Pot Of Gold Estate Auctions

What Pot Of Gold Estate Auctions does

Pot of Gold Estate Auctions is a family-owned, full-service auction house founded in 1995 by Dan and Cheryl Todd and headquartered in a showroom at 310 N. Dysart Road, Building B, Old Town Avondale, Arizona. Operating as Pot of Gold Estate Liquidations, LLC, the company conducts live Tuesday-night auctions at 6:00 PM and online auctions 24/7, offering expert evaluation and consignment of antiques, firearms, coins and currency, jewelry, and collectibles to a nationwide US and Canada bidding audience. The firearms business is operated through a sister brand, AZFirearms.com, under the same ownership and federal firearms license, with all firearm shipments routed through logistics partner MAD Partners Inc to buyers' local FFL dealers. The company also maintains a publicly accessible U.S. Coin Guide as an educational resource.

The firm operates with a small team of 1-10 employees, including category specialists in firearms, antiques, collectibles, and jewelry, plus in-house photography and PR/marketing functions. Distribution combines a physical showroom with online bidding through the hibid.com platform, absentee and telephone bidding, and event presence at venues such as the Crossroads Of The West Gun Show. Western movie legend Don Collier has served as official spokesperson since 2014, and the company is BBB Accredited in Central-Northern-Western Arizona and federally licensed, fully insured, and bonded.

Pot of Gold generates revenue on a purely transactional basis through two streams: a buyer's premium of 15%-24% on winning bids (standard 19%) and consignor commissions as low as 15% of the final sale price, with consignor payouts issued approximately 10-14 days after auction close. There is no disclosed subscription, retainer, or enterprise pricing; every commercial interaction is per-lot. The business is bootstrapped, privately held by the founding Todd family, with no external institutional investors, funding rounds, or M&A activity disclosed.

Name

Pot Of Gold Estate Auctions

Legal name

Pot of Gold Estate Liquidations, LLC

Website

https://potofgoldestate.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Pot of Gold Estate Auctions is a family-owned Arizona auction house offering live and online bidding on antiques, firearms, coins, jewelry, and collectibles to a nationwide US and Canada audience via the hibid.com platform.

Ownership category

akta.pro rank

Product category

Auction House & Estate Liquidation Services

NAICS

Art Dealers (45992)

SIC

Retail-Jewelry Stores (5944)

akta.pro industry

PRIMARYCRAKAKAJ

Estate Jewelry & Collection Liquidation Services

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Pre-owned, Vintage & Resale Luxury

SECONDARYBPAJAEAG

Bankruptcy, Probate & Estate Property Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

Keywords

• Estate auction services
• Online auction platform
• Antique auctions
• Firearms auctions
• Estate liquidation

Headquarters

HQ city

Avondale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Buyer's Premium: Buyers pay a premium of 15%-24% on top of winning bid amounts. Standard buyer's premium is 19% unless otherwise stated in auction catalog.
2. Consignor Commission: Consignment fees as low as 15% of the final selling price. Payment to consignors mailed approximately 14 days after close of auction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pot of Gold Estate Auctions is a full-service auction house that conducts live Tuesday evening auctions at its Avondale, Arizona showroom and online auctions via hibid.com for a nationwide bidding audience. It specializes in antiques, firearms, coins and paper money, estate jewelry, and general collectibles, with consignment evaluation, in-house research, professional photography, federally licensed firearms handling (via sister brand AZFirearms.com), and estate liquidation services.

Product overview

Pot of Gold Estate Auctions is a full-service auction house founded in 1995, operating as a family-owned Arizona-based business with over 80 years of combined industry experience. The company offers a platform-plus-categories architecture consisting of its core auction service (Pot of Gold Estate Auctions) and specialized sub-brand AZFirearms Auctions for firearm sales. The company conducts live and online auctions across multiple product categories including firearms, coins & paper money, jewelry, antiques, and collectibles. Additional offerings include an educational U.S. Coin Guide resource, consignment services for sellers, and estate sale services. The company operates a physical showroom in Avondale, AZ and serves a nationwide bidding audience through its online auction platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pot of Gold Estate Auctions (Core Auction Service) Full-service auction house offering live Tuesday evening and 24/7 online auctions for antiques, firearms, coins, jewelry, and collectibles to a nationwide US and Canada bidding audience.
• AZFirearms Auctions

Quantifiable outcome

• $12,315 raised for Walk the Talk America charity auction

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Walk the Talk America (WTTA)minorGTM or Marketing Partner · 30 March 2026Pot of Gold hosted an online fundraiser auction for WTTA, raising $12,315. Items were donated by companies across the firearm industry. Proceeds support WTTA's initiatives focused on education, research, and practical solutions aligned with responsible firearm ownership.
• MAD Partners InccoreOthersMAD Partners Inc handles all firearm shipments for Pot of Gold Estate Auctions. They contact buyers directly to provide shipping options and collect shipping fees. All firearms must be mailed to the buyer's local FFL dealer. Located at 10723 W Indian School Rd, Avondale, AZ 85392.
• AZFirearms.comcoreOthersAZFirearms.com is a sister company (DBA) of Pot of Gold Estate Liquidations, LLC. Both companies operate under the same ownership (Dan & Cheryl Todd). AZFirearms handles firearms auctions specifically and shares the same team, facilities, and BBB accreditation.
• hibid.comcoreTechnology or Integrationhibid.com is the online auction platform used by Pot of Gold for listing current and past auctions. Online bidding is conducted through this platform, which integrates with the live auction events.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Briggs & Little Auction: Mid-Atlantic auction house running estate, antique, and collectibles sales with live and online bidding. Comparable in scale and multi-category estate liquidation model, providing an alternative consignor destination in the Eastern US.
• Rock Island Auction Company: Specialized firearms auction house conducting live and online auctions of antique and modern firearms, the closest direct competitor to the AZFirearms sister brand. Directly competes for firearms consignments with similar federal licensing and FFL shipping model.
• Cowan's Auctions: Mid-sized auction house running live and online sales of antiques, fine art, jewelry, and collectibles with a similarly diversified multi-category model. Comparable in scale to Pot of Gold and competes for estate liquidation consignments in overlapping categories.
• Holabird Western Americana Collections: Specialty auction house in Reno, Nevada focusing on Western Americana, Native American artifacts, mining collectibles, and antique firearms. Highly comparable niche focus that overlaps with POG's Western/antique/firearms categories and similar online-bidding infrastructure.
• DuMouchelles: Family-operated estate auction house in Detroit, Michigan running live and online auctions of fine art, antiques, jewelry, and decorative arts. Closely comparable in family ownership, scale, multi-category estate liquidation focus, and live/online hybrid model.

Broad incumbents

• Bonhams: International auction house covering fine art, jewelry, antiques, and collectibles with global bidder reach. Competes with Pot of Gold for higher-value estate consignments and estate jewelry, particularly for pieces above POG's typical hammer range.
• Heritage Auctions: Largest US collectibles auction house covering coins, firearms, jewelry, antiques, and fine art with nationwide infrastructure. Operates at significantly greater scale than Pot of Gold but competes for the same consignor and bidder base across virtually every category POG services.

Emerging players

• GreatCollections Auction House: Online-first auction platform specializing in certified coins and bullion (PCGS/NGC). Competes directly with POG's coin auction category through digital-first bidder experience, representing the type of category-specialized online-native competitor that could pressure traditional multi-category auctioneers.

Regional players

• Austin Auction Gallery: Texas-based estate and antique auction house offering live and online bidding across furniture, fine art, jewelry, and decorative arts. Similar mid-sized estate liquidation model and competes for high-value estate consignments from collectors in the Southwest.
• John Moran Auctioneers: Southern California-based auction house running estate, fine art, and antique sales with both live and online bidding. Regional peer competing for West Coast estate consignments that could otherwise flow to Arizona-based POG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PotofGoldEstate
• LinkedInlinkedin.com/company/pot-of-gold-estate-auctions

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pot Of Gold Estate Auctions