Sweet N Sweets

Confectionery (Sugar-Free and Traditional Sweets)sweetnsweets.com

Sweet N Sweets is an India-based, privately held consumer packaged goods company (founded 2016, Ahmadabad) that sells sweets, snacks, dry fruits, chocolates, cookies, and sugar-free sweets, with its sugar-free line cited as a key player in the global low-calorie candy market.

Company typePrivate
Founded2016
HeadquartersAhmadabad, India
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

Sweet N Sweets firmographics

Firmographics

Name: Sweet N Sweets
Website: https://sweetnsweets.com
Company type: Private
Founded year: 2016
Headcount range: 11–50 employees
Short description: Sweet N Sweets is an India-based, privately held consumer packaged goods company (founded 2016, Ahmadabad) that sells sweets, snacks, dry fruits, chocolates, cookies, and sugar-free sweets, with its sugar-free line cited as a key player in the global low-calorie candy market.
Ownership category
akta.pro rank

Sweet N Sweets industry classification

Industry

Product category: Confectionery (Sugar-Free and Traditional Sweets)
NAICS: Confectionery and Nut Retailers (445292), Sugar and Confectionery Product Manufacturing (3113), Chocolate and Confectionery Manufacturing (31135)
SIC: Sugar & Confectionery Products (2060)
akta.pro primary industry: Candy & Specialty Sweets Stores (THAFAGAH)
akta.pro secondary industries: Chocolate & Confectionery Shops (THAFAGAD), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

Sugar-free confectionery
Packaged sweets and snacks
Dry fruits and nuts
Chocolate and cookies
Low calorie candy

Where Sweet N Sweets is headquartered

Location

Headquarters

HQ city: Ahmadabad
HQ country: India
HQ region: Asia

Markets served

Sweet N Sweets business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales

Sweet N Sweets product offering

Product offering

Core offering

Sweet N Sweets brings together a wide range of sweets, snacks, dry fruits, chocolates, cookies, and sugar-free sweets in one place. The company is positioned as a key player in the low-calorie candy market segment, offering traditional as well as sugar-free confectionery options to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

Sweets and Snacks Assortment A wide range of traditional sweets, snacks, dry fruits, chocolates, and cookies sold to individual consumers via the company's storefront.
Sugar-Free Sweets Sugar-free / low-calorie confectionery products targeted at health-conscious and diabetic consumers seeking sweet alternatives without sugar.

Companies that use Sweet N Sweets

Customer profile

Ideal customer profiles2 records

Sweet N Sweets technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Sweet N Sweets partnerships and signals

Strategic signal

Scale indicators1 record

Sweet N Sweets competitors and assessment

Company assessment

Broad incumbents

Mars, Incorporated: Mars is a global confectionery multinational named alongside Sweet N Sweets in the low-calorie candy report. Its portfolio (M&M's, Snickers, Skittles plus low-sugar lines) makes it a comparable broad incumbent competing in the same consumer occasions.
Perfetti Van Melle: Perfetti Van Melle is a major global confectionery manufacturer with a strong presence in India (Center Fresh, Alpenliebe). It competes with Sweet N Sweets for impulse-purchase shelf space in Indian retail.
Mondelez International: Mondelez is one of the world's largest confectionery companies (Cadbury, Toblerone) and operates a major Indian business through Cadbury India. It is a broad incumbent peer overlapping with Sweet N Sweets in the chocolate and sweets category.
The Hershey Company: Hershey is a global confectionery leader explicitly named in the same market report as Sweet N Sweets. While it operates across chocolate, sweets, and low-sugar categories at scale, it overlaps meaningfully in the sugar-free/low-calorie segment.
Ferrero International: Ferrero is a global confectionery giant (Ferrero Rocher, Kinder, Tic Tac) with a growing presence in India. Its premium positioning and expanding low-sugar portfolio make it a relevant broad incumbent peer in the chocolate and sugar-reduced space.
Nestlé: Nestlé was listed alongside Sweet N Sweets in the same market research report and is one of the largest confectionery and low-calorie/sugar-reduced product manufacturers globally, making it a broad incumbent peer.

Direct peers

SmartSweets: SmartSweets is a North American low-calorie/sugar-free candy brand that was named alongside Sweet N Sweets in the same global low-calorie candy market report. It is the most directly comparable peer in terms of positioning and category focus.
Jelly Belly Candy Company: Jelly Belly was co-listed with Sweet N Sweets in the global low-calorie candy market report. It is a flavored confectionery manufacturer with a broad portfolio of sugar-reduced products, making it a directly comparable peer.

Regional players

ITC Limited (Foods Division): ITC is an Indian conglomerate with a confectionery line (Candyman, Mimol). As an India-focused diversified peer with overlapping sweets/chocolate/candy categories, it is a relevant regional comparable.
Haldiram's: Haldiram's is one of India's largest traditional sweets, snacks, and namkeen manufacturers and retailers. It overlaps with Sweet N Sweets' Indian sweets and snacks portfolio but serves primarily the traditional rather than sugar-free segment.

Market position

Customer concentration

Sweet N Sweets financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sweet N Sweets leadership team

Management profile

Number of profiles

Profiles1 record

Sweet N Sweets funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sweet N Sweets M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet N Sweets

What does Sweet N Sweets do?

When was Sweet N Sweets founded?

Sweet N Sweets was founded in 2016. It employs 11 to 50 people.

Where is Sweet N Sweets based?

Sweet N Sweets is headquartered in Ahmadabad, India, in the Asia region.

Who are Sweet N Sweets's main competitors?

Broad incumbents on record are Mars, Incorporated, Perfetti Van Melle, Mondelez International, The Hershey Company, Ferrero International and Nestlé. Direct peers are SmartSweets and Jelly Belly Candy Company. Regional players are ITC Limited (Foods Division) and Haldiram's.

Does Sweet N Sweets have an API?

No public API is recorded for Sweet N Sweets.

What industry is Sweet N Sweets in?

Sweet N Sweets's product category is Confectionery (Sugar-Free and Traditional Sweets). Its primary akta.pro industry code is THAFAGAH, Candy & Specialty Sweets Stores, with a secondary code of THAFAGAD, Chocolate & Confectionery Shops. Its NAICS code is 445292 and its SIC code is 2060.