Within

What Within does

Within Inc. is a privately held professional services firm headquartered in Los Angeles, California (691 Mill Street), that delivers technology, design, and engineering services to enterprise clients across multiple industries. The company's service portfolio spans six core disciplines: Software & QA, UX/UI Design, Data & Analytics, IT/Cloud/DevOps, Cybersecurity, and AI & Digital Transformation, supplemented by Web Design & Development, Mobile Development, Customer Experience strategy, and Digital Marketing. Underlying the AI service line is a hybrid human-AI methodology that combines Large Language Models, machine learning, deep learning, computer vision, NLP, conversational AI, and RPA — but these are applied within client engagements rather than packaged as standalone products.

The firm operates a globally distributed delivery model with offices in the United States (Los Angeles, San Jose, McLean, Boston), Ukraine (Kiev), Colombia (Barranquilla, Bogota), India (Indore, Madurai), Poland (Warsaw), Serbia (Belgrade), and Vietnam. This footprint enables right-shoring, time-zone coverage, and cost-flexibility for project staffing. Named customers include FedEx, Staples, Sony, Netgear, Sutter Health, Fluke Biomedical, Diesel, Japa Health, Amplify, B-on, Auto Squadra, Surface, and Ci4, indicating reach into Fortune 500 enterprise accounts as well as mid-market engagements.

Revenue is generated exclusively through project-based professional services engagements — consulting, custom development, design, and managed delivery — with pricing determined per project scope rather than via disclosed rate cards or recurring subscriptions. Go-to-market is enterprise field sales: direct outreach through the company website, Calendly-scheduled discovery calls, and partnership with clients' internal software, UX, IT, and marketing teams. The company is led by Founder/CEO Andy Mark, with an executive team including CRO Scott Monett, COO Steve Weinstein, CXO Sean Van Tyne, Board Chairman Matt McRae, SVP Marketing Chris Salazar, and Board Member Stefan Krause.

Name

Within

Legal name

Within Inc.

Website

https://within-inc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Within Inc. is a privately held, Los Angeles-based professional services firm delivering software engineering, UX/UI design, data analytics, cloud/DevOps, cybersecurity, and AI/ML consulting to enterprise clients across healthcare, retail, logistics, and consumer electronics, via a globally distributed delivery network.

Ownership category

akta.pro rank

Product category

IT Professional Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Software Engineering & Application Modernization (BPAHAEAD)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL), Network, Infrastructure & Data Center Integration (BPAEAAAK)

Keywords

• Digital transformation services
• Software engineering services
• UX UI design
• Cybersecurity consulting
• AI and cloud services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Within generates revenue through project-based professional services, providing strategic consulting and delivery of software engineering, user experience design, AI/ML implementation, cybersecurity, cloud/DevOps, and digital marketing services. Revenue is earned through direct client engagements with various disciplines including frontend/backend development, mobile development, full-stack development, QA/testing, DevOps, and data science.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Within is a Los Angeles-based professional services firm delivering end-to-end technology, design, and engineering partnerships for enterprise clients. The company operates across six core service lines - Software & QA, UX/UI Design, Data & Analytics, IT/Cloud/DevOps, Cybersecurity, and AI & Digital Transformation - supplemented by Web Design & Development, Mobile Development, Digital Marketing, Customer Experience, and Analytics & Conversion Rate Optimization. Engagements span ideation to realization using a hybrid human-AI methodology, delivered through a global office network across the Americas, Europe, and Asia.

Product overview

Within operates as a professional services firm offering a comprehensive suite of technology, design, and engineering services rather than a unified software product. The portfolio consists of interconnected service lines: Software & QA and Mobile Development form the engineering foundation; UX/UI Design and Customer Experience provide design and strategy; Data & Analytics and Analytics & Conversion Rate Optimization deliver data intelligence; IT, Cloud & DevOps and Cybersecurity ensure operational infrastructure and security; AI & Digital Transformation provides emerging technology capabilities including generative AI, computer vision, and NLP; and Digital Marketing and Web Design & Development address digital presence and growth. These services work together to guide clients from ideation to realization, with the company acting as a strategic delivery partner rather than a software vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• Software & QA Software development and quality assurance services including automation testing, quality releases, and process optimization across multiple platforms, delivered to enterprise clients.
• UX/UI Design User experience and interface design services encompassing design thinking, strategy, UI/UX design, user research, analytics, and design system documentation for enterprise product teams.
• Data & Analytics Data strategy, governance, architecture, engineering, analytics, and visualization services with executive dashboard support for organizational data maturity.
• IT, Cloud & DevOps Network engineering, digitalization, cloud services, and DevOps practices including robust cloud architecture and legacy system migration for enterprise clients.
• Cybersecurity Zero-trust cybersecurity solutions including data security, identity and access management, network and infrastructure security, and security operations for enterprise protection against modern threats.
• AI & Digital Transformation AI and machine learning solutions including AI integration strategy, ML and LLM engineering, computer vision, chatbots, speech processing, and natural language processing services delivered to enterprise clients.
• Web Design & Development E-commerce and website development services that transform digital properties into high-performing, experience-centered platforms for enterprise brands.
• Analytics & Conversion Rate Optimization Data dashboards and reporting for investors and executives, driving company success through critical business metric insights and conversion optimization.
• Customer Experience Customer-centric strategy scorecard development, persona development workshops, customer journey mapping, and customer loyalty program creation services.
• Mobile Development Mobile application development for iOS (Swift, Objective-C) and Android (Kotlin, Java), as well as cross-platform frameworks including React Native and Flutter for enterprise clients.
• Digital Marketing Lead generation, paid advertising, search and digital services, and full-funnel marketing campaigns backed by data to maximize ROI for enterprise clients.

Quantifiable outcome

• Reduced operational costs through process optimization and workflow automation
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Thoughtworks: Thoughtworks is a global technology consultancy that delivers custom software, data, and AI engineering services to enterprises. Its focus on engineering excellence and emerging technology adoption closely mirrors Within's positioning.
• Globant: Globant is a large digital transformation and AI engineering services firm operating globally with multi-disciplinary pods spanning software, UX, data, and cloud. It is the most direct scaled peer to Within's hybrid human-AI, end-to-end service model.
• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, offering strategy, consulting, software engineering, design, data, and cloud services to global enterprises. It is a direct scaled peer in digital and AI-led enterprise transformation.
• Slalom: Slalom is a US-centric consulting and technology services firm combining strategy, engineering, data/AI, and design for enterprise clients. It is comparable in size and multi-disciplinary breadth to Within and competes for similar transformation mandates.

Broad incumbents

• Wipro: Wipro is a global IT services firm offering consulting, digital, cloud, cybersecurity, and engineering services across industries. It is a broad incumbent competing for similar enterprise services budgets.
• Accenture: Accenture is the world's largest IT and consulting services firm with deep AI, cloud, security, and design practices. It sets the ceiling on enterprise transformation deals that Within and other mid-sized peers compete for.
• Infosys: Infosys is a global IT services and consulting giant with deep capabilities in cloud, data/analytics, AI, and application modernization. It is a broad incumbent that competes with Within for large enterprise transformation work.
• Deloitte Digital: Deloitte Digital combines strategy, design, engineering, and technology implementation for large enterprise clients. It is a broad incumbent directly overlapping with Within's end-to-end transformation offering.
• Cognizant: Cognizant is a global IT services and consulting firm with strong digital engineering, AI, and cloud capabilities serving enterprise clients. It is a broad incumbent overlapping heavily with Within's service portfolio.

Emerging players

• BairesDev: BairesDev is a nearshore technology services firm with deep Latin American engineering talent delivering software, AI, and cloud services. It is an emerging player with overlapping service lines and a similar distributed global delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/within-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Within