Keitel Group Insurance

What Keitel Group Insurance does

Keitel Group Insurance is a privately held, for-profit personal-lines insurance agency headquartered in De Forest, Wisconsin, United States. Per its firmographic profile, the firm delivers personalized insurance solutions spanning auto, home, and recreational vehicle coverage, targeting individual consumers and households rather than commercial accounts. The offering is positioned around a multi-line personal-lines bundle, with recreational vehicle coverage suggesting a niche tilt toward powersports, boats, or RV owners in the surrounding Wisconsin market.

Operationally, the agency is micro-scale, with 1–10 employees, and is founder-led: Jennifer Anderson is identified as Founder and co-owner. The business model is consistent with an independent insurance agency/retail brokerage — earning commissions on placed policies and, where applicable, fees on ancillary services — rather than underwriting or insurtech origination. No digital product, proprietary technology platform, app, API, or integration footprint is disclosed in the source data; the company's web presence (keitelgroup.com) returned only a captcha/loader page in the data capture, and no technology stack details are available.

No funding rounds, investors, parent company, subsidiaries, partnerships, carrier appointments, awards, certifications, regulatory actions, M&A, leadership changes beyond the founder, or product-launch cadence are recorded in the source data. Consequently, while the company's basic go-to-market premise (local, multi-line personal-lines agency) is clear, its scale, growth profile, technology investments, and competitive positioning cannot be substantiated beyond the firmographic snapshot.

Name

Keitel Group Insurance

Website

https://keitelgroup.com

Company type

Private

Headcount range

1–10 employees

Short description

Keitel Group Insurance is a privately held, independent personal-lines insurance agency in De Forest, Wisconsin, offering personalized auto, home, and recreational vehicle coverage to individual consumers and households with a 1–10 person team.

Ownership category

akta.pro rank

Headquarters

HQ city

De Forest

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Keitel Group Insurance is a privately held, for-profit independent insurance agency that provides personalized insurance solutions for individual consumers, including auto insurance, home insurance, and recreational vehicle insurance. The agency is headquartered in De Forest, United States, and operates with a small team of 1-10 employees to deliver tailored coverage to personal lines customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Auto insurance coverage offered to individual consumers, helping vehicle owners protect against accidents, theft, and liability. Available through Keitel Group Insurance as part of its personalized personal lines offerings.
• Home Insurance Home insurance coverage offered to individual consumers and homeowners to protect their residences and personal property. Delivered by Keitel Group Insurance as a personalized personal lines product.
• Recreational Vehicle Insurance Insurance coverage for recreational vehicles such as RVs, boats, ATVs, and similar vehicles, offered to individual consumers as part of the agency's personalized insurance solutions.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Allstate: National personal lines carrier with a captive-agent distribution model that directly overlaps Keitel's service approach in auto, home, and recreational vehicles.
• GEICO: National direct-to-consumer personal lines insurer. Competes for the same auto and household customers via a low-cost digital channel that pressures independent agencies like Keitel on price.
• American Family Insurance: Madison, WI-based national personal lines carrier with strong captive-agent distribution. Comparable as a dominant incumbent in the same Wisconsin geography and product set Keitel serves.
• Progressive: Major U.S. personal auto and home insurer with strong direct and agency channels. Competes head-to-head with Keitel on auto pricing while offering bundled home/RV coverage.
• State Farm: Largest U.S. personal lines carrier with captive-agent distribution. Directly competes for the same auto and home insurance customers Keitel serves, with vastly greater scale and brand spend.

Direct peers

• The Horton Group: Midwest-based insurance and risk services brokerage with personal lines capabilities. Comparable as a regional independent agency serving overlapping household customer profiles.
• M3 Insurance: Madison, WI-headquartered independent insurance brokerage serving personal and commercial clients. Comparable as a Wisconsin independent agency competing for similar household and small-business accounts.
• R&R Insurance Services: Wisconsin-based independent insurance agency offering personal and commercial lines. Directly comparable as a Midwest independent agency operating in overlapping geography and product categories (auto, home, specialty).

Emerging players

• Lemonade: Insurtech challenger selling renters, home, and auto directly via mobile. Represents the direct-to-consumer threat that small independents like Keitel must position against.
• Good Sam Insurance Agency: Specialty agency focused on RV, motorcycle, and recreational vehicle coverage. Comparable as a niche-focused RV insurance distributor that competes directly for Keitel's recreational vehicle customers.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/keitel-group-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keitel Group Insurance