Thai Preserved Food Factory Company

What Thai Preserved Food Factory Company does

Thai Preserved Food Factory Company Limited (บริษัท โรงงานผลิตภัณฑ์อาหารไทย จำกัด), trading as Wai Wai, is a privately held Thai food manufacturer founded in 1972 and headquartered in Sam Phran, Nakhon Pathom. It produces instant noodles, dried rice noodles, and related food products under multiple sub-brands including Wai Wai, Sida (halal-certified), Quick Zabb, and the newly launched WaiWai WOW line, and is ranked the top-selling brand in Thailand's dried noodle category. Its core technology is conventional food manufacturing and instant noodle production, with a 2025-recognized innovation in high-fiber rice-based dried noodles.

The company serves the mass-market Thai consumer segment seeking affordable, convenient meal solutions, distributing through modern trade partners (Makro, Lotus), traditional retail, e-commerce platforms (Shopee, Lazada, Line Shop), and its own Waiwai Quick Terrace retail showrooms (sixth branch in Bang Phli). Revenue is generated through wholesale and retail product sales across this multi-channel mix, with a stated 51-100 employees supporting production, quality, marketing, and administration. The firm is privately held with no disclosed external investors, no public listing, and no disclosed revenue; its 2026 strategic posture combines new product launches, controlled retail expansion, government cost-of-living partnerships, and cultural event sponsorship to defend and modestly grow share in a mature domestic category.

Name

Thai Preserved Food Factory Company

Legal name

บริษัท โรงงานผลิตภัณฑ์อาหารไทย จำกัด

Website

https://waiwai.co.th

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Thai Preserved Food Factory Company, trading as Wai Wai, is a privately held Thai food manufacturer founded in 1972 that produces instant and dried noodles under multiple sub-brands for mass-market Thai consumers via modern trade, e-commerce, and company-owned showrooms.

Ownership category

akta.pro rank

Product category

Instant Noodles and Packaged Foods

NAICS

Food Manufacturing (311), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)

akta.pro secondary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

Keywords

• Instant noodle manufacturing
• Packaged Thai food products
• Dried rice noodles
• Halal instant noodles
• Branded snack foods

Headquarters

HQ city

Nakhon Pathom

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Instant Noodle and Food Product Sales: The company generates revenue through manufacturing and selling instant noodles (บะหมี่กึ่งสำเร็จรูป), dried noodles (เส้นหมี่อบแห้ง), and related food products to consumers through retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Thai Preserved Food Factory Company Limited manufactures and sells instant noodles, dried rice noodles, and related packaged food products in Thailand under the Wai Wai trademark and sub-brands. Its portfolio includes the flagship Wai Wai instant noodle line, Sida halal-certified noodles, Quick Zab (spicy) noodles, and high-fiber dried noodles made from Thai rice. The company distributes these products through modern trade, e-commerce, and its own Quick Terrace showrooms.

Product overview

Thai Preserved Food Factory Company (บริษัท โรงงานผลิตภัณฑ์อาหารไทย จำกัด) operates as a diversified food manufacturing company producing instant noodles, dried noodles, and food service products under multiple brands. The core product lines include Wai Wai instant noodles (บะหมี่กึ่งสำเร็จรูปไวไว) which is the number one selling brand, Sida (ซือดะ) halal-certified instant noodles, Wai Wai dry noodles (เส้นหมี่อบแห้งไวไว), Quick Zabb (ควิกแสบ) targeting youth markets, and the newer WaiWai WOW sub-brand. The company also operates Quick Terrace retail showrooms and maintains e-commerce presence through Shopee, Lazada, and Line Shop.

Differentiator

Problem solved

Functional benefit

Brands

• WaiWai WOW: New product line launched with 3 new flavors in 2026
• ซือดะ (Sida)
• ควิกแสบ (Quick Sab)

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered major, minor and core.

• Thai Government (Ministry of Commerce)majorStrategic or Co-development Partner · 1 April 2026Wai Wai partnered with the Thai government's 'ไทยช่วยไทย' (Thailand Helps Thailand) initiative to reduce prices on essential goods, helping Thai consumers during economic hardship. The partnership involved price reductions on over 3,000 product items.
• Prime Minister's Office and Ministry of CommercemajorStrategic or Co-development Partner · 1 April 2026Partnership with the Office of the Prime Minister and Ministry of Commerce for the 'ไทยช่วยไทย ลดภาระ ลดค่าครองชีพ' program to reduce living costs for Thai citizens.
• Chiang Mai Province and Chiang Mai MunicipalityminorStrategic or Co-development Partner · 1 January 2026Wai Wai co-sponsored the 'ป๋าเวณีปี๋ใหม่เมืองเจียงใหม่' (Lanna New Year Songkran) 2569 celebration commemorating the 730th anniversary of Chiang Mai city.
• Makro (HoReCa 2025)coreChannel Partner/ Reseller/ Distributor · 8 November 2025Wai Wai supported Makro HoReCa 2025 - the 18th Thailand Food Business Expo, a major industry event for food business professionals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Indofood CBP (Indomie): Indonesia's largest instant noodle manufacturer and a major regional player. Competes across Southeast Asia in instant noodles with broader packaged food portfolio and significantly larger scale.
• Nongshim: South Korea's largest instant noodle maker (Shin Ramyun). Competes in Thailand's premium and import instant noodle segment; broader multinational portfolio but relevant overlap in instant noodle category.
• Nissin Foods: Japan-based inventor of instant noodles and global Cup Noodles brand. Direct category pioneer and broad incumbent with extensive international operations and R&D capability.
• Toyo Suisan (Maruchan): Japanese food conglomerate behind Maruchan instant noodles. Comparable in instant noodle manufacturing and product format, with broad geographic presence and significantly larger scale.
• Tingyi (Master Kong): China's largest instant noodle producer. Relevant as a global instant noodle giant with adjacent product formats and broader packaged food portfolio, though primarily operating in China.

Direct peers

• Thai President Foods: Thailand's leading instant noodle manufacturer (Mama brand). Direct competitor to Wai Wai in the same Thai instant noodle category with comparable product format, target consumer (mass market), and modern trade distribution channels.
• Thai Nisshin Foods: Thai-Japanese joint venture producing instant noodles (Cup Noodles) in Thailand. Competes with Wai Wai in the instant noodle segment with similar product positioning and Thai retail distribution.

Emerging players

• Ottogi: South Korean food manufacturer with instant noodle products (Ottogi Ramen). Comparable in instant noodle manufacturing with growing international presence, particularly in Asia.
• Uni-President: Taiwanese food conglomerate with significant instant noodle operations across Asia. Comparable in instant noodle manufacturing with broader packaged food portfolio and growing ASEAN footprint.

Regional players

• Mamee-Double Decker: Malaysia-based snack and noodle manufacturer (Mamee Monster, Mamee Chef). Comparable instant noodle product format targeting Southeast Asian mass-market consumers, though primarily operating in Malaysia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/waiwaiinstantnoodle
• LinkedInlinkedin.com/company/thai-preserved-food-factory-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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