University of Arkansas Grantham

What University of Arkansas Grantham does

University of Arkansas Grantham is a 100% online, accredited public university serving adult learners, military personnel, and working professionals. Originally founded in 1951 by WWII veteran Donald Grantham as Grantham University to help fellow veterans access higher education, the institution joined the University of Arkansas System on November 1, 2021, and was rebranded as University of Arkansas Grantham. It has been continuously accredited by the Distance Education Accrediting Commission (DEAC) since 1961 and holds program-specific ABET accreditation for its Electronics Engineering Technology degree.

The university organizes its academic portfolio into four colleges: Health Professions (healthcare administration, health information management, medical coding and billing); Science, Engineering, and Technology (ABET-accredited electronics engineering technology plus computer science and IT); Business (MBA and specialized certificates); and Humanities and Social Sciences (criminal justice, leadership, paralegal studies). Programs are delivered through asynchronous eight-week courses with monthly start dates, supported by Blackboard Learn as the primary learning management system, a proprietary GLife student portal, and Microsoft 365 integrated via Single Sign-On. Complimentary Lenovo laptops are issued to degree-seeking students, and the Laptop Program functions as both an enrollment incentive and a learning-accessibility lever.

UA Grantham's revenue model is tuition-driven, priced per credit hour at $305 for undergraduates and $365 for graduate students, with a discounted $250 Heroes Program rate for active-duty military, reservists, National Guard, and veterans. Revenue streams include direct tuition, federal student aid via FAFSA, military tuition assistance and VA benefits, plus textbook and software grants for military students. Distribution is exclusively direct-to-consumer online, with no application fee and admissions representatives supporting inquiry-to-enrollment conversion. The customer base is fragmented across consumer segments — new students, transfer students, military students, returning adult learners, international students, and alumni — with no enterprise concentration.

Name

University of Arkansas Grantham

Legal name

University of Arkansas Grantham

Website

https://uagrantham.edu

Company type

Public

Founded year

1951

Operating status

Operating

Short description

University of Arkansas Grantham is a 100% online, accredited public university serving adult learners, military personnel, and working professionals through asynchronous certificate, associate, bachelor's, and master's degree programs across four colleges.

Ownership category

akta.pro rank

Product category

Online Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)

akta.pro secondary industries

Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB), Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD), University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Online higher education
• Distance learning degrees
• Military-friendly university
• Asynchronous online programs
• Adult learner education

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Tuition Revenue: Primary revenue from tuition payments for certificate, associate, bachelor's, and master's degree programs. Undergraduate tuition at $305/credit hour, graduate tuition at $365/credit hour. Students pay per credit hour based on courses enrolled.
2. Financial Aid: Federal Student Aid (FSA) through FAFSA, grants, and corporate programs. Students may qualify for federal loans and grants based on eligibility criteria.
3. Military Tuition Programs: Revenue from military tuition assistance, VA benefits, and discounted Heroes Program rate of $250/credit for active duty and veterans. Textbook and software grants provided to military students.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

University of Arkansas Grantham is a 100% online public university that delivers asynchronous, eight-week certificate, associate, bachelor's, and master's degree programs across four colleges (Health Professions; Science, Engineering, and Technology; Business; Humanities and Social Sciences). Students enroll directly online with monthly start dates, pay per credit hour, and receive a complimentary laptop, with dedicated student advisors and 24/7 tutoring support.

Product overview

University of Arkansas Grantham is a 100% online institution offering a comprehensive portfolio of educational credentials organized into four colleges: College of Science, Engineering, and Technology (ABET-accredited programs); College of Business (MBA and business certificates); College of Humanities and Social Sciences (criminal justice, paralegal studies); and College of Health Professions (healthcare administration, health information management, medical coding). The university provides certificate programs (18 credit hours, 8 months), associate degrees (60 credit hours, ~24 months), bachelor's degrees (120 credit hours, ~38 months), and master's degrees (36 credit hours, 12-24 months). Student-facing platforms include GLife (student portal for academic records and course access), Blackboard Learn (learning management system), and Microsoft 365/SSO integration. The institution also provides a Laptop Program offering free Lenovo laptops to enrolled students and a Heroes Program offering military tuition discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• College of Health Professions Online college offering healthcare-focused credential programs including Healthcare Administration, Health Information Management, Medical Administrative Assistant, and Medical Coding and Billing at certificate through master's levels for adult learners pursuing healthcare careers.
• College of Science, Engineering, and Technology Online college offering ABET-accredited Electronics Engineering Technology bachelor's degree plus technology-based certificates and degrees in computer science, IT, and engineering for students pursuing technology careers.
• College of Business Online college offering accredited business degrees including MBA and specialized business certificates for adult learners pursuing business and management careers.
• College of Humanities and Social Sciences Online college offering degree programs in criminal justice, leadership, and paralegal studies with 100% online flexibility for adult learners.
• Certificate Programs Short-term online credential programs requiring 18 credit hours and typically completable in 8 months, including Medical Administrative Assistant and Medical Coding and Billing certificates.
• Associate Degree Programs Two-year online undergraduate degree programs requiring 60 credit hours, completable in approximately 24 months, including Healthcare Administration (AAS).
• Bachelor's Degree Programs Four-year online undergraduate degree programs requiring 120 credit hours, completable in approximately 38 months, including Business Administration (BBA), Health Information Management (BS), and Electronics Engineering Technology.
• Master's Degree Programs Online graduate degree programs requiring 36 credit hours, typically completable in 24 months or 12 months with accelerated option, including Master of Healthcare Administration (MHA) and MBA.
• Master of Healthcare Administration (MHA) Online master's degree program providing in-depth knowledge of the business, personnel, and operational elements of healthcare systems, covering finance, budgeting, human resources, and healthcare policies for leadership roles.
• Bachelor of Science in Health Information Management Online bachelor's degree combining healthcare, IT, and management, covering health information systems, electronic health records, data analytics, and healthcare administration for careers in health information management and technology.
• Medical Administrative Assistant Certificate Certificate program preparing students for administrative roles in healthcare settings, covering medical terminology, office procedures, and healthcare software applications.
• Medical Coding and Billing Certificate Certificate program teaching medical coding systems (ICD-10-CM, CPT, HCPCS) and insurance billing procedures for healthcare administrative positions.
• Healthcare Administration (AAS) Associate degree program covering healthcare delivery systems, medical terminology, coding, billing, and administrative skills for entry-level healthcare management positions.
• Laptop Program New and returning students who enroll in a degree program receive a free Lenovo laptop after starting classes, enhancing online learning accessibility.
• GLife Student Portal Student self-service portal providing access to academic information, course materials, student records, transcripts, financial aid, and university communications.
• Heroes Program Military benefit program offering discounted tuition of $250/credit hour for active-duty service members, reservists, National Guard members, and veterans, plus textbook and software grants.

Quantifiable outcome

• 96% student satisfaction rate
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• University of Arkansas SystemflagshipStrategic or Co-development Partner · 1 November 2021On November 1, 2021, Grantham University officially joined the University of Arkansas System and became University of Arkansas Grantham. This partnership strengthened the institution with greater ability to serve students enrolled in fully-online degree and certificate programs.
• U.S. ArmycoreStrategic or Co-development PartnerUA Grantham is an approved training vendor for the U.S. Army, providing educational opportunities to military personnel through various programs including GoArmyEd portal.
• Arkansas Rural Health Partnership (ARHP)minorStrategic or Co-development PartnerPartnership providing grant opportunities and support for students in healthcare programs, including Health Information Management degrees.
• Mid-Delta Health SystemsminorStrategic or Co-development PartnerHealthcare employer partnership supporting employees pursuing health information management degrees through educational grants.
• BlackboardcoreTechnology or IntegrationLearning management system provider powering the online classroom experience with Blackboard Learn environment for course delivery, discussions, assignments, and assessments.
• MicrosoftcoreTechnology or IntegrationMicrosoft 365 integration with Single Sign-On for email and Blackboard access. Students receive access to Microsoft Office applications and Azure web store for software downloads.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grand Canyon University: For-profit university with significant online presence offering certificates through doctoral programs across healthcare, business, and education. Comparable in online degree portfolio and adult-learner targeting.
• Liberty University Online: Large private university with extensive online degree programs including strong military-friendly offerings and flexible 8-week courses. Similar asynchronous, online-first model serving adult and military learners.
• Western Governors University: Large nonprofit, fully online, competency-based university serving adult learners and military students at affordable tuition. Closest direct competitor given the online-first, degree-granting, military-friendly model.
• Purdue Global: Online-focused university within the Purdue system, targeting working adults, military, and healthcare workforce. Comparable in adult-learner, military-friendly positioning and 100% online delivery.
• National University: Private nonprofit university with a strong online and hybrid model serving adult learners, military, and workforce development students. Comparable in monthly start dates and flexible 4-week/8-week course formats.
• Colorado Technical University: For-profit university focused on online career-oriented degrees in business, IT, engineering, and healthcare. Comparable in technology/engineering program focus and adult-learner online model.
• Southern New Hampshire University: One of the largest online universities in the U.S. with extensive certificate through doctoral programs, serving adult learners with flexible, affordable online options. Directly comparable online degree portfolio and adult-learner focus.
• University of Arizona Global Campus: Online university (formerly Ashford University) serving adult learners with flexible online degrees. Direct competitor in for-profit-to-nonprofit transition online higher education space.
• Arizona State University Online: Major public university's online division offering 200+ degree programs with strong brand recognition. Increasingly competing in the affordable online adult-learner space with broad program offerings.
• University of Maryland Global Campus: Public university system constituent serving adult learners and military students worldwide through fully online degree programs. Strong overlap in military-friendly branding and online-only delivery model.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uagrantham
• LinkedInlinkedin.com/company/university-of-arkansas-grantham

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Arkansas Grantham