LBS

Name

LBS

Legal name

LBS Bina Group Berhad

Website

https://lbs.com.my

Company type

Public

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales: Primary revenue stream from sales of residential properties including landed houses, serviced apartments, condominiums, and townhouses across multiple townships in Malaysia.
2. Commercial Property Sales: Sales of commercial spaces including shop lots and commercial hubs within township developments.
3. Retail & Leasing: Revenue from retail leasing managed by subsidiary Gerbang Mekar Sdn Bhd, including M3 Shopping Mall, Cameron Centrum retail spaces, and BSP commercial podiums.
4. Hospitality: Revenue from SCAPES Hotel in Genting Highlands, LBS' first hospitality venture.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

LBS Bina Group Berhad is a Malaysian property developer that builds, sells, and manages residential, commercial, and industrial real estate across integrated townships in Klang Valley, Pahang, Johor, and Perak. The company sells landed houses, serviced apartments, condominiums, townhouses, shop lots, and factory units, complemented by hospitality (SCAPES Hotel), retail leasing (M3 Shopping Mall, Cameron Centrum), and a renewable-energy solar farm venture.

Product overview

LBS Bina Group is a diversified Malaysian property developer offering a comprehensive portfolio spanning residential, commercial, and industrial property development, hospitality, retail & leasing services, and renewable energy. The company operates multiple award-winning townships across Malaysia including KITA @ Cybersouth, Bandar Saujana Putra, D'Island Residence, LBS Alam Perdana, and Cameron Golden Hills. Beyond core property development, LBS offers complementary services including the LBS Perks & Plusses loyalty programme, the Hello by LBS community app, retail management through subsidiary Gerbang Mekar Sdn Bhd (managing M3 Mall and Cameron Centrum), SCAPES Hotel hospitality venture, and renewable energy through the Senawang Agrohills solar farm. The company also provides digital tools including a loan calculator and showroom booking system.

Differentiator

Problem solved

Functional benefit

Brands

• LBS Perks & Plusses: LBS's loyalty and rewards programme that rewards homeowners with referral fees, rebates on subsequent home purchases, and exclusive partner offers. Also known as a cardless loyalty programme.
• Hello by LBS
• M3 Shopping Mall
• M3 Mall
• Gerbang Mekar
• SCAPES Hotel

Products and services

• Residential Property Development Development and sale of landed houses, serviced apartments, condominiums, townhouses, and bungalows across multiple townships in Malaysia targeting first-time homebuyers and families.
• Commercial Property Development Development and sale of commercial spaces including shop lots, commercial hubs, and retail podiums designed for entrepreneurs, SMEs, and retailers.
• Industrial Property Development Development and sale of industrial facilities including terrace factories, semi-detached factories, and detached factories with flexible layouts and energy-efficient designs.
• M3 Shopping Mall Neighbourhood retail mall at Taman Melati, Kuala Lumpur featuring supermarket, department store, dining, retail, entertainment, and co-working spaces, with 20+ anchor tenants.
• SCAPES Hotel 176-room hotel in Genting Highlands offering modern rooms, pool, gym, jacuzzi, and F&B outlets, targeting families, couples, and corporate retreats.
• Senawang Agrohills Solar Farm 43 MWp solar farm developed in partnership with Solarvest Holdings Berhad; expected to generate 53 million kWh of clean energy annually and offset approximately 35,000 tonnes of CO2 emissions.
• KITA @ Cybersouth Township 633-acre affordable gated-and-guarded township in Dengkil, Selangor comprising over 16,000 homes for more than 67,000 residents, with 5,432 units already completed.
• Bandar Saujana Putra (BSP) Township 850-acre award-winning self-contained township in Selangor featuring landed and high-rise homes, commercial, and recreational amenities with GDV over RM7.7 billion.
• D'Island Residence Township 175-acre lakefront township in Puchong with GDV of RM2.5 billion featuring bungalow lots, landed and high-rise homes surrounded by over 1,000 acres of water.
• LBS Alam Perdana Township 470-acre development in Bandar Puncak Alam featuring gated and guarded precincts with townhouses, landed, and high-rise residences.
• Retail & Leasing Services Retail consultancy, management, and leasing services provided by subsidiary Gerbang Mekar Sdn Bhd, including tenant mix planning, rental rate proposals, and advertising & promotion across M3 Shopping Mall, Cameron Centrum, and BSP commercial podiums.
• Rumah Idaman Affordable Housing Affordable housing initiative in partnership with Selangor State Government supporting B40 community homeownership, with prices starting from RM250,000 across six locations including Idaman BSP, Idaman KITA, Idaman Melur, Idaman Perdana, Idaman Cahaya, and Idaman Sari.

Quantifiable outcome

• Built more than 10,000 properties up to year 2025
• +8 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Solarvest Holdings BerhadcoreStrategic or Co-development PartnerLBS partnered with Solarvest Holdings Berhad for the development of a 43 MWp solar farm in Senawang, Negeri Sembilan. The EPCC (Engineering, Procurement, Construction and Commissioning) contract was awarded for RM104 million. Alliance Bank provided RM88.4 million in green financing. Expected to be operational in early 2026, generating 53 million kWh of clean energy annually and offsetting approximately 35,000 tonnes of CO2 emissions.
• Sabah State GovernmentminorStrategic or Co-development PartnerLBS signed a Memorandum of Understanding to explore the development of a 10GW green hydrogen facility in Sabah. This represents an early-stage exploration of renewable energy diversification beyond solar.
• Bursa MalaysiacoreTechnology or IntegrationLBS became an early adopter of Bursa Malaysia's Centralised Sustainability Intelligence (CSI) Solution for Scope 3 greenhouse gas emissions disclosure. LBS also declared support for the Task Force on Climate-related Financial Disclosures (TCFD) and is a supporter of the Taskforce on Nature-related Financial Disclosures (TNFD).
• M3 Shopping Mall Anchor Tenants (20+ tenants)coreChannel Partner/ Reseller/ DistributorM3 Shopping Mall formalised partnerships with 20 anchor tenants through the M3 Green Lease Campaign MoU signing. Anchor tenants include Mr D.I.Y., Tekstil Nagoya, 2CO Eco shop, and The Store (Supermarket & Department Store). These tenants provide daily conveniences and retail offerings within the M3 Shopping Mall in Taman Melati, Kuala Lumpur.
• Genovasi University CollegeminorStrategic or Co-development PartnerLBS Foundation launched the Hardship Scholarship Fund in partnership with Genovasi University College in 2022, donating RM80,000 to support underprivileged tertiary students.
• Ajar-Ajar MalaysiaminorStrategic or Co-development PartnerLBS Foundation continued sponsorship of Ajar-Ajar Malaysia for the 3rd year, providing free tutoring and educational support to underprivileged students.
• TAR UC (Tunku Abdul Rahman University College)minorStrategic or Co-development PartnerLBS Foundation supported educational outreach through Virtual Run, UPSR clinics, and free tuition centre in partnership with TAR UC.
• Kiwanis MalaysiaminorStrategic or Co-development PartnerLBS Foundation strengthened long-term partnership with Kiwanis Malaysia for community well-being initiatives, including Kiwanis Down Syndrome and Kiwanis motor treasure hunts.
• Hospis MalaysiaminorStrategic or Co-development PartnerLBS Foundation maintained long-term partnership with Hospis Malaysia for palliative care support.
• Selangor State GovernmentcoreStrategic or Co-development PartnerLBS partnered with Selangor State Government for the Rumah Idaman affordable housing initiative, supporting B40 group homeownership. Prices start from RM250,000 with 7,416 high-rise residential units planned across six locations including Idaman BSP, Idaman KITA, Idaman Melur, Idaman Perdana, Idaman Cahaya, and Idaman Sari.
• LBS Perks & Plusses Partner Brands (50+)coreGTM or Marketing PartnerLBS Perks & Plusses loyalty programme includes 50+ partner brands offering exclusive discounts and offers for LBS homeowners. Partners include Volkswagen, ZUS Coffee, Proton, Coway, Dyson, Decathlon, Watsons, Goodnite, SCAPES Hotel, and many others across automotive, F&B, electronics, lifestyle, and hospitality categories.

Scale indicators17 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mah Sing Group Berhad: Bursa Malaysia-listed Malaysian property developer with a comparable affordable-to-mid-tier residential focus and presence across Klang Valley and other Malaysian regions. Highly comparable in target customer (first-time and upgraders) and township-style master-planned communities.
• Eco World Development Group Berhad: Bursa Malaysia-listed developer of large-scale townships and integrated mixed-use developments in Malaysia and selectively abroad. Direct competitor for residential, commercial and industrial product in similar Malaysian corridors.
• Matrix Concepts Holdings Berhad: Listed Malaysian developer focused on affordable and mid-market townships in Negeri Sembilan and Greater KL. Comparable scale, customer segment, and integrated community development model.
• SP Setia Berhad: Major Malaysian developer of master-planned townships and integrated commercial developments. Direct competitor in large-scale township launches with multi-billion-ringgit GDV pipelines.
• UEM Sunrise Berhad: Bursa Malaysia-listed master developer of major townships (e.g., Iskandar Puteri) and high-rise residential projects. Direct competitor in Malaysian township development and mixed-use projects.
• Eastern & Oriental Berhad: Listed Malaysian developer with premium and mid-tier residential and mixed-use projects. Comparable in Malaysian residential focus with similar mix of townships and high-rise launches.
• IOI Properties Group Berhad: Listed Malaysian property developer with townships, commercial, and hospitality assets. Comparable integrated township business model and similarly diversified beyond pure residential.
• Sime Darby Property Berhad: One of Malaysia's largest listed township developers, operating integrated residential and commercial developments nationwide. Overlaps directly with LBS on township master planning and affordable housing delivery.

Broad incumbents

• Gamuda Berhad: Bursa Malaysia-listed infrastructure and property developer with township master-planning capabilities (e.g., Gamuda Cove, Gamuda Gardens). Larger-scale incumbent that overlaps with LBS on integrated community development.
• Sunway Berhad: Large diversified Malaysian conglomerate with significant property development, construction, hospitality, and renewable energy divisions. Wider portfolio than LBS but directly comparable in integrated township and sustainable energy pursuits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/lbsbinagroup
• Facebookfacebook.com/LBSBinaGroup
• LinkedInlinkedin.com/company/lbs-bina-group
• Instagraminstagram.com/lbsbinagroup
• TikToktiktok.com/@lbsbinagroup
• Xx.com/lbsbinagroup

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LBS