Terme Selce

What Terme Selce does

Terme Selce (Poliklinika Terme d.o.o.) is a family-owned medical polyclinic founded in 1989 by Dr. Vlasta Brozičević and Dr. Ivan Brozičević in Selce, Croatia, with a branch in Rijeka. The clinic delivers integrated medical services across six specialties — physical therapy and rehabilitation, dermatology, internal medicine and cardiology, neurology, and general surgery and orthopedics — supported by advanced diagnostic and therapeutic equipment including BIODEX isokinetic testing systems, Secca mBCA 515 body composition analysis, electromyoneurography (EMNG), ultrasound of the locomotor system, and over 20 years of regenerative medicine practice using PRP and Orthokine therapies.

The clinic generates revenue through fee-for-service medical consultations, diagnostics, and therapeutic treatments, supplemented by specialized programs under the Healthy Living by IBD division covering corporate wellbeing, Junior Camp for childhood obesity, weight-loss programs, and physiological testing for aviation professionals in partnership with Pharmaflight. Customer acquisition is sales-led and relies on direct appointments, health tourism flow from 87 countries, corporate wellbeing contracts, and referrals including professional athletes. Distribution is enabled by partnerships with international insurers (Aetna, Allianz, BUPA, Cigna), Croatian insurers (Grawe, Merkur, Triglav, Uniqa, Wiener), and accommodation partners (Jadran Hotels, Hotel Marina, Hotel Amabilis).

The business operates as a privately held d.o.o. (Croatian LLC) under continuous family ownership, with no disclosed external investors, funding rounds, or institutional stakes. The company holds designation as a BIODEX Isokinetic Reference Center for the region and serves both domestic patients and international health tourists across six specialties.

Name

Terme Selce

Legal name

Poliklinika Terme d.o.o.

Website

https://terme-selce.hr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Terme Selce is a family-owned Croatian medical polyclinic operating since 1989 across two locations in Selce and Rijeka, offering physical therapy, rehabilitation, dermatology, internal medicine, cardiology, and neurology services to domestic and international patients from 87 countries.

Ownership category

akta.pro rank

Product category

Medical Polyclinic Services

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC)

akta.pro secondary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Medical polyclinic services
• Physical therapy rehabilitation
• Dermatology aesthetic treatments
• Health tourism Croatia
• Corporate wellness programs

Headquarters

HQ city

Selce

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medical Services Revenue: Fee-for-service medical consultations, diagnostic tests, and therapeutic treatments across physical therapy, dermatology, internal medicine, cardiology, and neurology specialties. Services include specialist examinations, laboratory tests, imaging diagnostics, and rehabilitation programs.
2. Corporate Wellness Programs: Enterprise health programs including Pharma MINDsetBODY testing, corporate wellbeing services, and employee health assessments for business clients.
3. Specialized Professional Programs: Specialized programs for air traffic controllers, pilots, and aviation industry workers including physiological testing in partnership with Pharmaflight.
4. Junior Camp Programs: 12-day family wellness programs for children addressing obesity with educational, physical, and practical activities under expert supervision.
5. Aesthetic and Beauty Services: Dermatological aesthetic treatments including body shaping, facial treatments, hair removal, and skin rejuvenation procedures.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Terme Selce (Poliklinika Terme d.o.o.) is a family-owned medical polyclinic operating in Selce and Rijeka, Croatia, providing diagnostic, therapeutic, and rehabilitative services across six specialties: physical therapy and rehabilitation, dermatology, internal medicine and cardiology, neurology, and general surgery and orthopedics. The clinic also delivers wellness programs including weight management, junior camps, corporate wellbeing, and specialized physiological testing for air traffic controllers, serving both individual patients (including health tourists from 87 countries) and corporate clients.

Product overview

Terme Selce is a family-owned polyclinic (Poliklinika) offering integrated medical services across 6 specialties: Physical Therapy and Rehabilitation (core service), Dermatology, Internal Medicine and Cardiology, Neurology, and General Surgery and Orthopedics. The clinic operates as a single integrated medical facility with multiple service lines that interconnect for comprehensive patient care. Physical Therapy and Rehabilitation serves as the primary service with 35 years of experience, offering diagnostic equipment (BIODEX isokinetic systems, Secca mBCA 515 body composition analyzer), various electrophysical modalities (electrotherapy, laser, shock wave, magnetotherapy), and specialized treatments (regenerative medicine including PRP/Orthokine, hypobaric therapy, Huber 360, 3D spinal decompression). Dermatology provides medical and aesthetic services including Anthelia IPL and advanced body/facial treatments. The Healthy Living by IBD division offers wellness programs (corporate wellbeing, junior camp, air traffic controller programs) and weight management. The clinic also provides comprehensive diagnostic services and serves as a BIODEX Isokinetic Reference Center for the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy and Rehabilitation Comprehensive physical therapy and rehabilitation services with 35 years of experience in diagnosing, preventing, and treating diseases of the locomotor system across all age groups, including postoperative and preoperative physiotherapy, sports programs, neurorehabilitation, and preventive programs.
• Dermatology Diagnosis and treatment of skin diseases and conditions using the latest research and proven technology and therapies in dermatology, including mole and skin lesion evaluation, special skin conditions, and aesthetic dermatology.
• Internal Medicine and Cardiology Medical examinations including internal medicine, cardiology, neurology, and surgery with detailed patient assessments during initial consultations, including systematic examinations (sistematski pregledi) and specialist examinations.
• Neurology Specialized neurological examinations for early detection and treatment of neurological diseases including migraines, epilepsy, and Parkinson's disease.
• General Surgery and Orthopedics Surgical and orthopedic consultations and treatments for various musculoskeletal conditions.
• Diagnostic Services Comprehensive diagnostic testing including laboratory tests, EKG, ergometry, 24-hour Holter monitoring, ultrasound of the locomotor system, EMNG (electromyoneurography), and color Doppler examinations.
• Healthy Living by IBD Health and wellbeing programs designed for modern professionals, including stress management, weight loss, and corporate wellness initiatives such as consultations, weight loss programs, junior camp, corporate wellbeing, and air traffic controller programs.
• Medical Wellness Programs (Health Tourism) Comprehensive medical wellness programs for health tourists, combining prevention, treatment, and rehabilitation services for international patients visiting the Crikvenica Riviera.
• Corporate Wellbeing Program Employer health programs focused on employee wellness, stress reduction, and prevention of lifestyle diseases, with options to deliver programs on-site at the client company or at the polyclinic.
• Junior Camp 12-day family wellness camp for children addressing childhood obesity through education, physical activity, and nutrition guidance under expert supervision.
• Programs for Air Traffic Controllers Specialized health programs for aviation professionals developed with partner Pharmaflight for early prevention of health issues, measuring readiness for activity, fatigue, stress, cardiovascular condition, pulmonary condition, and nervous system condition.
• Weight Loss and Healthy Lifestyle Program Comprehensive 2-3 week program combining medical examinations, body composition analysis, physical activity, and nutrition counseling for individuals seeking sustainable weight management.
• Aesthetic Dermatology Treatments Aesthetic and beauty services including Anthelia IPL for skin rejuvenation and hair removal, Exilis Ultra 360 body shaping, Vip Lipo Line, body wrapping, cavitation, Innofacial, Skinpen microneedling, and CACI non-surgical facelift.
• Regenerative Therapy Advanced regenerative medicine treatments including PRP (Platelet-Rich Plasma) and Orthokine therapy with over 20 years of clinical experience.

Quantifiable outcome

• Clients from 87 countries have been treated at the clinic
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• PharmaflightcoreStrategic or Co-development PartnerPartnership with Pharmaflight for specialized physiological testing systems used in programs for air traffic controllers and aviation professionals. Testing measures key parameters including readiness for activity, fatigue level, stress, cardiovascular system condition, pulmonary system condition, and nervous system condition.
• Aetna InternationalminorChannel Partner/ Reseller/ DistributorInternational health insurance provider offering coverage for Terme Selce medical services to their insured members.
• Allianz Worldwide CareminorChannel Partner/ Reseller/ DistributorInternational health insurance provider offering coverage for Terme Selce medical services to their insured members.
• BUPA Health InsuranceminorChannel Partner/ Reseller/ DistributorInternational health insurance provider offering coverage for Terme Selce medical services to their insured members.
• Cigna Health InsuranceminorChannel Partner/ Reseller/ DistributorInternational health insurance provider offering coverage for Terme Selce medical services to their insured members.
• Grawe Hrvatska d.d.minorChannel Partner/ Reseller/ DistributorCroatian insurance company offering health insurance coverage for Terme Selce medical services.
• Merkur osiguranjeminorChannel Partner/ Reseller/ DistributorCroatian insurance company offering health insurance coverage for Terme Selce medical services.
• Triglav osiguranjeminorChannel Partner/ Reseller/ DistributorCroatian insurance company offering health insurance coverage for Terme Selce medical services.
• Uniqa osiguranjeminorChannel Partner/ Reseller/ DistributorCroatian insurance company offering health insurance coverage for Terme Selce medical services.
• Wiener osiguranjeminorChannel Partner/ Reseller/ DistributorCroatian insurance company offering health insurance coverage for Terme Selce medical services.
• Jadran Hotels & CampsminorStrategic or Co-development PartnerHotel partnership for patient accommodation, located at the entrance to Selce in the heart of Crikvenica Riviera.
• Hotel MarinaminorStrategic or Co-development PartnerFour-star hotel partnership for patient accommodation, renovated in 2014 with attractive sea views.
• Hotel AmabilisminorStrategic or Co-development PartnerFour-star hotel partnership for patient accommodation, located directly on the Adriatic Sea shore.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• MediClin: German operator of acute-care, rehabilitation and psychiatric clinics with a strong post-acute rehabilitation portfolio. Competes in the same rehabilitation/orthopedic space and represents a broader European incumbent for benchmarking, while operating at materially greater scale.
• Lanserhof: European medical health-resort group (Germany/Austria/UK) integrating advanced diagnostics, regenerative medicine and longevity programs in a luxury hospitality setting. Comparable to Terme Selce's mix of regenerative medicine (PRP/Orthokine) and health-tourism premium positioning, but at significantly higher price points and broader geographic reach.
• Schoen Klinik: Germany's largest private hospital group specializing in musculoskeletal, neurological and psychosomatic rehabilitation. Relevant as a much larger incumbent operating in the same rehabilitation and orthopedic domains where Terme Selce competes, providing a benchmark for clinical and operational scale.

Direct peers

• Poliklinika Bagatin: Croatian multi-specialty polyclinic headquartered in Zagreb with strong medical-tourism positioning across aesthetics, dermatology and surgery. Directly comparable to Terme Selce in being a Croatian multi-specialty private polyclinic competing for international patients and operating in similar regulatory and reimbursement frameworks.
• St. Catherine Specialty Hospital: Croatian private specialty hospital in Zabok with strong European medical-tourism orientation across orthopedics, surgery and sports medicine. Comparable in its mix of advanced diagnostics, multi-specialty clinical care, and outbound positioning to international patients — though structurally larger than Terme Selce.
• Akromion Special Hospital: Croatian private specialty hospital focused on orthopedics, sports medicine and rehabilitation. Closely overlaps Terme Selce's musculoskeletal and sports-rehabilitation core, and targets a similar athletic-patient and medical-tourism segment in the Croatian market.

Regional players

• Terme Olimia: Slovenian thermal-spa resort offering medical rehabilitation, wellness and longevity programs. Comparable to Terme Selce's health-tourism and rehabilitation model with a strong thermal-spa tradition, but a larger resort-style footprint and a different country footprint.
• Rogaška Medical Centre: Slovenian thermal-spa medical center combining traditional health-resort heritage with modern diagnostics, rehabilitation and executive check-up programs. Comparable to Terme Selce's blend of medical treatment and health-tourism positioning within the same Adriatic/Alpine region, though based across the border in Slovenia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/terme_selce
• Xx.com/termeselce
• Facebookfacebook.com/poliklinikatermeselce
• LinkedInlinkedin.com/company/terme-selce

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terme Selce