What Onida does

Onida Electronics Limited (formerly MIRC Electronics Limited) is an Indian publicly traded consumer electronics and home appliances company founded in 1981 and headquartered in Mumbai, with manufacturing at a Wada facility. The company sells televisions (MINI-LED, 4K QLED, 4K Ultra HD, Full HD, HD Ready models running on Google TV, Android TV, Fire TV, Coolita, and Vidaa platforms), air conditioners (inverter and fixed-speed models including the Alexa-enabled ONYXS series and 5-in-1 convertible Everest line), washing machines (top-load, front-load, semi-automatic, single-tub), refrigerators (single-door, glass-door, Insta Chill), air coolers (desert, personal, room), and kitchen appliances (microwaves, air fryers, dishwashers). Its core technology centers on energy-efficient inverter compressors, multi-platform smart TV OS support, copper-coil cooling, and integrations with Alexa and Google Home ecosystems.

Onida generates revenue primarily through unit hardware sales across these categories, supplemented by extended warranty and Annual Maintenance Contract (AMC) services, plus chargeable installation for ACs and washing machines. The go-to-market is hybrid: a nationwide authorized dealer network spanning 24+ Indian states, its own onida.com e-commerce storefront with EMI financing, multi-brand retail presence, and a B2B OEM arrangement with Reliance Retail for television manufacturing. The customer base targets Indian households across metros, mini-metros, and semi-urban/rural segments, with a stated "Built in India, for India" positioning and pricing ranging from Rs. 9,490 (entry air coolers) to Rs. 92,190 (premium 4K TVs) post-GST reduction.

The company is in active turnaround: Q3 FY26 revenue grew 27.11% YoY to Rs. 212.04 crore but net loss widened to Rs. 13.11 crore with negative EBITDA of Rs. -34.12 crore and five consecutive quarters of operating losses. A Rs. 131.62 crore investment from Authum Investment & Infrastructure (21.25% stake, October 2025) supports working capital, a new CEO (Gunjan Srivastava, formerly of BSH UK & Ireland) was appointed in February 2026, and the corporate entity was renamed from MIRC Electronics to Onida Electronics effective June 19, 2026 (new ticker ONIDA) to align the legal name with the 44-year-old consumer brand.

Name

Onida

Legal name

Onida Electronics Limited

Website

https://onida.com

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Onida Electronics Limited is a publicly listed Indian consumer electronics company founded in 1981, manufacturing and selling televisions, air conditioners, washing machines, refrigerators, and air coolers to Indian households through a nationwide dealer network, e-commerce, and B2B/OEM channels.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522), Electronics and Appliance Retailers (4492), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

akta.pro secondary industries

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI)

Keywords

• Consumer electronics
• Smart televisions
• Air conditioners
• Home appliances
• Washing machines

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Consumer Electronics Hardware Sales: Primary revenue from manufacturing and selling consumer electronics including televisions, air conditioners, washing machines, refrigerators, and air coolers. Products are sold through dealer network, e-commerce, and retail channels.
2. Extended Warranty and AMC Services: Onida offers extended warranty and Annual Maintenance Contract (AMC) services for purchased products, providing recurring service revenue.
3. Product Installation Services: Installation and demonstration services for LED products (free) and air conditioners/washing machines (chargeable) provided through authorized service partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Onida Electronics Limited designs, manufactures, and sells consumer electronics and home appliances in India, including smart televisions (across Google TV, Android TV, Fire TV, Coolita, and Vidaa platforms), air conditioners (inverter and fixed-speed), washing machines (fully automatic and semi-automatic), refrigerators, air coolers, and kitchen appliances such as microwaves, air fryers, and dishwashers. Products are sold under the legacy 'Onida' brand established in 1981, recognized by its iconic green devil mascot, and are distributed through an authorized dealer network, an owned e-commerce storefront, and retail channels within India.

Product overview

Onida Electronics Limited is an Indian consumer electronics company offering a diversified portfolio of home appliances and consumer electronics. The product portfolio centers on four main categories: Televisions (including MINI-LED, 4K QLED, 4K Ultra HD, Full HD, and HD Ready models running on Google TV, Android TV, Fire TV, and Coolita platforms), Air Conditioners (Inverter AC and Fixed Speed AC including ONYXS smart AC with Alexa integration, Everest, Magnus, and Genio series), Home Appliances (Fully Automatic and Semi-Automatic Washing Machines, Single Door Refrigerators, Air Coolers including Desert, Personal, and Room types), and Kitchen Appliances (Microwave Ovens, Air Fryers, Dishwashers). The company leverages smart home integration with Alexa and Google Home ecosystems, while AI-powered features in ACs enable automatic cooling adjustments. Products are positioned from budget to premium segments, with the iconic Devil mascot brand identity driving recognition in the Indian market since 1981.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Televisions A range of smart televisions spanning MINI-LED, 4K QLED, 4K Ultra HD, Full HD, and HD Ready resolutions in sizes from 32 to 75 inches, running on Google TV, Android TV, Fire TV, Coolita, and Vidaa platforms. Targeted at Indian households seeking connected home entertainment.
• Air Conditioners Inverter and fixed-speed split and window air conditioners with capacities from 1.0T to 2.5T, featuring 5-in-1 convertible cooling, WiFi digital inverter technology, copper coils, Alexa voice control on ONYXS models, and extreme climate cooling up to 55°C. Sold to Indian households for home cooling.
• Washing Machines

Quantifiable outcome

• Stock price appreciation of 137.03% over past year despite weak fundamentals
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor.

• Mirchi Radio StationsminorGTM or Marketing PartnerMarketing activation partnership where Mirchi radio stations across India stopped using their signature tagline 'It's Hot' as a campaign for Onida ACs. The nationwide campaign dramatized Onida AC's powerful cooling capability by making it impossible for RJs to honestly say the phrase, leveraging mystery for cultural conversation.
• Queen Bees FCminorGTM or Marketing PartnerOnida announced association with Queen Bees FC, a football team participating in the Adidas Creators Premier League, as part of brand positioning and sports marketing initiatives.
• Third-Party Delivery PartnersminorChannel Partner/ Reseller/ DistributorDelivery of products ordered through the Onida e-commerce platform is handled by third-party delivery service providers.
• Reliance RetailminorOEM/ Whitelabel/ Licensing PartnerOnida started manufacturing televisions for Reliance Retail distribution network, providing products under a B2B manufacturing arrangement.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Voltas Limited: Voltas is India's largest air conditioner brand and Tata-group consumer durables player, directly competing with Onida in ACs and major home appliances. Both target Indian households with similar product breadth (ACs, washing machines, refrigerators) and rely on dealer-led distribution.
• Lloyd (Havells India): Lloyd, owned by Havells, competes directly with Onida in air conditioners, washing machines, and televisions with similar Indian-focused strategy. Both target middle-class households seeking branded consumer electronics with EMI financing options.
• LG Electronics India: LG is a top-tier global consumer electronics and home appliance manufacturer with strong Indian market presence across TVs, ACs, washing machines, and refrigerators. Directly competes with Onida in the same product categories with significant brand and technology advantages.
• Samsung India Electronics: Samsung is a dominant premium player in Indian consumer electronics with extensive portfolio overlap including smart TVs, ACs, washing machines, and refrigerators. Competes with Onida across price tiers but with much larger scale and brand investment.
• Whirlpool of India: Whirlpool competes with Onida in washing machines, refrigerators, and air conditioners with strong brand recognition in Indian households. Both target premium-to-mid market segments with similar distribution strategies.
• Godrej Appliances: Godrej is an Indian heritage brand competing with Onida across home appliances including refrigerators, washing machines, and ACs. Both emphasize Indian manufacturing and target similar mid-market consumer segments.
• Haier Appliances India: Haier is a Chinese appliance manufacturer with established Indian presence in washing machines, refrigerators, and ACs. Competes with Onida in the same product categories with global scale advantages.

Emerging players

• Xiaomi India: Xiaomi has disrupted the Indian smart TV market with aggressive pricing and online-first distribution. While not in appliances, it directly competes with Onida's smart TV segment and pressures mid-tier TV margins.
• Hisense India (Videotex): Hisense operates in India through Videotex International, competing in the smart TV segment with aggressive pricing. Represents the broader Chinese OEM competitive threat that pressures Onida's TV market position.
• TCL India: TCL is a Chinese consumer electronics brand aggressively expanding in Indian TV and AC markets with competitive pricing. Directly competes with Onida in TVs and increasingly in home appliances.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onidalive
• YouTubeyoutube.com/onidalive
• Facebookfacebook.com/Onida.Live
• LinkedInlinkedin.com/company/onida
• Instagraminstagram.com/onida.india

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onida