What Reliance Finance does

Reliance Finance Limited is a Nepal-based 'C' class financial institution incorporated in 2066 B.S. (2009/2010 AD) and licensed by Nepal Rastra Bank to undertake financial services. It operates a 21-branch network spanning Kathmandu Valley, Chitwan, Pokhara, the eastern hills (Kavrepalanchok, Gorkha, Jhapa), the western Terai (Rupandehi, Banke), and the far-west (Kailali, Kanchanpur), serving individual consumers, SMEs, micro-entrepreneurs, and the agricultural sector through a horizontal segmentation approach.

The company's core product surface consists of deposit products (13 saving-account variants including Normal, Investor, Special, Student, Shareholder, PWD, and themed mountain accounts; plus individual and corporate fixed deposits) and a broad loan portfolio covering auto, home (up to 25 years), education, personal, share, FD-backed, hire purchase, agricultural (Saral Krishi Karja), micro-SME (Atmanirbhar Karja), SME (Safal Byabasai Karja), and general business loans. Technology infrastructure is built on a digital banking platform: the Reliance Finance Smart App (iOS/Android), QR Teller, Fonepay QR, SMS Banking, and the Reliance Finance debit card, integrated into national payment rails including NPS National Card Switch, NepalPay Card, NCHL-IPS, RTGS, Electronic Cheque Clearing, ABBS, and C-ASBA.

Revenue is generated primarily through interest income on the loan portfolio (Nepal Rastra Bank–guided pricing, e.g., share loans at 14.00%–17.00%), net interest spread on deposits, transaction and processing fees, and digital banking service charges. Distribution is direct-to-consumer via the branch network and relationship managers, supplemented by digital channels. The company is led by Chairman Kush Prasad Mally and CEO Samaj Prakash Shrestha, with no disclosed parent, public listing, or institutional investor backing.

Name

Reliance Finance

Legal name

Reliance Finance Limited

Website

https://reliancenepal.com.np

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Reliance Finance Limited is a Nepal-based 'C' class financial institution offering deposits, retail and SME loans, and digital banking services through 21 branches and a mobile app. It serves individual consumers, micro-entrepreneurs, SMEs, and agricultural borrowers across Nepal.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (522180), Commercial Banking (522110), Sales Financing (52222)

SIC

Savings Institutions, Not Federally Chartered (6036), Personal Credit Institutions (6141)

akta.pro primary industry

Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)

akta.pro secondary industries

SME Sector/Specialty Banking (Vertical-focused: Healthcare, Agri, Tech, etc.) (FSABABAI), SME Term Loans & Growth Capital (FSAKAGAB), Equipment & Asset Finance (SME) (FSAKAGAF)

Keywords

• Retail banking services
• Consumer lending
• Savings deposits
• SME financing
• Digital banking

Headquarters

HQ city

Kathmandu

HQ country

Nepal

HQ region

Asia

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Loans: Primary revenue from interest charged on various loan products including agricultural loans, auto loans, home loans, education loans, personal loans, business loans, and SME financing
2. Deposit Taking: Accepting savings deposits and fixed deposits from customers, providing interest on deposits
3. Fee-based Services: Transaction fees, service charges, processing fees for loans and other financial services
4. Digital Banking Services: Mobile banking, SMS banking, and other digital service fees

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reliance Finance Limited is a Nepal-based 'C' class financial institution that accepts customer deposits (savings and fixed deposits) and extends credit through a diversified loan portfolio spanning auto, home, education, personal, business, agricultural, micro-SME, SME, share, and hire purchase loans. It complements these core banking products with digital services including mobile banking (Reliance Smart App), SMS banking, QR Teller payments, debit cards, remittance, and interbank payment integrations (IPS, RTGS, ECC, ABBS, C-ASBA).

Product overview

Reliance Finance Limited operates as a 'C' class financial institution offering a comprehensive suite of banking and financial products. The core offerings consist of deposit products (savings accounts with 13 variants and fixed deposits) and loan products (auto, home, education, share, personal, agricultural, micro SME, SME, hire purchase, and business loans). The company has expanded into digital services including mobile banking (Reliance Smart App), SMS banking, debit cards, QR payments, and various interbank payment integrations (IPS, RTGS, ECC, ABBS, C-ASBA). The 21-branch network is supplemented by digital channels providing nationwide coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Saving Deposit Range of savings deposit accounts including Normal Saving, Investor's Saving, Special Saving, Student Saving, Shareholder's Saving, PWD Saving, and themed accounts (Dhaulagiri, Kanchanjunga, Everest, Super, Gold, Diamond, Sarathi) with varying interest rates and benefits, targeted at individual customers seeking savings vehicles.
• Fixed Deposit Fixed deposit products including Individual Fixed Deposit and Corporate Fixed Deposit with competitive interest rates and flexible tenures, targeted at individual and corporate deposit customers.
• Auto Loan Vehicle financing for fresh and reconditioned vehicles with loan tenure up to 7 years, competitive interest rates, and EMI-based repayment, targeted at individual consumers seeking vehicle financing.
• Home Loan Housing finance for construction, renovation, extension, purchase of house/apartments/land with tenure up to 25 years and moratorium period up to 12 months for building construction, targeted at individual home buyers.
• Education Loan Student loans for higher education covering admission fees, monthly fees, examination fees, books, stationery and instruments with tenure up to 5 years and financing up to 80% of educational cost, targeted at students and their families.
• Share Loan Loan for investment in shares with financing up to 50% of valuation, tenure of maximum 1 year, and interest rates from 14.00% to 17.00%, targeted at individual investors.
• Loan Against Fixed Deposit Secured loan against fixed deposits with financing up to 80% of FD value at interest rate of FD rate plus 3.00%, targeted at existing deposit customers.
• Personal Loan Unsecured personal loans with financing up to 40% of Fair Market Value inside Kathmandu Valley and up to 50% outside, targeted at individual consumers.
• Agricultural Loan (Saral Krishi Karja) Agriculture sector financing covering crop production, tea/coffee cultivation, livestock, food and seed processing, agro tools with simplified documentation, targeted at farmers and agricultural businesses.
• Atmanirbhar Karja (Micro SME Loan) Micro SME financing product designed for economic development with competitive rates, dedicated relationship managers, and single-door service, targeted at micro entrepreneurs and small businesses.
• Safal Byabasai Karja (SME Loan) Small and Medium Enterprise loan covering both funded and non-funded requirements, structured as working capital or term loan, targeted at SME business customers.
• Hire Purchase Loan Hire purchase financing for equipment and asset acquisition with flexible repayment options, targeted at business and individual customers needing asset financing.
• Business Loan Commercial financing for business expansion and working capital requirements, targeted at business customers.
• Mobile Banking (Reliance Smart App) Digital banking application available on Google Play and App Store enabling account management, transactions, and fund transfers via smartphone, targeted at retail account holders.
• SMS Banking Text message-based banking service for account alerts, balance notifications, and basic transaction inquiries, targeted at customers without smartphone access.
• Debit Card EMV chip-enabled debit card for ATM withdrawals, POS transactions, and online purchases, targeted at all account holders.
• Remittance Service International and domestic money transfer services enabling customers to receive and send funds, targeted at retail customers and migrant workers' families.
• QR Teller QR code-based payment acceptance service for merchants enabling contactless transactions, targeted at merchant and consumer customers.
• CORPORATEPAY Corporate payment solution for business customers to manage bulk payments and collections, targeted at corporate and SME clients.
• Connect IPS E-payment Internet banking payment service integrated with IPS for interbank fund transfers, targeted at account holders needing interbank transactions.
• EMI Calculator Online calculator tool for customers to estimate their Equated Monthly Installment payments for various loan products, targeted at prospective loan applicants.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

19 partnerships are on record, tiered minor.

• Chirayu National HospitalminorGTM or Marketing PartnerPartnership for exclusive health benefits. Customers, shareholders and employees of Reliance Finance get up to 15% discount on various health services provided by Chirayu National Hospital at Basundhara, Kathmandu.
• Helping Hands Community HospitalminorGTM or Marketing PartnerExclusive partnership for health benefits. Special privileges and benefits for valued customers and staff when visiting Helping Hands Community Hospital at Chabhil, Kathmandu.
• Pushpanjali HospitalminorGTM or Marketing PartnerAgreement between Narayangadh branch and Pushpanjali Hospital for discount transactions in financial and health services. Up to 25% discount on health services for customers, shareholders and employees.
• Everest Hospital Pvt. LtdminorGTM or Marketing PartnerAgreement for attractive discounts on medical facilities for Reliance Finance account holders, shareholders and staff. Discount applicable on all facilities except OPD services at New Baneshwor, Kathmandu.
• Modern Society Dental CareminorGTM or Marketing PartnerAlliance for exclusive health services discounts. Up to 30% discount on services for customers, shareholders and employees of Reliance Finance at Butwal branch location.
• Mediplus HospitalminorGTM or Marketing PartnerCollaboration for healthcare and financial services. Special percentage discount for shareholders, employees' families and customers of Reliance Finance at Mediplus Hospital and Trauma Center in Pokhara.
• Chitwan Medical CollegeminorGTM or Marketing PartnerConcessional transactions agreement between Narayangadh branch and Chitwan Medical College. 20% discount on health services and 7% discount on pharmacy for Reliance Finance stakeholders.
• Garima Capital LimitedminorStrategic or Co-development PartnerAgreement to extend customer service. Garima Capital provides Demat/Meroshare account services to Reliance Finance customers, while Reliance Finance provides bank account and loan services to Garima Capital clients.
• N.E.V. NepalminorStrategic or Co-development PartnerPartnership to drive sustainable mobility. Collaboration related to electric and sustainable vehicle financing.
• Spark AutomotivesminorStrategic or Co-development PartnerMOU for electric and commercial vehicle financing. Agreement for financing of electric and commercial vehicles.
• Buddha AirminorGTM or Marketing PartnerExclusive discounts on flights and cargo services for Reliance Finance customers, shareholders and employees.
• Yeti AirlinesminorGTM or Marketing PartnerExclusive airline service discounts for Reliance Finance stakeholders.
• Annapurna Cable CarminorGTM or Marketing PartnerPartnership extending discount benefits to mobile banking users and debit card holders. Potential 10% discount on cable car tickets at Sedibagar to Sarangkot route in Pokhara.
• Trishuli Beach ResortminorGTM or Marketing PartnerExclusive discounts up to 15% on accommodations and services for customers, shareholders and employees.
• Aloft HotelsminorGTM or Marketing PartnerAgreement for discounts on hotel services for Reliance Finance customers.
• Himalyan Horizon HotelminorGTM or Marketing PartnerExclusive discounts on hotel services for Reliance Finance customers and employees.
• Star HospitalminorGTM or Marketing PartnerDiscounts on hospital services for Reliance Finance customers.
• Lekhnath City HospitalminorGTM or Marketing PartnerDiscount facilities for stakeholders of Reliance Finance at Pokhara location.
• LifeCare Diagnostics & Research CenterminorGTM or Marketing PartnerUp to 30% discount on pathology services for RFL staff, shareholders and account holders at Pokhara location.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Civil Bank Limited: Mid-sized Nepalese commercial bank with retail and SME focus. Comparable target segments to RFL but with broader product license and scale advantages.
• Sanima Bank Limited: Nepalese commercial bank offering deposit, loan, digital, and trade-finance products with a national branch network. Comparable on customer segments, though operating at a higher license tier.
• Kumari Bank Limited: Nepalese commercial bank with diversified retail, SME, and corporate banking across the country. Competes with RFL for the same Kathmandu and regional deposit/lending customers at a larger scale.
• NMB Bank Nepal: Established Nepalese commercial bank with nationwide branches, full digital banking, and a wide retail/SME loan portfolio. Relevant incumbent peer for deposit and SME lending competition.
• Citizens Bank International Limited: Nepalese commercial bank with nationwide branch presence and full digital services. Overlaps with RFL on retail deposits, SME lending, and remittance.
• NIC Asia Bank Limited: A Class A commercial bank in Nepal with a much larger branch network and broader product set (including cards, trade finance, treasury). Provides the scale benchmark that Class C finance companies like RFL compete against for deposits and SME borrowers.

Direct peers

• Samriddhi Finance Company Limited: Nepalese finance company operating in the same Class C regulatory tier, with comparable deposit and SME/consumer lending products and a multi-branch footprint.
• Goodwill Finance Limited: A Nepalese Class C finance company licensed by Nepal Rastra Bank, offering deposit and loan products with a multi-branch network. Direct comparable on license tier, product mix, and target segments (consumer, SME, agriculture).
• Professional Diyalo Finance Limited: Nepal-based Class C finance institution offering similar savings, fixed deposits, and consumer/SME loan products through a branch network. Direct comparable on licensing tier and product positioning.
• Central Finance Limited: Nepalese Class C finance institution providing deposit, loan, and remittance services across multiple branches. Closely comparable to RFL on regulatory tier, customer mix, and product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reliance-finance-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliance Finance