Ruvera

What Ruvera does

Ruvera UAB is a Lithuanian privately-held animal health and wellness company headquartered in Šiauliai, founded in 1994. It operates a horizontal B2B wholesale distribution platform for veterinary medicines, feed supplements, milk replacers, disinfectants, animal care products, and pest control solutions, serving livestock farmers (primarily dairy and beef cattle), veterinarians, pet product retailers, pest control operators, horse owners, and poultry farmers. The company has progressively layered on human wellness and cosmetics under the INOBIO and Humanica sub-brands, alongside a BIOPET pet line. Customers must hold a signed cooperation contract and access the Ruvera.lt B2B portal with login credentials, while consumers can purchase selected lines through the INOBIO online store.

The company's underlying capability is in-house manufacturing of semi-solid and liquid formulations — veterinary medicines, medical devices, biocidal products, feed supplements, and cosmetics — concentrated in a 2,500 m² production facility in Šiauliai that was opened in 2018. This plant supports both proprietary distribution SKUs (e.g., PROFIDIP teat disinfectants, CALCIL MAG+ORGANIC, METABOLASE FORTE, BRODITOP rodenticides, REPELENT PLUS) and a contract manufacturing / private label offering for partner brands. Manufacturing operates under the regulatory oversight of the Lithuanian State Food and Veterinary Service.

Ruvera's business model combines wholesale distribution of animal health SKUs under signed B2B contracts with a toll-manufacturing leg serving partners seeking custom branded veterinary or cosmetic products. Pricing is quote-based and only available to registered customers; revenue mechanics are not publicly disclosed. The company is founder/Lithuanian-capital owned, with no venture or private equity funding history, and sells exclusively within Lithuania. Recent activity signals steady, organic growth through catalog expansion rather than scale events.

Name

Ruvera

Legal name

UAB "Ruvera"

Website

https://ruvera.lt

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Ruvera UAB is a Lithuanian B2B wholesale distributor and contract manufacturer of veterinary medicines, feed supplements, disinfectants, pest control products, and cosmetics, serving livestock farmers, veterinarians, pet retailers, and pest control operators exclusively within Lithuania.

Ownership category

akta.pro rank

Product category

Animal Health Products

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM)

akta.pro secondary industries

Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO), Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns) (HLAMAIAG), Companion Animal Milk Replacers & Weaning Diets (AFADAFAG), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

Keywords

• Animal health products
• Veterinary medicines
• Feed supplements
• Contract manufacturing
• Pest control products

Headquarters

HQ city

Siauliai

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Distribution of feed supplements, milk replacements, veterinary medicines, disinfectants, animal care products, and pest control products to B2B customers including farms, veterinarians, and pet product retailers.
2. Contract Manufacturing / Private Label: Manufacturing of semi-solid and liquid products (veterinary medicines, medical devices, biocidal products, feed supplements, cosmetics) for partners under their own brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ruvera UAB wholesales and manufactures animal health products including veterinary medicines, feed supplements, milk replacers, disinfectants, udder and skin care products for livestock, pet care items, poultry supplements, and pest control solutions. The company also manufactures human wellness cosmetics under the INOBIO brand and offers contract manufacturing (private label) of semi-solid and liquid products such as ointments, gels, emulsions, and liquid solutions for veterinary, biocidal, and cosmetic applications.

Product overview

UAB Ruvera is a Lithuanian animal health and wellness company founded in 1994. The company operates as a B2B distribution and manufacturing platform for veterinary medicines, animal feed supplements, disinfectants, pest control products, and human cosmetics. The product portfolio includes: veterinary pharmaceuticals (METABOLASE FORTE, MASTESTAS), dairy cow management products (CALCIL MAG+ORGANIC, PROFIDIP product lines, VAZENOLIO TEPALAS), pet care products under the BIOPET sub-brand (shampoos, paw wax), livestock topical treatments (MENTHAMAX 36, Arnigel, Ichtiolo kamparo tepalas, NEEM PLUS), bird feed supplements (Garlimix forte, Calcimix D3 Plus), pest control products (BRODITOP, FLASH 22, PYREMOX, REPELENT PLUS), and human wellness products under INOBIO and Humanica brands (HERBA BALM, Frost gel, body care products). The company also offers private label contract manufacturing services. Products are sold primarily through business partnerships requiring formal agreements.

Differentiator

Problem solved

Functional benefit

Brands

• INOBIO: Active INOBIO cosmetics line for human wellness, inspired by nature. Includes body balms, cooling gels, and cosmetics products.

Products and services

• Veterinary Medicines Licensed veterinary medicines for livestock, horses, birds, and pets, including injectable solutions, topical treatments, and diagnostic preparations. Sold wholesale to veterinary clinics, farms, and licensed veterinarians.
• Livestock Products Products for cattle (dairy cows), sheep, goats, pigs, and wild animals including feed supplements, udder care, disinfectant solutions, teat dips, and topical skin treatments. Sold wholesale to farms.
• Horse Products Products for horses including balms, liniments, and topical treatments for muscle and joint care, distributed to horse owners and equestrian facilities.
• Bird / Poultry Products Feed supplements for laying hens and broilers, including concentrated drinking supplements with garlic and oregano oils to support growth and organism resistance.
• Pet Products Products for dogs, cats, and other companion animals including shampoos, paw wax, supplements, topical treatments, and insect repellents. Sold through wholesale to pet retailers and direct-to-consumer via the INOBIO store.
• Pest Control Products Insecticides, rodenticides, traps, and insect repellents for flying and crawling insects, rodents, mosquitoes, ticks, and gnats. Sold to pest control operators and households.
• Human Cosmetics and Wellness (INOBIO / Humanica) Human-use cosmetics and wellness products under the INOBIO and Humanica brands including body balms, cooling gels, leather care balms, and insect repellent sprays.
• Contract Manufacturing / Private Label Services Custom formulation and manufacturing of semi-solid and liquid products — ointments, gels, emulsions, liquid solutions — including veterinary medicines, medical devices, biocidal products, feed supplements, and cosmetics, produced under partner brands.

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Valstybinė maisto ir veterinarijos tarnyba (State Food and Veterinary Service)minorOthersRegulatory oversight body for veterinary medicines and feed in Lithuania. The company operates under their supervision and complies with veterinary medicine distribution requirements.
• AB ARTEA BankminorOthersBanking partner for financial transactions. Company bank account: LT65 7180 0000 2146 7834 at AB ARTEA.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Virbac: French animal health pharmaceutical company with global reach across companion animal, livestock, and aquaculture. Larger incumbent with similar product categories (vet medicines, topicals, dermatology products) and EU manufacturing footprint.
• Vetoquinol: French animal health pharmaceutical company with broader product portfolio and global distribution. Larger incumbent operating across livestock, pets, and equine segments, providing a benchmark for what scaled EU animal health distribution looks like.
• Dechra Pharmaceuticals: UK-headquartered specialty veterinary pharmaceuticals company focused on companion animal and equine health. Larger incumbent in the same product categories (topicals, injectables, dermatology) with contract development capabilities.
• KRKA: Slovenian pharmaceutical company with significant veterinary products division offering animal health medicines and APIs. Comparable vertically-integrated EU pharma manufacturer with veterinary distribution across Eastern European and broader EU markets.

Direct peers

• Bioveta: Czech veterinary pharmaceutical manufacturer producing vaccines, medicines, and feed supplements for livestock and companion animals. Comparable as a regional EU animal health manufacturer with both branded distribution and contract manufacturing.
• Interchemie: Netherlands-based veterinary pharmaceutical manufacturer producing veterinary medicines, feed additives, and disinfectants. Comparable as a mid-size EU manufacturer with multi-species products, contract manufacturing services, and pan-European B2B distribution.
• Huvepharma: Bulgarian-headquartered animal health and nutrition manufacturer with contract manufacturing services across pharmaceuticals and feed additives. Most directly comparable mid-size EU animal health manufacturer with multi-species product range, contract manufacturing, and private-label capabilities similar to Ruvera.
• Dopharma: Dutch veterinary pharmaceutical manufacturer specializing in generic veterinary medicines and contract manufacturing. Similar in scale to Ruvera, with B2B focus, multi-species product portfolio (livestock, companion animals), and private-label manufacturing services.
• Chemifarma: Italian veterinary pharmaceutical and feed supplement manufacturer producing udder hygiene, mastitis prevention, and disinfectant products for dairy farms. Comparable in scale to Ruvera, with overlapping product focus on PROFIDIP-equivalent teat disinfectants and dairy cow health supplements.

Regional players

• Fendigo Animal Health: Animal health company serving the Baltic/Nordic region with veterinary products and feed supplements. Comparable regional B2B distributor and manufacturer focused on Baltic livestock markets overlapping with Ruvera's Lithuania base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RuveraUab
• LinkedInlinkedin.com/company/ruvera-uab
• Instagraminstagram.com/Ruvera_uab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruvera