Vericrest Private Wealth

What Vericrest Private Wealth does

Vericrest Private Wealth, LLC is a fee-only registered investment adviser headquartered in Newtown, Bucks County, Pennsylvania, founded by Griffin Haviken, who brings over 28 years of financial services experience including prior roles at Merrill Lynch, Morgan Stanley, Barclays Capital, and Towercrest Capital. The firm is also led by Managing Partner William F. Davis, CFP®, who holds CERTIFIED FINANCIAL PLANNER™, Certified Divorce Financial Analyst™, and Accredited Portfolio Management Advisor™ designations. Vericrest serves high-net-worth individuals and families with $1,000,000 or more to invest, as well as endowments, charitable organizations, and multi-generational trusts and households, with a stated geographic reach spanning Bucks County locally and the broader United States nationally through in-person, phone, and videoconference channels.

The firm's core product is a unified investment management and financial planning service. Investment strategy is described as evidence-based, derived from decades of academic research, with portfolios generally constructed using passive index investments such as exchange-traded funds and emphasizing diversification, cost control, and tax efficiency. Financial planning services are integrated with portfolio management and are included in the management fee. The firm does not offer a technology platform, mobile application, or public API, and operates as a human-driven advisory relationship business. Client assets are custodied with unaffiliated third-party institutions, Fidelity Investments and Charles Schwab.

Vericrest generates revenue through recurring advisory fees under a fee-only compensation model that eliminates commissions and third-party compensation, removing conflicts of interest. The firm markets primarily through content channels including its Vericrest Insights blog, monthly newsletter, free downloadable guides (early retirement and divorce planning), and a complimentary portfolio review offer designed to convert prospects into clients via no-cost initial consultations. It is a privately held LLC governed by the laws of the Commonwealth of Pennsylvania, with no parent company, subsidiaries, external institutional investors, or public listing disclosed in available materials.

Name

Vericrest Private Wealth

Legal name

Vericrest Private Wealth, LLC

Website

https://vericrestprivatewealth.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vericrest Private Wealth is a fee-only registered investment adviser in Bucks County, Pennsylvania, providing evidence-based investment management and integrated financial planning for high-net-worth individuals, families, endowments, and trusts with $1 million or more to invest.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Investment management services
• Fee-only advisory
• Financial planning services
• Wealth management
• Registered investment advisor

Headquarters

HQ city

Newtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advisory Fees: Fee-only registered investment advisor model where the firm is compensated directly by clients through advisory fees. The firm removes conflicts of interest by not accepting commissions or compensation from third parties. Financial planning services are included in the management fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vericrest Private Wealth is a fee-only registered investment advisor (RIA) that delivers comprehensive investment management and integrated financial planning to high-net-worth individuals, families, endowments, charitable organizations, and trusts with $1,000,000 or more to invest. Portfolios are constructed primarily through passive index investments such as exchange-traded funds (ETFs), with emphasis on diversification, cost control, tax efficiency, and ongoing rebalancing.

Product overview

Vericrest Private Wealth operates as a single, unified fee-only financial advisory service rather than a platform with modular components. The core offering combines Investment Management Services with Financial Planning Services, where every client receives a comprehensive financial plan integrated with portfolio management. The firm's investment strategy centers on evidence-based, passive index investing using ETFs with emphasis on diversification, cost control, and tax efficiency. Client assets are custodied with independent third-party institutions (Fidelity Investments and Charles Schwab). The firm also provides free educational resources including an Early Retirement Guide and a Divorce Financial Guide. Financial planning incorporates estate and tax discussions but recommends separate handling of estate planning and tax preparation by qualified attorneys and accountants to avoid conflicts of interest.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Services

Quantifiable outcome

• Financial planning services included in management fee at no additional cost

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• Fidelity InvestmentscoreOthersClient assets are custodied at Fidelity Investments, a leading third-party custodian unaffiliated with Vericrest. This provides clients with institutional-grade security and transparency while benefiting from Vericrest's boutique advisory services.
• Charles SchwabcoreOthersClient assets are custodied at Charles Schwab, providing clients with a clear firewall between advisor and custodian. Clients receive high-level service of a boutique firm with the backing of a large institution.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Carson Group: National RIA platform serving advisors and their HNW clients with wealth management, financial planning, and business consulting services. Comparable fee-based advisory model with similar HNW focus, but at significantly larger scale.
• Mariner Wealth Advisors: Large independent wealth advisor offering investment management, financial planning, and tax services to HNW individuals and institutions. Comparable comprehensive advisory offering but at far greater scale and geographic footprint.
• Edelman Financial Engines: Large fee-only RIA combining advisor-led planning with digital advice, serving a broad HNW and mass-affluent base. Comparable fiduciary stance and integrated planning, but at substantially greater scale and with technology-enabled delivery.
• Fidelity Wealth Services: Fidelity's private wealth management offering for affluent and HNW clients. Competitor with shared custodial relationship (Fidelity also custodies Vericrest assets) and comparable passive-investment and planning orientation.
• Creative Planning: Large independent fee-only RIA offering comprehensive wealth management, tax, estate, and financial planning to HNW clients. Comparable fee-only fiduciary positioning but operates at much greater scale than Vericrest.
• Schwab Private Client: Fidelity/Schwab's own wealth advisory service for clients with significant investable assets. Directly competes with Vericrest's HNW offering and benefits from the same custodial infrastructure that backs Vericrest's clients.
• Vanguard Personal Advisor Services: Vanguard's hybrid advisory service combining human advisors with passive ETF portfolios for HNW clients. Directly competes with Vericrest on low-cost, evidence-based, ETF-driven portfolios but with Vanguard's scale and brand.

Emerging players

• Facet Wealth: Digital-first fee-only RIA offering comprehensive financial planning and investment management with lower minimums. Targets a similar HNW audience as Vericrest via a tech-enabled, lower-cost delivery model — a disruptive adjacent competitor.

Direct peers

• Buckingham Strategic Wealth: Fee-only RIA providing comprehensive wealth management and financial planning for HNW individuals and families. Highly comparable to Vericrest in fiduciary model, evidence-based investing approach, and integrated planning services.
• Modera Wealth Management: Mid-sized fee-only RIA offering comprehensive financial planning and investment management to HNW individuals, families, and institutions. Closely comparable in model, fiduciary positioning, and boutique-to-mid-market scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vericrest Private Wealth