Rudolf Großfurtner

What Rudolf Großfurtner does

Rudolf Großfurtner GmbH is an Austrian family-owned meat processing and distribution group founded in 1972 and headquartered in Utzenaich, Upper Austria. The company operates five facilities across Austria and Germany - Utzenaich (cattle slaughtering and cutting, 4,500 sqm), St. Martin im Innkreis (pig slaughtering and cutting, 11,000 sqm, the largest site), Lambrechten (cutting, acquired 2021), Schwertberg (Higelsberger GmbH pig slaughtering, acquired 2012), and Passau, Germany (G&H Logistik fully automatic cold-storage warehouse, acquired 2021) - with an aggregated headcount of approximately 668 employees. Core products include cattle and pig slaughtering, cutting, MAP packaging, and customer-specific cuts, supplemented by Meat and Eat GmbH convenience products for retail and foodservice. Approximately 50% of production is exported to 25+ countries through a direct B2B sales motion targeting international processing businesses, commercial chains, and regional butchers.

The business model is a B2B transaction-based model with pricing tied to weight-at-loading and net-cash 10-day payment terms. The company monetises through commodity meat sales, value-added certified cuts (AMA, Organic, Bio Austria, IFS, Halal, OGT, Donau Soja), convenience products via Meat and Eat, and cold-storage logistics services via G&H Logistik. Differentiation rests on a deep certification stack (EU approval, IFS, AMA Quality Seal and Organic Label, BIO Austria, SUS/BOS traceability, Halal, Donau Soja), a proprietary electrical stunning system co-developed with animal welfare organisations, an energy-autonomous production profile built around a 2003 biogas plant that recycles 75% of slaughterhouse waste to gas and power, and cascading heat utilisation that supplies district heating in Utzenaich. Customers are served through a direct sales team with dedicated export handling, an in-house refrigerated truck fleet serving Austria, Germany, and Czech Republic, and a multi-language (German/English) corporate website.

Operationally, the group is managed by Rudolf Großfurtner as owner and managing partner together with managing directors Dr. Josef Grünanger, Martin Lindinger, and Alexander Schumergruber. Recent strategic activity has focused on capacity expansion (Lambrechten acquisition 2021, Meat and Eat facility Q4 2022) and infrastructure modernisation (Utzenaich office renovation 2026, planned biogas plant expansion). No external funding rounds are disclosed, and the company is privately held with no public ticker. Revenue is not publicly disclosed.

Name

Rudolf Großfurtner

Legal name

Rudolf Großfurtner GmbH

Website

https://grossfurtner.at

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rudolf Großfurtner GmbH is an Austrian family-owned meat processing and distribution group founded in 1972, operating five slaughtering, cutting, convenience, and cold-storage facilities in Austria and Germany. It serves international processing businesses, commercial retail chains, and regional butchers across 25+ countries with certified meat products.

Ownership category

akta.pro rank

Product category

Meat Processing and Distribution

NAICS

Animal Slaughtering and Processing (3116), Animal (except Poultry) Slaughtering (311611), Meat Processed from Carcasses (311612), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

akta.pro secondary industries

Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB), Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)

Keywords

• Meat processing services
• Slaughterhouse operations
• Meat wholesale supply
• Cold storage logistics
• Pork and beef production

Headquarters

HQ city

Utzenaich

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Meat Products Sales: Revenue from slaughtering, cutting, and processing of pork and beef products. Products sold from half beef/pig to finished SS cup packs in standard or customer-specific packaging. Direct B2B sales to processing businesses, commercial chains, and butchers.
2. Subsidiary Operations: Revenue from wholly-owned subsidiaries including Meat and Eat GmbH (convenience products for retail and foodservice), Higelsberger GmbH (pig slaughtering and head cutting), and G&H Logistik GmbH (cold storage logistics).
3. Quality Program Participation: Value-added services through quality programs including AMA quality seal, organic label, Gustino, Qplus, and DONAU SOJA certification, enabling premium pricing for certified products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rudolf Großfurtner GmbH operates a slaughterhouse and meat processing business, slaughtering and cutting cattle and pigs at state-of-the-art facilities in Austria and supplying meat products (ranging from half carcasses to finished SS cup packs) in standard or customer-specific packaging to food processors, commercial retail chains, butchers, and foodservice operators. The group also includes wholly-owned subsidiaries producing convenience meat products (Meat and Eat GmbH), running cold-storage logistics (G&H Logistik GmbH), and additional pig slaughtering (Higelsberger GmbH), with export to over 25 countries representing approximately 50% of production.

Product overview

Rudolf Großfurtner GmbH is a slaughterhouse and meat processing company operating as a unified family business since 1972, comprising multiple production facilities and subsidiaries. The core offering consists of slaughtering and cutting services for cattle (at Utzenaich) and pigs (at St. Martin), with products ranging from half carcasses to finished cuts. The group includes Meat and Eat GmbH (convenience products), G&H Logistik GmbH (logistics/cold storage), and Higelsberger GmbH (pig processing). Products are offered with various quality certifications (AMA, Organic, IFS) and packaging options including MAP. Environmental services include biogas production and district heating.

Differentiator

Problem solved

Functional benefit

Products and services

• Slaughtering and Cutting Services
• Custom Processing and Packaging
• Convenience Meat Products (Meat and Eat GmbH)
• Cold Storage and Logistics Services (G&H Logistik GmbH)

Quantifiable outcome

• 75% of slaughterhouse waste recycled to gas and power since 2003
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Donau SojacoreStrategic or Co-development Partner · 1 January 2025Partnership since 2018 with Donau Soja, a non-profit organisation promoting sustainable European protein supply. Supports sustainable soybean production in Europe. Uses DONAU SOJA-certified soybeans in feed for GUSTINO straw pig program. Contributes to environmental and climate protection through regional value chains.
• Meat and Eat GmbHcoreOthers · 1 January 2022Wholly-owned subsidiary producing convenience articles for retail and foodservice sectors. New production site in St. Martin operational Q4 2022. 3,000 sqm facility with approximately 65 employees. Focus on high-quality meat products with fresh quality and reliability.
• G&H Logistik GmbHminorOthers · 1 January 2021Subsidiary acquired in 2021 (previously owned by Polish company Cedrop). Located in Passau, Germany. Fully automatic high-bay warehouse for pork and beef storage. Deep-freeze warehouses serving multiple food companies.
• Handlbauer (Lambrechten)minorOthers · 1 January 2021Acquired in March 2021. Cutting business converted to state-of-the-art production facility after renovation. Operational from February 2022 with approximately 30 employees.
• Higelsberger GmbHminorOthers · 1 January 2012Acquired in 2012. Pig slaughtering facility in Schwertberg with head cutting operations. Approximately 43 employees on 3,200 sqm. Part of regional production network.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Bell Food Group: Bell Food Group is a Swiss-listed broad food manufacturer with significant meat processing operations across Europe, including convenience products and fresh meat. Comparable as a larger, publicly-listed European incumbent in the meat and convenience space.
• JBS: JBS is the world's largest meat processor with global operations spanning beef, pork, poultry, and prepared foods across multiple continents. Comparable as a broad incumbent in protein processing, though at vastly larger scale.
• Cargill Protein & Salt: Cargill operates a global protein and food ingredients business including meat processing and trading. Comparable as a broad incumbent in agricultural commodities and meat processing with significant European presence.

Direct peers

• Danish Crown: Danish Crown is Europe's largest pork processor and a farmer-owned cooperative exporting globally. Comparable in cooperative/farmer-aligned supply model, multi-site slaughtering and processing footprint, and export-led revenue strategy.
• Tönnies: Tönnies is Germany's largest pork slaughtering and processing company, family-owned like Großfurtner, with comparable multi-site operations and a focus on B2B supply to retail and foodservice. Highly comparable in scale, ownership structure, and core product focus on pork processing.
• Vion Food Group: Vion is a Dutch-based international meat processor with multiple European slaughtering and processing sites for beef and pork, supplying retail, foodservice, and further processors. Comparable as a multi-site European B2B meat company with significant export operations.
• Wiesbauer: Wiesbauer is an Austrian meat and sausage producer with a strong domestic brand and B2B supply to retail and foodservice. Directly comparable as an Austrian-headquartered competitor in the same domestic market, though more focused on processed/sausage products than fresh slaughtering.
• Müller Fleisch: Müller Fleisch is a German family-owned meat processor operating cattle slaughtering and cutting facilities, supplying retail chains and butchers. Highly comparable mid-sized family-owned competitor with similar product mix and customer focus.
• Westfleisch: Westfleisch is one of Germany's leading meat processing cooperatives, operating slaughtering and cutting facilities for pork and beef with strong B2B and export focus. Directly comparable as a multi-species European meat processor serving retail chains and processors.

Emerging players

• Plukon Food Group: Plukon is a Netherlands-based European poultry processor with growing operations across multiple European countries. Comparable as a mid-sized European protein processor with multi-site operations, though focused on poultry rather than pork and beef.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/rudolfgrossfurtnergmbh

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rudolf Großfurtner