are on record, tiered major, core and standard.

• Universitas DiponegoromajorStrategic or Co-development Partner · 6 February 2026MoU for strengthening Tri Dharma of higher education (education, research, community service) and sustainable human resource development. Includes curriculum development, collaborative research, and HR capacity building aligned with industry needs.
• British CouncilmajorStrategic or Co-development Partner · 3 February 2026Prasmul hosted British Council East Asia Education Week 2026, featuring East Asia Agents Conference and ThinkTNE Forum. Strategic collaboration for strengthening transnational education between UK and East Asia, bringing together hundreds of education stakeholders.
• Kabupaten Tangerang GovernmentcoreStrategic or Co-development Partner · 14 January 2026Cooperation agreement for Creative Economy (KEK) development across 12 districts in Tangerang Regency. Includes community empowerment, creative industry development, and education access for low-income residents through scholarship schemes.
• Panin Asset ManagementstandardStrategic or Co-development Partner · 1 October 2025MoU for education scholarship donation program supporting high-achieving active students for academic year 2025/2026 as part of corporate social responsibility initiatives.
• Institut Teknologi Bandung (ITB)coreStrategic or Co-development Partner · 29 May 2025MoU signed for strengthening STEM program collaboration between institutions. Includes integration of undergraduate and graduate programs, joint curriculum development, collaborative research, and academic staff exchange. Covers areas including AI & Robotics, Semiconductor, Big Data, Product Design, Business Design & Analytics, Entrepreneurship & Innovation Ecosystem, and Renewable Energy & Sustainability.
• Institut Teknologi Bandung (ITB) - FMIPAcoreStrategic or Co-development Partner · 13 January 2025MoA signed for Bachelor-Master integration program between S1 Business Mathematics Prasmul and S2 Mathematics ITB. Students can take S2 courses during undergraduate studies with credit recognition, enabling 1-year master's completion. First education cooperation between ITB and external partner.
• PT Bank Danamon IndonesiamajorStrategic or Co-development PartnerCollaboration launching Prasmul EduWealth - Premium Education Saving Plan combining savings, life insurance protection, and student development ecosystem to help families plan for quality education.
• PT Asuransi Jiwa Manulife IndonesiamajorStrategic or Co-development PartnerJoint initiative with Danamon and Prasmul for Prasmul EduWealth education savings program providing financial solutions for families preparing for children's education costs.
• Woosong University, Korea SelatanstandardStrategic or Co-development PartnerIDegree Program enabling Prasmul STEM students to take online courses from Woosong University for one semester with credit transfer, providing international learning experience without leaving Indonesia.
• Edith Cowan UniversitystandardStrategic or Co-development PartnerGlobal collaboration preparing young generation for AI era through international academic partnership and student exchange programs.
• Indonesia Chip Design Collaborative Center (ICDEC)standardStrategic or Co-development PartnerNon-profit institution developing semiconductor human resources and technology in Indonesia, initiated by Polytron with 13 universities including Prasmul and ITB.
• PT Bank Rakyat Indonesia (BRI)standardStrategic or Co-development PartnerPartnership for talent development strengthening collaboration between banking sector and higher education institution.
• ACCA (Association of Chartered Certified Accountants)standardStrategic or Co-development PartnerExtended strategic partnership for globally-standardized accounting education providing students with international accounting credentials and industry recognition.
• YSL Beaute and Yayasan PulihstandardStrategic or Co-development PartnerCollaboration in Abuse Is Not Love campaign raising awareness about abuse prevention through community engagement and educational programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Universitas Surabaya (Ubaya): Private technology-and-business-oriented university in Surabaya (East Java), comparable in offering mix to Prasmul but serving a different regional catchment, providing a useful benchmark for out-of-Java scale potential.
• Singapore Management University (SMU): Regional business-focused university modeled similarly to Prasmul's MBA/management emphasis. Comparable in curriculum and pedagogy but in a higher-tier regional market, useful as a benchmark for what Prasmul's premium positioning could aspire to.

Broad incumbents

• Universitas Trisakti: Large established private university in Jakarta with deep business and engineering traditions, an incumbent competitor with broader scale but less differentiated positioning than Prasmul's newer AI-led offerings.
• Universitas Tarumanagara (UNTAR): Established private university in Jakarta with a wide program portfolio, a broader-set incumbent competitor overlapping with Prasmul's undergraduate business, law, and technology tracks.
• Universitas Atma Jaya: Long-established Jakarta private university with comparable business and law programs, an incumbent peer competing for similar undergraduate and graduate student segments in the Greater Jakarta market.

Direct peers

• Binus University: Indonesia's largest private university, operating a comparable multi-school structure (business + STEM/digital) in the Greater Jakarta area, with overlapping student segments and employer partnerships.
• Universitas Ciputra: Indonesian private university with a mission strongly oriented toward entrepreneurship education, very similar positioning to Universitas Prasetiya Mulya and a direct competitor for entrepreneurially-minded undergraduate and graduate students in Java.
• Universitas Pelita Harapan (UPH): Comprehensive private university in Greater Jakarta with multiple schools (business, science/technology, law) and a similar S1-S3 offering, competing head-on with Prasmul for premium private higher-education enrollees.
• PPM School of Management: Established Indonesian management school offering MBA and executive education programs, directly comparable to Prasmul's School of Business and Economics graduate offerings in target market and curriculum.
• IPMI International Business School (IPMI): Indonesian business school (MBA-focused) targeting working professionals, closely comparable to Prasmul's S2 Master of Management portfolio in target customer and curriculum structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/prasmul
• Facebookfacebook.com/prasetiyamulyabusinessschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universitas Prasetiya Mulya