What WoodN Industries does

Woodn Greenwood (the operating brand of WoodN Industries) is an Italian B2B manufacturer of architectural Wood Plastic Composite (WPC) building materials, headquartered legally in Venice and operating commercially from Belluno. The company designs, extrudes, and assembles WPC profiles, planks, panels, and complete architectural systems — including decking, wall cladding, ventilated facades, brise-soleil sun-shading, indoor and outdoor ceilings, interior furnishings, and custom thermoformed elements — sold primarily to architects, designers, general contractors, and installers for specification-driven projects.

The company's technical foundation is an in-house WPC Laboratory that developed two original proprietary formulations: one optimized for vertical applications (cladding, brise-soleil, ceilings) and a separate formulation for decking. The resulting material is marketed as 100% recyclable, lighter and more dimensionally stable than natural wood, fire-resistant and self-extinguishing, mold- and pest-resistant, waterproof, anti-slip, color-stable, and thermoformable. All WPC composites carry FSC certification for sustainable sourcing, and products comply with Italian CAM (Criteri Ambientali Minimi) requirements for public procurement. The portfolio is organized into six product lines (Frangisole, Rivestimenti, Controsoffitti, Decking Greendeck, Interiors, Oltre l'architettura) supported by two service offerings: "Laboratorio WPC" (R&D) and "Tailor Made" (custom design and manufacturing).

The business model is project-based B2B direct sales with no publicly disclosed pricing; customer acquisition is driven by an international project reference portfolio, a technical resource area with installation guides and CAD files, a multilingual website with inquiry forms segmented by buyer type, and direct contact through the Belluno commercial office. Reference projects span Italy, the USA (New York, Fort Lauderdale), Colombia (Bogotá), Israel, Croatia (Rovinj), and Spain (Fuerteventura), serving hospitality, residential, government, education, real estate, and food and beverage end-customers. There is no disclosed revenue, headcount, funding history, or management team information in the source data, and the ownership structure is described as likely founder- or family-owned with no institutional investor involvement.

Name

WoodN Industries

Legal name

Woodn Greenwood

Website

https://woodn.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Woodn Greenwood is an Italian B2B manufacturer of proprietary Wood Plastic Composite (WPC) architectural building systems — including decking, cladding, brise-soleil, ceilings, and interiors — sold project-direct to architects, contractors, and installers across Europe, the Americas, and the Middle East.

Ownership category

akta.pro rank

Product category

Wood Plastic Composite Building Materials

NAICS

Engineered Wood Member Manufacturing (321215)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Siding, Cladding & Exterior Wood Profiles (IMADADAH)

Keywords

• Wood plastic composite
• Architectural cladding systems
• Composite decking materials
• Sun shading profiles
• Sustainable building materials

Headquarters

HQ city

Belluno

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. WPC Building Materials Sales: Woodn Greenwood designs, produces, and sells WPC (Wood Plastic Composite) profiles, panels, and architectural elements including decking, cladding, brise-soleil, and ceiling systems. The company operates end-to-end from formulation development to complete application systems including fixing structures. Revenue is generated through direct B2B sales to architects, contractors, and construction companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

WoodN Industries manufactures wood plastic composite (WPC) profiles for architectural and building applications, including decking, cladding, ceiling, sun-shading, and interior products. The company uses two proprietary WPC formulations and offers a Tailor Made custom design and manufacturing service to produce bespoke profiles for project-specific requirements.

Product overview

Woodn Greenwood is a unified product portfolio of Wood Plastic Composite (WPC) building materials organized into six core product lines — Frangisole (sun shading/brise-soleil), Rivestimenti/Cladding (wall and facade cladding), Controsoffitti (ceiling systems for indoor and outdoor), Decking Greendeck (outdoor flooring), Interiors (indoor furniture), and Oltre l'architettura (custom/thermoformed projects) — all derived from two proprietary WPC formulations developed in-house by the company's own WPC Laboratory. The products are designed as a complete end-to-end system including the composite material, doghe (planks), panels, architectural elements, and dedicated fixing structures. Supporting the core products are two service/initiatives: Rigenera (sustainability and circular economy program) and Tailor Made (custom design service). The portfolio is anchored in FSC-certified, 100% recyclable WPC that preserves natural wood's touch and feel while offering superior lightness, versatility, and durability compared to natural wood.

Differentiator

Problem solved

Functional benefit

Brands

• Greendeck: Product line for outdoor decking solutions mentioned in projects such as Tre Oci Palace in Venice and Cantine Florio in Trapani

Products and services

• Frangisole

Quantifiable outcome

• Products are 100% recyclable, contributing to circular economy models
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• FSC (Forest Stewardship Council)coreStrategic or Co-development PartnerWoodn Greenwood holds FSC certification for their wood composite materials, ensuring sustainable sourcing of wood fibers and environmental responsibility in production. This certification is foundational to their Green Vision sustainability strategy and enables participation in public procurement requiring environmentally certified materials.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trex Company: World's largest manufacturer of wood-plastic composite decking and railing products; directly competes with Woodn's Greendeck product line in outdoor flooring applications, but focuses on decking rather than architectural cladding/frangisole.
• TimberTech/Azek: Major North American manufacturer of composite decking, cladding, and architectural trim made from capped polymer and WPC materials; overlaps with Woodn in WPC decking and architectural exterior applications.
• Geolam: Manufacturer of WPC architectural profiles for cladding, decking, and sun-shading systems; the closest direct competitor to Woodn in terms of architectural WPC product breadth and European market presence.
• Fiberon: Manufacturer of composite and PVC decking sold primarily through distributors and dealers in North America; competes with Woodn's Greendeck in the WPC outdoor flooring category.

Broad incumbents

• Kebony: Norwegian producer of modified sustainable wood for cladding and decking; competes with Woodn in the architectural exterior space targeting the same sustainability-conscious specifier market.
• Accsys Technologies: Manufacturer of acetylated wood products (Accoya) for windows, doors, cladding, and decking; competes with Woodn in sustainable architectural wood products, primarily through licensed manufacturers.
• UPM Biocomposites: Division of UPM-Kymmene producing WPC and biocomposite products for construction and decking; overlaps with Woodn in WPC technology and architectural applications, leveraging parent company's scale.

Emerging players

• MOSO International: Dutch manufacturer of bamboo-based outdoor decking, cladding, and panels; competes with Woodn in the sustainable architectural materials market targeting architects and contractors in Europe.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/woodnindustries
• Facebookfacebook.com/WoodnIndustries
• LinkedInlinkedin.com/company/woodn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WoodN Industries