Elektro-technische Vertriebsgesellschaft

What Elektro-technische Vertriebsgesellschaft does

Elektro-technische Vertriebsgesellschaft mbH (ETV) is a privately held German company headquartered in Kempen am Niederrhein, founded in 1980 as part of the Clatronic Unternehmensgruppe. ETV operates profi-electro.de, a direct-to-consumer e-commerce storefront launched in 2020 that sells a catalog of over 1,000 household appliance articles spanning large appliances (refrigerators, freezers, washing machines, dishwashers, ranges), small kitchen appliances, grilling and cooking equipment, floor and textile care, climate control, and personal care products. The company markets a mix of its own sub-brands (ProfiCook, ProfiCare) and distributed brands under the Clatronic Group (Bomann, Clatronic) at budget-to-mid-range unit price points (approximately €24.95–€499.00 per item).

The business model is product-led and transactional: revenue is generated through one-time direct-to-consumer hardware sales via the proprietary online storefront, with no recurring or subscription component. Payment processing is handled through a standard retail stack (PayPal, Klarna, Visa, Mastercard, Apple Pay, Google Pay), and fulfillment is outsourced to third-party logistics providers (DHL, Inntralog, Rhenus Logistics). ETV is described as a family business in its third generation of management, with no external institutional investors, public listing, or M&A activity disclosed. The company serves over one million households in Germany and operates exclusively in the domestic market.

Name

Elektro-technische Vertriebsgesellschaft

Legal name

ETV Elektro-technische Vertriebsgesellschaft mbH

Website

https://etv.de

Company type

Private

Founded year

1980

Operating status

Operating

Short description

ETV is a privately held German e-commerce retailer, founded 1980 within the Clatronic Unternehmensgruppe, operating profi-electro.de to sell 1,000+ household appliance articles directly to end consumers in Germany under its own and distributed appliance brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Kempen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Revenue generated from selling physical household appliances and electrical goods directly to end consumers through their online storefront. Products include large household appliances (refrigerators, washing machines, dishwashers, cookers) and small electrical appliances (kitchen gadgets, cleaning equipment, climate control, beauty & wellness products). Sales are one-time transactions with no recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Elektro-technische Vertriebsgesellschaft (ETV), operating the Profi Electro Onlineshop (profi-electro.de), is an online retailer of household appliances headquartered in Kempen am Niederrhein, Germany. Founded in 1980, the company distributes the group-owned brands ProfiCook, ProfiCare, Bomann, and Clatronic, plus additional brands, directly to end consumers through its e-commerce storefront.

Product overview

Elektro-technische Vertriebsgesellschaft mbH operates profi-electro.de, an e-commerce platform selling a portfolio of over 1,000 household appliance articles under house brands ProfiCook (kitchen/cooking appliances) and ProfiCare (personal care), alongside distributed third-party brands including Bomann (major appliances) and Clatronic (climate appliances). The offering is organized into major product categories: Haushaltsgroßgeräte (large appliances like refrigerators, washing machines, dishwashers, ranges), Küchenkleingeräte (countertop kitchen appliances), Grillen/Kochen & Backen (grills and cooking appliances), Boden- & Textilpflege (cleaning and laundry care), Raumklima (climate control), Beauty & Wellness (personal care), and an Ersatzteile & Zubehör (spare parts) shop. The company positions itself as a direct-from-manufacturer retailer offering energy-efficient products, supported by quality development at its Kempen, Germany location, and serves over 1 million households.

Differentiator

Problem solved

Functional benefit

Brands

• ProfiCook: Kitchen appliances brand sold through profi-electro.de
• ProfiCare
• Bomann
• Clatronic

Products and services

• Large Household Appliances Major domestic appliances including freezers, refrigerators, washing machines, and other large white goods from Bomann, Clatronic, and ProfiCook brands, targeted at end consumers furnishing their homes.
• Small Kitchen Appliances Countertop kitchen appliances such as coffee machines, kettles, toasters, blenders, and food preparation devices, primarily under the ProfiCook brand, intended for everyday consumer household use.
• Grilling, Cooking & Baking Appliances and accessories for grilling, stovetop cooking, and baking such as grills, contact grills, raclettes, and baking equipment, offered to consumer households.
• Floor & Textile Care Cleaning appliances for floors and textiles including vacuum cleaners, hard-floor cleaners, and garment care devices for consumer household use.
• Room Climate Appliances Climate control products such as fans, heaters, air purifiers, and humidifiers sold under Clatronic and ProfiCare brands for home use.
• Beauty & Wellness Personal care devices such as hair dryers, shavers, epilators, and wellness products primarily under the ProfiCare brand, targeted at individual end consumers.
• Spare Parts & Accessories

Quantifiable outcome

• Over 1 million satisfied customers served in Germany

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Clatronic UnternehmensgruppecoreStrategic or Co-development PartnerElektro-technische Vertriebsgesellschaft (ETV) belongs to the Clatronic Unternehmensgruppe. ETV operates as the consumer-facing online retail arm of the group, offering products under profi-electro.de since 2020. The partnership involves product development (quality development at Kempen location) and distribution through the Clatronic brand portfolio including ProfiCook, ProfiCare, Bomann, and Clatronic brands.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elektro-technische Vertriebsgesellschaft