TotalEnergies Italia

What TotalEnergies Italia does

TotalEnergies Italia, legally TotalEnergies Marketing Italia Spa con unico socio, is the wholly-owned Italian subsidiary of France's TotalEnergies SE, operating from Milan under direction and coordination of TotalEnergies Marketing Service SAS. The company distributes lubricants, fuels, industrial fluids, and specialty solvents in Italy, serving automotive, industrial manufacturing, marine, aviation, and consumer retail channels. Its core products span automotive engine oils (Quartz Ev3r, Rubia Ev3r, AdBlue), industrial metalworking fluids (FOLIA bio-derived solubles, VALONA BIO cutting oils, SPIRIT micro-emulsions, PRESLIA turbine oils), marine lubricants and additives (Caprano, Neptuna ranges), aviation fuels (Jet A1, AVGAS 100LL), and the ELF-branded motorcycle lubricant and bike-care line (16 products). Notable technical platforms include the Cuma System for real-time bath monitoring and automatic top-up, and QUARTZ EV3R lubricants formulated with regenerated base oils (RRBO) certified under Stellantis' Sustainera circular-economy protocol.

The company earns revenue through one-time product sales across direct enterprise supply (anchored by a multi-decade Stellantis partnership covering all ten brands), a nationwide authorized distributor network, the Officine TotalEnergies branded workshop chain, a customer portal (Area Clienti), and GDO retail. Go-to-market combines enterprise field sales for OEM and industrial accounts with channel partners for regional coverage, supported by motorsport sponsorships (FIA WEC, WorldSBK, Moto2, Moto3) and trade shows (MECSPE, EICMA, Hannover Messe, Transpotec Logitec) for brand engagement. Pricing is quote-based through distributors and direct sales. The company is pursuing diversification into bio-LNG (via Blu Way and BIOPRESLIA partnerships), EV fluids (Energica Motor Company), and AI-driven industrial maintenance services (Treon collaboration), aligning with the parent group's Net Zero by 2050 commitment and renewables expansion target of 100 GW by 2030.

Name

TotalEnergies Italia

Legal name

TotalEnergies Marketing Italia Spa con unico socio

Website

https://totalenergies.it

Company type

Private

Founded year

1963

Operating status

Operating

Short description

TotalEnergies Italia distributes lubricants, fuels, and industrial fluids across Italy under the TotalEnergies, ELF, Quartz, and Rubia brands, serving automotive OEMs (notably Stellantis), industrial manufacturers, marine, aviation, and consumer retail through authorized distributors and branded workshops.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (4247), Chemical and Allied Products Merchant Wholesalers (4246), Petroleum Lubricating Oil and Grease Manufacturing (324191), Other Chemical and Allied Products Merchant Wholesalers (42469)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)

akta.pro secondary industries

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Used Oil Collection, Re-refining & Circularity (Waste Oil, Recycled Base Oils) (EUALAJAK), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ)

Keywords

• Industrial lubricants
• Engine oils
• Metalworking fluids
• Aviation fuels
• Marine lubricants

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lubricants: Sale of automotive and industrial lubricants under TotalEnergies and ELF brands, including engine oils, transmission fluids, hydraulic fluids, greases, and specialty fluids for various industries including automotive, marine, aviation, and industrial manufacturing
2. Fuels and Combustibles: Distribution of automotive fuels, aviation fuel (Jet A1, AVGAS 100LL), competition fuels, and industrial combustibles including GNL (liquefied natural gas) and bio-LNG
3. Industrial Fluids and Solvents: Specialty solvents and industrial fluids for various applications including metalworking, food industry, and chemical/pharmaceutical sectors
4. Marine Additives: Fuel additives and marine additives designed to improve engine efficiency, durability, and reliability for maritime operations, including optimization of combustion and emission reduction

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

TotalEnergies Marketing Italia Spa distributes and sells automotive and industrial lubricants (engine oils, transmission fluids, hydraulic fluids, greases), industrial fluids and metalworking fluids (FOLIA bio-derived soluble fluids, VALONA BIO cutting oils), marine and aviation fuels (Jet A1, AVGAS 100LL, marine lubricants), and AdBlue diesel exhaust fluid. Products are sold under the TotalEnergies, ELF, Quartz, Rubia, Nevastane, and Fluidmatic brands through a network of authorized distributors, branded workshops, and direct enterprise sales across Italy.

Product overview

TotalEnergies Marketing Italia SpA is a diversified energy and lubricant distribution company operating in Italy for over 60 years. Its product portfolio is organized into multiple distinct lines: automotive lubricants (Quartz Ev3r, RUBIA Ev3r, and ELF-branded motorcycle oils), industrial metalworking lubricants (FOLIA bio-derived soluble fluids, VALONA BIO cutting oils, SPIRIT micro-emulsions), marine and aviation fuels (Jet A1, AVGAS 100LL, marine lubricants), and supporting digital services (LubConsult lubricant finder, Tig 6 management software, TAcademy training, LubANAC technical support). The company also distributes industrial fluids, solvents, and AdBlue diesel exhaust fluid. All products are distributed through a national network of authorized distributors and branded workshops, and TotalEnergies has recently begun collaborating with Treon to evaluate AI-driven wireless condition monitoring technologies for cement and ceramics industrial customers.

Differentiator

Problem solved

Functional benefit

Brands

• ELF: Fuel brand operating under TotalEnergies, offering petroleum products for automotive, industry, marina, and aviation sectors.

Products and services

• Quartz Ev3r Passenger Car Engine Oils Passenger car engine oil range offering sustainable formulations using regenerated base oils with unchanged performance, designed for modern engines and OEM specifications including Stellantis approvals.
• Rubia Ev3r Heavy-Duty Engine Oils Heavy-duty engine oils for commercial vehicles and industrial applications, formulated with regenerated base oils to support circular economy principles while maintaining performance.
• ELF Motorcycle Lubricants A comprehensive range of ELF-branded motorcycle lubricants including 100% synthetic engine oils, bike care products, and competition fuels for motorcycles and scooters.
• ELF Bike Care Line A 16-product line covering non-engine motorcycle components including fork oils, brake fluids, transmission oils, OAT coolants, and specialty products for chains, brakes, forks, air filters, spark plugs, and rims.
• AdBlue Diesel Exhaust Fluid Aqueous Urea Solution 32.5% (AUS32) required for Selective Catalytic Reduction (SCR) systems to reduce NOx emissions from diesel vehicles; now produced domestically in Italy by TotalEnergies.
• Fluidmatic Automatic Transmission Fluids Automatic transmission fluid range for automatic gearboxes in passenger and commercial vehicles.
• Neptuna Marine Lubricants Marine lubricant product line for commercial and recreational marine vessels.
• Caprano Marine Lubricants Marine lubricant product line for the marina segment under the TotalEnergies portfolio.
• Jet A1 Aviation Fuel Aviation turbine fuel (Jet A1) supplied for commercial and private aviation operations.
• AVGAS 100LL Aviation Fuel Low-lead aviation gasoline (100LL) supplied for piston-engine aircraft.
• FOLIA Bio-Derived Metalworking Fluids A range of bio-derived soluble fluids free from mineral oils and emulsifiers with high cooling and lubrication properties for various metalworking operations including the FOLIA A 7000 for aluminum alloy machining and FOLIA G5000 for cast iron and steel grinding, compliant with REACH and RoHS directives.
• VALONA BIO Cutting Oils Biodegradable cutting oils derived from biological sources without PAH or BaP, designed for cutting, turning, milling, drilling, tapping, and broaching on ferrous and non-ferrous metals including titanium and yellow alloys.
• SPIRIT Metalworking Micro-Emulsions Multi-functional micro-emulsions developed for various metalworking operations including severe machining; SPIRIT 5000 X with EP additives and SPIRIT 7000 X mineral oil-free for non-ferrous metals, both formulated without boric acid, formaldehyde donors, biocides, or secondary amines.
• PRESLIA Turbine Oils Turbine oils with high oxidation resistance for extended oil change intervals, anti-foaming and deaeration properties, and anti-wear and extreme pressure additives for energy production applications.
• CARTER / CARTER BIO Gear Oils Gear oils covering a wide variety of industrial applications and operating conditions, with CARTER BIO offering a biodegradable version; features excellent anti-wear properties and high oxidation resistance.
• ISOVOLTINE BIO Insulating Oil Biodegradable insulating oil based on high-performance synthetic esters for power transformers, classified as non-hazardous for the aquatic environment with high fire resistance.
• BIOPRESLIA HT Biodegradable Oil High-performance biodegradable oil based on saturated synthetic esters for bearings, thrust bearings, and rotating elements in hydroelectric power plants, compliant with OECD 301C, D, E, F standards.
• BIOHYDRAN Hydraulic Lubricants Biodegradable lubricants (TMP and SE variants) for hydraulic circuits in hydroelectric plants, complementing EQUIVIS and AZOLLA hydraulic oil ranges with high resistance to pressure, temperature, and oxidation.
• Industrial Solvents and Fluids Industrial solvents and special fluids for a wide range of industrial applications with high quality formulations, including specialty fluids for the chemical/pharmaceutical and food industry sectors.
• Marine Additives and Fuels Solutions Multifunctional fuel and marine additives designed to improve efficiency, durability, and reliability of marine engines, optimizing combustion and reducing fuel consumption, emissions, deposits, and corrosion.
• LubConsult Lubricant Finder Online tool for searching and identifying the most suitable lubricant for a specific vehicle by entering make and model details, available for automotive, commercial vehicles, and industrial applications.
• Treon Make Prescriptive Maintenance Solution Cloud-based prescriptive maintenance solution combining AI analytics, Treon Industrial Node X high-precision wireless vibration sensors, and a workflow manager with mobile-first interface for industrial maintenance teams to prevent unplanned downtime; offered in Italy through collaboration with Treon for cement and ceramics manufacturers.

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, minor and moderate.

• StellantiscoreStrategic or Co-development PartnerStrategic partnership extended from 2026 to cover all Stellantis brands (Abarth, Alfa Romeo, Citroën, DS Automobiles, Fiat, Jeep, Lancia, Opel, Peugeot, Vauxhall). Five pillars: R&D, First-fill OE supply, exclusive post-sale recommendation, Motorsport, and new mobility solutions. QUARTZ Mopar and QUARTZ EV3R Mopar product lines with official Stellantis specifications.
• Blu WayminorStrategic or Co-development PartnerPartnership for liquefied biomethane (bio-LNG) development in Italy, contributing to sustainable energy transition in transportation sector.
• Zhero EuropeminorStrategic or Co-development PartnerTotalEnergies joined Baker Hughes, Technip Energies, and Azimut in investing in Zhero Europe to develop large-scale renewable energy projects in Europe and Africa through green electricity generation.
• Green Arrow CapitalminorStrategic or Co-development PartnerPartner with Lazzari&Lucchini for first bio-LNG supply to TotalEnergies from BIO INDUSTRIA plant.
• Lazzari&LucchiniminorChannel Partner/ Reseller/ DistributorFirst bio-LNG supply partnership through their BIO INDUSTRIA plant for TotalEnergies Italy.
• Kawasaki Motors EuropemoderateGTM or Marketing PartnerMulti-year motorsport sponsorship and lubricant supply partnership with Kawasaki Puccetti Racing team in WorldSBK and WorldSSP championships.
• Marc VDS Racing TeammoderateGTM or Marketing PartnerELF brand sponsorship in Moto2 championship with Tony Arbolino rider.
• Junior Team Total GresinimoderateGTM or Marketing PartnerELF sponsorship of Moto3 racing team including rider development.
• Incoplas ItaliaminorStrategic or Co-development PartnerGreen partnership for sustainable solutions in plastics/industrial sector.
• ANAVminorGTM or Marketing PartnerAgreement to provide products and services for public transportation sector.
• Energica Motor CompanyminorStrategic or Co-development PartnerInternational partnership between Energica Motor Company and Total Lubrifiants for electric motorcycle lubricants.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Motul: Motul is a French-origin specialty lubricant brand with a strong motorcycle, motorsport, and automotive heritage, directly competing with TotalEnergies' ELF brand in the Italian motorcycle and motorsport segments. Comparable premium positioning and aftermarket channel focus.
• Eni (Eni Sustainable Mobility): Eni is the incumbent Italian integrated oil major and the most direct domestic competitor of TotalEnergies Italia across lubricants, fuels, and petroleum product distribution. Both sell under well-known Italian brands (eni vs. TotalEnergies/ELF), compete for Stellantis-style OEM approvals, and operate nationwide distributor and workshop networks. Eni's vertical refining integration gives it a cost edge on base oils.
• Shell Italia: Shell markets Shell-branded lubricants (Helix, Rimula, Spirax) and operates fuels distribution in Italy through a similar B2B/authorized distributor model. Directly comparable in product breadth across automotive, industrial, and marine, and competes head-to-head for OEM approvals and industrial accounts in Italy.
• Fuchs Petrolub (Fuchs Italia): Fuchs is one of the world's largest independent lubricants specialists and operates in Italy with a portfolio spanning automotive, industrial, metalworking, and food-grade lubricants (e.g., Cassida). Direct overlap with TotalEnergies Italia's industrial and specialty product lines and a comparable distributor-led GTM.
• ExxonMobil Italia (Mobil): ExxonMobil markets Mobil 1, Mobil Delvac, and industrial lubricants in Italy with comparable OEM presence and industrial accounts. Competes for premium automotive lubricant positioning and industrial segment customers (metalworking, manufacturing, marine) similar to TotalEnergies' Quartz, Rubia, and FOLIA lines.
• BP Italia (Castrol): BP/Castrol sells passenger car, heavy-duty, and industrial lubricants in Italy through distributor networks and OEM partnerships. Castrol is a globally recognized lubricant brand competing directly with TotalEnergies' Quartz and ELF ranges for first-fill and aftermarket share.

Emerging players

• Bardahl Italia: Bardahl is an Italian-origin lubricant and additive specialist with strong consumer brand recognition in Italy, particularly in motorcycle and aftermarket channels. Direct overlap with TotalEnergies Italia's ELF motorcycle range and consumer-facing GDO business.
• Petronas Lubricants Italia: Petronas Lubricants (Syntium, Sprinta) is an aggressive Asian-origin competitor expanding its presence in Europe and Italy, targeting OEM approvals and industrial accounts similar to TotalEnergies. Represents the pricing pressure from Asian lubricant exporters in the Italian market.

Regional players

• IPLOM (Italian refiner and lubricants): IPLOM is an Italian refining and petroleum products company with domestic lubricants and base oil supply, serving B2B and industrial customers in Italy. Comparable in domestic Italian focus and industrial customer segments, though smaller and less brand-led than TotalEnergies Italia.
• Repsol Lubricantes Italia: Repsol markets lubricants and specialty products primarily from Spain but distributes into Italy with comparable automotive and industrial ranges. Less Italian market share than Eni or Shell, but overlaps in industrial fluid segments and competes for cross-border industrial accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TotalEnergiesItaly
• Instagraminstagram.com/totalenergies_it
• Xx.com/TotalEnergiesIT
• LinkedInlinkedin.com/company/totalenergies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TotalEnergies Italia