Arizona ATV Adventures

What Arizona ATV Adventures does

Arizona ATV Adventures is a privately held, family-owned guided ATV tour operator founded in 1984 in Sedona, Arizona, and is described in its materials as the only guided ATV tour company in Sedona. It runs 4-hour guided tours through West Sedona Canyon on Coconino National Forest lands under permit with the Red Rock Ranger District, with access to over 100 miles of trails and approximately 30 miles covered per tour. Its fleet includes 2-seater, 4-seater, and 6-seater ATVs with fully automatic transmissions and eco-friendly street tires, plus 15-passenger vans for transport from its 3075 Arizona 89A office to the trailhead. The company also offers self-guided RZR/UTV rentals (2-hour, half-day, full-day) through a sister brand, Sedona Off-Road Center, and cross-promotes jeep tours through Safari Jeep Tours.

The business operates on a direct-to-consumer, transaction-fee model. Guided tours are priced at $209 (single) and $259 (tandem); RZR rentals range from $99 to $409 with $1,000-$3,000 mandatory security deposits. Afterpay is integrated for buy-now-pay-later; FareHarbor powers real-time online booking. The customer base is retail and corporate tourists, segmented into families, celebration groups, corporate teams, photographers, and self-guided UTV renters, with a 4.9-star rating from over 1,000 reviews cited on TripAdvisor.

Strategically, the company has built a tightly clustered Sedona adventure-tourism ecosystem rather than pursuing geographic expansion, with 9 local hotel partners and 12 restaurant partners, non-expiring digital gift cards, and shared operations across three affiliated brands. Revenue and headcount are not publicly disclosed; with 1-10 employees and a single site, it operates as a micro-tourism business.

Name

Arizona ATV Adventures

Legal name

Arizona ATV Adventures

Website

https://arizonaatvadventures.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Arizona ATV Adventures is a family-owned guided ATV tour operator founded in 1984 in Sedona, Arizona, serving tourists, families, corporate groups, and celebration parties with 4-hour guided tours and affiliated RZR/UTV rentals on Coconino National Forest lands.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tours

NAICS

Tour Operators (561520), Tour Operators (56152), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Off-Road & Motorsports Adventures (ATV/UTV, Dirt Bike, Dune Buggy) (THAJABAI)

akta.pro secondary industries

Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ), Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF), UTV / Side-by-Side Rentals (THADAHAH), ATV / Quad Rentals (THADAHAG)

Keywords

• Guided ATV tours
• Off-road adventures
• UTV rentals
• Outdoor recreation
• Sedona tours

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Guided ATV Tours: Guided 4-hour ATV tours through West Sedona Canyon with professional guides. Revenue from per-person tour fees. Includes use of ATV, guide, safety gear, water, and snacks.
2. RZR/UTV Rentals: Self-guided side-by-side vehicle rentals in 2-hour, half-day (4 hour), and full-day (8 hour) increments. Revenue from rental fees plus mandatory security deposits and insurance. 2-hour rentals limited to Devil's Bridge and Vultee Arch area; longer rentals access additional trails including Indian ruins and vortex sites.
3. Gift Cards: Digital gift cards sold in custom or preset amounts, valid for any ATV tour or UTV rental experience. Never expire.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Arizona ATV Adventures operates guided 4-hour ATV tours through the West Sedona Canyon under permit on Coconino National Forest lands, with rates starting at $209 per single rider and $259 per double rider. The company also facilitates self-guided RZR/UTV rentals in 2-hour, half-day (4-hour), and full-day (8-hour) increments through affiliated brand Sedona Off-Road Center, providing access to over 100 miles of trails including red rock formations, Indian ruins, caves, and vortex sites.

Product overview

Arizona ATV Adventures operates as a guided ATV tour and off-road rental company in Sedona, Arizona. The core offering consists of the West Sedona Canyon ATV Tour—a 4-hour guided experience through red rock terrain—as its primary product. Self-guided adventures are supported through RZR/UTV rentals (2-hour, half-day, and full-day options) facilitated via sister brand Sedona Off-Road Center. The company also offers gift cards, private group tours, and partnerships with Safari Jeep Tours for complementary jeep experiences. All tours operate under permit on Coconino National Forest lands.

Differentiator

Problem solved

Functional benefit

Products and services

• West Sedona Canyon ATV Tour Flagship 4-hour guided ATV tour through Sedona's red rock terrain covering approximately 30 miles of trails. Routes are customized based on group skill level, age, and interests. Single riders $209, double riders (tandem) $259. Includes ATV, guide, helmets, goggles, water, snacks, and transportation from office to trailhead. Minimum age to drive is 15 1/2 with a valid learner's permit.
• 2-Hour RZR Rental Self-guided 2-hour RZR rental featuring a 2-seater entry-level side-by-side vehicle with free upgrade to Honda Talon 2-seater based on availability. Limited to Devil's Bridge and Vultee Arch Trail area. Starting at $99 (budget rate) or $149 (standard rate). Includes ice chest with ice, maps, and area info. $1,000 security deposit required.
• Half-Day RZR Rental Self-guided 4-hour RZR rental featuring a 4-seat Honda Talon. Access to additional trails including Palatki and Honanki Indian ruins, Birthing Cave, Subway Cave, and Sedona vortex sites. Starting at $249. $3,000 security deposit required.
• Full-Day RZR Rental Self-guided 8-hour RZR rental featuring a 4-seat Honda Talon. Full access to all trails including Indian ruins, caves, and vortex sites. Starting at $409. $3,000 security deposit required.
• Gift Cards Digital gift cards available in custom or preset amounts, valid for any ATV tour and adventure experiences. No expiration date. Delivered via instant email.

Quantifiable outcome

• 4.9-star rating from over 1000 reviews
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Safari Jeep TourscoreChannel Partner/ Reseller/ DistributorAffiliated brand under the same ownership/management. Arizona ATV Adventures website prominently features Safari Jeep Tours as an complementary offering, with dedicated promotional sections and logo placement. Customers are cross-referred between the two adventure brands for different tour experiences (ATV vs. Jeep).
• Sedona Off-Road CentercoreChannel Partner/ Reseller/ DistributorAffiliated brand handling UTV/RZR rentals. Arizona ATV Adventures provides office space for Sedona Off-Road Center rental pickups and refers customers seeking self-guided off-road experiences. All rental contracts are managed by Sedona Off-Road Center.
• Hotel and Resort PartnersminorGTM or Marketing PartnerNetwork of 9 local hotel partners including Cedars Resort, Amara Resort and Spa, Sedona Pines Resort, L'Auberge de Sedona, Sky Rock Sedona, Arroyo Pinion Hotel, El Portal Sedona Hotel, Outbound Sedona, and Sky Ranch Lodge. Listed on Arizona ATV Adventures local partners page as recommended accommodations for guests.
• Restaurant PartnersminorGTM or Marketing PartnerNetwork of 12 restaurant partners including Mesa Grill Sedona, Rascal Modern American Diner & Bar, Rene Restaurant, Creekside American Bistro, Shorebird Sedona, Open Range Grill & Tavern, SaltRock Southwest Kitchen, Tortas de Fuego, Oak Creek Brewery & Grill, The Hudson, Hideaway House, and Pump House Station. Recommended dining options featured on local partners page for guests planning Sedona trips.
• Tread LightlyminorStrategic or Co-development PartnerNon-profit organization dedicated to promoting responsible outdoor recreation through education and stewardship. Arizona ATV Adventures is a proud supporter and donates a portion of each tour to support Tread Lightly's initiatives that protect and enhance outdoor areas across the country.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ArizonaATVAdventures
• Instagraminstagram.com/azatvadventures
• LinkedInlinkedin.com/company/arizona-atv-adventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona ATV Adventures