Westflex
Westflex is a UK-based B2B flexible packaging manufacturer and subsidiary of the Dutch Vierhouten Group, producing 16+ custom bag, pouch, sleeve, and sheet products — including eco-friendly PLA and Natureflex variants — for food, retail, and specialty goods customers across the UK and Europe.
- Company typePrivate
- Founded1982
- HeadquartersBrentwood, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Westflex does
Westflex Ltd is a UK-based B2B flexible packaging manufacturer and converter, headquartered in Brentwood, Essex, and operating as a subsidiary of the Dutch Vierhouten Group. The company produces an extensive portfolio of 16 distinct packaging products — including shrink sleeves, stand-up pouches, side seal, header, cross bottom, side gusset, and block bottom bags, plus glassine bags and grease proof sheets — offered in both standard and eco-friendly variants utilizing PLA (EN13432-compliant) and Natureflex (home-compostable) materials. Most products support custom dimensions and flexo printing up to 8 colors, serving customers across food and confectionery, greeting cards, retail/supermarket, and specialty goods segments.
The company's commercial model is sales-led B2B with quote-based pricing and a stated minimum order quantity of 1,000 units per bespoke order. Distribution combines a direct sales team (Managing Director Richard Lammerts van Bueren, Sales & Purchasing lead Matthew Dorey, Account Manager Arjan Zuidam) with a self-service online quotation and appointment-booking system promising 24-hour response times. Manufacturing is executed through European facilities accessed via the Vierhouten Group, which gives Westflex pan-European production reach without owning converting assets directly.
Westflex's customer base spans enterprise retailers and brands (Marks & Spencer, Lidl, ALDI, Hallmark, Pfeifer, Presswood International, Record Industry) alongside smaller specialty customers (Master Chocolatier Yorkshire, Nature's House, The Peppermint Company, an unnamed Independent Craft Supplier). The firm competes on breadth of SKU, customization, eco-friendly material options, and parent-group supply-chain scale, but discloses no AI/ML, software, or recurring-revenue components, operating as a traditional physical-goods converter.
Westflex firmographics
Firmographics- Name
- Westflex
- Legal name
- Westflex Ltd
- Website
- https://westflex.co.uk
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Westflex is a UK-based B2B flexible packaging manufacturer and subsidiary of the Dutch Vierhouten Group, producing 16+ custom bag, pouch, sleeve, and sheet products — including eco-friendly PLA and Natureflex variants — for food, retail, and specialty goods customers across the UK and Europe.
- Ownership category
- akta.pro rank
Westflex industry classification
Industry- Product category
- Flexible Packaging
- NAICS
- Plastics Bag and Pouch Manufacturing (326111)
- SIC
- Plastics, Foil & Coated Paper Bags (2673)
- akta.pro primary industry
- Pouches & Sachets (Stand-up, Flat, Spouted, Stick Packs) (IMALABAE)
Keywords
Where Westflex is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Westflex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Custom Flexible Packaging Sales: B2B sales of custom flexible packaging products including shrink sleeves, side seal bags, header bags, cross bottom bags, block bottom bags, stand up pouches, glassine bags, and grease proof sheets. Both standard and eco-friendly material options available. Custom orders with minimum quantities typically starting at 1,000 units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom orders - MOQ applies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Westflex product offering
Product offeringCore offering
Westflex manufactures flexible packaging products including bags, pouches, shrink sleeves, and greaseproof sheets for retail and food industry customers in the UK. The company operates with a minimum order quantity of 1,000 units and supplies major retailers such as M&S, Lidl, ALDI, and Hallmark.
Product overview
Westflex is a flexible packaging company offering an extensive portfolio of 16 distinct packaging products under its core line and ECO-friendly variants. The product range centers on flexible packaging solutions including shrink sleeves, stand-up pouches, various bag types (side seal, header, cross bottom, side gusset, block bottom), and grease proof sheets. The company differentiates its offerings into standard and eco-friendly product lines, with the ECO-friendly variants utilizing compostable materials like PLA and Natureflex that meet EN13432 standards. As part of the Vierhouten Group, Westflex leverages European manufacturing facilities to provide custom packaging for both food and non-food applications, with many products available in bespoke sizes and printed or plain options.
Differentiator
Problem solved
Functional benefit
Products and services
- Bags
- Pouches
- Shrink Sleeves
- Greaseproof Sheets
Companies that use Westflex
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Westflex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Westflex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vierhouten Group BVcoreWestflex is part of the Vierhouten Group, providing exclusive access to some of the leading manufacturing facilities in Europe. The parent company is based in Ermelo, Netherlands (Lokhorstweg 13A, 3851 SE ERMELO) and Mr R. Lammerts van Bueren is the controller of personal data processing within the group.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Westflex competitors and assessment
Company assessmentBroad incumbents
- Amcor: Global packaging giant with a sizable flexibles segment (rigid and flexible packaging). While much larger, Amcor competes directly in shrink sleeves, pouches and recyclable films for many of the same UK/EU retail and food brands.
- Berry Global (now Glatfelter / Magnera): Global manufacturer of flexible plastic packaging, films and pouches across consumer and industrial end-markets; broad incumbent with overlapping product formats (bags, pouches, films) to Westflex.
- Sealed Air: Established global packaging manufacturer with shrink films, pouches and protective packaging; broader portfolio but overlapping flexible films and food packaging use cases.
- Huhtamaki: Global food and consumer packaging company with strong flexible packaging and shrink-sleeve presence in Europe; competes for the same retail and food-service packaging contracts.
- Mondi: European paper and packaging major with strong flexible packaging, kraft paper and corrugated operations; comparable on paper-based bags and grease-proof substrates as well as flexibles.
Direct peers
- Coveris: European-headquartered flexible packaging manufacturer producing pouches, bags, shrink films and sustainable packaging for food, retail and industrial customers — directly comparable product portfolio and customer base to Westflex.
- ProAmpac: US-rooted but Europe-active flexible packaging converter focused on sustainable films, pouches and bags — directly comparable technology stack and eco-friendly product positioning.
- Constantia Flexibles: Large European flexible packaging converter serving FMCG and pharma with films, laminates, pouches and sleeves; closely comparable in technology, customer verticals and sustainability-focused product lines.
- Clifton Packaging Group: UK-based flexible packaging converter producing bags, pouches and films for food and retail customers; the closest UK-domestic peer in scale, product mix and customer verticals.
- Polypouch (PolyPouch Ltd): UK stand-up pouch and flexible packaging manufacturer serving food, beverage and non-food brands with short-run and custom printed pouches — directly competes with Westflex in stand-up pouches and custom flexibles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Westflex social profiles
Digital presenceWestflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westflex leadership team
Management profileNumber of profiles
Westflex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westflex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westflex
What does Westflex do?
Westflex manufactures flexible packaging products including bags, pouches, shrink sleeves, and greaseproof sheets for retail and food industry customers in the UK. The company operates with a minimum order quantity of 1,000 units and supplies major retailers such as M&S, Lidl, ALDI, and Hallmark.
Is Westflex a public or private company?
Westflex is a private company. It is classified as corporate owned and is currently operating.
When was Westflex founded?
Westflex was founded in 1982. It employs 101 to 250 people.
Where is Westflex based?
Westflex is headquartered in Brentwood, United Kingdom, in the Europe region.
How does Westflex make money?
One revenue line is on record: custom Flexible Packaging Sales.
Who are Westflex's main competitors?
Broad incumbents on record are Amcor, Berry Global (now Glatfelter / Magnera), Sealed Air, Huhtamaki and Mondi. Direct peers are Coveris, ProAmpac, Constantia Flexibles, Clifton Packaging Group and Polypouch (PolyPouch Ltd).
Does Westflex have an API?
No public API is recorded for Westflex.
What industry is Westflex in?
Westflex's product category is Flexible Packaging. Its primary akta.pro industry code is IMALABAE, Pouches & Sachets (Stand-up, Flat, Spouted, Stick Packs). Its NAICS code is 326111 and its SIC code is 2673.