Gregory Financial

What Gregory Financial does

Gregory Financial is a privately held, retirement-focused financial advisory practice headquartered at 3705 E Battlefield Rd in Springfield, Missouri, serving individuals, families, and small-to-medium businesses in the Springfield metro and surrounding Ozarks region. The firm is led by founder and Wealth Advisor Todd Gregory, CIS (a Certified Income Specialist and University of Nebraska graduate who has been in the financial services industry since 1995), supported by Executive Assistant Toni Jackson and Medicare partnership managers Blake Franklin and Paul Addison; the team totals 2-5 people.

The firm's product suite spans retirement planning (IRA accounts, 401(k) rollovers, wealth management), annuities (Fixed, Fixed Indexed, Immediate, and Deferred Income variants), life insurance (Term, Whole, Universal, Indexed Universal, and High Cash Value), precious metals (physical gold and silver), estate planning (delivered through a Wealth.com partnership), employee benefits (delivered through a Croley Insurance & Financial partnership), and Medicare Solutions (Parts A/B, Supplements, and Advantage). Services are delivered via a proprietary four-step methodology called the RIG Roadmap (Get to Know You, Review & Plan, Implement, Deliver & Support) supported by an online life insurance quote tool.

The business model combines recurring advisory and planning fees on retirement and wealth management accounts, transaction-based commissions from insurance and annuity product placements, and professional services fees and product margins from precious metals and estate planning. Go-to-market is sales-led and relationship-driven, relying on referrals, community presence in Springfield, content marketing via the firm blog, SEO-optimized local web pages, and Calendly-enabled Medicare consultations. Pricing is not publicly disclosed; engagements are quote-based and structured as multi-year advisory contracts, distinguishing the firm from large call-center brokerages through concierge-level, single-advisor continuity.

Name

Gregory Financial

Legal name

Gregory Financial

Website

https://gregoryfinancial.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Gregory Financial is a privately held, retirement-focused financial advisory firm in Springfield, MO, serving individuals, families, and SMBs in the Ozarks region with annuities, life insurance, retirement planning, estate planning, precious metals, employee benefits, and Medicare solutions delivered through its RIG Roadmap methodology.

Ownership category

akta.pro rank

Product category

Retirement Planning and Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Finance and Insurance (52)

SIC

Investment Advice (6282), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Retirement Income Planning & Decumulation Advisory (FSAEABAD)

akta.pro secondary industries

Comprehensive Financial Planning (FSAEAAAA), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)

Keywords

• Retirement planning
• Financial advisory services
• Annuities and life insurance
• Estate planning services
• Employee benefits advisory

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory and Planning Fees: Revenue generated through financial advisory services for retirement planning, estate planning, and wealth management. Services include IRA accounts, 401(k) rollovers, and investment guidance.
2. Insurance Product Commissions: Commissions earned from selling annuity products, life insurance (term, whole, universal, indexed universal), and employee benefits packages including health, dental, vision, and disability insurance.
3. Precious Metals Consulting: Advisory fees and product distribution margins from gold and silver investments, including bullion and coins, offered as portfolio diversification tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gregory Financial is a retirement-focused financial advisory firm that sells customized retirement planning strategies and related financial products directly to individuals, families, and small businesses in the Springfield, MO region. Its core offerings include personalized retirement income planning, annuities, life insurance, estate planning, precious metals (gold and silver), employee benefits packages, and Medicare guidance, all delivered through dedicated-advisor consultations rather than proprietary technology.

Product overview

Gregory Financial is a retirement-focused financial advisory firm offering a comprehensive suite of financial planning services. Their core offerings include Retirement Planning (encompassing IRA accounts, 401(k) rollovers, and wealth management), Annuities (Fixed, Fixed Indexed, Immediate, and Deferred Income variants), Life Insurance (Term, Whole, Universal, Indexed Universal, and High Cash Value), Precious Metals (physical gold and silver), Estate Planning (via Wealth.com partnership), Employee Benefits (health, dental, life, disability through Croley Insurance & Financial partnership), and Medicare Solutions. The firm operates as a service-based financial advisory practice rather than a technology platform, with all products delivered through personalized consultation with dedicated advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning Personalized retirement planning services for individuals and families, including income generation strategies, IRA accounts (Traditional and Roth), 401(k) rollovers, and wealth management to build a sustainable multi-decade retirement roadmap.
• Annuities Annuity products providing steady income streams during retirement, including Fixed Annuities, Fixed Indexed Annuities, Immediate Annuities, and Deferred Income Annuities with tax-deferred growth and market downside protection.
• Life Insurance Life insurance products including Term Life, Whole Life, Universal Life, Indexed Universal Life, and High Cash Value Life Insurance for family protection, legacy planning, and wealth building, accessible via an online quote tool.
• Precious Metals Physical gold and silver investment products including bullion and coins, offered as portfolio diversification tools for wealth preservation, inflation protection, and assets held outside the banking system.
• Estate Planning Estate planning services delivered through the Wealth.com partnership, including Last Will and Testament, Revocable Living Trust, HIPAA Authorization, Living Will, and Power of Attorney documents for asset distribution and probate avoidance.
• Employee Benefits Comprehensive employee benefits programs offered in partnership with Croley Insurance & Financial, including Health Insurance, Dental Insurance, Vision Insurance, Life Insurance, Disability Insurance, Health Savings Accounts, and Retirement Plans for SMBs.
• Medicare Solutions Medicare guidance services covering Part A, Part B, Medicare Supplements (Medigap), and Medicare Advantage, delivered through Medicare Partnership Managers Blake Franklin and Paul Addison via Calendly consultation bookings.

Quantifiable outcome

• Personalized retirement roadmap customized to individual needs, priorities, and long-term goals

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Croley Insurance & FinancialcoreChannel Partner/ Reseller/ DistributorCroley Insurance & Financial provides group employee benefits including health, dental, vision, disability, and life insurance distributed through Gregory Financial. This partnership enables Gregory Financial to offer comprehensive employee benefits programs to small and medium businesses.
• Gregory Wealth AdvisorycoreStrategic or Co-development PartnerGregory Wealth Advisory provides retirement plan services including 401(k) plan installation, IRA rollovers, and wealth management. Wealth services are explicitly stated as provided in collaboration with Gregory Wealth Advisory on the retirement planning page.
• Wealth.comcoreStrategic or Co-development PartnerWealth.com partnership provides estate planning services including Last Will and Testament, Revocable Living Trust, HIPAA Authorization, Living Will, and Power of Attorney documents. Gregory Financial facilitates affordable online estate planning through this partnership.
• Blake Franklin (Medicare Partnership Manager)minorGTM or Marketing PartnerBlake Franklin serves as Medicare Partnership Manager providing Medicare consultations, benefits review meetings, and informative sessions for new Medicare enrollees. Bookings facilitated through Calendly.
• Paul Addison (Medicare Partnership Manager)minorGTM or Marketing PartnerPaul Addison serves as Medicare Partnership Manager providing Medicare consultations and educational sessions. Bookings facilitated through Calendly for 30-minute and 60-minute meetings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Edward Jones: One of the largest U.S. financial advisory firms with a deep branch network in secondary markets like Springfield, MO. Directly competes with Gregory Financial for retiree and pre-retiree households seeking personalized retirement income, annuities, and life insurance products.
• MassMutual: Mutual insurance and financial services firm with a strong agent network providing life insurance, retirement plans, annuities, and wealth management — directly competitive in the Springfield, MO area.
• Ameriprise Financial: Large independent-advisor-affiliated firm offering retirement planning, annuities, insurance, and wealth management. Operates through local advisors serving middle-market households — overlapping closely with Gregory Financial's model and target client.
• Waddell & Reed (now part of Macquarie): Long-standing retail financial advisory firm with a geographic footprint in the Midwest, focused on retirement, insurance, and investment planning. Comparable in customer base and product mix to Gregory Financial.
• New York Life: Mutual insurer with a national network of agents offering life insurance, retirement income, annuities, and wealth management to individuals and families. Overlaps with Gregory Financial on insurance and retirement-income products.
• Northwestern Mutual: Mutual insurer with a massive field advisor force selling life insurance, disability income, annuities, and retirement planning through personalized local advisors — a direct competitive analog in product breadth and delivery model.
• Cetera Financial Group: Independent advisor support platform for retirement and wealth advisors using multiple product providers. Comparable back-office and product distribution model for mid-sized independent practices like Gregory Financial.

Broad incumbents

• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of independent financial advisors with retirement, insurance, and wealth management offerings. Likely serves as a custodian or back-office partner for Gregory Financial while also being a broad incumbent competitor.
• Principal Financial Group: Large diversified financial services firm offering retirement plan administration, annuities, life insurance, and wealth management — a broad incumbent serving similar customer segments via employer and advisor channels.
• Fidelity Investments: Mass-market retirement, brokerage, and wealth management firm with strong retail brand in retirement planning, IRAs, and 401(k) rollovers. Competes for the same pre-retiree segment but at a substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gregory-financial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gregory Financial