Rogers Bank
Rogers Bank is a federally regulated Canadian bank and subsidiary of Rogers Communications that issues Mastercard credit cards, including the premium Rogers Red World Legend, to Canadian consumers via digital channels.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Rogers Bank does
Rogers Bank is a Canadian federally regulated bank operating as a wholly owned subsidiary of Rogers Communications (TSE: RCI). Founded in 2013 and headquartered in Toronto, the bank employs 501-1,000 staff and provides consumer banking products in Canada, with credit cards as its primary offering. Its product suite is anchored by the recently launched Rogers Red World Legend Mastercard (March 2026), positioned as Canada's first World Legend tier card and targeted at consumers with minimum personal income of $150,000 or household income of $200,000.
The bank's technology relies on Mastercard's global payment infrastructure rather than proprietary rails, and its core product is the credit card portfolio, where interchange, transaction, and interest income from revolving balances are the economic engine. Pricing on the new premium product is subscription-based at a $495 annual fee, bundled with 3% cash back on Rogers services, a $200 annual entertainment credit, 10 complimentary Roam Like Home roaming days for eligible Rogers wireless customers, and 0% foreign transaction fees. Distribution is digital-first: online application through the Rogers Bank website, with cards delivered to approved applicants, and marketing leverage through the Rogers Communications ecosystem.
The business model is consumer-banking-as-a-service of the parent conglomerate: Rogers Bank monetizes its card portfolio through a mix of recurring annual fees, interchange on purchases, and net interest margin, while extracting distribution advantage by cross-selling into Rogers Communications' existing wireless subscriber base. The partnership with Mastercard, formalized in early March 2026, underwrites the premium-tier launch and access to The Mastercard Collection of dining, travel, and entertainment experiences.
Rogers Bank firmographics
Firmographics- Name
- Rogers Bank
- Legal name
- Rogers Bank
- Website
- https://rogersbank.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Rogers Bank is a federally regulated Canadian bank and subsidiary of Rogers Communications that issues Mastercard credit cards, including the premium Rogers Red World Legend, to Canadian consumers via digital channels.
- Ownership category
- akta.pro rank
Rogers Bank industry classification
Industry- Product category
- Consumer Credit Cards
- NAICS
- Credit Card Issuing (52221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where Rogers Bank is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Rogers Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Credit Card Operations: Rogers Bank generates revenue through credit card operations including annual fees ($495 for World Legend card), transaction fees, interchange fees on purchases, and interest income on revolving balances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Rogers Red World Legend Mastercard - Premium tier credit card |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Rogers Bank product offering
Product offeringCore offering
Rogers Bank is a Canadian banking firm and a wholly-owned subsidiary of Rogers Communications Inc. It primarily issues and manages consumer credit cards, with its flagship being the Rogers Red World Legend Mastercard. The bank targets high-income Canadian consumers and earns revenue through annual fees, interchange fees, transaction fees, and interest income on revolving credit balances.
Differentiator
Problem solved
Functional benefit
Brands
- Rogers Red World Legend Mastercard: Canada's first World Legend tier Mastercard, an ultra-premium credit card with 3% cash back, $200 annual entertainment credit, and premium travel benefits.
Products and services
- Rogers Red World Legend Mastercard
Companies that use Rogers Bank
Customer profileSegments1 record
Ideal customer profiles1 record
Rogers Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rogers Bank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MastercardcoreRogers Bank partnered with Mastercard to launch Canada's first World Legend tier credit card. The partnership leverages Mastercard's global payment infrastructure and premium brand positioning to deliver exclusive benefits including access to The Mastercard Collection of dining, entertainment, and travel experiences.
Recent moves4 records
Expansion highlights4 records
Rogers Bank competitors and assessment
Company assessmentDirect peers
- MBNA (TD): TD-owned specialist credit-card issuer known for co-branded affinity and rewards cards. Comparable to Rogers Bank as a Canadian card-centric operator with a brand-partnership orientation similar to Rogers Bank's telecom bundling.
- Capital One Canada: Card-focused non-depository-style issuer operating in Canada. Comparable to Rogers Bank as a Canadian credit-card-centric business competing for rewards-driven consumer cardholders.
- American Express Canada: The dominant premium-card issuer in Canada (Cobalt, Platinum). Directly comparable to Rogers Bank as both compete for high-income Canadian cardholders with annual-fee-heavy, rewards-rich cards.
Emerging players
- Tangerine Bank: Direct-bank subsidiary of Scotiabank offering a Mastercard credit card alongside deposit products. Comparable to Rogers Bank as a Canadian digital-first consumer financial products provider targeting a mass-affluent customer base.
- Neo Financial: Canadian FinTech offering a Mastercard credit card with cash-back rewards plus mobile-app banking. Comparable to Rogers Bank as a digital-native Canadian financial provider competing for digitally engaged consumer cardholders.
Broad incumbents
- TD Bank Group: One of Canada's largest banks with a deep premium credit-card lineup (TD First Class Travel, Aeroplan co-brands). Comparable as a major federally regulated Canadian credit-card issuer with broad consumer reach.
- CIBC: Canadian chartered bank with premium card offerings (CIBC Aventura, Dividend cards). Comparable to Rogers Bank as a federally regulated Canadian bank with a consumer credit-card franchise.
- Scotiabank: Major Canadian bank with premium card products (Scotiabank Gold/Platinum/Passport) and the Tangerine digital-bank subsidiary. Comparable as a large federally regulated bank with a strong consumer credit-card franchise.
- BMO Bank of Montreal: Canadian bank with premium cash-back and travel cards (BMO Ascend, eclipse Visa Infinite). Comparable as a major federally regulated Canadian bank competing for premium-card spending.
- RBC: Royal Bank of Canada is the country's largest bank and a leading issuer of premium cards (Avion, ION+, WestJet co-brand). Comparable as a large diversified Canadian financial institution with a meaningful credit-card franchise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rogers Bank social profiles
Digital presenceRogers Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rogers Bank leadership team
Management profileNumber of profiles
Rogers Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rogers Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rogers Bank
What does Rogers Bank do?
Rogers Bank is a Canadian banking firm and a wholly-owned subsidiary of Rogers Communications Inc. It primarily issues and manages consumer credit cards, with its flagship being the Rogers Red World Legend Mastercard. The bank targets high-income Canadian consumers and earns revenue through annual fees, interchange fees, transaction fees, and interest income on revolving credit balances.
Is Rogers Bank a public or private company?
Rogers Bank is a private company. It is classified as corporate owned and is currently operating.
When was Rogers Bank founded?
Rogers Bank was founded in 2013. It employs 501 to 1,000 people.
Where is Rogers Bank based?
Rogers Bank is headquartered in Toronto, Canada, in the North America region.
How does Rogers Bank make money?
One revenue line is on record: credit Card Operations.
Who are Rogers Bank's main competitors?
Direct peers on record are MBNA (TD), Capital One Canada and American Express Canada. Emerging players are Tangerine Bank and Neo Financial. Broad incumbents are TD Bank Group, CIBC, Scotiabank, BMO Bank of Montreal and RBC.
Does Rogers Bank have an API?
No public API is recorded for Rogers Bank.
What industry is Rogers Bank in?
Rogers Bank's product category is Consumer Credit Cards. Its primary akta.pro industry code is FSABAAAC, Credit Cards & Revolving Credit. Its NAICS code is 52221 and its SIC code is 6141.