William Tracey & Sons
- Company typePrivate
- Founded1947
- HeadquartersDublin, Ireland
- Headcount101–250
- GTM typeB2B
- OfferingServices
William Tracey & Sons firmographics
Firmographics- Name
- William Tracey & Sons
- Legal name
- William Tracey & Sons
- Website
- https://williamtraceyandsons.ie
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
William Tracey & Sons industry classification
Industry- Product category
- Specialist Corporate Relocation Services
- NAICS
- Used Household and Office Goods Moving (484210), Used Household and Office Goods Moving (48421), Packing and Crating (488991)
- SIC
- Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Antique & Collectible Moving Services (HSAKAEAC)
- akta.pro secondary industry
- Portable Storage Container Specialty & High-Value Item Moves (Crating/Climate-Control Options) (HSAKAIAH)
Keywords
Where William Tracey & Sons is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
William Tracey & Sons business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Specialist Corporate Relocation Services: One-time project-based services for office relocations, library and archive moves, artefact and cultural heritage removals, safe and ATM relocations, and specialist moves. Revenue generated per project based on scope, distance, and specialist requirements.
- Secure Storage Services: End-to-end collection, secure storage, and return to premises on demand. Services include packing into customised wooden crates with itemised inventories, storage for large items, and transportation back to customer.
- Nationwide Distribution Services: Regular delivery services for nationwide distribution as part load or full loads throughout the island of Ireland, including bulk deliveries and stock management.
- Bespoke Transport Services: Custom transport solutions for organisations with unusual transportation requirements for large, heavy or valuable items using fleet of panel vans, Luton vans, rigid trucks with tail lifts, truck mounted cranes and articulated trucks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
William Tracey & Sons product offering
Product offeringCore offering
William Tracey & Sons provides specialist corporate relocation and transport services across Ireland, including office relocations, library and archive moves, artefact and cultural heritage removals, safe and ATM relocations, heavy lift moving, ISPM-15 compliant crating, secure storage, and nationwide distribution. The company delivers end-to-end project services covering planning, packing, transport, secure storage, and unpacking for public sector bodies, private enterprises, cultural institutions, libraries, and financial institutions.
Product overview
William Tracey & Sons is a specialist corporate moving company offering a comprehensive suite of relocation and logistics services for both public and private sector organisations in Ireland. The company operates as part of Cronin Movers Group following acquisition in 2022. The service portfolio comprises ten core offerings: Office Relocations for business moves of any scale; Library and Archive Relocations with specialist expertise in collection handling; Artefact and Cultural Heritage Movers for fine art and museum pieces; Safe & ATM Relocations for high-security equipment; Specialist Movers for high-value medical and AV equipment; Storage Services with secure M50-based facilities; Crating using ISPM-15 compliant timber; Heavy Lift Movers with specialist lifting equipment; Bespoke Transport Services for unusual or valuable items; and Nationwide Distribution for regular deliveries across Ireland. These services work together to provide end-to-end moving solutions from planning through execution to secure storage when needed.
Differentiator
Problem solved
Functional benefit
Products and services
- Office Relocations Professional office relocation service for businesses of any size, handling personal crates, IT equipment, filing, storage units, and office furniture with end-to-end project management.
- Library and Archive Relocations
- Artefact and Cultural Heritage Movers
- Safe and ATM Relocations
- Specialist Movers
- Storage Services
- Crating
- Heavy Lift Movers
- Bespoke Transport Services
- Nationwide Distribution
Quantifiable outcome
- Completed hundreds of library and archive relocations successfully over 20+ years
- +3 more outcomes
Companies that use William Tracey & Sons
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
William Tracey & Sons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
William Tracey & Sons partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cronin Movers Group LimitedcoreWilliam Tracey & Sons was acquired by Cronin Group Limited in May 2022. The acquisition resulted in seamless integration for both companies and staff, offering enhanced service to clients in both public and private sectors. WTS brand identity is being retained due to legacy in industry. The economies of scale within the expanded group have enhanced WTS's reputation particularly in public sector clients where it already enjoyed a well-earned reputation for reliability, service and delivery. Cronin Group is a specialist logistics business that shares WTS's values and commitment to customer service.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
William Tracey & Sons competitors and assessment
Company assessmentBroad incumbents
- Cronin Movers Group: Parent company of William Tracey & Sons since May 2022; a Dublin-based specialist logistics and moving business operating across public and private sectors in Ireland. Directly comparable service portfolio with broader scale and additional generalist moving capabilities.
- Pickfords: One of the UK's largest and oldest moving brands, offering office, household, international, and specialist services. Comparable on office relocation, crating, and storage offerings, with broader geographic reach.
- John Mason International: International household and specialist removals company with significant heritage. Comparable to WTS on specialist item transport, export crating (ISPM-15), and bespoke relocation services.
- Ramsay World Wide Movers: Ireland-based national and international mover with office, domestic, and specialist relocation capabilities. Comparable to WTS as an Irish market competitor offering overlapping office and specialist services.
Direct peers
- Cadogan Tate: UK and international specialist fine art, antique, and bespoke logistics mover. Closely comparable to WTS's artefact and cultural heritage moving service line in capabilities, client type, and specialist handling requirements.
- Crown Fine Art (Crown Relocations): Global specialist fine art, antiquities, and museum logistics provider within the Crown Relocations group. Direct competitor to WTS's cultural heritage moving services with similar ISPM-15 crating and museum-grade handling.
- Bishop's Move: UK specialist corporate and household mover with heritage dating back to the 1800s, providing office relocations, library moves, and specialist item transport. Closely comparable to WTS on specialist moving, heritage positioning, and enterprise client base.
- Harrow Green: UK specialist in commercial relocations including office moves, library relocations, IT moves, and secure storage. Directly comparable to WTS's office and library/archive relocation services and enterprise client profile.
- Intermove: UK-based corporate and domestic relocation specialist with office move, library move, and storage capabilities. Comparable to WTS on specialist corporate relocation and enterprise client delivery.
Regional players
- Aspinall International Removals: UK specialist in fine art, antique, and museum-quality removals with bespoke crating. Comparable to WTS's cultural heritage and artefact services, operating in the UK market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
William Tracey & Sons compliance and trust
Trust signalCompliance2 records
William Tracey & Sons financial estimates
Financial estimateRevenue estimate
Valuation estimate
William Tracey & Sons leadership team
Management profileNumber of profiles
Profiles4 records
William Tracey & Sons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
William Tracey & Sons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about William Tracey & Sons
What does William Tracey & Sons do?
William Tracey & Sons provides specialist corporate relocation and transport services across Ireland, including office relocations, library and archive moves, artefact and cultural heritage removals, safe and ATM relocations, heavy lift moving, ISPM-15 compliant crating, secure storage, and nationwide distribution. The company delivers end-to-end project services covering planning, packing, transport, secure storage, and unpacking for public sector bodies, private enterprises, cultural institutions, libraries, and financial institutions.
Is William Tracey & Sons a public or private company?
William Tracey & Sons is a private company. It is classified as corporate owned and is currently operating.
When was William Tracey & Sons founded?
William Tracey & Sons was founded in 1947. It employs 101 to 250 people.
Where is William Tracey & Sons based?
William Tracey & Sons is headquartered in Dublin, Ireland, in the Europe region.
How does William Tracey & Sons make money?
Four revenue lines are on record. Specialist Corporate Relocation Services are the primary driver. The others are secure Storage Services, nationwide Distribution Services and bespoke Transport Services.
Who are William Tracey & Sons's main competitors?
Broad incumbents on record are Cronin Movers Group, Pickfords, John Mason International and Ramsay World Wide Movers. Direct peers are Cadogan Tate, Crown Fine Art (Crown Relocations), Bishop's Move, Harrow Green and Intermove. Aspinall International Removals is listed as a regional player.
Does William Tracey & Sons have an API?
No public API is recorded for William Tracey & Sons.
What industry is William Tracey & Sons in?
William Tracey & Sons's product category is Specialist Corporate Relocation Services. Its primary akta.pro industry code is HSAKAEAC, Antique & Collectible Moving Services, with a secondary code of HSAKAIAH, Portable Storage Container Specialty & High-Value Item Moves (Crating/Climate-Control Options). Its NAICS code is 484210 and its SIC code is 4210.