Pilares Inmobiliaria
Pilares Inmobiliaria is a Chilean residential and mixed-use real estate developer and subsidiary of Empresas Socovesa, designing and selling new-build apartments, lofts, offices, and commercial space across 7 communes in Santiago, Chile, primarily to individual buyers and investors.
- Company typePrivate
- Founded2009
- HeadquartersSantiago, Chile
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pilares Inmobiliaria does
Pilares Inmobiliaria (legal name Inmobiliaria Pilares S.A., RUT 76.026.047-9) is a Chilean residential and mixed-use real estate developer founded in 2008/2009 and headquartered at Eliodoro Yáñez 2962, piso 6, Providencia, Santiago. It is a wholly-owned subsidiary of Empresas Socovesa, the largest real estate group in Chile (which also controls Socovesa and Almagro brands). To date, Pilares has delivered 10,912 apartments across 62 buildings totaling 734,174 m² of construction, concentrated in 7 communes of the Santiago Metropolitan Region (Santiago Centro, San Miguel, Macul, La Florida, Estación Central, La Cisterna, and Independencia).
The company's core product is new-build residential apartments marketed under the design philosophy "desafiamos los metros cuadrados" (challenging the square meters), with a proprietary spatial-design methodology called "Espacialidad" featuring integrated living areas, hotel-style bathrooms with separated lavamanos, movable kitchen islands, elevated dish-drying racks, and terrace-mounted washer closets. The portfolio spans studios through 3-bedroom apartments and lofts, priced in inflation-adjusted UF (Unidad de Fomento) from UF 1,567 to UF 5,590. Beyond residential, Pilares sells commercial offices (UF 1,567–3,663) and leases a retail boulevard at the mixed-use Centro Urbano Santos Dumont in Independencia, and notably obtained Chile's first Sustainable Housing Certificate for the Guillermo Mann 1305 project in Ñuñoa.
The business model is one-time sale of units to end-buyers — individual/family residential buyers and individual real estate investors — supported by an ecosystem of service modules: free personalized financing advisory across multiple banks, a Santander-exclusive subsidized mortgage rate program ("Subsidio a la Tasa" with rates from ~1%, up to 90% financing and 30-year terms), a property trade-in service ("Tu depto es tu pie"), and a 5-year after-sales program ("Postventa"). Distribution is multi-channel: physical sales offices at each project site, website self-service with virtual tours, Calendly-scheduled video-call appointments, and the 2025-launched Pilares IA WhatsApp chatbot. Pricing is project-specific, varies by unit size, location, and delivery status (immediate, en blanco, en verde), and is funded primarily through Chilean mortgage financing.
Pilares Inmobiliaria firmographics
Firmographics- Name
- Pilares Inmobiliaria
- Legal name
- Inmobiliaria Pilares S.A.
- Website
- https://pilares.cl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pilares Inmobiliaria is a Chilean residential and mixed-use real estate developer and subsidiary of Empresas Socovesa, designing and selling new-build apartments, lofts, offices, and commercial space across 7 communes in Santiago, Chile, primarily to individual buyers and investors.
- Ownership category
- akta.pro rank
Pilares Inmobiliaria industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Rental and Leasing Services (532), Lessors of Real Estate (5311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Brokerage (BPAJABAD)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Pilares Inmobiliaria is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Pilares Inmobiliaria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Apartment Sales: One-time sale of residential apartments and lofts to end buyers. Properties are priced in UF (Unidad de Fomento) ranging from approximately UF 1,567 to UF 5,590 depending on size, location, and project. Revenue is generated at point of sale with typical financing through mortgage loans covering up to 90% of property value.
- Office Unit Sales: Sale of commercial office units within mixed-use developments (e.g., Centro Urbano Santos Dumont). Office units range from UF 1,567 to UF 3,663 and include equipped spaces with pre-installed electrical and air conditioning infrastructure.
- Commercial Boulevard Leases: Retail and service commercial spaces available for lease within the Centro Urbano Santos Dumont project, including medical clinics, dental services, pharmacy, and gourmet gallery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Studios and 1-bedroom apartments |
| Unit Pricing | Pay-as-you-go | Mid-range 1-2 bedroom apartments |
| Unit Pricing | Pay-as-you-go | Premium 2-3 bedroom and loft units |
| Unit Pricing | Pay-as-you-go | Office units for commercial use |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pilares Inmobiliaria product offering
Product offeringCore offering
Pilares Inmobiliaria is a Chilean residential real estate developer that designs and sells newly built apartments (departamentos) across Santiago's metropolitan area, applying a proprietary "Espacialidad" design methodology that maximizes usable square meters. Its portfolio spans studios, 1- to 3-bedroom units, and lofts in seven communes, complemented by office units and a commercial boulevard within the Centro Urbano Santos Dumont mixed-use development. The company also delivers supporting services including free financing advisory, a property trade-in program, a subsidized mortgage rate program with Banco Santander, and after-sales warranty support.
Product overview
Pilares Inmobiliaria is a Chilean real estate developer and subsidiary of Empresas Socovesa (the country's largest real estate group), offering a portfolio of 10+ residential apartment projects across Santiago, along with complementary service modules and commercial offerings. The core product is new-build residential apartments (departamentos) marketed through a multi-channel platform that includes a website, an AI-powered WhatsApp chatbot (Pilares IA), and dedicated sales, financing, and after-sales service teams. Pilares also operates a mixed-use development (Centro Urbano Santos Dumont) that combines apartments, office spaces (Oficinas), and a commercial boulevard, extending the portfolio beyond pure residential. Key service modules include after-sales support (Postventa), investor sales advisory (Venta para Inversionistas), financing advisory, a property trade-in program (Tu Depto Es Tu Pie), and a subsidized interest rate program (Subsidio a la Tasa) in partnership with Banco Santander. All projects share a common design philosophy focused on maximizing usable square meters, metro-proximate locations, and integrated interior design features such as movable kitchen islands, terrace-mounted washing machines, and hotel-style bedroom layouts.
Differentiator
Problem solved
Functional benefit
Brands
- Pilares IA: AI-powered WhatsApp chatbot for customer inquiry and sales assistance, launched in 2025.
- Tu depto es tu pie
- Subsidio a la Tasa
Products and services
- Residential Apartments (Departamentos) Newly constructed residential apartments across multiple projects in Santiago, Chile, featuring intelligent space design, metro-proximate locations, and flexible financing options. Apartments range from studios to 3-bedroom units and lofts, priced from UF 1,790 to UF 5,590 depending on configuration and project.
- Centro Urbano Santos Dumont – Office Units
Quantifiable outcome
- Up to 40-year mortgage financing available covering up to 90% of property value
- +2 more outcomes
Companies that use Pilares Inmobiliaria
Customer profileSegments3 records
Ideal customer profiles3 records
Pilares Inmobiliaria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature3 records
Pilares Inmobiliaria partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Empresas SocovesacorePilares is a subsidiary (filial) of Empresas Socovesa, the largest real estate group in Chile. This parent company relationship provides Pilares with the brand credibility, financial backing, and operational expertise of Chile's leading property developer. The group also includes Almagro and Socovesa inmobiliarias.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pilares Inmobiliaria competitors and assessment
Company assessmentBroad incumbents
- SalfaCorp: One of Chile's largest construction and real estate conglomerates, with multiple residential brands and broader engineering services. Operates in the same space but at significantly larger scale and with diversified offerings beyond Pilares' niche.
- Inmobiliaria Icafal: Chilean developer with diversified residential and commercial real estate operations across multiple regions. Operates in the same space with overlapping apartment product but broader geographic and product portfolio.
Direct peers
- Cimenta Inmobiliaria: Chilean developer backed by construction parent Cimenta, building residential apartments primarily in Santiago. Comparable mid-market apartment focus and direct sales model.
- Inmobiliaria Manquehue: Chilean real estate developer building integrated residential communities and apartments, primarily in Santiago's eastern and peripheral zones. Comparable apartment-led product strategy targeting middle-class Chilean buyers.
- RVC Inmobiliaria (Besalco): Real estate arm of Chilean conglomerate Besalco, developing residential apartments in Santiago. Comparable product mix and direct-to-consumer sales model targeting similar demographic segments.
- Inmobiliaria Aconcagua: Chilean residential developer focused on apartment buildings in Santiago's central communes. Comparable mid-market positioning, customer base, and project scale to Pilares.
- Brotec Inmobiliaria: Diversified Chilean construction and real estate group developing residential apartments in Santiago's urban communes. Comparable customer segment and project typology.
- Socovesa Inmobiliaria: Sister brand under the same parent Empresas Socovesa, developing residential apartments in Santiago. Directly comparable product, customer base, and GTM, with overlapping geographic footprint in Chilean metro zones.
- Inmobiliaria Paz Corp: Major Chilean diversified real estate developer with residential and commercial projects across Chile. Comparable product offering (apartments, houses) and similar geographic concentration in Chilean urban centers.
- Almagro Inmobiliaria: Another sister brand under Empresas Socovesa targeting similar mid-market residential segments in Santiago and other Chilean regions. Shares parent financial backing, design philosophy focus, and customer demographics with Pilares.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pilares Inmobiliaria social profiles
Digital presencePilares Inmobiliaria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilares Inmobiliaria leadership team
Management profileNumber of profiles
Profiles1 record
Pilares Inmobiliaria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilares Inmobiliaria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilares Inmobiliaria
What does Pilares Inmobiliaria do?
Pilares Inmobiliaria is a Chilean residential real estate developer that designs and sells newly built apartments (departamentos) across Santiago's metropolitan area, applying a proprietary "Espacialidad" design methodology that maximizes usable square meters. Its portfolio spans studios, 1- to 3-bedroom units, and lofts in seven communes, complemented by office units and a commercial boulevard within the Centro Urbano Santos Dumont mixed-use development. The company also delivers supporting services including free financing advisory, a property trade-in program, a subsidized mortgage rate program with Banco Santander, and after-sales warranty support.
Is Pilares Inmobiliaria a public or private company?
Pilares Inmobiliaria is a private company. It is classified as corporate owned and is currently operating.
When was Pilares Inmobiliaria founded?
Pilares Inmobiliaria was founded in 2009. It employs 11 to 50 people.
Where is Pilares Inmobiliaria based?
Pilares Inmobiliaria is headquartered in Santiago, Chile, in the Latin America region.
How does Pilares Inmobiliaria make money?
Three revenue lines are on record. Apartment Sales are the primary driver. The others are office Unit Sales and commercial Boulevard Leases.
Who are Pilares Inmobiliaria's main competitors?
Broad incumbents on record are SalfaCorp and Inmobiliaria Icafal. Direct peers are Cimenta Inmobiliaria, Inmobiliaria Manquehue, RVC Inmobiliaria (Besalco), Inmobiliaria Aconcagua, Brotec Inmobiliaria, Socovesa Inmobiliaria, Inmobiliaria Paz Corp and Almagro Inmobiliaria.
Does Pilares Inmobiliaria have an API?
No public API is recorded for Pilares Inmobiliaria.
What industry is Pilares Inmobiliaria in?
Pilares Inmobiliaria's product category is Residential Real Estate Development. Its primary akta.pro industry code is BPAJABAD, Multifamily Brokerage, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 532 and its SIC code is 6531.