What Tabone Vineyards does

Tabone Vineyards, LLC is a privately held, founder-operated boutique winery located on Old Mission Peninsula in Traverse City, Michigan. Owner and winemaker Mario A. Tabone has cultivated grapes on the property since 2003 and released his first commercial vintage in 2014; the underlying vineyard is over three decades old, which the company credits with enabling more even ripening and concentrated flavor. The product portfolio consists of estate-grown, small-batch wines including Riesling, Chardonnay, Pinot Gris, Gewürztraminer, Pinot Meunier-based sparkling and rosé wines, a reserve red blend, and very limited single-barrel releases such as the 2021 Estate 'Barrel Strength' Chardonnay and an Estate Barrel Aged Apple Wine at 18% ABV. The wines have earned multiple Gold Medals at the Michigan Governor's Cup and Finger Lakes International Wine Competition, with Tastings.com scores ranging from 88 to 93 points across the lineup.

The business operates a direct-to-consumer model with three primary revenue streams. First, a tasting room at 14916 Peninsula Drive offers wine by the flight (3 glasses) or by the glass with seasonal cheese and charcuterie plates, reservable through Explore Tock and walk-in subject to availability. Second, online direct-to-consumer sales run through the Vinoshipper marketplace, shipping via UPS to U.S. states where permitted. Third, a tiered wine club ships twice yearly (April and October), with a one-year commitment and three tiers: a 3-bottle Vintner's Selection at $60-$80 per shipment, a 6-bottle Vintner's Selection at $125-$150, and a 12-bottle VIP tier at $235-$260 that is capped at 100 members and includes event access and early release privileges. Marketing is conducted through the company website, an email newsletter, and regional partnerships including the OMP Wine Trail and Traverse Wine Coast.

The company serves individual wine enthusiasts seeking estate-grown, small-batch wines from Michigan's Old Mission Peninsula. Operations are lean (1-10 employees), bootstrapped with no institutional funding identified, and dependent on a single estate parcel, a single physical tasting room, and inter-state shipping regulations that limit geographic reach. Strategic emphasis is on quality recognition (regional wine competition medals), scarcity-driven SKUs, and member loyalty via the tiered wine club.

Name

Tabone Vineyards

Legal name

Tabone Vineyards, LLC

Website

https://tabonevineyards.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Tabone Vineyards is a founder-owned, estate-grown boutique winery on Michigan's Old Mission Peninsula producing small-batch Riesling, Chardonnay, Pinot Meunier, and other varietals, sold direct to wine enthusiasts via a Traverse City tasting room, online Vinoshipper shop, and a tiered wine club.

Ownership category

akta.pro rank

Product category

Winery / Estate Wine Production

NAICS

Wineries (312130), Wineries (31213), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Estate grown wines
• Small batch winery
• Wine club membership
• Tasting room experiences
• Cold climate viticulture

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Retail wine sales through tasting room, online via Vinoshipper marketplace, and wine club shipments. Varieties include Riesling, Chardonnay, Pinot Gris, Gewürztraminer, Pinot Meunier (sparkling, rosé, still), and reserve reds.
2. Wine Club Memberships: Three-tier wine club program with recurring shipments twice yearly (April and October). Memberships include discounts on purchases, complimentary tastings, and early access to releases. Requires one-year commitment with skip options.
3. Tasting Room Experiences: Indoor and outdoor service at tasting room. Wine served by flight (3 glasses) or individual glasses. Food available seasonally (spring, summer, fall) with cheese and charcuterie plates including gluten-free options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tabone Vineyards produces and sells small-batch, estate-grown wines from a 30+ year old vineyard on Old Mission Peninsula in Traverse City, Michigan. The portfolio includes Riesling, Chardonnay, Pinot Gris, Gewürztraminer, Pinot Meunier (sparkling, rosé, still), reserve reds, and barrel-aged apple wine. The winery also operates a tasting room serving flights and glasses with seasonal food, and a three-tier wine club shipping in April and October.

Product overview

Tabone Vineyards is a small-batch, estate-grown winery on Old Mission Peninsula producing wines from its over-30-year-old vineyard. The core offering is the estate grown wine portfolio (Riesling, Chardonnay, Pinot Gris, Gewürztraminer, Sparkling, Rosé, and Red wines), complemented by a Wine Club subscription with three membership tiers offering quarterly shipments and member discounts. The tasting room experience provides in-person wine service with seasonal food pairings.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Grown Wines Award-winning, estate-grown small-batch wines produced from grapes harvested on the Old Mission Peninsula property. The portfolio includes Riesling, Chardonnay, Pinot Gris, Gewürztraminer, Pinot Meunier sparkling/rosé/still wines, and reserve reds, sold to consumers via the tasting room and online.
• Wine Club Membership Three-tier subscription membership program with twice-yearly shipments in April and October. Tiers include Vintner's Selection (3 bottles, $60-$80/shipment), Vintner's Selection 6-bottle ($125-$150/shipment), and VIP Selection (12 bottles, $235-$260/shipment, limited to 100 members). Members receive complimentary tastings, 10-15% off wine glasses and merchandise, early access to releases, and VIP event invitations. Requires one-year commitment with skip options.
• Tasting Room Experience Indoor and outdoor tasting room service at 14916 Peninsula Drive, Traverse City, Michigan. Offers wine by flight (3 samples) or by the glass. Family-friendly with patio seating, yard games, and a pet-friendly shaded patio. Seasonal cheese and charcuterie plates including gluten-free options available spring through fall. Reservations via Explore Tock; walk-ins welcomed upon availability.
• 2023 'Renell' Sparkling Rosé of Pinot Meunier Off-dry sparkling rosé with fresh strawberry, watermelon, and raspberry notes. Gold Medal winner at the 2024 Finger Lakes International Wine Competition.
• 2022 Bubbly Chardonnay Semi-dry sparkling Chardonnay with fresh apple and bright citrus notes. Awarded 91 points by Tastings.com and Gold Medal at the 2024 Michigan Governor's Cup.
• 2020 Bubbly Riesling Sparkling Riesling with concentrated fruit character. Awarded 93 points by Tastings.com, Gold Medal at the 2024 Finger Lakes International, and Gold Medal at the 2023 Michigan Governor's Cup.
• Estate Barrel Aged Apple Wine Single-barrel, barrel-aged apple wine produced from estate heirloom cider apples (2021 harvest). Aged nearly 3 years at 18% ABV; smooth and sweet with slightly boozy character. Very limited production.
• 2021 Estate 'Barrel Strength' Chardonnay Single-barrel aged Chardonnay with butterscotch and caramel notes, 5% residual sugar and 18% ABV, barrel-aged for nearly three years. Very limited production.

Quantifiable outcome

• Gold Medal - 2024 Finger Lakes International for 2023 Sparkling Rosé of Pinot Meunier
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Explore TockcoreChannel Partner/ Reseller/ DistributorThird-party reservation platform used for tasting room bookings. Customers make reservations through Explore Tock to visit the tasting room for wine flights and glasses.
• VinoshippercoreChannel Partner/ Reseller/ DistributorOnline wine sales platform for direct-to-consumer wine orders. Vinoshipper handles e-commerce checkout and order management for wine shipments.
• OMP Wine TrailminorGTM or Marketing PartnerOld Mission Peninsula wine trail collaboration. Cross-promotional partnership with other wineries on the peninsula for regional marketing.
• Traverse Wine CoastminorGTM or Marketing PartnerRegional wine region marketing collaboration for Traverse City wine country, promoting wineries in the area to tourists and wine enthusiasts.
• UPSminorOthersWine club shipments and online orders shipped via UPS. Winery complies with state shipping regulations. Delivery attempts 3 times before return.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brys Estate Vineyard & Winery: Old Mission Peninsula winery producing estate-grown wines including Pinot Noir, Riesling, and Cabernet Franc. Same peninsula, same DTC and wine club model, directly competing for tourists and event revenue.
• 2 Lads Winery: Old Mission Peninsula boutique winery with tasting room overlooking the bay. Direct head-to-head competitor for DTC tasting room experiences, wine club sign-ups, and event-driven visits.
• Mari Vineyards: Old Mission Peninsula estate winery producing Italian-style varietals and traditional European blends. Comparable estate-grown DTC model with tasting room and small-batch philosophy similar to Tabone.
• Bonobo Winery: Traverse City-area estate winery on the Old Mission Peninsula with tasting room and event space. Direct competitor for tasting room foot traffic and DTC wine club subscriptions.
• Chateau Grand Traverse: Largest and oldest winery on Old Mission Peninsula (founded 1974), producing cool-climate Riesling, Chardonnay, Pinot Gris, and Pinot Noir. Directly comparable to Tabone as a same-region estate winery competing for DTC tasting-room traffic, wine club members, and OMP Wine Trail visitors.
• Peninsula Cellars: Boutique estate winery on Old Mission Peninsula with similar small-batch production focus and tasting room model. Competes head-to-head with Tabone in both DTC wine sales and OMP Wine Trail positioning.
• Black Star Farms: Multi-location Michigan estate winery and inn in Suttons Bay/Traverse area with broader hospitality offering. Directly comparable on the estate-grown DTC and tasting-room model, with a slightly broader experiential footprint.
• Shady Lane Cellars: Estate winery in the Traverse City area focused on cool-climate varietals. Comparable estate-grown DTC model and direct overlap with Tabone's tasting room and wine club customer base.
• Bowers Harbor Vineyards: Old Mission Peninsula estate winery with multiple varietals and tasting room operations. Same DTC + wine club framework and competes for the same regional tourist base.

Broad incumbents

• St. Julian Winery: Michigan's largest and oldest winery (founded 1921), with statewide distribution across multiple varietals. Provides broad-incumbent context on price points and brand awareness versus Tabone's small-batch regional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tabone-vineyards-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tabone Vineyards