Simplura Health Group

What Simplura Health Group does

Simplura Health Group is a large US-based home health care provider founded in 1955, operating across seven states — Connecticut, Florida, Massachusetts, New Jersey, New York, Pennsylvania, and West Virginia — with a workforce of more than 10,000 employees. The company delivers personalized in-home personal care services to elderly, disabled, and homebound individuals, helping them remain in their homes and communities rather than transitioning to institutional care. Service intensity ranges from occasional one-hour visits to around-the-clock live-in care and covers activities of daily living such as bathing, dressing, medication reminders, meal preparation, light housekeeping, companionship, and skilled nursing. Simplura operates as part of the Modivcare portfolio of technology-enabled care services and is headquartered in Hudson, Ohio.

The company's core offering is in-home personal care, delivered through a technology-enabled care platform that combines human caregiver delivery with data analytics infrastructure. The platform includes a caregiver matching system that pairs clients with appropriate home health aides, personal care aides, companions, skilled nurses, and rehabilitation professionals, plus data-driven reporting tools that measure program impact and efficacy for payer customers. Within the Modivcare portfolio, Simplura sits alongside complementary offerings including Non-Emergency Medical Transportation (NEMT), Remote Monitoring, and Integrated Supportive Care, which collectively enable holistic in-home and community-based care delivery. The technology stack is positioned as a payer-facing reporting and program optimization layer rather than a consumer-facing product.

Simplura generates revenue primarily through contracts with government-funded healthcare payers, including Medicaid Plans, State Agencies, and Medicare Advantage & SNP Plans, on a managed-services basis. The company also partners with health systems for post-acute discharge support and care coordination. The go-to-market motion is B2B sales-led, with direct contracting rather than consumer-direct sales, and pricing is determined per individual care plan via contact-based engagement. The customer mix is concentrated among government payers, with end-user recipients being Medicaid beneficiaries, dual-eligible SNP members, and post-acute patients. Simplura holds BBB accreditation and operates an active digital presence via the Modivcare website for both member-facing and payer-facing channels.

Name

Simplura Health Group

Website

https://simplura.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Simplura Health Group is a large US-based in-home personal care provider operating across seven states, serving Medicaid, Medicare Advantage, state agencies, and health systems with a technology-enabled caregiver platform and data-driven program reporting, backed by 10,000+ employees.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL), Long-Term Services & Supports (LTSS) / MLTC Managed Care Plans (HLAEAEAD)

Keywords

• Home health care
• Personal care services
• In-home care
• Medicaid services
• Aging in place

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Health Plan Contracts: Revenue generated through contracts with government-funded healthcare payers including Medicaid Plans, State Agencies, and Medicare Advantage & SNP Plans. Services are provided to members who require in-home personal care assistance.
2. Home Care Services: Direct provision of personalized in-home care services ranging from occasional visits to around-the-clock care, including short-term and long-term care arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Simplura Health Group is a family of home health care agencies providing in-home personal care services including assistance with activities of daily living, medication reminders, meal preparation, companionship, and skilled nursing care. Services range from occasional visits to around-the-clock live-in care, delivered by home health aides, personal care aides, companions, skilled nurses, and rehabilitation professionals across multiple U.S. states. The company contracts with government health plans (Medicaid, Medicare Advantage) and state agencies to serve their members.

Product overview

Modivcare offers a portfolio of healthcare services focused on in-home and community-based care. The core offerings include Personal Care (in-home assistance with daily activities), Non-Emergency Medical Transportation (NEMT), Remote Monitoring, and Integrated Supportive Care. The services are powered by a combination of human care delivery and technology-enabled data analytics for program impact assessment. Services are available across seven states: Connecticut, Florida, Massachusetts, New Jersey, New York, Pennsylvania, and West Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Services

Quantifiable outcome

• 76% of Americans age 50+ prefer to remain in their homes, aging in place
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Others

• CareCentrix: Care coordination and home-based services platform contracted with managed care plans, serving as an adjacent ecosystem participant that competes for the same personal-care and post-acute coordination contracts as Simplura.

Direct peers

• Addus HomeCare: Public personal care and home health provider with a heavy Medicaid revenue mix and multi-state operations directly comparable to Simplura's contracting and ADL-assistance model.
• Aveanna Healthcare: Large publicly traded provider of pediatric and adult home health, private-duty nursing, and personal care services delivered through Medicaid waiver programs across multiple states — a closely comparable scale and payer mix to Simplura.
• BrightSpring Health Services: Diversified home and community-based services platform serving Medicaid and Medicare populations with personal care, home health, and pharmacy — directly comparable operating model, customer base, and multi-state contracting approach.
• Help at Home: National personal care services provider focused on Medicaid-funded in-home ADL support for elderly and disabled populations; competes head-to-head with Simplura for state Medicaid contracts and managed care plan relationships.
• Bayada Home Health Care: Major private-duty home health and personal care agency operating across multiple states including the Northeast, with significant Medicaid and managed-care contracting comparable to Simplura's footprint.

Broad incumbents

• Amedisys: Large publicly traded home health and hospice provider with growing personal care segment, serving Medicare Advantage and Medicaid populations across many of the same states as Simplura.
• Modivcare: Parent/affiliated portfolio company that bundles Personal Care with NEMT, Remote Monitoring, and Integrated Supportive Care for Medicaid and Medicare Advantage plans, directly overlapping Simplura's core contracted in-home care model.
• CenterWell (Humana): Humana-owned home health and primary care platform with a growing personal care offering tied to Medicare Advantage SNP members, competing with Simplura for value-based in-home contracts.
• Pennant Group: Home health, hospice, and senior living operator with clustered multi-state operations that overlap several of Simplura's Medicaid/Medicare contracting geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simplura-health-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplura Health Group