Zennoh Energy

What Zennoh Energy does

Zennoh Energy Co., Ltd. (全農エネルギー株式会社) is the integrated energy-services subsidiary of JA Zennoh (National Federation of Agricultural Cooperative Associations) and operates as the parent of a six-subsidiary regional group (Tohoku, JA Energy Chiba, Higashinihon, Kansai, Nishinihon, Kyushu). Founded in 2011 and headquartered in Chiyoda-ku, Tokyo, the company delivers petroleum, LP gas, and retail electricity to JA cooperative members, agricultural operations, and general consumers across Japan, from Hokkaido to Kyushu.

Its core product lines are JA-SS service stations (~107 nationwide selling gasoline, kerosene, diesel, and heavy oil A), Kumiai Propane LP gas (serving ~100,000 households across Tokyo and 8 prefectures), and JA-Denki retail electricity (registered as retail electricity provider A0310 since June 3, 2016, supplied via regional transmission grids). Supporting infrastructure includes 5 petroleum bases (Sendai, Niigata, Kanazawa, Karatsu, Ariake), 1 LP gas import base in Sakaide (130,000-ton storage capacity), a centralized Tokyo order-and-dispatch center, and ~470 dedicated tank lorries handling ~4 million kL annually to ~5,000 facilities. The proprietary 需給管理システム (Supply-Demand Management System) handles JA Denki demand forecasting and procurement optimization, while the 受発注・配車管理システム consolidates nationwide petroleum order intake.

Revenue mechanics combine transaction-based petroleum retail at JA-SS stations, subscription/recurring LP gas and electricity supply (monthly billing, free cancellation on JA Denki), wholesale petroleum supply to JA cooperatives, channel fees from JA-SS support services (unified painting, signage, soil-contamination insurance agency), and a growing post-FIT solar purchase and residential solar-installation adjacency. The go-to-market relies entirely on the JA cooperative channel: JA branch offices function as physical acquisition points, 代理店事業者 (JA agent intermediaries) handle JA Denki customer acquisition, contracting, billing collection, and ongoing service, and JA brand recognition drives trust in rural prefectures where competitive alternatives are thin. Pricing varies by regional power grid (eight areas from Tohoku to Kyushu, with low-voltage transmission charges ranging 8.61–11.20 yen/kWh) and is zoned for LP gas, while per-liter petroleum pricing is set at station level.

Name

Zennoh Energy

Legal name

全農エネルギー株式会社

Website

https://zennoh-energy.co.jp

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Zennoh Energy is the integrated energy arm of JA Zennoh, distributing petroleum through ~107 JA-SS service stations, supplying LP gas to ~100,000 households, and selling JA-Denki retail electricity to agricultural cooperative members and general consumers across Japan via the nationwide JA cooperative network.

Ownership category

akta.pro rank

Product category

Energy Distribution and Retail

NAICS

Gasoline Stations (4571), Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (4572), Natural Gas Distribution (2212)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171), Natural Gas Distribution (4924)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Bulk Fuel, Propane & Energy Supply for Farms (Retailer-Operated) (AFABAJAL), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Petroleum distribution
• LP gas retail
• Retail electricity supply
• Service station operations
• Energy logistics services

Headquarters

HQ city

Sarugakucho

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. 石油製品販売 (Petroleum Product Sales): Sale of gasoline, kerosene, diesel, and heavy oil (A重油) through JA-SS service stations (approximately 107 stations nationwide) and delivery centers. Revenue from fuel product retail and wholesale to JA cooperatives.
2. LPガス販売 (LP Gas Sales): LP gas retail sales to approximately 100,000 households in Tokyo and 8 prefectures, and wholesale to JA cooperatives. LP gas is delivered via dedicated tank lorries, with bulk storage supply. Safety management and cylinder re-inspection services included. Also includes solar power system sales as a new energy pillar.
3. JAでんき 電力小売 (JA Denki Retail Electricity): Retail electricity sales to households, farms, and commercial facilities under the JA Denki brand. Registered retail electricity provider since June 2016. Customers subscribe through JA agent intermediaries. Revenue comprises base charges plus usage-based electricity charges, fuel cost adjustment fees, and renewable energy promotion surcharges.
4. サービス販売事業 (Service Sales): Comprehensive JA-SS operational support including unified painting, signage pole installation, SS equipment maintenance and inspections, and JA-SS soil purification insurance agency services.
5. 物流事業（基地・輸送）(Logistics - Base & Transport): Operation of 5 petroleum bases and 1 LP gas import base providing storage, handling, and distribution of energy products. Tank lorry delivery of approximately 4 million kL of petroleum products annually to ~5,000 JA-SS and direct-supply facilities using ~470 dedicated vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Zennoh Energy Group sells petroleum products (gasoline, kerosene, diesel, A-heavy oil) through approximately 107 JA-SS service stations and ~5,000 wholesale supply points; retails LP gas (Kumiai Propane) to about 100,000 households across Tokyo and 8 prefectures; and provides retail electricity (JA Denki) to households, farms, and commercial facilities as a registered retail electricity provider. It also operates 5 petroleum bases, 1 LP gas import base, ~470 dedicated tank lorries, and offers JA-SS operational support, solar power systems, and soil purification insurance.

Product overview

Zennoh Energy operates as an integrated energy services company within the JA (Japan Agricultural Cooperatives) group, offering a comprehensive portfolio of energy products and services. The core offerings include JA-SS (service stations) for petroleum products, JA-denki electricity retail service, and Kumiai Propane LP gas services. These are supported by logistics infrastructure including petroleum bases and transport operations, as well as value-added services such as solar power systems, delivery services, and SS maintenance. The company operates through regional subsidiaries covering Tohoku, East Japan, Kansai, West Japan, and Kyushu areas.

Differentiator

Problem solved

Functional benefit

Brands

• JA-SS: Service station brand operated across Japan under the JA Group, offering gasoline, diesel, kerosene, and car wash services.
• JAでんき (JA-Denki)
• クミアイプロパン (Kumiai Propane)

Products and services

• JA-SS Service Stations (サービスステーション) Self-service and full-service gasoline stations providing gasoline, diesel, kerosene, car wash services, and automotive-related products. Approximately 107 JA-SS service stations operate across Japan in Tohoku, Kanto, Chubu, Kansai, Chugoku, Shikoku, and Kyushu.
• JA Denki Retail Electricity (JAでんき) Retail electricity service for residential, agricultural, and commercial customers under the JA-denki brand. Registered retail electricity provider (registration number A0310) sourcing power from partner generators and delivering it to customers through JA agent intermediaries across Hokkaido to Kyushu.
• Kumiai Propane LP Gas (クミアイプロパン)

Quantifiable outcome

• ~4 million kL petroleum products delivered annually
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• (一社)日本ピックルボール協会 (Japan Pickleball Association)minorGTM or Marketing Partner · 1 April 2026Zennoh Energy Group has sponsored the Japan Pickleball Association as a Diamond Partner. The company sponsors pickleball tournaments including the 全農エネルギー福岡オープン2026. The partnership serves as a marketing and brand visibility initiative rather than a core business collaboration. Association receives financial/marketing support; Zennoh Energy gains event naming rights and brand exposure.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Idemitsu Kosan: Japan's second-largest petroleum company operating the idemitsu retail service station network and downstream petroleum wholesale. Directly competes with JA-SS stations in the same fuel retail category, with similar petroleum product offerings (gasoline, kerosene, diesel).
• Cosmo Energy Holdings: Third major Japanese petroleum company operating Cosmo Oil service stations nationwide. Competes with JA-SS in retail fuel markets and operates petroleum wholesale/bulk terminal infrastructure analogous to Zennoh's 5-base logistics network.
• Nippon Gas: Japan's largest LP gas retailer serving approximately 2.4 million households. Directly comparable to Zennoh's Kumiai Propane business; competes in residential LP gas supply, cylinder/tank delivery, and gas equipment sales across overlapping prefectures.

Broad incumbents

• Tokyo Gas Holdings: Major Japanese gas utility and integrated energy group with city gas distribution, LP gas, and a sizable electricity retail business. Comparable as a multi-energy retailer competing with JA-Denki and Kumiai Propane in overlapping Tokyo metropolitan area.
• ENEOS Holdings: Japan's largest petroleum and energy conglomerate operating the dominant retail service station network (ENEOS service stations), wholesale petroleum distribution, and a major electricity retail business (ENEOS Denki). Directly comparable as a multi-energy retailer with petroleum, gas, and electricity operations competing in the same downstream fuel market.
• Osaka Gas: Major Japanese gas utility group with city gas, LP gas, and electricity retail operations. Competitor to JA-Denki in the Kansai region and analogous multi-energy platform provider in Japan.

Emerging players

• SB Power (SoftBank): SoftBank Group's electricity retail subsidiary competing in residential and SMB electricity supply since Japan's 2016 liberalization. Comparable as a post-liberalization electricity retailer competing with JA-Denki for household customers.
• KDDI (au Energy & Life): Major Japanese telco with electricity retail arm (au Denki) that has gained significant share post-liberalization. Direct competitor to JA-Denki in residential electricity supply, particularly competing on digital service bundles and price.

Regional players

• Hokkaido Electric Power: Regional Japanese electric utility serving Hokkaido. Indirect comparator as an incumbent regional power company with retail electricity operations overlapping JA-Denki's Hokkaido service area (currently operated via partner).
• Kyushu Electric Power: Regional Japanese electric utility serving Kyushu. Comparable as an incumbent electricity retailer in the Kyushu region where Zennoh Kyushu Energy operates JA-SS and JA-Denki services; competes in electricity retail across the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqC3wX3l5bO1XyZoLN3eH5g
• Instagraminstagram.com/zennoh_kansai_energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zennoh Energy